Bloddonorerne i Danmark

What Bloddonorerne i Danmark does

Bloddonorerne i Danmark (Danish Blood Donors) is a non-profit organization founded in 1932 that coordinates the recruitment, management, and recognition of voluntary blood and plasma donors in Denmark. It serves as the national backbone of Denmark's voluntary, anonymous, unpaid blood donation system, working through approximately 50 regional local units, roughly 400 active volunteers, and a small secretariat (1-10 staff) headquartered in Taastrup. The organization's donor base of approximately 180,000 citizens supports Danish hospitals with whole blood (450 ml per donation, up to four times per year) and plasma donations (available every 14 days at select sites), addressing the recurring need to recruit around 30,000 new donors annually to maintain adequate supply.

The organization's core technology footprint includes a self-service appointment booking portal, the BlodIntra internal donor management platform, an e-commerce donorshop for recognition merchandise, email newsletters distributed via Ubivox in collaboration with three Danish regions, and editorial content hubs including the Donorunivers and the BLOD podcast series. The Det Danske Bloddonorstudie (DBDS), a research program covering approximately 130,000 donors, supports genetic and biomedical research in collaboration with Rigshospitalet's neurological genomic research group, contributing to landmark studies such as the world's largest migraine genetics research identifying 86 new genetic regions. Donor recognition operates through a structured jubilee program with milestone gifts at 10, 25, 50, 75, 100, 125, 150, 175, 200, 250, and 300 donations, including the registered stoneware Pelican gift (Stentøjspelikan) handcrafted by Hjorths Fabrik since 1977.

Bloddonorerne Danmark operates on a non-commercial model integrated into Denmark's public healthcare system. As a non-profit, it generates no revenue from blood donations and coordinates with regional blood banks (Region Hovedstaden, Region Sjælland, Region Nordjylland, and others) under the Blood Supply Act (Blodforsyningsloven). Ancillary revenue sources are limited to a small merchandise operation through donorshop.dk and the Gavebeviser gift certificate program (120 kr per certificate, redirectable to partner charities). Marketing and donor recruitment rely on community engagement through ~50 local units, organic social media presence, the BLOD podcast, Magasinet Bloddonor magazine, and partnerships with professional bodies including Dansk Selskab for Klinisk Immunologi (DSKI). The organization enjoys royal patronage, with the King of Denmark serving as protektor.

Name

Bloddonorerne i Danmark

Legal name

Bloddonorerne Danmark

Website

https://bloddonor.dk

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

1–10 employees

Short description

Bloddonorerne i Danmark is a Danish non-profit founded in 1932 that organizes approximately 180,000 voluntary blood and plasma donors across ~50 local units, coordinating supply for Danish hospitals and operating the Danish Blood Donor Study research platform.

Ownership category

akta.pro rank

Product category

Blood Donation and Donor Recruitment Services

NAICS

Blood and Organ Banks (621991)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Transfusion Medicine & Immunohematology (Blood Bank) (HLAFAMAG)

Keywords

• Voluntary blood donation
• Plasma donation coordination
• Blood donor recruitment
• Donor recognition programs
• Blood supply research

Headquarters

HQ city

Nykøbing Sjælland

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Blood Donation Services: As a nonprofit organization, Bloddonorerne Danmark does not generate revenue from blood donations. The organization operates as part of the Danish healthcare system's blood supply infrastructure, funded through public healthcare mechanisms. They coordinate voluntary, unpaid blood donations across Denmark.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Bloddonorerne i Danmark is a non-profit organization that recruits, coordinates, and recognizes voluntary blood and plasma donors across Denmark to ensure a stable blood supply for Danish hospitals. It operates a network of approximately 50 local units and 400 volunteers, manages roughly 180,000 registered donors, and supports the Det Danske Bloddonorstudie (DBDS) research platform. Its activities are coordinated with regional blood banks under the Danish Blood Supply Act and funded through public healthcare mechanisms.

