eKitchens

What eKitchens does

eKitchens is a family-owned Australian manufacturer of custom flat-packed kitchen, bathroom, laundry, wardrobe, and alfresco cabinetry, headquartered in Forrestdale, Western Australia. The company produces tailored cabinetry to exact customer dimensions rather than standard modular sizes, using Australian-made manufacturing with materials sourced from major suppliers including Laminex, Polytec, Duropal Quadra, and Bonlex, and hardware from Blum, Hafele, SIGE, and Wesco. Its core product portfolio spans floor and overhead cabinets, tall pantry and wardrobe units, benchtops, splashbacks, kickboards, replacement fronts, appliances, sinks, taps, and a broad hardware and accessories catalog, supplemented by proprietary offerings such as Protect+ Hygiene Technology on benchtops.

The business operates a hybrid go-to-market combining direct e-commerce through its own website, six physical showroom locations across Perth metro and regional Western Australia (Joondalup, Osborne Park, Midland, Rockingham, Bunbury), a dedicated trade program for licensed builders and contractors, and remote design consultations available Australia-wide. Revenue is generated primarily through one-time product sales of cabinetry, benchtops, hardware, and appliances, with additional professional services revenue from design consultations (priced $99-$249), site measures, delivery, and installation. Pricing spans entry-level carcass-only floor cabinets from approximately $247 up to integrated fridge cabinets above $3,800 and complete stone benchtop configurations around $4,000.

A state-of-the-art purpose-built factory at Forrestdale is expected to come online in 2025, intended to deliver faster turnaround times and expanded capacity. The company is privately held, bootstrapped with no disclosed institutional funding, and does not publicly report revenue. It serves primarily residential homeowners undertaking renovations across Western Australia and, via remote services, nationwide, alongside a secondary trade segment.

Name

eKitchens

Legal name

eKitchens

Website

https://ekitchens.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

eKitchens is a family-owned Australian manufacturer of custom flat-packed kitchen, bathroom, laundry, wardrobe, and alfresco cabinetry, serving residential homeowners and trade builders across Western Australia with six showroom locations and online ordering.

Ownership category

akta.pro rank

Product category

Custom Kitchen Cabinetry Manufacturing

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (33711), Wood Kitchen Cabinet and Countertop Manufacturing (337110)

SIC

Wood Household Furniture, (No Upholstered) (2511)

akta.pro industry

PRIMARYHSAPAIAA

Custom Cabinet Design & Build

Home & Personal Services/Residential Renovation Services/Cabinetry, Countertops & Millwork

SECONDARYHSAPAIAC

Cabinet Installation (New & Replacement)

Home & Personal Services/Residential Renovation Services/Cabinetry, Countertops & Millwork

SECONDARYCRAIAFAA

Kitchen Cabinets & Custom Millwork Showrooms

Consumer Products & Retail/Home & Furniture Retail/Kitchen & Bath Retail (Cabinetry, Fixtures, Remodeling Showrooms)

Keywords

• Custom kitchen cabinetry
• Flat-packed cabinets
• Kitchen benchtops
• Cabinet hardware accessories
• Design consultation services

Headquarters

HQ city

Forrestdale

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Cabinetry Products: Sale of custom flat-packed kitchen cabinets including floor cabinets, overhead cabinets, tall cabinets, benchtops, and splashbacks. Products sold as complete units or carcass-only for DIY projects. Revenue generated through one-time product purchases with optional delivery and installation services.
2. Design Consultation Services: In-showroom and remote design consultation services ranging from $99 to $249 depending on room type and complexity. Includes 3D design program access for customers to create their own cabinetry designs.
3. Hardware and Accessories: Sale of cabinet hardware including handles, hinges, soft-close solutions, bins, pull-outs, cutlery trays, internal drawers, LED lighting, and wireware storage solutions from brands like SIGE, Hafele, Blum, and Wesco.
4. Appliances: Sale of kitchen appliances including rangehoods, ovens, cooktops, microwaves, dishwashers, and integrated fridges from brands like Artusi and Hafele.
5. Additional Services: Charges for site measure and template services, benchtop removal and disposal, delivery services, installation services, and various cabinet modification fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

eKitchens designs, manufactures and sells custom flat-packed kitchen cabinetry and storage solutions, including floor cabinets, overhead cabinets, tall cabinets, benchtops, splashbacks, kickboards, replacement fronts, appliances, sinks, taps and hardware. All cabinets are manufactured in Western Australia to custom dimensions with configurable finishes, sold direct to homeowners through an e-commerce platform and six physical showrooms, supplemented by design consultation and 3D design program services.

