What A.vogel Schweiz does

A.Vogel AG is a Swiss manufacturer of plant-based herbal medicines, dietary supplements, healthy food products, medical devices, and body care items, headquartered in Roggwil, Thurgau, Switzerland. The company was founded in 1963 as Bioforce AG by Alfred Vogel and renamed to A.Vogel AG effective January 1, 2020, to align the corporate identity with its consumer brand. Its core technical differentiator is fresh plant processing within 24 hours of harvest, with over 160 quality control checks for flagship products like Echinaforce, an Echinacea purpurea-based immune support brand in continuous market presence since 1955. Operations span three production facilities in Roggwil (Switzerland, 590 tonnes of fresh plant tinctures annually plus 2.7 million solid products and 3.3 million liquid products), Elburg (Netherlands, 200 tonnes of tinctures, 3 million solid products, 2.5 million creams and gels, 2.5 million liquid products), and Colmar (France, processing 700 tonnes of herbs and vegetables into over 5.4 million salt cans). Approximately 178 employees work in Switzerland including 8 apprentices, with around 500 employees globally, and the company is majority-owned by the Alfred Vogel Foundation, which preserves founder Alfred Vogel's natural health philosophy and ensures long-term independence.

The product portfolio spans five categories: herbal medicines (Echinaforce line, AtroGel, Aesculaforce, Menosan Salvia, Bronchosan, and others addressing immune support, respiratory health, musculoskeletal relief, venous complaints, and menopausal symptoms), dietary supplements (multivitamins, Omega-3, GlucosaminPlus, Nacht-Complex for sleep support, Refocus for cognitive support), healthy foods (Herbamare seasoning salt line, Bambu grain coffee substitute, Molkosan fermented whey, A.Vogel Muesli), medical devices (eye drops, nasal spray), and body care (Bioforce Crème, Echinacea Hautcreme, Johannisöl). The company holds GMP, GDP, Swissmedic manufacturing authorization, Bio-Suisse, and EU Bio-Verordnung certifications, reflecting a regulated pharmaceutical manufacturing capability beyond typical supplement producers.

A.Vogel distributes through pharmacies and drugstores for herbal medicinal products, reform houses and supermarkets (including Coop and Migros) for food products, and online retail partners across Switzerland. Internationally, products reach over 30 countries through eight wholly-owned subsidiaries in Belgium, Denmark, France, Finland, Canada, Netherlands, UK, and Ireland, plus distributor and partner relationships across additional European markets, North America, Asia-Pacific, the Middle East, and Africa. The company supports healthcare professional adoption through the PhytoCampus continuing education platform and the swiss-rx-login professional portal, and maintains brand visibility via the Swiss Olympic Team sponsorship since 2010. FY2024 group revenue was 115 million CHF.

Name

A.vogel Schweiz

Legal name

A.Vogel AG

Website

https://avogel-company.ch

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

51–100 employees

Short description

A.Vogel AG is a Swiss manufacturer of plant-based herbal medicines, dietary supplements, healthy foods, and body care products founded 1963 in Roggwil, Switzerland, distributing in over 30 countries through pharmacies, drugstores, supermarkets, and wholly-owned subsidiaries.

Ownership category

akta.pro rank

Product category

Herbal Medicines (Phytopharmaceuticals)

NAICS

Medicinal and Botanical Manufacturing (325411), Pharmaceutical and Medicine Manufacturing (3254)

SIC

Medicinal Chemicals & Botanical Products (2833), Pharmaceutical Preparations (2834)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industry

Vitamins & Minerals (Single Nutrients) (CRADAGAB)

Keywords

• Herbal medicines
• Dietary supplements
• Plant-based remedies
• Phytopharmaceutical products
• Natural body care

Headquarters

HQ city

Roggwil

HQ country

Switzerland

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Phytopharmaceutical Products: Sale of herbal medicinal products (Phytopharmaka) including Echinaforce, AtroGel, and other botanical remedies through pharmacies and drugstores in Switzerland and internationally.
2. Healthy Food Products: Sale of healthy food products including Herbamare seasonings, Bambu instant beverages, and Muesli through reform houses, supermarkets, and food retailers.
3. Dietary Supplements: Sale of nutritional supplements including vitamins, minerals, Omega-3, and other health supplements through pharmacies, drugstores, and reform houses.
4. Medical Devices and Body Care: Sale of medical devices and body care products including eye drops, nasal sprays, and skin creams.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

A.Vogel Schweiz develops, manufactures and markets plant-based herbal medicines (phytopharmaceuticals), dietary supplements, healthy foods, and natural body care products under the A.Vogel brand. Production is vertically integrated from biodynamically cultivated raw plants through cold extraction to finished pharmaceutical-grade products, sold primarily to consumers through Swiss pharmacies, drugstores, supermarkets and reform houses, and across 30+ international markets.

