WinBack Labs

What WinBack Labs does

WinBack Labs is a Toronto-based, founder-owned Canadian corporation (Winback Labs Inc., 107 Balliol Street, Toronto, Ontario) that designs and runs customer winback programs for SaaS companies generating $1M-$20M in ARR, with a secondary offering extended to companies of any size or industry. The company's core deliverable is the Winback Revenue Engine, a proprietary four-step methodology — Identify (cohort selection via Winback Propensity and Revenue Models), Understand (Lost Customer Journey Mapping, a registered trademark), Design (offers, messaging, cadences), and Launch & Scale — that is built and deployed against a single high-potential churned-customer cohort over two months and then handed to the client as a complete owned asset. Supporting intellectual property includes a 250+ campaign benchmark dataset, the trademarked 'Winback Revenue Engine,' the book 'Million Dollar Winback,' the Winback Marketing Podcast (3 years, 50+ episodes), and the Customer Winback Benchmark Study.\n\nThe business is sold as a 2-month subscription implementation at $10,000/month standard (or $5,000/month for a time-limited SaaS founding cohort ending August 31) with an optional Month 3+ scaling tier at $5,000/month, structured as service revenue (not revenue-share) and backed by a 2x Revenue Guarantee that refunds the difference if recovered customer lifetime value falls below twice the program fee. Go-to-market is direct inside sales: prospects book a 30-minute Revenue Recovery Call via Calendly, the firm runs the prospect's CRM data through its models to produce a recoverable-revenue estimate by segment, and only then converts to a signed engagement agreement. Acquisition is content-led via the book, podcast, and benchmark study, with no paid advertising, marketplaces, or reseller channels.\n\nOperationally, the firm runs with 1-10 employees under sole founder Dan Pfister (a recognized 'Maestro of Winback' who has been performing customer recovery since 2016) and is bootstrapped — no venture or private equity funding rounds, no parent or subsidiary structure, and no public financial disclosures. Target customers are SaaS firms that have operated at least two years, hold a meaningful population of past customers in their CRM, and do not currently run a winback program; pricing is the same across both program tracks at standard rates.

Name

WinBack Labs

Legal name

Winback Labs Inc.

Website

https://winbacklabs.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Toronto-based WinBack Labs designs and runs customer winback programs for SaaS and other companies, using a proprietary four-step Winback Revenue Engine to identify recoverable revenue, build campaigns, and deliver a guaranteed 2x ROI via 2-month subscription engagements.

Ownership category

akta.pro rank

Product category

Customer Winback / Churn Recovery Services

NAICS

Business Support Services (5614)

SIC

Services-Management Services (8741)

akta.pro primary industry

Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)

Keywords

• Customer winback services
• Churn recovery programs
• SaaS revenue recovery
• Customer reactivation marketing
• Lost customer recovery

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Winback Program Fees (Subscription): Monthly subscription for a structured 2-month winback implementation program. Clients pay $5,000/month during the founding cohort period (ending August 31) or $10,000/month at standard rates. The 2-month program covers one high-potential churned customer cohort: Month 1 builds the campaign; Month 2 launches, tests, and rolls out. Optional Month 3+ scaling at $5,000/month with no long-term contract and no revenue share. Revenue is service-based, not performance-based, though the 2x guarantee is outcome-linked (refund if target missed).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

WinBack Labs designs, builds, and runs customer winback programs that identify recoverable churned customers from a client's CRM, develop winback offers, messaging, and cadences, and launch them as a 2-month implementation program delivered under a 2x revenue guarantee. The company packages its Winback Revenue Engine methodology (cohort selection via Propensity and Revenue Models, Lost Customer Journey Mapping, campaign design, and launch/scale) into two paid subscriptions: a SaaS Winback Program ($1M–$20M ARR companies) and an All-Industries Winback Program for any company size or sector.

Product overview

WinBack Labs is a specialized service company offering customer winback programs for SaaS and other companies. The core offerings are the SaaS Winback Program (at founding cohort pricing) and the All-Industries Winback Program, both built using the Winback Revenue Engine methodology. Programs are delivered as 2-month implementation engagements with a 2x ROI guarantee. The company also provides complementary content resources including the Winback Marketing Podcast, the Customer Winback Benchmark Study, and the book 'Million Dollar Winback'. All engagements are service-based consulting relationships, not software products with APIs.

Differentiator

Problem solved

Functional benefit

Brands

• Winback Revenue Engine: A system that identifies recoverable lost customers, builds winback campaigns, and delivers guaranteed 2x ROI for clients.
• Winback Marketing Framework
• Winback Propensity and Revenue Models
• Lost Customer Journey Mapping

Products and services

• SaaS Winback Program

Quantifiable outcome

• 26% average winback recovery rate across 250+ campaigns
• +5 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/winback-labs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WinBack Labs