AGRi Insurance
AGRi Insurance Services is a UK specialist underwriting agency offering Farm & Country and Farm Motor insurance exclusively through insurance brokers, backed by A-rated capacity providers Ecclesiastical and MSIG Europe within the Ardonagh Group.
- Company typePrivate
- Founded1985
- HeadquartersSt Austell, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What AGRi Insurance does
AGRi Insurance Services is a specialist UK underwriting agency that provides farm and farm motor insurance products to agricultural brokers and their farming clients. It operates as a trading name of Geo Underwriting Services Limited, a subsidiary within the Ardonagh Group, and is headquartered in St Austell, Cornwall. The company markets two core products — a Farm & Country combined policy with capacity provided by A-rated insurer Ecclesiastical, and a Farm Motor policy with capacity provided by A-rated MSIG Europe — covering risks ranging from small farms and smallholders through to landed country estates and large multi-vehicle fleets.
AGRi distributes exclusively through the UK insurance broker channel and does not sell directly to end customers. Brokers access its products through a bespoke online quotation and policy administration platform that supports broker-input quotes, automated renewals, and online risk adjustments (subject to underwriting agreement). Claims for Farm Motor are handled via a dedicated MS Amlin team, while Farm & Country claims are serviced through Ecclesiastical. Both policies include comprehensive liability cover up to £10 million and environmental impairment liability up to £2 million.
AGRi employs a small team (stated headcount band of 1–10) of agricultural insurance professionals with over 50 years of combined industry experience, led by a Sales Manager, Underwriting Manager, and Senior Underwriter. The company has historical roots in Cornwall dating to 1985 and is now expanding coverage across the whole of the UK through its sales function. There is no disclosed revenue, no external funding, and no AI or ML capabilities referenced in available materials.
AGRi Insurance firmographics
Firmographics- Name
- AGRi Insurance
- Legal name
- Geo Underwriting Services Limited
- Website
- https://agri-insurance.co.uk
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AGRi Insurance Services is a UK specialist underwriting agency offering Farm & Country and Farm Motor insurance exclusively through insurance brokers, backed by A-rated capacity providers Ecclesiastical and MSIG Europe within the Ardonagh Group.
- Ownership category
- akta.pro rank
AGRi Insurance industry classification
Industry- Product category
- Agricultural Insurance
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Crop & Farm Property Insurance (FSAJACAK)
Keywords
Where AGRi Insurance is headquartered
LocationHeadquarters
- HQ city
- St Austell
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
AGRi Insurance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Insurance Premiums: AGRi Insurance Services acts as a specialist underwriting agency for agricultural insurance, earning revenue through insurance premiums for Farm & Country and Farm Motor policies placed through insurance brokers.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels1 record
AGRi Insurance product offering
Product offeringCore offering
AGRi Insurance Services is a specialist underwriting agency providing farm and farm motor insurance products (Farm & Country Policy and Farm Motor Policy) to UK insurance brokers. Brokers access AGRi's offerings through a bespoke online quotation platform that captures risk information, issues quotes, places cover, generates automated renewals, and supports online mid-term risk adjustments. Capacity is provided by A-rated insurers Ecclesiastical (Farm & Country) and MSIG Europe (Farm Motor), with claims handled by Ecclesiastical and MS Amlin respectively.
Product overview
AGRi Insurance Services offers two core specialist insurance products for the agricultural sector: the Farm & Country Policy and the Farm Motor Policy. Both products are delivered through a bespoke online quotation and policy management IT platform, with Farm & Country underwritten via Ecclesiastical and Farm Motor underwritten via MSIG Europe. The platform enables brokers to input quotations, receive automated renewals, and make risk adjustments online. AGRi was founded in 1985 and operates as a trading name of Geo Underwriting Services Limited.
Differentiator
Problem solved
Functional benefit
Products and services
- Farm & Country Policy An all-inclusive farm and country insurance policy with flexibility to cover small farms through to landed country estates. Underwritten through Ecclesiastical (A-rated capacity provider), covering farm property, liability up to £10 million, environmental impairment liability up to £2 million, residential property letting, retail sale of home-grown produce, B&Bs, private shoots up to 10 days, camping/caravanning letting, school visits, and charity events up to 150 people. Distributed to the UK insurance broker market through AGRi's bespoke online quotation platform.
- Farm Motor Policy Farm motor insurance policy covering agricultural vehicles, trailers, commercial vehicles, horseboxes, and private cars, ranging from single tractors through to large multi-vehicle fleets. Underwritten through MSIG Europe (A-rated capacity provider) with claims handled by MS Amlin's dedicated team. Features include fleet-rated risks, NCD rating with free protected NCD benefit, and comprehensive liability cover. Quoted and managed through AGRi's bespoke online broker platform.
