Undamento Srl

What Undamento Srl does

Undamento Srl is an independent Italian music label, artist management firm, and music publisher founded in 2016 and headquartered in Milan, Italy. The company operates across three core divisions: a record label managing a roster of artists including Frah Quintale, Joan Thiele, IRBIS, Ceri Wax, HAN, Laila Al Habash, and bhadmari; an artist management division currently focused on Joan Thiele; and a publishing catalog encompassing eight additional artists (Arssalendo, Barkee Bay, Bruno Belissimo, Emanuele Triglia, Joe Croci, Luzai, Sealow, Yaraki). Revenue is generated through four streams: physical and digital music sales (vinyl priced €15-€35), branded merchandise and apparel sold direct-to-consumer via the company's e-commerce store (t-shirts €20-€30, outerwear and accessories €10-€45), publishing royalties, and artist management fees.

The company maintains no proprietary technology platform; its digital footprint consists of the undamento.com e-commerce storefront and standard presence on Spotify, Apple Music, YouTube, Instagram, and TikTok. Operational scale is small, with 1-10 employees, no disclosed external funding, and no parent company — Undamento operates as a founder-owned Italian S.r.l. (P.IVA 09439580961) structured as a community-focused collective. Marketing and discovery rely on social media, an active news/blog section, and live events including a 2026 arena tour by flagship artist Frah Quintale via Live Nation Italy across six major Italian venues.

Undamento's competitive positioning rests on cultural credibility and a manifesto-driven ethos rather than technological differentiation. Verifiable milestones include Joan Thiele's David di Donatello for Best Original Song in 2023 and her participation as a main competitor at Festival di Sanremo 2025, Frah Quintale's double-platinum debut album 'Regardez moi,' and a 2026 Palazzetti26 arena tour. The customer base is split between Italian music fans purchasing music and merchandise (distributed across individuals), and independent artists seeking label representation, management, and publishing services (heavily concentrated on a few anchor artists).

Name

Undamento Srl

Legal name

Undamento Srl

Website

https://undamento.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Undamento Srl is a Milan-based independent Italian music label, artist management firm, and music publisher founded in 2016, operating across label, management, and publishing divisions for a roster of roughly fifteen Italian artists and selling music and merchandise direct-to-consumer via e-commerce.

Ownership category

akta.pro rank

Product category

Independent Music Label

NAICS

Record Production and Distribution (51225), Music Publishers (51223), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Miscellaneous Publishing (2741)

akta.pro industry

PRIMARYMPAIAAAA

Record Labels (Major & Independent)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Recorded Music (Labels, Master Rights, Distribution)

SECONDARYMPAIAKAD

Music Rights Administration & Royalty Processing (Admin, Accounting, Statements)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Music Rights & Royalty Services (PROs, Collection, Royalty Accounting)

SECONDARYHSACAHAM

Contracting, Licensing & Rights Management (Music/Performance Releases)

Home & Personal Services/Event & Personal Concierge Services/Entertainment Booking & Talent Management

Keywords

• Independent music label
• Artist management services
• Music publishing
• Vinyl record sales
• Branded merchandise

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Music Sales: Revenue from vinyl records, digital music sales, and EPs/albums released under the Undamento label. Artists include Frah Quintale, Joan Thiele, IRBIS, Ceri Wax, HAN, Laila Al Habash, bhadmari, and others.
2. Merchandise Sales: Sale of branded merchandise including t-shirts, crewnecks, caps, socks, water bottles, and bundles through the company's e-commerce storefront. Products feature artist branding and Undamento logo.
3. Publishing Royalties: Publishing division manages catalog of artists including Arssalendo, Barkee Bay, Bruno Belissimo, Emanuele Triglia, Joe Croci, Luzai, Sealow, and Yaraki, generating licensing and royalty revenue.
4. Artist Management: Management services for artists like Joan Thiele, including booking, career development, and representation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Undamento Srl operates an independent music label founded in 2016 in Milan, running three integrated divisions: a Record Label that signs and releases music from artists, an Artist Management (Mgmt) division providing booking and career representation, and a Music Publishing division administering catalogs. The company also operates a direct-to-consumer e-commerce store selling vinyl records, branded apparel, and accessories from its roster.

