Allforpools - Pollet Pool Group

What Allforpools - Pollet Pool Group does

Allforpools (legal entity T.E.P.) is a private Belgian B2B wholesaler and importer of professional swimming pool equipment, founded in April 1998 and headquartered in Wavre, Belgium. The company serves pool constructors and installers across Belgium and the Netherlands through an e-commerce platform (allforpools.be), a 400 m² showroom, the AllForPools Academy training program, and a certified installer referral network. Its product range spans construction materials (polystyrene blocks, liners, plumbing, lighting), technical-room equipment (filtration, heating, water treatment), shutters and covers, maintenance products and robots, leisure equipment (counter-current systems, balneotherapy, spas, aquabikes), and natural swimming pools.

Beyond distribution of third-party brands (Fairland, Hayward, Waterco, Maytronics, Renolit, Bayrol, PPG, Unicum, Black Perfect), Allforpools has built a proprietary smart-pool line under the iGarden ecosystem: the Mr. Pure Pro salt electrolyser with AI-labelled inverter control, the iWash smart 6-way valve with INVERCLEAR technology, the iGarden Controller for centralised pool and garden management, and the Wattr energy controller claiming up to 30% energy savings via solar integration. Distribution and exclusive brand rights for these products are the company's primary differentiation versus commodity pool wholesalers.

The business operates a standard B2B wholesale model: unit pricing on a pay-as-you-go basis, prices excluding VAT, professional account registration required for ordering, with email/phone and inside-sales support supplementing e-commerce. Public pricing examples span from a few euros for small accessories up to several thousand euros for major equipment (heat pumps €2,131–€4,679, controllers €1,197–€1,747, cover reels €857–€1,111). Revenue is not publicly disclosed; the legal entity is a bootstrapped, founder-owned Belgian SPRL/BVBA with no external funding rounds identified and headcount stated as 1–10 employees.

Name

Allforpools - Pollet Pool Group

Legal name

T.E.P.

Website

https://allforpools.be

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Allforpools (T.E.P.) is a private Belgian B2B wholesaler founded in 1998 that distributes professional swimming pool equipment and proprietary smart-pool management products to pool constructors and installers in Belgium and the Netherlands via e-commerce, a 400 m² showroom, and training programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Wavre

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Pool Equipment Distribution: Wholesale distribution of professional pool equipment and supplies to pool constructors and installers. Product categories include construction materials, filtration, heating, water treatment, pool covers, shutters, maintenance equipment, and leisure products.
2. Connected/Smart Pool Solutions: Sale of proprietary smart pool management products including Mr. Pure Pro salt electrolyzers, iGarden controllers, and iWash automated valves with associated accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Allforpools is a Belgian B2B wholesale distributor of professional swimming pool equipment serving pool constructors and installers in Belgium and the Netherlands since 1998. The company supplies a comprehensive range of pool construction materials, filtration systems, inverter heat pumps, water treatment equipment, pool covers, rolling shutters, maintenance products, and smart connected pool management devices (Mr. Pure Pro, iWash, iGarden Controller). It operates an e-commerce platform, a 400 m² showroom in Wavre, and the AllForPools Academy for installer training.

Product overview

Allforpools operates as a B2B wholesale distributor and importer of professional pool equipment, serving pool constructors and installers in Belgium and the Netherlands since 1998. The company offers an extensive portfolio organized across main categories: Construction & Renovation (polystyrene blocks, wall seals, lighting, plumbing, waterproofing), Technical Room (filtration, heating/heat pumps, water treatment), Rolling Shutters & Covers (bubble covers, 4-season covers, winter covers, motors, rollers), Maintenance (cleaning equipment, robots, winterization), Equipment & Leisure (ladders, counter-current systems, balneotherapy, spas, aquabikes), and Natural Swimming Pools. Key smart/connected products include the Mr. Pure Pro AI-powered salt electrolyzer, iWash automatic 6-way valve with INVERCLEAR technology, iGarden Controller for centralized pool/garden management, and Wattr energy controller with solar optimization. The company also distributes leading brands (Fairland, Hayward, Kripsol, Waterco, Maytronics) alongside its proprietary solutions and maintains a 400+ m² showroom in Wavre for product demonstrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Mr. Pure Pro Salt Electrolyzer AI-controlled salt electrolyzer with Ultra-Low Salt 1 g/L technology that automatically regulates disinfection and energy for consistent water quality. Distributed to professional pool installers via the allforpools.be catalog.
• iWash Smart 6-Way Valve Tactile multiport filter valve with six functions (filtration, backwash, rinse, recirculation, drainage, closure) that communicates with InverPro/InverMaster inverter pumps for automated operation. Targets professional pool installers.
• iGarden Controller Connected pool control system centralizing management of heating, water quality, energy, and maintenance through a mobile app with Bluetooth and WiFi connectivity.
• Wattr Pool Controller Energy-optimization pool controller that centralizes pool commands into a single app, integrates with solar panels, and uses algorithms to reduce energy consumption by up to 30%.
• Black Perfect Heat Pump Series Full inverter heat pump line for pool heating with multiple power ratings from 9 kW to 70 kW and R290 refrigerant option, distributed to professional installers.
• Fairland XP26 Heat Pump 17 kW inverter heat pump from Fairland brand supplied to pool construction professionals.
• Dolphin Liberty 400 Robotic Pool Cleaner Wireless robotic pool cleaner from Maytronics supplied to pool installers and maintenance providers for automated pool cleaning.
• Wireless Robot Series M1 Pool Cleaners Wireless pool cleaning robots available in M1-50, M1-100, and M1PRO-125 variants for different pool sizes, distributed to trade customers.
• SWIMJET Counter-Current Systems Counter-current swimming jet systems (SWIMJET H P160 and P240) for installation in pools targeting fitness swimming.
• Prefabricated Filtration Systems Complete ready-made filtration systems sized for pools up to 80 m³, supplied as turnkey technical-room packages to pool constructors.
• InverMaster/InverPro Variable-Speed Pumps Variable-speed inverter pumps (18-40 m³/h) that synchronize with iWash smart valve for intelligent circulation and filtration control.
• AllForPools Academy Professional Training Professional training programs covering product knowledge, installation techniques, and brand-specific training for pool installers, delivered by certified instructors at the Wavre facility.

Quantifiable outcome

• Energy savings of up to 30% with Wattr pool controller

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• FairlandcoreTechnology or IntegrationTechnology partnership for smart pool solutions including XP26 heat pumps, iGarden controllers, and connected pool management systems. Products feature Bluetooth and WiFi connectivity for integrated pool control.
• AquarkcoreTechnology or IntegrationSupplier of Mr. Pure Pro AI-controlled salt electrolyzers with AI Inverter technology and Ultra-Low Salt 1 g/L capability for automated water treatment.
• PPG (Piscine Plus Group)coreTechnology or IntegrationStrategic supplier partnership offering PPG Academy training programs for professional development alongside product distribution including PPG filters and pump systems.
• UnicumcoreTechnology or IntegrationPartnership for Unicum roller shutter motors, control boxes, and accessories including T-MATE Bluetooth remote control kits for automated pool covers.
• Black Silence / Black PerfectcoreTechnology or IntegrationPremium heat pump brands featuring full inverter technology for energy-efficient pool heating with various power outputs from 9kW to 70kW.
• Certified Installer NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of certified pool installers that Allforpools refers customers to for professional pool installation services, ensuring quality implementation of projects.

Scale indicators2 records

Recent moves8 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allforpools - Pollet Pool Group