Product overview

eKitchens is a family-owned Australian manufacturer of custom flat-packed kitchen cabinetry and storage solutions. The company offers a comprehensive portfolio of modular cabinetry products organized into seven core categories: Floor & Drawers (base cabinets, appliance cabinets, bins, drawers, alfresco cabinets), Overhead Cabinets (wall-mounted storage), Tall Cabinets (wardrobes, pantries, broom closets, integrated appliances), Benchtops & Splashbacks (Duropal Quadra, Laminex, Polytec, Evostone, Sentio in various materials), Kickboards & Frames (finishing components), Replacement Fronts & Panels (door/drawer upgrades), Appliances/Sinks/Taps, and Hardware & Accessories (Blum hinges, SIGE/Wesco bins, drawer systems, LED lighting). The offering also includes design consultation services with 3D visualization tools. All cabinets are manufactured in Australia with customization options for size, configuration, and finishes.

Differentiator

Problem solved

Functional benefit

Products and services

• Floor & Drawers

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• LaminexcoreOthersMajor supplier of laminate surfaces and benchtops. eKitchens offers Laminex benchtops manufactured locally in WA using quality materials designed for durability and moisture resistance.
• PolyteccoreOthersSupplier of thermolaminated surfaces and cabinetry materials. eKitchens offers Polytec benchtops manufactured locally in WA.
• Duropal QuadracoreOthersGerman-made benchtops fabricated locally in WA according to customer dimensions. Supplied as full lengths for on-site cutting with matching laminate edge strips.
• HafelecoreTechnology or IntegrationHardware supplier providing cabinet hinges, soft-close mechanisms, bin systems, and integrated appliances including fridges and built-in ovens. Provides technical integration for cabinet functionality.
• SIGEcoreTechnology or IntegrationItalian manufacturer of storage solutions including pull-out spice racks, towel rails, corner carousels, bin systems, and wireware. Products designed for reliability throughout the home.
• BlumcoreTechnology or IntegrationPremium hardware supplier for soft-close drawer systems, hinges (including Aventos lift systems), and internal drawer solutions. Products support 40kg drawer capacity.
• ArtusiminorOthersAppliance brand supplying ovens, cooktops, microwaves, and bar fridges including alfresco appliances.
• CosentinominorOthersStone surfaces supplier for premium benchtops.
• FormicaminorOthersLaminate surfaces supplier for cabinetry and benchtop applications.
• BonlexminorOthersJapanese manufacturer of vinyl wrapping materials for cabinet doors, internationally recognized as world leader in thermoplastic foils.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Freedom Kitchens: Australian custom kitchen retailer/manufacturer with showrooms across major metro areas. Directly comparable in offering designed, custom-sized kitchens via in-store consultation and trade programs, competing for the same renovation homeowner segment.
• Stegbar: Australian manufacturer and retailer of custom cabinetry, wardrobes, and joinery with national showroom presence. Comparable custom-built offering across kitchens, laundries, and wardrobes aimed at homeowners and trade customers.
• The Kitchen Maker: Australian custom kitchen manufacturer with showroom + trade channel model, focused on made-to-measure cabinetry for renovations and new builds. Comparable on custom sizing, showroom-led design consultation, and trade/builder programs.
• IKEA (IKEA Kitchens / METOD): Global flat-pack furniture retailer whose METOD kitchen range competes head-to-head with eKitchens on flat-packed cabinetry sold direct to consumers online and in-store. Both target DIY and renovation homeowners seeking modular/custom-configurable kitchens at accessible price points.
• Kaboodle (by Laminex): Australian flat-pack kitchen, laundry, and wardrobe cabinetry range sold through Bunnings and trade channels. Kaboodle is the closest direct competitor on flat-pack custom cabinetry sold Australia-wide, with similar configurator-style buying and benchtop/material pairings.

Broad incumbents

• Bunnings Kitchen & Bathroom Renovation service: Australia's largest home improvement retailer; carries Kaboodle flat-pack kitchens and offers design/installation services. Competes with eKitchens on DIY and renovation kitchen spend, but across a much broader hardware-and-home portfolio rather than cabinetry specialty.
• The Good Guys (Kitchens by The Good Guys): Major Australian appliance and kitchen retailer with a custom kitchen design and installation service. Overlaps with eKitchens on kitchen packages that bundle cabinetry with appliances, but operates at much larger scale across a broader appliance-and-electronics portfolio.
• Laminex: Australia's leading decorative surfaces and cabinetry materials supplier, owner of the Kaboodle flat-pack brand. Acts as both a key materials supplier to eKitchens and a competitor through Kaboodle, operating across the full surfaces and modular cabinetry value chain.

Others

• Polytec: Australian manufacturer of decorative panels, benchtops, and cabinetry components supplied through trade and retail. A core materials partner to eKitchens (Polytec benchtops) and broadly comparable as a domestic surfaces supplier serving the kitchen renovation channel.
• Häfele (Australia): German hardware and fittings supplier that also sells kitchen storage and accessory solutions into the Australian trade. Comparable as a strategic partner/supplier to eKitchens (hinges, soft-close, bins, integrated appliances) and as an adjacent participant in the cabinetry fit-out ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ekitchensAU
• LinkedInlinkedin.com/company/ekitchens
• Instagraminstagram.com/ekitchens

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eKitchens