Kyoiku Koho Sha

What Kyoiku Koho Sha does

Kyoiku Koho Sha (株式会社教育広報社) is a Tokyo-based, privately held professional services firm founded in 1970 that operates at the intersection of medical education marketing, publishing, and event management in Japan. Its core business is providing advertising, public relations, design, video, web, and event services to private medical universities and related hospitals, with a client base of over 25 Japanese private medical universities including Nippon Medical University, Juntendo University, Tokyo Medical University, Showa University, and Kitasato University. The company also serves as a media publisher for prospective medical school applicants, producing the annual Private Medical University Exam Guide, the ForM magazine (launched 2022), and the ForM web platform (launched May 2024), all distributed free of charge.

The company's flagship operational asset is the annual Private Medical University Consultation Fair (私立医科大学進学相談会), a 6-city in-person event tour held each summer across Tokyo, Osaka, Nagoya, Hiroshima, Sendai, and Fukuoka, now in its 28th year (2025). This is complemented by the My Medical School Spring Consultation Fairs in Tokyo and Osaka targeting younger applicants, plus an autumn Medical Department consultation event. Co-organized with Sanda Medical School and Mainichi Shimbun and endorsed by the Ministry of Education, Culture, Sports, Science and Technology, the events function as the dominant neutral gathering point between medical school applicants and university recruiters in Japan. The company monetizes primarily through professional service fees for design, video, web, and event production work performed for university clients, alongside event sponsorship and exhibitor participation fees. Distribution to applicants is intentionally free across print, web, and event channels, reflecting a media-business model supported by B2B revenue from the 25+ institutional clients.

Name

Kyoiku Koho Sha

Legal name

株式会社教育広報社

Website

https://epr-kk.co.jp

Company type

Private

Founded year

1970

Operating status

Operating

Short description

Kyoiku Koho Sha is a Tokyo-based professional services firm providing PR, design, web, video, publishing, and event services to 25+ Japanese private medical universities, including the annual 6-city Private Medical University Consultation Fair and the ForM media platform for prospective medical school applicants.

Ownership category

akta.pro rank

Product category

Education Marketing and PR Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Healthcare & Life Sciences PR (MPAAADAD)

Keywords

• Educational publicity services
• Medical school admissions
• Event management services
• Graphic design services
• Video production services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Advertising and promotional services for medical universities: The company produces graphic publicity materials, websites, videos, and event collateral for private medical universities, hospitals, and related organizations. Revenue is derived from service fees for design, production, and event management.
2. Event sponsorship and participation fees: The company organizes the private medical university consultation fairs (私立医科大学進学相談会), with universities participating as exhibitors. Events are co-organized with partners such as Sanda Medical School, Mainichi Shimbun, and Ministry of Education support.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Kyoiku Koho Sha provides medical school entrance information media and education-focused PR, design, web, video, and event services. The company organizes Japan's largest private medical university consultation fairs across 6 cities annually, publishes the annual Private Medical University Exam Guide and the ForM magazine, and operates the ForM web media platform for prospective medical students. For its university and hospital clients, it delivers graphic design, video production, website design and operation, printing and publishing, and event management services.

Product overview

Kyoiku Koho Sha is an educational publishing and marketing company specializing in medical university entrance examination information. Their core products include the 'ForM' web platform and magazine, annual 'Private Medical University Exam Guide', and consultation fair events. They also provide comprehensive services including graphic design, video production, website development, printing/publishing, and event management for universities and medical institutions. The company operates the ForM media network as its primary digital product alongside traditional print publications.

Differentiator

Problem solved

Functional benefit

Brands

• 私立医科大学進学相談会: Private medical university consultation fair - major annual event organized by the company connecting medical school applicants with university representatives
• 医学部進学情報マガジン ForM
• 私立医科大学受験ガイド

