VELUX Canada Inc.

What VELUX Canada Inc. does

VELUX Canada Inc. is the Canadian operating subsidiary of the Denmark-based VELUX Group (VKR Holding A/S, founded 1941), distributing skylights, SUN TUNNEL tubular skylights, roof windows, flat-roof and commercial daylighting systems, plus complementary shades and accessories. Its go-to-market runs primarily through an authorized dealer network and the VIP (VELUX Installers Program) certified-installer channel, supplemented by Pro Partner Academy training facilities in Toronto and Vancouver, a dedicated e-commerce Shade Store (skylightshadestore.ca), and a direct-to-consumer content and free 30-minute live design consultation funnel via the velux.ca website. The entity serves four customer segments: residential homeowners (long-tail, room-by-room inspiration and product selection), professional installers and contractors (certification, rebates, business development), architects and designers (CAD/BIM objects, technical specifications, up to 40% multi-year professional discount), and a smaller commercial and institutional segment served by modular skylight systems (VMS) and Dynamic Dome products.

The product platform rests on several proprietary technologies: ThermoTechnology insulation and sealing for energy efficiency, the Flexi Loc tube connection system for SUN TUNNEL installations, precision-engineered flashing and dry-seal technology that underwrites the "No Leak" warranty promise, and VELUX ACTIVE with NETATMO for remote and climate-based operation of solar and electric skylights and shades. Recent product launches include the Black Frame FCM fixed curb mount skylight (2025), the SkyMax large-format fixed skylight covering up to 35 square feet, and the Dynamic Dome commercial skylight with a 7.4% reduced carbon footprint and 20% higher light transmission via prismatic outer dome. Commercial offerings extend into Modular Skylight Systems configurable into linear, ridgelight, atrium and wall-mounted arrangements.

Revenue mechanics rely on one-time hardware sales of skylights and roof windows distributed through the dealer and installer channel, accessories and shades sold both through dealers and the dedicated Shade Store e-commerce site, and commercial project sales. Pricing is not publicly disclosed and is set at the dealer level; the architect and designer program uses a multi-year contractual discount of up to 40%. VELUX Canada Inc. is incorporated in Ontario with its head office in Oakville and a western Canada sales office in Port Coquitlam, BC, and it operates exclusively in the Canadian market.

Name

VELUX Canada Inc.

Legal name

VELUX Canada Inc.

Website

https://velux.ca

Company type

Private

Founded year

1941

Operating status

Operating

Short description

VELUX Canada Inc. is the Canadian subsidiary of Denmark's VELUX Group, selling skylights, SUN TUNNEL tubular skylights, roof windows, and commercial daylighting systems through certified dealers and installers across Canada.

Ownership category

akta.pro rank

Product category

Skylights and Roof Windows

NAICS

Electric Lighting Equipment Manufacturing (3351), Residential Electric Lighting Fixture Manufacturing (335131), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro industry

PRIMARYIMADAIAD

Skylights & Roof Windows

Industrials, Manufacturing & Construction/Building Materials & Products/Doors, Windows & Architectural Openings

SECONDARYIMADAFAL

Skylights, Roof Windows & Daylighting

Industrials, Manufacturing & Construction/Building Materials & Products/Roofing Materials & Systems

SECONDARYBPABAGAC

Lighting Controls & Smart Lighting Systems

Business & Public Services/Facilities Management & Building Services/Building Automation, Energy Management & Smart Building Services

Keywords

• Skylights and roof windows
• Daylighting products
• Residential skylights
• Commercial skylights
• Tubular skylights

Headquarters

HQ city

Oakville

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Skylight and Roof Window Sales: One-time hardware sales of skylights, roof windows, and SUN TUNNEL skylights through dealer and installer network. Products include various models (VSS solar-powered, VSE electric, VS manual, FS fixed, FCM curb-mounted) with different operation types and sizes.
2. Accessories and Shades: Sales of complementary products including blinds (room darkening, light filtering, Venetian), insect screens, remote controls, and skylight accessories through the VELUX Canada Shade Store e-commerce platform.
3. Commercial Skylight Solutions: Commercial products including Modular Skylight Systems (VMS), Dynamic Dome commercial skylights, and flat roof solutions for architects, builders, and commercial projects.
4. Professional Training Services: Pro Partner Academy training programs for roofing and remodeling professionals, teaching skylight sales and installation skills through hands-on courses at training facilities in Toronto and Vancouver, and mobile training at customer locations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

VELUX Canada designs, distributes, and supports a full range of daylighting and natural ventilation products for residential and commercial buildings in Canada, including skylights (solar-powered, electric, manual, and fixed models), SUN TUNNEL tubular skylights, deck-mounted roof windows, flat roof skylights, and a commercial line comprising Modular Skylight Systems, Dynamic Dome, and SkyMax large-format skylights. The portfolio is completed by VELUX ACTIVE smart-home integration with NETATMO, a Shade Store of blinds and accessories, flashing systems, and complementary accessories.

