ASEAN-BAC
ASEAN-BAC is a non-profit advisory council mandated by ASEAN leaders to provide private-sector policy guidance on regional economic integration across the 10 ASEAN member states, operating through flagship events, policy frameworks, and public-private dialogue.
- Company typePrivate
- Founded2003
- HeadquartersJakarta Pusat, Indonesia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ASEAN-BAC does
ASEAN-BAC is a non-profit advisory council established by ASEAN heads of state at the 7th ASEAN Summit in November 2001 and officially launched in April 2003 to provide private-sector feedback and policy guidance on regional economic integration. Headquartered in Jakarta, Indonesia, the council operates as the official apex private-sector body mandated by ASEAN leaders, with each of the 10 ASEAN member states (Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, Vietnam) appointing three high-level CEOs to its membership. The organization operates through a rotating annual chairmanship model, with the Philippines holding the 2026 chairship.
ASEAN-BAC's core offerings are programmatic rather than commercial: flagship convenings include the ASEAN Business & Investment Summit (ABIS), the ASEAN Business Awards (ABA), the ASEAN Business Barometer Survey, and consultation meetings that connect regional business leaders with ASEAN economic ministers. Policy and framework initiatives include the Unique Business Identification Number (UBIN) for cross-border digital trade, the ASEAN Digital Economy Framework Agreement (DEFA), the Trusted Data Corridors Initiative (anchored by the Singapore-Johor-Batam corridor), stablecoin cross-border payment research, the ASEAN Mentorship for Entrepreneurs Network (AMEN), and the ASEAN CSR Working Group co-established with AVPN in May 2026. The council publishes annual Reports to Leaders and Report to Economic Ministers as its primary policy-deliverable outputs.
ASEAN-BAC does not charge fees and is not revenue-generating. Its operating model is funded through institutional support from ASEAN member governments (not publicly disclosed) and operates with a very small secretariat staff (reported at 1-10 employees). Distribution is via direct engagement with governments, 11 Joint Business Councils, 6 Sector Champions, and partnerships with organizations including AVPN, Grab, Mastercard, ADB, the Asian Venture Philanthropy Network, and Tech For Good Institute.
ASEAN-BAC firmographics
Firmographics- Name
- ASEAN-BAC
- Legal name
- ASEAN Business Advisory Council
- Website
- https://asean-bac.org
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ASEAN-BAC is a non-profit advisory council mandated by ASEAN leaders to provide private-sector policy guidance on regional economic integration across the 10 ASEAN member states, operating through flagship events, policy frameworks, and public-private dialogue.
- Ownership category
- akta.pro rank
ASEAN-BAC industry classification
Industry- Product category
- Regional Policy Advisory
- NAICS
- Business Associations (81391)
- SIC
- Services-Membership Organizations (8600), Services-Management Services (8741)
- akta.pro primary industry
- Technical Committees, Working Groups & Expert Panels (BPADANAB)
Keywords
Where ASEAN-BAC is headquartered
LocationHeadquarters
- HQ city
- Jakarta Pusat
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
ASEAN-BAC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advisory and Policy Services: ASEAN-BAC operates as an advisory body providing strategic business insights and policy recommendations to ASEAN leaders and governments. The organization facilitates public-private dialogue and coordinates with various ASEAN bodies. Revenue generation is not the primary objective; the council operates as the official apex private sector body mandated by ASEAN leaders.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
ASEAN-BAC product offering
Product offeringCore offering
ASEAN-BAC is the official apex private sector advisory body mandated by ASEAN leaders to provide strategic business insights and policy recommendations supporting regional economic cooperation and integration across 10 ASEAN member states. Its substantive offerings are programs and convening platforms: the ASEAN Business and Investment Summit (ABIS), the ASEAN Business Awards (ABA), the ASEAN Business Barometer Survey, the Annual Report to ASEAN Leaders, and policy frameworks such as the Unique Business Identification Number (UBIN), the ASEAN Digital Economy Framework Agreement (DEFA), the ASEAN CSR Working Group, and the Trusted Data Corridors Initiative. Services are delivered at no cost to participants, with the council operating as a non-profit secretariat funded by institutional support from ASEAN member governments.
Product overview
ASEAN-BAC (ASEAN Business Advisory Council) is a policy advisory body, not a product company. Its offerings consist of programs, initiatives, and publications that support regional economic integration. The core programs include: ASEAN Business Awards (ABA) for recognizing outstanding companies; the ASEAN Business and Investment Summit (ABIS) as the region's leading business conference; and the ASEAN Business Barometer Survey for regional business insights. Key initiatives include the Unique Business Identification Number (UBIN) framework for cross-border trade facilitation, the ASEAN CSR Working Group for corporate social investment coordination, and the Trusted Data Corridors Initiative supporting the Singapore-Johor-Batam digital corridor. ASEAN-BAC also publishes annual reports to ASEAN Leaders and supports the ASEAN Digital Economy Framework Agreement (DEFA) development.