Products and services

• ForM Web Media Platform (医学部受験情報サイト ForM) A comprehensive medical school entrance exam information website that provides latest news, university information, exam schedules, and useful content for prospective medical students.
• ForM Magazine (医学部進学情報マガジン ForM) A medical school admission information magazine providing in-depth university features, exam strategies, and student testimonials. Distributed free to applicants.
• Private Medical University Exam Guide (私立医科大学受験ガイド) Annual comprehensive guide for private medical university entrance examinations, containing university information, exam details, and application guidance. Distributed free to applicants.
• Private Medical University Consultation Fair (私立医科大学進学相談会) Consultation fairs held in multiple cities where prospective students can meet university representatives for individual consultations. Includes university information booths, lectures, and admission strategy advice.
• My Medical School Consultation Events (My医学部進学相談会) Spring consultation events targeted at middle and high school students considering medical school, held in Tokyo and Osaka.
• Medical Department Medical Science Consultation Fair (医学部医学科進学相談会) Specialized autumn consultation event featuring university information sessions, individual consultations, and expert lectures on medical school admissions.
• Graphic Design Services (グラフィック事業) Graphic design services including advertisements, pamphlets, leaflets, commemorative marks, and merchandise design for universities and medical institutions.
• Video Production Services (映像制作事業) Video production services for university PR, promotional videos, commemorative DVDs, and various public relations video content for educational institutions.
• Website Design and Operations (ホームページ制作及び運営) Website design, development, and operation services for universities and hospitals.
• Printing and Publishing Services (印刷・出版業務) Printing and publishing services including commemorative histories, academic journals, research papers, campus newsletters, and special printing for hospitals.
• Seminar and Lecture Video Shooting and Editing (セミナー・講演会・Web動画撮影編集) Seminar and lecture video shooting and editing services for educational events and web content.
• Academic Conference and Lecture Event Support (学術集会・講演会の開催支援) Event planning and operational support services for academic conferences and lectures, including venue setup and reception operations.
• Anniversary Event Support (周年事業支援) Anniversary event planning services including venue design, construction, exhibition, and stage production for university celebrations.

Quantifiable outcome

• Annual consultation events across 6 cities with over 6 years of consistent scheduling
• +1 more outcomes

Named customers21 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• 私立医科大学進学相談会 (co-organizers: 駿台予備学校, 毎日新聞社)coreStrategic or Co-development PartnerThe 私立医科大学進学相談会 consultation fairs are co-organized with Sanda Medical School (駿台予備学校) as co-organizer and Mainichi Shimbun as supporter. These events are the company's flagship product and primary customer engagement platform, bringing together over 25 private medical universities and prospective applicants.
• 文部科学省 (Ministry of Education, Culture, Sports, Science and Technology)minorGTM or Marketing PartnerThe Ministry of Education (文部科学省) is listed as a supporter of the My医学部進学相談会 Spring events, providing endorsement and visibility for the consultation events.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Igaku-Shoin (医学書院): Long-established Japanese medical publisher producing medical textbooks, journals, and clinical reference content. Comparable as a specialized medical publishing house serving Japanese medical professionals and students, with overlapping B2B relationships with medical universities.
• Daigaku Tsushin (大学通信): Japanese university information media publisher producing guides, surveys, and rankings covering medical schools and other faculties. Closely comparable to Kyoiku Koho Sha as a B2B/B2C media company informing prospective students about Japanese universities, including medical schools.

Broad incumbents

• Gakken Holdings (学研ホールディングス): Large Japanese educational content and publishing group covering K-12, lifelong learning, and educational services. A broad incumbent whose educational publishing and information media business overlaps with Kyoiku Koho Sha's publishing and applicant-information services.
• Obunsha (旺文社): Major Japanese educational publisher producing study guides, exam prep materials, and university information publications. Comparable as an established educational publisher serving the Japanese student market, though operating at a much broader scale than the medical-niche focus of Kyoiku Koho Sha.
• M3, Inc. Japanese digital medical platform serving physicians and healthcare professionals with content, marketing, and recruitment services. Comparable as a healthcare-focused digital media and marketing services platform adjacent to Kyoiku Koho Sha's medical university PR and content business.
• Benesse Corporation (ベネッセコーポレーション): Major Japanese educational services company operating Shinken Zemi and other student-facing media and services. Comparable as a scaled education information and media business targeting Japanese students and their families, though operating across a far broader set of education segments.
• Recruit Holdings (リクルートホールディングス): Operates major Japanese education media platforms including Study Sapuri and college/university information services. A broad incumbent in Japanese education marketing with significantly greater scale than Kyoiku Koho Sha, competing for university advertising budgets.

Others

• Mainichi Shimbun (毎日新聞): Major Japanese national newspaper and listed media supporter of Kyoiku Koho Sha's flagship consultation fairs. Adjacent peer as a media partner and potential competitor in education/information content for Japanese households.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/eprkyouiku1
• Instagraminstagram.com/idai_jyuken_oh._.en/?hl=ja

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kyoiku Koho Sha