Product overview

VELUX Canada offers a comprehensive portfolio of residential and commercial daylighting products centered around skylights and roof windows. The core offerings include multiple skylight types (solar-powered fresh air, electric fresh air, manual fresh air, and fixed models), SUN TUNNEL tubular skylights in flexible and rigid configurations, and roof windows available in centre pivot, top hinged, roof access, and balcony styles. The product line extends to flat roof skylights, commercial skylights including modular systems and the Dynamic Dome, and complementary shading solutions (room darkening, light filtering, Venetian blinds). Smart home capability is enabled through VELUX ACTIVE with NETATMO for remote operation of electric and solar-powered products. The portfolio is supported by flashing systems, accessories, and a network of certified installers across Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• VELUX Skylights Residential skylights that deliver natural daylight and optional venting into homes; available in solar-powered, electric, manual, and fixed operation types for multiple roof applications and room sizes.
• VELUX SUN TUNNEL Skylights Tubular skylights that channel natural light from the roof to the ceiling through highly reflective tubes, available in flexible and rigid configurations for spaces where conventional skylights are not feasible.
• VELUX Roof Windows Windows designed for pitched roofs providing daylight and fresh air ventilation; available in centre pivot, top hinged, roof access, and Cabrio balcony configurations.
• VELUX Flat Roof Skylights Skylight solutions engineered for flat and low-slope roof applications, bringing natural light and fresh air ventilation to buildings with non-pitched roofs.
• VELUX Commercial Skylights Commercial daylighting solutions including modular skylight systems and dome skylights designed for large-scale commercial and institutional buildings.
• VELUX Modular Skylight Systems (VMS) Prefabricated modular skylight systems configurable in multiple arrangements including linear, ridgelight, step longlight, atrium, and wall-mounted configurations for commercial buildings.
• VELUX Dynamic Dome Commercial dome skylight with improved sustainability credentials including 7.4% reduced carbon footprint, 20% increased light transmission through a prismatic outer dome, and InstantGlaze sealant technology for waterproofing.
• VELUX SkyMax Large-format fixed commercial skylight covering up to 35 square feet with single dimensions up to 10 feet, featuring a condensation channel to prevent leaks and deliver dramatic natural light views.
• VELUX Black Frame FCM Skylight Fixed curb mount skylight with modern black frame finish designed to complement black roofing materials, featuring integrated dry gasket and structural glazing sealant for weather-tight performance.
• VELUX Shades Skylight shading solutions including room darkening cellular, light filtering, and Venetian blinds, available in manual or solar-powered operation and sold direct through the Shade Store e-commerce platform.
• VELUX ACTIVE with NETATMO Smart-home integration system enabling remote operation and automated climate control of VELUX solar-powered and electric skylights and shades through a smartphone app, in partnership with NETATMO.
• VELUX Flashing Systems Roof flashing systems engineered for weather-tight skylight installation, including EDL (shingles/shakes), EKL/EKW (combi), EDW (tile), EDM (metal), and ECB (biepack) variants matched to specific roof materials.

Quantifiable outcome

• Up to 45% energy efficiency improvement with blinds installation
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• NETATMOcoreTechnology or IntegrationVELUX ACTIVE with NETATMO is a smart home integration partnership that allows users to control VELUX solar-powered or electric products through a smart system, creating a healthier indoor climate. NETATMO provides the smart home connectivity technology that enables remote operation and automation of VELUX skylights and shades.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Wasco Skylights: Wasco Skylights is a US-based manufacturer of residential and commercial skylights with a focus on custom and standard skylight solutions. It competes with VELUX Canada primarily in the North American market, particularly for custom commercial daylighting projects.

Broad incumbents

• JELD-WEN: JELD-WEN is a global manufacturer of windows, doors, and related building products with broad North American distribution. It competes indirectly with VELUX Canada as a broader fenestration incumbent reaching similar residential contractors and big-box channels.
• Pella Corporation: Pella is a major US window and door manufacturer with showrooms and certified installer programs. Although primarily focused on vertical windows and doors, Pella competes for the same premium residential renovation customer and shares VELUX Canada's trade-channel distribution model.
• Andersen Corporation: Andersen is one of North America's largest window and door manufacturers with an extensive dealer network. While its core focus is fenestration rather than skylights, it overlaps with VELUX Canada in residential daylighting, premium building products, and dealer-led distribution channels.

Emerging players

• Natural Light Energy Systems: Natural Light Energy Systems is a smaller North American tubular skylight manufacturer directly competing with VELUX's SUN TUNNEL line. As an emerging/niche player, it focuses on a narrower product set but addresses the same residential daylighting use case at potentially lower price points.

Direct peers

• Solatube International: Solatube International is a leading manufacturer of tubular daylighting devices (TDDs), directly competing with VELUX's SUN TUNNEL product line. Both companies sell reflective-tube skylights that bring daylight into interior spaces, primarily through contractor and dealer channels in North America.
• Roto Frank: Roto Frank is a German manufacturer of roof windows, skylights, and window/door hardware with global operations. It directly competes with VELUX Canada in the deck-mounted and pitched-roof window category, targeting similar residential and light-commercial end users through dealer networks.
• Fakro: Fakro is one of the world's largest manufacturers of roof windows and skylights, headquartered in Poland with global distribution. It is the closest direct competitor to VELUX Canada across residential skylights and roof windows, competing on similar product categories and dealer-led distribution.
• Columbia Skylights: Columbia Skylights is a North American manufacturer of custom and standard skylights for residential and commercial applications. It is a direct competitor to VELUX Canada, particularly in self-flashing and curb-mounted skylight categories distributed through dealers and contractors.
• Keylite Roof Windows: Keylite is an Irish/UK roof window manufacturer offering integrated flashing systems and pitched-roof windows. It is a direct competitor in the roof window category, particularly relevant as it expands into North American markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/VELUXcanada
• YouTubeyoutube.com/c/veluxcanadaoakville
• Facebookfacebook.com/VELUXCanada
• Instagraminstagram.com/veluxcanada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VELUX Canada Inc.