What VA-guiden does

VA-guiden Sverige AB is a Swedish private limited company headquartered in Uppsala that operates a membership-based knowledge, education, and training platform for water and sewage (VA = Vatten Avlopp) professionals. The platform organizes content across four subject areas — små avlopp (small sewage systems), dagvatten (stormwater management), VA-planering (water/sewage planning), and vattenvård (water care) — and is supplemented by sub-brands including Avloppsguiden (a consumer-facing service for homeowners), Våtmarksguiden (wetlands/ponds), and Anläggningswiki (a construction wiki for stormwater facilities). Its core technology is a WordPress-based web platform at vaguiden.se hosting news, knowledge banks, expert Q&A archives, and member services; digital training is delivered via Microsoft Teams webinars and web courses, while the annual VAK (Vatten Avlopp Kretslopp) conference is held at rotating physical venues across Sweden.

The company's customer base is dominated by Swedish municipal governments and their environmental, VA engineering, and planning departments, alongside independent VA consultants and technology vendors who use the platform for regulatory guidance, expert Q&A, and peer networking. VA-guiden monetizes through four streams: recurring membership subscriptions providing personalized login access to restricted content and expert Q&A; paid training and education programs (webinars, multi-day courses, network meetings) priced at member and non-member rates ranging from 1,000 SEK for webinars up to 10,500 SEK excl. VAT for non-member multi-day courses; the annual VAK conference with participant fees and exhibition booth bookings (10,000 SEK excl. VAT booth fee); and advertising placements on its web pages. Demand generation is community-led, driven by content marketing through the website and email newsletters, supplemented by partnerships with Avfall Sverige, SLU, WRS, Heidelberg Materials, and various Swedish municipalities.

VA-guiden operates exclusively within Sweden with no disclosed geographic expansion, subsidiaries, or external investors. The company is privately held with no funding rounds, M&A activity, or leadership changes recorded in the available data. Its organizational footprint is small (three named editorial and operations staff are visible: Björn Eriksson, Elin Jansson, Emmelie Lagemyr), and it carries no certifications, patents, trademarks, or regulatory actions on record.

Name

VA-guiden

Legal name

VA-guiden Sverige AB

Website

https://vaguiden.se

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

VA-guiden is a Swedish membership-based knowledge and training platform serving municipal officials, VA consultants, and industry suppliers with content, expert Q&A, and education across water, sewage, stormwater, and water care topics.

Ownership category

akta.pro rank

Product category

Water and Wastewater Professional Education

NAICS

Business Support Services (5614), Facilities Support Services (561210)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Water Safety Plans, Training & Documentation (Logbooks, SOPs) (BPABAJAL)

akta.pro secondary industry

Water, Wastewater & Stormwater Compliance (BPAHAJAJ)

Keywords

• Wastewater management
• Stormwater management
• Municipal water services
• Environmental compliance training
• Water utility education

Headquarters

HQ city

Uppsala

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership subscriptions: VA-guiden operates a membership model where individuals and organizations (primarily Swedish municipalities) pay for access to subject-area knowledge portals (små avlopp, dagvatten, VA-planering, vattenvård). Each membership provides a personal login to restricted content, expert Q&A services, and member-exclusive webinars and resources.
2. Training and education programs: VA-guiden organizes and delivers paid training courses, webbinars, and network events across Sweden, both in-person and digitally. Pricing varies by membership status, with member and non-member rates. Revenue is generated per participant per course.
3. Annual conference (VAK): The annual Vatten Avlopp Kretslopp (VAK) conference is a significant revenue event, drawing hundreds of municipal officials, consultants, technology vendors, and industry experts. Revenue is generated through participant fees and exhibition booth bookings.
4. Advertising: VA-guiden sells advertising placements on its website pages (annonsera). Advertisers pay for visibility to the platform's professional audience of VA practitioners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

VA-guiden operates a membership-based knowledge and education platform for Swedish water and sewage (VA) professionals, organized around four subject areas: small sewage systems (små avlopp), stormwater (dagvatten), VA planning (VA-planering), and water care (vattenvård). The platform provides member-only access to expert Q&A, curated knowledge banks, newsletter networks, and the Anläggningswiki, complemented by paid webinars, web/in-person training, and the annual VAK (Vatten Avlopp Kretslopp) conference. Related sub-brands Avloppsguiden and Våtmarksguiden extend reach to homeowners and to wetland topics respectively.