Differentiator
Problem solved
Functional benefit
Brands
- ASEAN Business and Investment Summit (ABIS): ASEAN Business and Investment Summit (ABIS) is the region's leading event where global and ASEAN leaders tackle challenges and promote fair, sustainable economic growth.
- ASEAN Business Awards (ABA)
- ASEAN CSR Working Group
- ASEAN Mentorship for Entrepreneurs Network (AMEN)
- UBIN (Unique Business Identification Number)
- ASEAN Stablecoin Corridor
- SJB (Singapore-Johor-Batam) Corridor
Products and services
- ASEAN Business and Investment Summit (ABIS) Annual flagship conference program that convenes ASEAN and global business leaders with policymakers to address regional economic challenges and promote sustainable growth.
- ASEAN Business Awards (ABA) Annual awards program that recognizes outstanding ASEAN companies contributing to regional economic growth and prosperity.
- ASEAN Business Barometer Survey Recurring survey program gathering business sentiment and insights on regional business conditions, supply chain resilience, sustainability, and digital transformation across ASEAN.
- Unique Business Identification Number (UBIN) Policy framework for a regionally standardized digital business identity that links ASEAN business registries through shared data standards and API-based verification to accelerate cross-border trade.
- ASEAN CSR Working Group Regional platform established with AVPN to mobilize corporate social investment, strengthen policy dialogue, and address fragmented CSR approaches across Southeast Asia.
- Report to the Leaders Annual publication program from the ASEAN-BAC Chairmanship to ASEAN Leaders documenting policy recommendations, activities, and outcomes across trade, investment, digital transformation, and sustainability.
- ASEAN Digital Economy Framework Agreement (DEFA) Policy framework addressing digital trade, cross-border e-commerce, digital payments, data governance, cybersecurity, and digital identity to reduce fragmentation across ASEAN markets.
- Trusted Data Corridors Initiative (SJB Model) Strategic framework for cross-border data flows using the Singapore-Johor-Batam (SJB) tri-hub corridor as a prototype for ASEAN digital integration, regulatory alignment, and cybersecurity cooperation.
- ASEAN Stablecoin Corridor Research Policy research initiative exploring stablecoins as catalysts for cross-border digital finance acceleration across ASEAN, with insights from regional regulators and industry experts.
Quantifiable outcome
- Supports economic integration for 680 million people across US$4 trillion combined GDP region
- +2 more outcomes
Companies that use ASEAN-BAC
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
ASEAN-BAC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ASEAN-BAC partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- AVPN (Asian Venture Philanthropy Network)coreASEAN-BAC and AVPN established the ASEAN CSR Working Group as a regional platform to mobilize corporate philanthropy, CSR, and corporate capital across Southeast Asia. AVPN, serving as Secretariat, brings over 700 members across 43 markets. The Working Group aligns with ASEAN Chairmanship priorities and addresses fragmented CSR approaches in markets where over 70 million MSMEs face structural barriers to growth. Key milestones include official launch at AVPN Global Conference 2026 in India (August 25-27) and ASEAN CSR Leadership Dialogue at AVPN Southeast Asia Summit 2026.
- Joint Business CouncilscoreASEAN-BAC collaborates with 11 Joint Business Councils representing different ASEAN countries. These councils serve as key partners in carrying out objectives, conducting regular meetings across ASEAN countries, and engaging with government and private sector representatives to ensure understanding and ownership of ASEAN integration processes.
- Sector ChampionscoreASEAN-BAC engages with 6 Sector Champions that support its initiatives and activities. These sector partners help advance ASEAN integration priorities across various industry segments.
- Tech For Good Institute (TFGI)minorTFGI serves as knowledge and dialogue partner supporting ASEAN-BAC's 8th ASEAN Economic Community Dialogue. Under a year-long collaboration, TFGI co-hosts dialogue activities and contributes research on the digital economy, particularly supporting Cambodia's 2022 Chairmanship priority on digital start-up ecosystem framework.
- Asian Development Bank (ADB)coreADB has expressed strong support for the Philippines' 2026 ASEAN Chairship and pledged cooperation across connectivity, digital development, and regional integration initiatives under the Priority Economic Deliverables.
- GrabcoreASEAN-BAC co-hosted the AI Forward Southeast Asia Policy Summit with Grab in Jakarta on April 8, 2026. The summit convened senior policymakers and global tech leaders including McKinsey, Amazon, and Google to discuss AI transformation and responsible AI adoption across ASEAN.
