fill
fill is a Tokyo-based Japanese creative studio providing integrated brand visualization services — brand films, key visuals, social content, and CG/motion graphics — to brands seeking to translate their philosophy into consistent visual expression.
- Company typePrivate
- Founded2025
- HeadquartersTokyo, Japan
- Headcount—
- GTM typeB2B
- OfferingServices
fill firmographics
Firmographics- Name
- fill
- Legal name
- 株式会社fill
- Website
- https://fill.vision
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Short description
- fill is a Tokyo-based Japanese creative studio providing integrated brand visualization services — brand films, key visuals, social content, and CG/motion graphics — to brands seeking to translate their philosophy into consistent visual expression.
- Ownership category
- akta.pro rank
fill industry classification
Industry- Product category
- Creative & Branding Services
- NAICS
- Graphic Design Services (54143), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)
- akta.pro industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams)Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)Content Production (Video, Design, Copy, Studio)Animation Pipeline, Asset & Render Services
Keywords
Where fill is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
fill business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Creative Services / Project-based Fees: The company generates revenue through project-based engagements delivering creative services including brand films, key visuals, social media content, and CG/motion graphics production. Pricing appears to be quote-based and tailored to individual client requirements.
Distribution channels1 record
Marketing channels2 records
fill product offering
Product offeringCore offering
fill is a Japanese creative studio that designs and produces brand films, TV commercials, key visuals, social media content, and CG/motion graphics. The studio translates a brand's underlying philosophy and intent into consistent visual expressions across video, graphics, social media, and digital formats, offering an integrated suite of services from creative concept through final delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Film
Companies that use fill
Customer profileSegments1 record
Ideal customer profiles1 record
fill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
fill competitors and assessment
Company assessmentBroad incumbents
- Hakuhodo: Major Japanese advertising and creative agency group with extensive brand-film, graphic, and digital production capabilities. Competes with fill for large enterprise brand mandates at a much larger scale.
- Loftwork: Larger Japanese creative platform spanning branding, digital, and community design for enterprise clients. Broader incumbent in the same visual-branding space with deeper resources than fill.
- Dentsu: Japan's largest advertising agency group, offering full-service creative, film, and CG production. Represents the broad-incumbent alternative that enterprise brand clients typically compare boutique studios like fill against.
Direct peers
- Party Inc. Japanese creative studio delivering branding, film, graphic, and digital work for major brand clients. Competes with fill in the same Tokyo brand-visualization category with a similar integrated creative model.
- NAKED Inc. Tokyo-based creative studio known for immersive visual experiences, projection mapping, and brand film / CG-led projects for Japanese and global enterprises. Directly comparable to fill in combining brand film, key visuals, and high-end CG/motion for brand clients.
- WOW Inc. Tokyo creative studio producing film, graphics, interactive, and spatial design for brand clients. Highly comparable to fill's integrated brand film + key visual + digital expression offering for Japanese enterprise marketing teams.
- Takram: Tokyo-based design and innovation studio working across branding, film, and product narratives. Comparable to fill as a philosophy-led creative studio serving brand strategy and visual expression engagements.
- Whatever Co. Tokyo creative studio offering branding, film, graphic, and digital design services to Japanese enterprise clients. Direct peer to fill across the same integrated brand-film and key-visual offering.
Emerging players
- Konel Inc. Tokyo creative studio producing branding, film, and visual design work for Japanese enterprise clients. Closely comparable emerging boutique peer to fill in size and integrated creative offering.
- Bascule Inc. Tokyo creative studio specializing in motion graphics, CG, and visual storytelling for brand clients. Comparable to fill's CG & Motion capability as an emerging niche studio in the same space.
Market position
Customer concentration
fill social profiles
Digital presencefill financial estimates
Financial estimateRevenue estimate
Valuation estimate
fill leadership team
Management profileNumber of profiles
Profiles5 records
fill funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
fill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about fill
What does fill do?
fill is a Japanese creative studio that designs and produces brand films, TV commercials, key visuals, social media content, and CG/motion graphics. The studio translates a brand's underlying philosophy and intent into consistent visual expressions across video, graphics, social media, and digital formats, offering an integrated suite of services from creative concept through final delivery.
Is fill a public or private company?
fill is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was fill founded?
fill was founded in 2025.
Where is fill based?
fill is headquartered in Tokyo, Japan, in the Asia region.
How does fill make money?
One revenue line is on record: creative Services / Project-based Fees.
Who are fill's main competitors?
Broad incumbents on record are Hakuhodo, Loftwork and Dentsu. Direct peers are Party Inc., NAKED Inc., WOW Inc., Takram and Whatever Co.. Emerging players are Konel Inc. and Bascule Inc..
Does fill have an API?
No public API is recorded for fill.
What industry is fill in?
fill's product category is Creative & Branding Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams), with a secondary code of BPAFAAAF, Content Production (Video, Design, Copy, Studio). Its NAICS code is 54143 and its SIC code is 7812.