performing art studio west

What performing art studio west does

Class Act Performing Arts Studio (CAPAS) is a privately-held, single-location performing arts education studio based in South Orange, New Jersey, founded in 2012 by Executive Director Page. The studio offers dance, voice, drama, and musical theatre training for students ages 3-18, structured around a track-based curriculum that separates recreational students (CA Dance Track) from pre-professionals (CAPP Dance Track) and audition-only Company programs (Musical Theatre Company and Dance Company). Core instruction spans Ballet, Jazz, Tap, Hip-Hop, Lyrical, Contemporary, Acting, Voice, and Piano, with annual showcases at Montclair State University's Memorial Auditorium and full-scale musical productions such as Heathers and Matilda.

The studio operates on a 32-week academic year (September-June) with six distinct revenue streams: recurring class tuition, annual $35 registration fees, costume fees ($80-$90 per costume), summer programs ($375 weekly), private lessons, and dancewear retail through the CAPAS Store. Technology is entirely third-party, with Jackrabbit Class powering online registration, family portal, and payment processing. No proprietary technology, mobile app, or AI capabilities are present. Operating with 11-50 staff and 500+ students participating in the annual showcase, the studio is a community-anchored SMB without external funding, parent company, or disclosed institutional investment.

The go-to-market is direct-to-consumer at a single physical studio location, relying on word-of-mouth referrals and Instagram organic marketing as the primary customer acquisition channels. Faculty quality is a key positioning lever, with directors holding Broadway credentials, MFA training from Guildford School of Acting, and faculty positions at Broadway Dance Center. The business model is durable but inherently local and labor-intensive, with limited geographic scale potential absent capital investment or multi-location expansion.

Name

performing art studio west

Legal name

Class Act Performing Arts Studio

Website

https://classactpas.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Class Act Performing Arts Studio is a privately-owned, single-location performing arts education studio in South Orange, NJ offering dance, voice, drama, and musical theatre training for students ages 3-18, serving 500+ students annually through recreational and pre-professional Company programs.

Ownership category

akta.pro rank

Product category

Performing Arts Education

NAICS

Fine Arts Schools (611610)

akta.pro primary industry

Performing Arts (Acting, Improv, Theater) (EDAAAGAE)

akta.pro secondary industries

Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI), Private Voice Lessons (Vocal) (EDAMANAB), Early Childhood Music Education (Ages 0–7) (EDAMANAD)

Keywords

• Performing arts education
• Dance instruction
• Musical theatre training
• Youth acting classes
• Voice and piano lessons

Headquarters

HQ city

South Orange

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Class Tuition: Recurring tuition fees charged per class or program. The studio operates on a 32-week academic year (September-June) with semester options available. Payment plans are offered for families enrolled in 3 or more classes, billed monthly on the 1st or 15th with a 3% service fee.
2. Registration Fees: Annual $35 non-refundable registration fee assessed per student for enrollment.
3. Costume Fees: Non-refundable costume fees for annual showcase performances: $80 per costume for pre-k and elementary students, $90 per costume for middle and high school students.
4. Summer Programs: Weekly summer camp sessions priced at $375 per session for Future Starz program (ages 3-7), plus a one-time $35 summer enrollment fee. Musical Theatre Summer Stage and Summer Dance Camp programs available for ages 7-15.
5. Dancewear and Merchandise: Studio store selling dancewear items including shoes (Ballet, Tap, Jazz), leotards, tights, dance pants, warm-ups, accessories, and car magnets.
6. Private Lessons: Private voice, piano, acting, and coaching lessons offered at 30-minute or 1-hour durations for ages 8+. College advisory and summer program advisory services available by appointment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Class Act Performing Arts Studio (CAPAS) is a private performing arts studio in South Orange, NJ that delivers in-person dance, voice, acting, and musical theatre training for young people ages 3 through adult across recreational and pre-professional tracks. The studio runs a 32-week academic year plus summer programs, supported by an audition-only Musical Theatre Company and Dance Company for advanced students, year-end showcases at Montclair State University, and a retail dancewear store on site.

Product overview

Class Act Performing Arts Studio (CAPAS) offers a comprehensive performing arts education platform structured around dance, voice, acting, and musical theatre instruction. The core offering consists of technique dance classes (Ballet, Jazz, Tap, Hip-Hop, Lyrical), early childhood programs (Dance Combo, Kids on Broadway, Hip Hop Totz), Musical Theatre, Acting & Drama, and Voice/Piano lessons. The studio operates on a track-based system with CA (Class Act) Dance Track for recreational students and CAPP Dance Track for pre-professional dancers. Supporting programs include Company Programs (Musical Theatre Company and Dance Company) requiring auditions, annual Showcase performances, seasonal musical productions and revues, and summer programming. The CAPAS Store provides retail dancewear as an additional service.