Product overview

Bloddonorerne i Danmark operates as a national organization representing Danish blood donors, providing a portfolio of coordinated services centered on recruiting, managing, and recognizing blood and plasma donors to ensure a stable blood supply for Danish hospitals. The core offering consists of blood donation and plasma donation services, supported by a self-service portal for appointment booking, a newsletter for donor communication, and BlodIntra/Donorshop as internal administrative platforms. The portfolio also includes the Danish Blood Donor Study (Det Danske Bloddonorstudie, DBDS), a nationwide research platform leveraging samples and data from approximately 130,000 voluntary donors; a podcast series (BLOD) covering donation topics and medical research; the Donor Universe (Donorunivers), an editorial content hub with donor stories and educational material; a volunteer program with ~50 local units and ~400 volunteers; and a donor recognition program offering milestone jubilee gifts and gift certificates redeemable at charitable organizations. The organization does not offer a public API or AI capabilities, and has no third-party product integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Bloddonation (Blood Donation) Whole blood collection service enabling Danish citizens aged 17–75 to donate approximately 450 ml of blood per visit at regional blood banks across Denmark, with a minimum 3-month gap between donations and a maximum of 4 donations per year.
• Plasmatapning (Plasma Donation) Plasma collection service available at select blood banks, allowing donors to give plasma every 14 days. Plasma is used to manufacture life-saving medicines for patients with immune system diseases and cancer. Requires minimum weight of 60 kg.
• Det Danske Bloddonorstudie (DBDS) - The Danish Blood Donor Study Nationwide research project using blood samples and health data from approximately 130,000 volunteer Danish blood donors to study disease biomarkers, genetic factors, and health outcomes across the donor population. Has contributed to the world's largest migraine genetics study identifying 86 new genetic regions.
• BLOD Podcast Series Podcast series covering topics related to blood donation, plasma, donor stories, medical research, and the cultural significance of blood, including episodes such as 'Vidundermolekylet' (Wonder Molecule) and 'Fra magi til medicin' (From Magic to Medicine).
• Frivilligt arbejde (Volunteer Program) Volunteer network comprising approximately 50 local units across Denmark with about 400 active volunteers who work to promote blood donation awareness and support donor recruitment efforts.
• Donorjubilæer og anerkendelse (Donor Jubilee and Recognition Program) Recognition program honoring blood donors at milestones of 10, 25, 50, 75, 100, 125, 150, 175, 200, 250, and 300 donations. At 100 donations, donors receive a Pelican gift (Stentøjspelikan or Sangfuglen Liv). Recipients can also redirect their gift to charity via gift certificates.
• Gavebeviser (Gift Certificates) Gift certificate options allowing donors to redirect their jubilee recognition gift to charitable organizations: Den Danske Naturfond (Nature Certificate, 120 kr), Danske Hospitalsklovne (Joy Certificate, 120 kr), or Læger uden Grænser (Doctors Without Borders Certificate, 120 kr).
• Selvbetjening (Self-Service Portal) Online self-service portal enabling donors to book, modify, or cancel blood and plasma donation appointments, register for tap pauses, and find blood bank locations and opening hours.
• Nyhedsbrev (Newsletter) Email newsletter sent in collaboration with blood banks in Region Hovedstaden, Region Sjælland, and Region Nordjylland, delivering donor information, updates on donation rules, stories, and event invitations via the Ubivox platform.
• Donorunivers (Donor Universe) Editorial content hub featuring donor stories, articles about blood usage in hospitals, plasma facts, research updates, and motivational content about blood donation.
• BlodIntra (Blood Donor Intranet) Donor-facing intranet platform accessible via login that provides blood bank communications and donor management tools for the regional blood banks.
• Donorshop (Donor Shop) Online merchandise store where donors can order recognition items such as Pelican gifts for milestone donations, including the Stentøjspelican stoneware pelican designed in 1969 by artist Jeanne Grut and awarded to 100-time donors.

