AHL HardMoney

What AHL HardMoney does

AHL HardMoney, llc is a privately held Florida-based mortgage lender headquartered in Tampa (14497 N Dale Mabry Highway, Suite 150 D) that originates hard money, private money, and conventional residential mortgage products for Florida homeowners and real estate investors. Founded as an alternative to conventional bank financing, the company specializes in serving credit-challenged borrowers, self-employed applicants, and investors who do not qualify for traditional mortgages or need faster funding timelines, advertising 30-minute approvals and 5-to-15-day closings regardless of credit history or financial background. The company operates under a single-state Florida charter with NMLS licensing (Company NMLS: 380601) and a single named, individually licensed loan officer (Dan Conneally, Personal NMLS: 339916).

The company's product portfolio spans hard money loans, private money loans, cash-out refinances, home equity loans, foreclosure refinance loans, and specialty sub-brands such as HardMoney Lite™ and HardMoney Home Purchase. Distribution runs through a multi-channel stack: a website-based online application on the third-party LenderHomePage.com platform, an inbound inside-sales phone operation (813-658-0911), and the AHL HardMoney™ Easy App mobile application. Marketing is built on an SEO-driven blog of 100+ articles covering Florida real estate market analysis and mortgage education, supplemented by earned-media placements (Fox4 television appearance, magazine coverage) and reputation signals across Google (4.9), Facebook (4.9), and BBB (A+, 5.0) aggregating to 123 reviews at a 4.9 overall rating.

Revenue is generated primarily through mortgage origination fees and ongoing net interest income on held or sold loans; specific rates and pricing are quote-based, with the company referencing industry-standard origination fees of 0.5%–1% of loan amount in its educational content. The customer base is horizontally segmented across credit-challenged Florida homeowners (primary segment), real estate investors seeking fix-and-flip or non-owner-occupied financing, and homeowners seeking equity access via cash-out refinance or home equity loans. The company has no disclosed funding rounds, acquisitions, partnerships, or external investors in the available data, and no executive leadership beyond the named loan officer is publicly documented.

Name

AHL HardMoney

Legal name

AHL HardMoney, llc

Website

https://ahlhardmoney.com

Company type

Private

Operating status

Operating

Short description

AHL HardMoney is a Tampa, Florida-based private mortgage lender offering hard money, private money, and conventional residential loans to credit-challenged homeowners, real estate investors, and equity-extraction borrowers across Florida. The company advertises 30-minute approvals and 5-to-15-day closings, distributed through phone, web, and mobile channels.

Ownership category

akta.pro rank

Product category

Hard Money Mortgage Lending

NAICS

Real Estate Credit (522292)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Private Credit / Direct Lending (FSAAAHAG)

akta.pro secondary industry

Balance-Sheet / Portfolio CRE Lending (FSALADAG)

Keywords

• Hard money loans
• Private money lending
• Residential mortgage loans
• Real estate investment financing
• Foreclosure refinance loans

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Mortgage Origination Fees: AHL HardMoney generates revenue through originating various mortgage and hard money loan products including purchase mortgages, refinances, home equity loans, and hard money loans. Revenue is earned as upfront origination fees (typically 0.5%–1% of loan amount per industry standards referenced in their blog content) plus ongoing interest income on held or sold loans. Additional fees include appraisal, credit report, title insurance, and closing costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

AHL HardMoney originates hard money and private money mortgage loans for Florida residential and investment properties. The company provides short-term, asset-based loans secured by real estate, including purchase, refinance, home equity, cash-out, and specialized programs (foreclosure refinance, debt consolidation, home improvement, tax/IRS, jumbo) for borrowers regardless of credit history, with 30-minute approvals and 5–15 day closings.

