The Simple Housewife Inc.

What The Simple Housewife Inc. does

The Simple Housewife Inc. is a privately held, California-domiciled consumer goods company that designs, sources, and distributes affordable household organization and storage products. Operating under its legal entity EP Family Corp. from a single headquarters at 20687 Amar Road Suite 2-832, Walnut, CA, the company sells exclusively through Amazon marketplace listings under the "Simple Housewares" and "Simple Houseware" trade names. Its catalog spans roughly 20+ active SKUs across multiple home-organization categories, with no disclosed wholesale, retail, or own-website distribution.

The product portfolio is broad and horizontal rather than deep: laundry care (mesh wash bags, pop-up hampers), closet organization (hanging shelves, drawer dividers, garment racks in consumer and commercial tiers, 3-tier closet storage), pantry and kitchen organization (over-the-door pantry organizers, can racks, pot and pan organizers, under-shelf baskets, under-sink sliding baskets), footwear storage (24-pocket over-the-door shoe organizers), vacuum space-saver bags, food storage (3-compartment meal prep containers), toy storage (stuffed animal hammocks), and office organization (wall-mounted letter trays). Products are typically sold as individual units or multi-packs and are positioned for easy installation, durability, and competitive pricing. There is no proprietary technology, mobile app, public API, patented component, or third-party integration documented in the source data; the value proposition rests on SKU breadth, practical design, and Amazon-native distribution rather than on technical differentiation.

Revenue is generated entirely through one-time direct product sales on Amazon to long-tail residential consumers seeking storage and decluttering solutions. The company maintains a minimal public footprint: no social media profiles, no disclosed management team, no headcount, no funded capital structure, no partnerships or alliances, no awards, and no registered IP. This profile is consistent with a lean, Amazon-native private-label operator focused on catalog breadth, category coverage, and competitive pricing rather than brand-building, vertical integration, or technology leverage.

Name

The Simple Housewife Inc.

Legal name

EP Family Corp.

Website

https://simplehouseware.com

Company type

Private

Operating status

Operating

Short description

The Simple Housewife Inc. (DBA Simple Housewares, legal entity EP Family Corp.) designs and sells affordable household organization and storage products—including laundry hampers, closet organizers, pantry storage, garment racks, and meal prep containers—exclusively through Amazon marketplace to residential consumers in the United States.

Ownership category

akta.pro rank

Product category

Home Organization and Storage Products

NAICS

Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans) (CRAIAJAD)

akta.pro secondary industries

Laundry & Cleaning Storage Organization Retail (Hampers, Caddies, Utility Shelving) (CRAIAJAG), Hanging & Entryway Organization Retail (Hooks, Racks, Coat/Shoe Trees) (CRAIAJAE), Laundry Room Organization (HSAFAJAA), Kitchen & Pantry Organization (HSAFAAAC)

Keywords

• Home organization products
• Closet storage solutions
• Kitchen organizers
• Pantry storage racks
• Laundry care accessories

Headquarters

HQ city

Walnut Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct Product Sales: The company generates revenue through direct sales of physical household organization products via Amazon marketplace listings. Products include laundry hampers, closet organizers, pantry storage solutions, kitchen organizers, and garment racks sold as individual units or multi-packs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

The Simple Housewife Inc. (doing business as Simple Housewares) designs, sources, and sells physical household organization and storage products including laundry hampers, closet organizers, pantry organizers, kitchen storage containers, garment racks, and food storage solutions. The company distributes its products exclusively through Amazon marketplace listings, reaching consumers directly via third-party product pages.

Differentiator

Problem solved

Functional benefit

Products and services

• Simple Houseware Laundry Bra Lingerie Mesh Wash Bag (2 Large & 3 Medium)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Direct peers

• Seville Classics: Home storage and organization brand selling shelving, garment racks, and utility organizers, overlapping heavily with Simple Housewares' closet and kitchen SKUs.
• Sorbus: Online-first home organization brand selling multi-tier shelving, garment racks, and storage organizers on Amazon; directly competes on category and channel.
• mDesign: Amazon-native home organization private-label brand with overlapping SKUs in closet, kitchen, pantry, and laundry organizers; closest direct competitor given channel and product mix.
• Honey-Can-Do: Established home organization brand selling closet, laundry, and kitchen storage solutions through Amazon and retail; comparable product breadth and consumer target.

Broad incumbents

• InterDesign: Specialty home storage and organization manufacturer with overlapping categories including over-the-door organizers, kitchen bins, and cabinet storage.
• Whitmor: Long-standing home organization and storage brand with comparable categories (closet, pantry, laundry) and broader retail distribution than Simple Housewares.
• Simplehuman: Premium home organization brand covering kitchen, pantry, and closet storage; comparable category but operates at significantly higher price points and broader distribution.
• Rubbermaid: Mass-market storage and container brand competing in pantry organizers, food storage, and laundry; substantially larger scale but overlapping core categories.

Emerging players

• YouCopia: Direct-to-consumer kitchen and pantry organization brand sold through Amazon; overlapping category focus and channel strategy.
• iTouchless: Online home organization brand selling kitchen and household storage products through Amazon; comparable channel and partially overlapping product range.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Simple Housewife Inc.