Companies that use AGRi Insurance
Customer profileSegments5 records
Ideal customer profiles1 record
AGRi Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
AGRi Insurance partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
AGRi Insurance competitors and assessment
Company assessmentRegional players
- Clive Thomas Insurance Brokers: Independent UK broker with a strong regional focus on agricultural and commercial insurance. Comparable to AGRi in product mix but operates primarily with a regional emphasis rather than AGRi's UK-wide broker distribution.
Direct peers
- Chris Knott Insurance: UK broker specializing in agricultural vehicle and farm insurance, including tractor and farm fleet cover. Directly comparable to AGRi given the focus on farm motor and agricultural vehicle insurance distributed via specialist brokers.
- H&H Insurance Brokers: UK rural and agricultural insurance broker serving farms, estates, and rural businesses. Comparable to AGRi given its specialist UK agricultural broker model and similar customer base of farmers, smallholders, and landed estates.
- NFU Mutual: The UK's largest mutual insurer specializing in farm, rural, and motor insurance. NFU Mutual is the most directly comparable peer to AGRi given its dominant position in UK agricultural insurance and similar product mix of farm property and farm motor cover.
- Lycetts: UK insurance broker specializing in rural, agricultural, and equestrian insurance for farms, estates, and country homes. Lycetts is comparable as a UK specialist farm and estate insurance intermediary with overlapping customer segments to AGRi.
- Rural Insurance Group: Specialist UK provider of farm, rural, and commercial vehicle insurance distributed through brokers. Directly comparable to AGRi as a broker-distributed specialist underwriting agency focused on agricultural property and motor risks.
- Farmers & Mercantile: UK broker specializing in agricultural and rural insurance for farms, estates, and commercial rural enterprises. Comparable to AGRi as a specialist farm insurance intermediary operating in the same UK broker-distributed segment.
Broad incumbents
- MSIG Europe: European general insurer with established farm motor underwriting capability and AGRi's Farm Motor capacity provider. Comparable as a broader European insurer that underwrites specialty farm risks as part of a wider portfolio.
- Ardonagh Group: Diversified global insurance conglomerate and parent of AGRi Insurance Services via Geo Underwriting Services Limited. Comparable as the parent ecosystem that provides AGRi's regulatory platform, capital, and group-level resources.
- Ecclesiastical Insurance: UK insurer providing specialist cover for churches, charities, education, and heritage/rural customers. Comparable as AGRi's Farm & Country capacity provider with a broader specialist insurance portfolio beyond agriculture.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AGRi Insurance social profiles
Digital presenceAGRi Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
AGRi Insurance leadership team
Management profileNumber of profiles
Profiles3 records
AGRi Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AGRi Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AGRi Insurance
What does AGRi Insurance do?
AGRi Insurance Services is a specialist underwriting agency providing farm and farm motor insurance products (Farm & Country Policy and Farm Motor Policy) to UK insurance brokers. Brokers access AGRi's offerings through a bespoke online quotation platform that captures risk information, issues quotes, places cover, generates automated renewals, and supports online mid-term risk adjustments. Capacity is provided by A-rated insurers Ecclesiastical (Farm & Country) and MSIG Europe (Farm Motor), with claims handled by Ecclesiastical and MS Amlin respectively.
Is AGRi Insurance a public or private company?
AGRi Insurance is a private company. It is classified as corporate owned and is currently operating.
When was AGRi Insurance founded?
AGRi Insurance was founded in 1985. It employs 1 to 10 people.
Where is AGRi Insurance based?
AGRi Insurance is headquartered in St Austell, United Kingdom, in the Europe region.
How does AGRi Insurance make money?
One revenue line is on record: insurance Premiums.
Who are AGRi Insurance's main competitors?
Clive Thomas Insurance Brokers is listed as a regional player. Direct peers are Chris Knott Insurance, H&H Insurance Brokers, NFU Mutual, Lycetts, Rural Insurance Group and Farmers & Mercantile. Broad incumbents are MSIG Europe, Ardonagh Group and Ecclesiastical Insurance.
Does AGRi Insurance have an API?
No public API is recorded for AGRi Insurance.
What industry is AGRi Insurance in?
AGRi Insurance's product category is Agricultural Insurance. Its primary akta.pro industry code is FSAJACAK, Crop & Farm Property Insurance. Its NAICS code is 5242 and its SIC code is 6411.