Name

Westmead Hotel

Legal name

The Westmead Hotel

Website

https://westmeadhotel.co.uk

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel accommodation
• Wedding venue
• Restaurant dining
• Afternoon tea service
• Conference meeting rooms

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Accommodation: Revenue from overnight stays in standard rooms, superior rooms, and suites. Room bookings are guaranteed with credit card and charged on arrival. Cancellation policy applies (2:00pm on day of arrival before 31 Dec 2025, 3:00pm day prior from 1 Jan 2026).
2. Food & Beverage: Revenue from restaurant dining, bar services, cocktails, wood-fired pizzas, Sunday roasts, afternoon teas, and special event dining. The hotel operates a vibrant restaurant and bar with a cocktail menu and well-stocked bar.
3. Events & Celebrations: Revenue from venue hire for weddings, birthdays, anniversaries, baby showers, christenings, funerals, wakes, and corporate events. Includes party nights, themed events, and conferences with meeting rooms and delegate packages.
4. Gift Vouchers: Sale of gift vouchers for experiences including afternoon teas, stay packages, special events, and monetary vouchers redeemable at the hotel.
5. Holiday Packages: Family packages combining hotel stays with local attraction tickets (Cadbury World, West Midlands Safari Park) including overnight accommodation and full English breakfast.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Westmead Hotel is a family-owned independent hotel in Hopwood, Birmingham, offering overnight accommodation in standard rooms, superior rooms, and suites. It operates an on-site restaurant and bar serving wood-fired pizzas, Sunday roasts, and afternoon tea, and hosts weddings, corporate conferences, private celebrations, and seasonal party nights.

Product overview

Westmead Hotel is a family-owned independent hotel in Birmingham (Hopwood) offering quality accommodation and hospitality services. The property has been in the family for over 40 years and provides a unified hotel service experience. Accommodation offerings include Standard Rooms, Superior Rooms, and Suites with the Weatheroak Bridal Suite as a featured option. Dining services encompass an on-site restaurant and bar, Sicilian wood-fired pizzas (served Thursday-Saturday), traditional afternoon tea, Sunday roasts, and private dining. Event services include weddings (with special Asian wedding offerings), conferences and meeting rooms, celebrations and venue hire for various occasions, and regular party nights/events. The hotel also offers themed packages including the Wild at Heart Safari Park package and Chocolate Heaven Cadbury World package, plus seasonal Christmas and New Year event offerings. Gift vouchers are available for dining, stays, and special experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Rooms Comfortable overnight accommodation featuring large beds, soft pillows, cosy duvets, and modern amenities including desks and working spaces, designed for solo travelers, couples, and families.
• Superior Rooms Enhanced accommodation option with additional space and premium amenities compared to standard rooms.
• Suites Luxurious accommodation featuring premium amenities, including the Weatheroak Bridal Suite, suited to romantic breaks and special occasions.
• Restaurant & Bar Dining Vibrant restaurant and bar offering relaxed dining experiences including casual lunches, Sunday Roasts, romantic dinners, cocktails, and morning coffee service.
• Sicilian Wood-Fired Pizzas Hand-stretched dough pizzas with tomato sauce and mozzarella, baked in an authentic wood-fired oven for a crispy crust with a chewy centre, served Thursday to Saturday with a Buy One Get One Half Price offer on Thursdays.
• Afternoon Tea Traditional afternoon tea service featuring finger sandwiches, cakes, scones, and warm beverages, with Sparkling, Savoury, and Chocolate varieties plus Special Events options.
• Sunday Lunch Traditional Sunday roast dining experience priced from £17 per person, featuring quality ingredients and a relaxed atmosphere for family gatherings.
• Private Dining Dedicated private dining spaces available for intimate gatherings and special occasions.
• Wedding Packages Full-service wedding venue offering ceremonies and receptions with experienced planners, elegant spaces, and customizable packages, including small weddings and Asian weddings, backed by over 15 years of wedding planning experience.
• Meeting Rooms & Conferences Modern meeting rooms with functional equipment for professional meetings, corporate dining, and delegate packages, conveniently located near the M42 motorway.
• Celebrations & Venue Hire Event venue hire for birthdays, anniversaries, baby showers, christenings, funerals, and wakes, with neutral rooms serving as a canvas for custom events.
• Party Nights & Events Regular hotel events including themed party nights, tribute acts, and dance parties scheduled throughout the year.
• Gift Vouchers Gift voucher experiences available for dining, stays, afternoon tea, special events, and monetary vouchers, including options like the Sweetheart's Delight Stay Package.
• Family Attraction Stay Packages Family hotel packages combining overnight accommodation and full English breakfast with visits to nearby attractions, including the Chocolate Heaven package near Cadbury World and the Wild at Heart package near West Midlands Safari Park, both priced from £135 for two adults and two children under 14.
• Christmas & New Year Events Festive holiday offerings including Christmas Day dining (£80 adults, £45 children), Christmas Party Nights from £40 per person, Festive Afternoon Tea (£26), Festive Dining (2-course £24, 3-course £30), and New Year's Eve Casino Night at £59 per person.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Malmaison Birmingham: Boutique-style full-service hotel in Birmingham offering rooms, brasserie dining and private events. Comparable to Westmead on customer segments (leisure, corporate, weddings), product mix and Birmingham city-region location.
• The Plough & Harrow Hotel Birmingham: Long-established independent hotel in Birmingham offering rooms, dining, weddings and conferences. Closely comparable to Westmead on independent family-style operation, events-led revenue mix and Birmingham-area positioning.
• The Edgbaston: Independent boutique hotel in Birmingham offering rooms, dining and events in a similar upscale-but-independent positioning to Westmead. Comparable on geography, target customer (couples, business, events), and full-service hospitality model.
• Hotel Indigo Birmingham: Upscale boutique-feel hotel in Birmingham under IHG, offering rooms, dining and event spaces. Comparable on independent-style positioning and Birmingham market, while serving as a useful benchmark on how a chain-backed competitor operates.
• Hotel du Vin Birmingham: Boutique hotel in Birmingham with full-service rooms, restaurant, bar and event hosting. Comparable to Westmead in target market (couples, business travellers, weddings), F&B focus and independent-style service proposition within a small chain.
• Genting Hotel (Resorts World Birmingham): Full-service hotel attached to Resorts World Birmingham with rooms, restaurants, spa and event venues. Comparable to Westmead on West Midlands positioning, integrated F&B/events offering, and proximity to leisure attractions.
• Park Regis Birmingham: Mid-to-upper scale full-service hotel in central Birmingham with rooms, restaurant, bar and conference facilities. Comparable on Birmingham market, function/event hosting and corporate business mix.

Broad incumbents

• Hyatt Regency Birmingham: Large chain-operated full-service hotel in Birmingham with extensive conference, wedding and dining facilities. A larger, broader incumbent serving overlapping customer needs but with chain distribution, loyalty and scale advantages over Westmead.
• Crowne Plaza Birmingham City Centre: Chain full-service hotel in central Birmingham with significant meeting and event infrastructure. Comparable on product mix (rooms, F&B, events) but operates at chain scale with corporate procurement and loyalty distribution Westmead cannot match.
• Hampton by Hilton Birmingham Broad Street: Chain-operated hotel in central Birmingham serving leisure and business travellers. Comparable on Birmingham market and basic rooms+F&B offering, though positioned at a more limited-service tier than Westmead.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/westmeadhotel
• Instagraminstagram.com/westmeadhotel
• Xx.com/westmeadhotel
• LinkedInlinkedin.com/company/westmead-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westmead Hotel