Product overview

VA-guiden is a knowledge and education platform for Swedish water and sewage (VA = Vatten Avlopp) professionals. The core offering consists of four integrated subject areas: Små avlopp (small sewage systems), Dagvatten (stormwater management), VA-planering (water/sewage planning), and Vattenvård (water care). Related sub-brands include Avloppsguiden for homeowners and Våtmarksguiden for wetlands. The platform provides membership-based access to expert Q&A, knowledge banks, newsletter networks (Avloppslistan, Dagvattenlistan), and the Anläggningswiki construction wiki. Education is delivered through the annual VAK conference and various training programs including webinars and courses.

Differentiator

Problem solved

Functional benefit

Brands

• Avloppsguiden: A service from VA-guiden providing information for homeowners about individual sewage systems, from planning to purchasing products and services.
• Våtmarksguiden
• Anläggningswiki

Products and services

• Små avlopp (Small Sewage Systems) knowledge portal Membership-based subject portal covering small sewage systems, including news, expert Q&A (Fråga experten), knowledge bank, projects, and the Avloppslistan email network, targeted at Swedish municipal inspectors and VA professionals.
• Dagvatten (Stormwater Management) knowledge portal
• VA-planering (Water/Sewage Planning) knowledge portal
• Vattenvård (Water Care) knowledge portal
• Avloppsguiden (Sewage Guide for Homeowners)
• Våtmarksguiden (Wetland Guide)
• Anläggningswiki (Construction Wiki)
• Vatten Avlopp Kretslopp (VAK) Annual Conference Annual flagship conference bringing together Swedish municipal officials, consultants, technology vendors, and industry experts for networking, knowledge sharing, and exhibition; includes the Avlopp & Kretsloppspriset award.
• Utbildningar (Education and Training Programs)
• Medlemstjänster (Membership Services)