Differentiator

Problem solved

Functional benefit

Products and services

• Dance Classes Technique dance classes in Ballet, Jazz, Tap, Hip-Hop, Lyrical, Jumps/Turns for students ages 7+, and Ballet and Pointe for ages 6+, with progressive difficulty levels.
• Early Childhood Classes Dance Combo, Kids on Broadway, and Hip Hop Totz classes for ages 3-6 introducing young children to ballet, jazz, and tap fundamentals in a creative, age-appropriate manner.
• Musical Theatre Classes Musical Theatre classes including Kids on Broadway & Beyond (ages 7-9), Musical Theatre Mania (ages 10+), and Production Class (ages 8-14), teaching voice, acting, and dance with year-end performances.
• Acting and Drama Classes Acting classes for ages 7+ covering improvisation, monologues, scene work, character development, and on-camera skills, offered in Acting 1, 2, and 3 levels with private coaching.
• Voice, Piano, and Music Theory Lessons Private voice lessons (30-minute or 1-hour), private piano instruction, group voice classes, and music theory lessons for ages 7+, taught on semester or annual basis.
• Summer Programs Summer programming including Future Starz (ages 3-7), Musical Theatre Summer Stage (ages 7-15), Summer Dance Camp (ages 7-10 and 11-14), CAPAS Summer Stock, and private lessons for ages 8+.
• Musical Theatre Company and Dance Company Audition-only intensive training programs for students ages 8+ in Musical Theatre Company (MTC) and Dance Company (DC). Full-year commitment from September to June with performance opportunities including musicals, revues, and showcases.
• Annual Showcase Annual year-end performance showcase where students perform with their classes, featuring multiple showtimes and dress rehearsals held at Montclair State University's Memorial Auditorium.
• Musicals and Revue Productions Full-scale musical productions and company revue performances, including past productions such as Heathers, The Little Mermaid, Matilda, and Sweeney Todd, plus annual January Revues.
• CAPAS Store On-site retail store selling dancewear including ballet, tap, and jazz shoes, leotards, tights, dance pants, shorts, sweatshirts, t-shirts, socks, accessories, and car magnets.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• School of Rock: National franchise focused on music education for children and teens. While focused on instrument-based music rather than dance and theatre, it represents a comparable youth performing arts education business model with a multi-location, scalable approach.

Direct peers

• Steps on Broadway: Iconic NYC dance studio offering technique classes in ballet, jazz, tap, modern, and musical theatre styles. Similar multi-discipline class structure to CAPAS, though primarily serving adult and pre-professional students in a drop-in format.
• The Ailey School: Alvin Ailey's official school offering dance and performing arts training with conservatory-style programs for children through pre-professional levels. Similar in offering structured pre-professional performing arts education, though at greater scale and prestige.
• Broadway Dance Center: New York City-based dance and performing arts studio offering technique classes across multiple disciplines. CAPAS Artistic Director Calen Kurka is on BDC faculty, indicating direct faculty overlap. BDC is a direct comparable for the multi-discipline class model though it skews more toward adult and pre-professional students.
• Peridance Capezio Center: NYC dance school offering classes and certificate programs across multiple dance styles and age groups. Comparable to CAPAS in offering structured performing arts instruction across multiple disciplines with progressive levels.
• Joffrey Ballet School: NYC and Chicago-based ballet and contemporary dance school offering training programs for children through pre-professional levels. Comparable structured performing arts curriculum with audition-based company tracks similar to CAPAS's MTC and Dance Company.

Regional players

• Paper Mill Playhouse: Millburn, NJ-based regional theater with extensive youth education, conservatory, and training programs. Serves the same NJ suburban market as CAPAS, with similar performing arts education offerings including summer programs and musical theatre training.
• NJPAC (New Jersey Performing Arts Center): Newark, NJ-based performing arts center with education programs serving the same New Jersey market as CAPAS. NJPAC offers youth classes and community programming that overlaps with CAPAS's customer base in northern NJ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/p/CFHvUm8DMhE
• LinkedInlinkedin.com/company/class-act-performing-arts-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about performing art studio west