Product overview

A.Vogel AG is a Swiss manufacturer of herbal medicines (phytopharmaceuticals), dietary supplements, healthy food products, medical devices, and body care products. The company develops and manufactures preparations from fresh plants, processing them within 24 hours of harvest. The product portfolio is organized into five main categories: (1) Herbal Medicines including the flagship Echinaforce line (tablets, forte, hot drink) for immune support and respiratory health, AtroGel for muscle/joint pain, Aesculaforce for venous complaints, and remedies for nervous system, liver/bile, and menopausal support; (2) Dietary Supplements including multivitamins, omega-3, glucosamine, eye health products, and sleep support (Nacht-Complex); (3) Healthy Food featuring the Herbamare seasoning salt line (Original, Spicy, Umami, Bouillon, Trocomare) and beverages like Bambu grain coffee; (4) Medical Devices including eye drops and nasal spray; (5) Body Care products including creams, toothpaste, and oils. Products are sold in pharmacies, drugstores, health food stores, and supermarkets across Switzerland and internationally in over 30 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Echinaforce: Flagship product line featuring Echinacea-based remedies for immune support and cold/flu treatment, including tablets, hot drink, and junior formulations.
• Herbamare
• AtroGel
• Menosan
• Bioforce
• Molkosan
• Bambu
• Kelpamare

Products and services

• Echinaforce Echinacea-based herbal medicinal product used as an immunostimulant for the prevention and supportive treatment of common colds and respiratory tract infections; sold to consumers via Swiss pharmacies, drugstores, supermarkets and reform houses.
• Bioflorin Herbal/probiotic medicinal product for the regulation of intestinal flora and support of digestive health, intended for consumers with gastrointestinal complaints.
• Hepa-S Milk thistle-based herbal medicinal product for liver support and digestive/liver complaints, sold as a phytopharmaceutical for adult consumers.
• Kava Kava (Kavasedon) Herbal medicinal product based on kava kava for nervous system support, used by consumers for conditions such as anxiety, restlessness and sleep difficulties.
• Prostasan Herbal medicinal product for prostate health, marketed to men experiencing early benign prostate complaints and used as a phytotherapeutic support.
• A.Vogel Cranberry products Cranberry-based product range supporting urinary tract health, targeted at consumers (predominantly women) prone to recurrent urinary tract discomfort.
• SanoMenthol Herbal cold balm with menthol and essential oils used externally by consumers for symptomatic relief of colds and respiratory congestion.
• A.Vogel Herbal Teas and Tinctures Range of plant-based herbal teas, tinctures and drops made from fresh plants for everyday wellness, digestion, sleep, calming and women's health; sold to consumers via retail and reform channels.
• A.Vogel Plant Oils Cold-pressed plant oils used as dietary supplements and for culinary use, marketed to health-conscious consumers.
• A.Vogel Body Care Line Plant-based body care products (creams, oils and cosmetics) formulated with herbal ingredients for natural skin care; targeted at consumers preferring natural personal care.
• PhytoCampus Professional Training Educational training program in phytotherapy offered by A.Vogel to pharmacists, druggists, naturopaths and therapists, enabling healthcare professionals to deepen knowledge of plant-based remedies.