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Laholmsbuktens VA (LBVA)coreStrategic or Co-development Partner · 1 January 2027LBVA (Laholmsbuktens VA) is a co-host of the VAK 2027 conference alongside Halmstads and Laholms kommuner. LBVA is the local water and sewage utility for the Laholm bay area and collaborates with VA-guiden to deliver the annual conference at Hotel Tylösand in Halmstad on 17–18 March 2027.
• Halmstads kommuncoreStrategic or Co-development Partner · 1 January 2027Halmstads kommun is a co-host of VAK 2027 alongside Laholmsbuktens VA (LBVA) and Laholms kommun. The municipality collaborates with VA-guiden to organize and host the conference at Hotel Tylösand in Halmstad.
• Laholms kommuncoreStrategic or Co-development Partner · 1 January 2027Laholms kommun is a co-host of VAK 2027 alongside LBVA and Halmstads kommun. The municipality works with VA-guiden to deliver the annual VA conference in Halmstad in March 2027.
• WRSmajorTechnology or Integration · 1 January 2026WRS (Water Recycling Systems) is a recurring training partner with VA-guiden, providing expert lecturers for courses on stormwater, dams, and wetlands. Jonas Andersson, WRS CEO, is a featured presenter at multiple VA-guiden education programs.
• StructorminorStrategic or Co-development Partner · 1 January 2026VA-guiden organized a webinar on microplastics in stormwater in collaboration with Structor Vatten & Miljö Uppsala, with Gabriella Rullander from Structor as the lecturer.
• EdgeminorStrategic or Co-development Partner · 1 January 2026Edge (Malmö) is a collaborative partner in VA-guiden's training on integrated stormwater and vegetation in street environments. Kent Fridell from Edge serves as a lecturer.
• Heidelberg MaterialsminorStrategic or Co-development Partner · 1 January 2026Heidelberg Materials Cement Sverige AB co-sponsored a VA-guiden training on integrated stormwater and vegetation in street environments. Erik Simonsen from Heidelberg Materials is a featured lecturer.
• Norrköpings kommunminorStrategic or Co-development Partner · 1 January 2026Norrköpings kommun collaborated with VA-guiden on a training program about stormwater and vegetation in street environments, with Elisabet Manfred from the municipality serving as a lecturer.
• Nacka kommunminorStrategic or Co-development Partner · 1 January 2026Nacka kommun partnered with VA-guiden for a training on integrated stormwater and vegetation in street environments, with Agata Wehlin (group leader and stormwater specialist) as a lecturer.
• Växjö kommunminorStrategic or Co-development Partner · 1 January 2026Växjö kommun collaborated with VA-guiden on the training program about stormwater and vegetation in street environments, with Johan Nordström from the municipality serving as a lecturer.
• 2CommunicateminorStrategic or Co-development Partner · 1 January 2026VA-guiden partnered with 2Communicate for a training program on practical communication in VA projects. Marlene Roos, senior communications consultant from 2Communicate, served as the primary lecturer and course leader for the October 2026 web course.
• Uppsala VattencoreStrategic or Co-development Partner · 1 January 2025Uppsala Vatten co-organized the VAK 2025 pre-event with VA-guiden on 11 March 2025, hosting a study visit at Pumphuset (Uppsala's first waterworks from 1875) in collaboration with VA-guiden.
• Avfall SverigemajorStrategic or Co-development Partner · 1 January 2025VA-guiden co-organized a network meeting for small sewage in circular economy (små avlopp i kretslopp) with Avfall Sverige and SLU on 7 May 2025 in Uppsala. Angelika Blom from Avfall Sverige participated in the program.
• SLU (Sveriges lantbruksuniversitet)majorStrategic or Co-development Partner · 1 January 2025SLU (Swedish University of Agricultural Sciences) co-hosted a network meeting on small sewage and circular economy with VA-guiden and Avfall Sverige at Campus Ultuna in Uppsala on 7 May 2025. Annika Nordin from SLU presented a handbook on urea hygiene systems.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Svensk Byggtjänst: Svensk Byggtjänst is a Swedish information services company providing construction-sector knowledge, regulations, and training to building professionals. It is comparable through its B2B membership-and-information model applied to an adjacent Swedish built-environment profession.
• Sweden Water Research: Sweden Water Research is a Swedish research body focused on water and wastewater, producing publications and training for municipalities and utilities. It is comparable as a knowledge/training provider in the same Swedish VA domain, though more research-driven than community-led.

Others

• Havs- och vattenmyndigheten (Swedish Agency for Marine and Water Management): HaV is the Swedish government agency for marine and water management, issuing guidance and managing regulation that VA-guiden's content is built around. It is not a direct commercial peer but is the primary public-sector reference point whose publications VA-guiden helps practitioners interpret.

Direct peers

• Svenskt Vatten: Svenskt Vatten is the Swedish water and wastewater industry's own membership and research organization, providing publications, training, and events for the same municipal and consulting audience VA-guiden serves. It is the closest direct comparator in Swedish VA knowledge delivery.
• Avfall Sverige: Avfall Sverige is the Swedish waste management industry's trade association, running member networks, conferences, and training programs. VA-guiden explicitly co-organizes events with Avfall Sverige, and the two share a comparable membership-and-events business model for adjacent Swedish public-sector professionals.

Broad incumbents

• International Water Association (IWA): The IWA is the global membership network for water professionals, offering conferences, specialist groups, and publications. It is comparable as a higher-tier professional membership body serving the same VA practitioner audience, though at a global rather than Swedish level.
• Naturvårdsverket (Swedish Environmental Protection Agency): Naturvårdsverket is the Swedish government agency that issues regulatory guidance on water, sewage, and environmental compliance - the same body whose outputs VA-guiden curates and interprets for practitioners. It is a broad incumbent whose free information offering overlaps with parts of VA-guiden's knowledge bank.
• Water Environment Federation (WEF): WEF is the US-based membership organization for water quality professionals, running training, certifications, and the WEFTEC conference. It mirrors VA-guiden's membership-plus-conference model but operates at a much larger and geographically different scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/va-guiden

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VA-guiden