Quantifiable outcome

• 180,000 blood donors in Denmark representing approximately 4% of eligible population
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Regional Blood Banks (Regionerne)coreStrategic or Co-development PartnerBloddonorerne Danmark works closely with regional blood banks across all Danish regions to coordinate blood donor recruitment, manage donor data, and ensure blood supply to hospitals. The organization shares donor information with blood banks for registration and sends newsletters in collaboration with Region Hovedstaden, Region Sjælland, and Region Nordjylland.
• Rigshospitalet Research Group for Neurological Genomic ResearchcoreStrategic or Co-development PartnerCollaboration on migraine genetics research through Det Danske Bloddonorstudie (DBDS). Led by Thomas Folkmann Hansen, the research group uses blood donor data to conduct groundbreaking genetic studies, including the world's largest migraine study identifying 86 new genetic regions.
• Dansk Selskab for Klinisk Immunologi (DSKI)coreStrategic or Co-development PartnerProfessional medical society representing clinical immunology. Bloddonorerne Danmark has representation from DSKI on its board, and the organization collaborates on transfusion medicine standards.
• ABC for Mental Sundhed (Mental Health ABC)minorOthersCollaboration as part of ABC for Mental Sundhed initiative, established 2016 with support from Nordea-fonden. Focuses on promoting mental health through meaningful action, with blood donation cited as example of volunteer activity that benefits mental wellbeing.
• PatienterstatningenminorOthersHandles donor injury compensation claims. Sikringsfonden provides supplementary compensation on top of what donors receive from Patienterstatningen.
• Hjorths FabrikminorOthersLocated in Rønne on Bornholm,Hjorths Fabrik (founded 1959, part of Bornholms Museum) handcrafts the Stentøjspelikan stoneware pelican gift awarded to 100-time blood donors since 1977.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Australian Red Cross Lifeblood: Australia's national blood and plasma collection operator under Red Cross; comparable as a non-profit, donor-recruitment-led national blood service with extensive volunteer engagement.
• Établissement Français du Sang (EFS): France's sole national civilian blood service operator, a public entity under the French Ministry of Health; comparable as a nationally mandated blood donor coordinator with regulatory monopoly status.
• Canadian Blood Services: Canada's national blood operator with a mandate to manage the blood supply outside Quebec; comparable as a publicly accountable, non-profit blood donor coordinator with research involvement.
• Sanquin: Dutch national blood bank responsible for blood collection and supply in the Netherlands on a non-profit basis; comparable as the national donor coordinator and supplier under public health oversight.
• American Red Cross Blood Services: The largest single blood collection organization in the US, operating a nationwide network of donor centers; comparable as a community-driven, volunteer-supported national blood donor recruiter.
• NHS Blood and Transplant: The national blood and organ authority for England and Wales; directly comparable as a publicly mandated, non-commercial national blood donor recruitment and coordination body operating under similar regulatory principles.
• German Red Cross Blood Donor Service (DRK-Blutspendedienst): One of the largest blood collection organizations in Europe, operated by the German Red Cross; comparable as a regionalized, volunteer-driven national blood donor recruitment network.

Others

• Rigshospitalet: Denmark's largest hospital and a key recipient of donated blood; comparable as a research partner via the neurological genomic research group that uses DBDS donor data for major studies.

Regional players

• Swedish Blood Service (GeBlod): Sweden's national blood service coordinating voluntary donation across the country; comparable as a Nordic non-profit blood donor organization but operating in a different national market.
• Finnish Red Cross Blood Service: Finland's national blood service operated under the Finnish Red Cross; comparable as a Nordic voluntary blood donation coordinator but focused on the Finnish market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCsTOOv7zRjzJD2HBm5G_DWQ
• Facebookfacebook.com/bloddonor
• LinkedInlinkedin.com/company/bloddonorerne-i-danmark
• Instagraminstagram.com/bloddonor

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Bloddonorerne i Danmark