Quantifiable outcome

• 70 years of Echinaforce product history demonstrating sustained market success
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Swiss OlympiccoreStrategic or Co-development Partner · 1 January 2010A.Vogel is an official supporter of the Swiss Olympic Team since 2010, providing natural remedies for athlete immune support and wellness. Partnership supports athletes at Olympic Games including Paris 2024, Beijing 2022, and Winter Games 2010 Vancouver. Also supporting European Youth Olympic Festivals (EYOF) 2025.
• Rapunzel Naturkost GmbH (Germany)coreChannel Partner/ Reseller/ DistributorDistribution partner for A.Vogel food products in Germany. Rapunzel handles distribution of healthy food products including Herbamare seasonings through organic and natural food retail channels.
• guterrat Gesundheitsprodukte GmbH & Co. KG (Austria)coreChannel Partner/ Reseller/ DistributorDistribution partner for A.Vogel pharmaceutical products in Austria and Germany. Handles regulatory compliance and distribution of herbal medicinal products in Austrian and German markets.
• Midsona Norge AS (Norway)minorChannel Partner/ Reseller/ DistributorPartner company for A.Vogel product distribution in Norway.
• Alfred Vogel FoundationcoreStrategic or Co-development PartnerFoundation holds majority ownership of A.Vogel AG shares, ensuring long-term independence and commitment to Alfred Vogel's natural health philosophy.
• Bioforce AG (formerly)coreStrategic or Co-development PartnerOriginal company name was Bioforce AG, renamed to A.Vogel AG effective January 1, 2020, to align brand and company identity.

Scale indicators8 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Wala Heilmittel / Dr. Hauschka: German anthroposophic pharmaceutical and natural cosmetics manufacturer behind Dr. Hauschka and Wala medicines. Comparable in natural-medicine focus, pharmacy-channel distribution in German-speaking Europe, and foundation/anthroposophic ownership values aligned with A.Vogel's Alfred Vogel Foundation structure.
• Dr. Willmar Schwabe Group: German family-owned phytopharmaceutical and homeopathic manufacturer behind brands such as Tebonin (Ginkgo). Comparable in scale, product mix (botanical medicines in pharmacy channel), European-anchored distribution, and family/foundation-controlled ownership.
• Boiron: French global leader in homeopathic and natural health products, distributing OTC natural remedies through pharmacies in 50+ countries. Directly comparable as a European natural-remedies manufacturer with pharmacy-channel focus, multi-country subsidiary distribution model, and consumer brand recognition in the same herbal/homeopathic category.
• Bionorica SE: German phytopharmaceutical company specializing in evidence-based herbal medicines for respiratory, urinary, and gynecological indications. Comparable as a leading European herbal-medicine manufacturer competing in the same pharmacy channel with similar regulatory dossiers (THMPR approvals) and similar reliance on branded botanical franchises.
• Weleda: Swiss manufacturer of natural pharmaceuticals, anthroposophic medicines, and natural body care products, also majority-owned by a foundation (Weleda AG owned by the Anthroposophic Society and Triodos Bank structure). Directly comparable in product mix (botanical medicines + natural cosmetics), Swiss-anchored manufacturing, foundation-driven governance, and pharmacy/specialty distribution model.
• Salus Haus: German family-owned manufacturer of phytopharmaceuticals, tonics, and herbal teas since 1916. Comparable in scale, botanical-medicine product mix, German pharmacy distribution, and long-established family/ownership-driven brand heritage similar to A.Vogel's foundation structure.

Emerging players

• Pukka Herbs: UK-based herbal tea and supplement brand owned by Unilever. Comparable as an organic/botanical wellness brand with strong UK and EU retail distribution, though smaller scale and narrower product range (tea-forward) than A.Vogel's pharmaceutical-grade portfolio.
• Himalaya Wellness: India-headquartered herbal personal care and supplements company with global distribution in 90+ countries. Comparable as a botanical/herbal consumer health brand with multi-country subsidiary distribution and pharmacy-channel presence, though with significantly broader product range and OTC focus.

Broad incumbents

• Merck KGaA Selbstmedikation: Consumer Health division of Merck KGaA operating well-known OTC brands (including Seven Seas and Kytta) with herbal components. Comparable as a broad pharmaceutical incumbent with herbal OTC products distributed through European pharmacies, though operating as part of a much larger diversified portfolio rather than specializing in phytotherapy.

Regional players

• Ricola AG: Swiss herbal confectionery and lozenge manufacturer using Swiss herb cultivation. Comparable as a Swiss-anchored herbal consumer health brand selling through pharmacies and supermarkets with Swiss herb sourcing, though its product format (confectionery) differs from A.Vogel's tinctures/tablets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCQ4KqTcN3Kvmy8KE9cqTI9Q
• Instagraminstagram.com/avogel_ch
• Pinterestpinterest.com/avogel
• TikToktiktok.com/@avogel_official
• LinkedInlinkedin.com/company/avogel-schweiz

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A.vogel Schweiz