Product overview

Undamento Srl is an independent music label and entertainment company founded in 2016 in Milan, Italy. The company operates across three main divisions: Record Label (managing artists like Frah Quintale, Joan Thiele, Ceri Wax, IRBIS, HAN, bhadmari, Laila Al Habash), Artist Management (currently managing Joan Thiele), and Publishing (handling artists including Arssalendo, Barkee Bay, Bruno Belissimo, Emanuele Triglia, Joe Croci, Luzai, Sealow, and Yaraki). The company also operates an e-commerce merchandise store selling vinyl records, clothing (t-shirts, crewnecks, caps), and accessories (thermal bottles, socks) from its roster of artists.

Differentiator

Problem solved

Functional benefit

Products and services

• Record Label Services (Label Division) Undamento operates as an independent music label handling artist discovery, music production, distribution, and promotion. The label manages artists including Frah Quintale, Joan Thiele, IRBIS, Ceri Wax, HAN, Laila Al Habash, and bhadmari. Services span signing through release and promotion of albums, EPs, and singles.
• Artist Management (Mgmt Division) Management services for artists including booking, career development, and representation. Currently manages Joan Thiele and other roster artists. Services include tour coordination, career strategy, and industry representation.
• Music Publishing Music publishing services for artists including catalog administration, licensing, and royalty management. Currently serves publishing artists including Arssalendo, Barkee Bay, Bruno Belissimo, Emanuele Triglia, Joe Croci, Luzai, Sealow, and Yaraki.
• Merchandise E-commerce Store Online retail store selling vinyl records, clothing, and accessories. Products include vinyl records from label artists (Frah Quintale, Joan Thiele, Ceri Wax, IRBIS, Laila Al Habash, Tatum Rush, Dutch Nazari), apparel (t-shirts, crewnecks, caps), and accessories (thermal bottles, socks). Targets music fans and merchandise collectors.

Quantifiable outcome

• Joan Thiele won David di Donatello 2023 for Best Original Song
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Live Nation ItalycoreChannel Partner/ Reseller/ DistributorLive Nation Italy serves as the primary ticketing partner for Frah Quintale's Palazzetti26 tour across major Italian venues including Milano Unipol Forum, Firenze Mandela Forum, Roma Palazzo dello Sport, Napoli Palapartenope, Padova Kioene Arena, and Torino Inalpi Arena.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• XL Recordings: UK-based independent label with a multi-decade track record of developing breakout artists. Comparable as a model for what an indie label with strong A&R can achieve globally, though operating at much larger scale than Undamento.
• Rough Trade Records: Independent UK label with strong vinyl/D2C merch culture. Comparable as an indie label that combines artist development with strong merchandise and community-driven brand identity — a model relevant to Undamento's D2C shop approach.

Direct peers

• 42 Records: Independent Italian label focused on emerging Italian talent. Comparable as a Milan-based indie label with a similar roster-development model and portfolio of contemporary Italian pop and alternative artists.
• Bomba Dischi: Italian independent record label based in Milan. Directly comparable as a similarly-sized Italian indie label developing contemporary Italian artists across pop, indie, and electronic genres, with overlapping GTM approach of artist development, management, and merchandise.
• Carosello Records: Italian independent label that has worked with Undamento artists. Comparable as a similarly-positioned Italian indie label developing contemporary Italian pop and urban acts with multi-stream revenue including recorded music and publishing.
• La Tempesta: Italian independent record label and management company. Closely comparable in structure (label + management), Italian market focus, and scale of operation to Undamento.

Broad incumbents

• Sugar Music: Historic Italian music label with deep catalog and broader operations. Comparable as an Italian label operating across recorded music, publishing, and artist services, but at a significantly larger and more established scale than Undamento.
• Universal Music Italy: Italian arm of the world's largest recorded music company. Comparable as the dominant player in the same Italian market competing for the same artists, audiences, and marketing dollars as Undamento.
• Sony Music Italy: Italian arm of a global major label. Comparable as a major-label competitor operating in the same recorded-music and publishing categories within Italy.
• Warner Music Italy: Italian operation of one of the three global major labels and Live Nation Italy's parent-adjacent partner. Comparable as a major-label competitor for Italian artist signings and as a distribution/marketing alternative for indie artists.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Undamento?si=YUIbs6jwLe_0zRvJ
• Instagraminstagram.com/undamento/?hl=it
• TikToktiktok.com/@undamento?is_from_webapp=1&sender_device=pc
• LinkedInlinkedin.com/company/undamento-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Undamento Srl