Product overview

AHL HardMoney offers a comprehensive suite of hard money and conventional lending products serving Florida homeowners and real estate investors. The core offering consists of hard money loans and private money loans, supplemented by specialized sub-brands including HardMoney Lite™ for streamlined approvals and HardMoney Home Purchase for buyers. The company provides both primary mortgage products and add-on modules including debt consolidation, home improvement, tax/IRS, and jumbo loan programs. Additional conventional mortgage options include graduated payment, interest-only, fixed rate, and adjustable rate products. The company differentiates through a 360-degree financial assessment approach that considers individual borrower circumstances regardless of credit history, with stated approvals in 30 minutes and closings in 5-15 days.

Differentiator

Problem solved

Functional benefit

Brands

• HardMoney Lite™: A loan program offering streamlined hard money lending solutions
• HardMoney Home Purchase

Products and services

• Hard Money Loans Short-term, asset-based loans secured by real estate that provide fast funding for Florida homeowners and investors regardless of credit history, with 30-minute approvals and 5-15 day closings.
• Private Money Loans Alternative financing solutions offered through private lenders for real estate transactions, designed for borrowers who do not qualify for conventional financing.
• Cash-Out Refinance Refinancing option that replaces an existing mortgage with a larger loan so the borrower can receive the equity difference in cash.
• Home Equity Loans Second mortgage product that provides lump-sum funding based on the borrower's home equity, with fixed interest rates.
• Foreclosure Refinance Loans Specialized loan program designed to help Florida homeowners avoid foreclosure by refinancing their property, even with bad credit.
• HardMoney Lite™ Streamlined hard money loan product offering simplified application processing for faster approvals for qualified borrowers.
• HardMoney Home Purchase Home purchase financing using hard money lending for Florida buyers who may not qualify for traditional mortgages.
• Home Purchase Loans Home purchase mortgage loans for Florida residential properties, available to owner-occupants and non-owner-occupants.
• Home Refinance Loans Refinancing solutions for existing Florida mortgage holders seeking better terms or alternative financing.

Quantifiable outcome

• 30-minute loan approval
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RCN Capital: Hard money and private lender serving real estate investors nationwide with a particularly strong presence in Florida. Directly comparable to AHL HardMoney in loan products (fix-and-flip, rental, cash-out refinance) and target borrower.
• New Silver: Tech-driven hard money and bridge loan provider for real estate investors, with a mobile-first application experience. Comparable to AHL HardMoney's investor loan offerings and shared emphasis on speed of execution.
• Kiavi: Tech-enabled hard money lender for residential real estate investors offering fast bridge and fix-and-flip financing. Comparable product set to AHL HardMoney's investor-focused loans, with a digital-first execution model that contrasts with AHL's traditional approach.
• Anchor Loans: California-based hard money lender focused on fix-and-flip and ground-up construction financing for real estate investors. Direct peer to AHL HardMoney's investor-facing hard money products.
• Lima One Capital: National hard money and private lender specializing in real estate investors and homeowners, offering fix-and-flip, rental, and new construction loans. Closely comparable to AHL HardMoney in product mix and asset-based, credit-flexible underwriting.
• CoreVest Finance: Lender (now under Redwood) focused on residential real estate investors offering fix-and-flip, rental, and bridge loans. Direct peer to AHL HardMoney in target market and asset-based private lending approach.
• Visio Financial: Private direct lender providing bridge and rental portfolio loans to real estate investors. Comparable to AHL HardMoney's hard money and private money product suite.
• LendingOne (L1 Capital): Florida-headquartered private direct lender focused on residential investment property and fix-and-flip loans. Highly comparable to AHL HardMoney given shared Florida footprint and overlapping borrower segment.

Broad incumbents

• Rocket Mortgage: Largest U.S. retail mortgage originator offering conventional and government-backed home loans at scale. Represents the broad incumbent competitive backdrop AHL HardMoney operates against — adjacent rather than direct, since Rocket serves prime borrowers via automated underwriting.

Emerging players

• Patch of Land: Real estate crowdfunding platform offering bridge loans to fix-and-flip investors. Comparable to AHL HardMoney in serving credit-challenged investors but differs via marketplace funding model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AHL HardMoney