- Private Sector Advisory Council – Digital Infrastructure (PSAC-DI)coreASEAN-BAC formalized a strategic partnership with PSAC-DI and GoDigital Philippines to accelerate digital transformation and strengthen regional cooperation as a preparatory step ahead of the Philippines hosting the 2026 ASEAN Summit.
- MastercardcoreMastercard and ASEAN-BAC collaborate to promote inclusive economic growth in Southeast Asia through initiatives including enhanced regional cooperation, SME support, and digital inclusion. The region aims to become the world's fourth largest economy by 2030.
- CSIS IndonesiaminorCSIS Indonesia supports ASEAN-BAC in conducting the ASEAN Business Barometer Survey to gather business insights on regional conditions, supply chain resilience, sustainability efforts, and digital transformation.
- DfD LabminorDfD Lab supports ASEAN-BAC in conducting the ASEAN Business Barometer Survey to gather business insights on regional conditions, supply chain resilience, sustainability efforts, and digital transformation.
- JETROminorJETRO supports ASEAN-BAC in conducting the ASEAN Business Barometer Survey to gather business insights on regional conditions, supply chain resilience, sustainability efforts, and digital transformation.
- IceKreditminorIceKredit's Chief Growth Officer Kong Chinang participated as a panelist at the AI Forward Southeast Asia Policy Summit co-hosted by ASEAN-BAC and Grab, advocating for regional alignment across policy, industry, and education to drive responsible AI adoption across ASEAN.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
ASEAN-BAC competitors and assessment
Company assessmentDirect peers
- Asia Business Council: An invitation-only membership body of Asia-Pacific CEOs that produces policy research and convenes leaders on regional economic issues. Highly comparable as a CEO-led advisory forum focused on cross-border business integration in Asia.
- EU-ASEAN Business Council: The European counterpart to the US-ASEAN Business Council; promotes EU business interests with ASEAN policymakers and provides policy recommendations on trade and investment. Directly comparable as a private-sector advisory counterpart bridging two regions into ASEAN.
- AVPN (Asian Venture Philanthropy Network): Strategic partner and Secretariat of the ASEAN CSR Working Group; operates across 43 markets with 700+ members focused on social investment. Comparable as an Asia-focused convening platform that mobilizes private capital for regional development priorities.
- Pacific Basin Economic Council (PBEC): Long-standing regional business council covering Asia-Pacific economies, focused on trade and investment policy advocacy. Comparable as an APAC-wide business-led policy forum with a similar member-driven advisory model.
- US-ASEAN Business Council: Independent US-based business advocacy organization promoting US private-sector engagement with ASEAN. Highly comparable in convening US and ASEAN CEOs with policymakers, publishing policy recommendations, and operating flagship events — though geographically focused on the US-ASEAN axis.
- APEC Business Advisory Council (ABAC): The direct analog to ASEAN-BAC at the APEC level: ABAC is the official private-sector advisory body mandated by APEC leaders to provide business input on regional economic integration. Comparable in mandate, structure (members appointed by member economies), and convening function.
- B20 (Business 20): The G20's official business engagement group, B20 is the closest functional peer globally: it represents private-sector interests to heads of government, organizes flagship summits, and produces policy recommendations on trade, digital economy, and sustainability — directly mirroring ASEAN-BAC's role at the regional level.
Broad incumbents
- International Chamber of Commerce (ICC): Global business association representing 45 million companies across 170+ countries. Comparable in advocacy/policy representation role for the private sector, though at a much broader global scale rather than ASEAN-specific.
- World Economic Forum (WEF): Global multi-stakeholder platform convening political and business leaders (notably at Davos). Comparable convening function linking CEOs with heads of state on regional economic agenda, though at far broader scope.
Regional players
- ASEAN Chambers of Commerce and Industry: National chambers across ASEAN member states serve as grassroots business membership bodies that feed into ASEAN-BAC's policy work. They are upstream participants in ASEAN-BAC's Joint Business Council structure and share the same mandate of representing business interests regionally.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ASEAN-BAC social profiles
Digital presenceASEAN-BAC financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASEAN-BAC leadership team
Management profileNumber of profiles
Profiles6 records
ASEAN-BAC funding detail
Funding detailFunding overview
Funding rounds
Investors
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ASEAN-BAC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASEAN-BAC
What does ASEAN-BAC do?
ASEAN-BAC is the official apex private sector advisory body mandated by ASEAN leaders to provide strategic business insights and policy recommendations supporting regional economic cooperation and integration across 10 ASEAN member states. Its substantive offerings are programs and convening platforms: the ASEAN Business and Investment Summit (ABIS), the ASEAN Business Awards (ABA), the ASEAN Business Barometer Survey, the Annual Report to ASEAN Leaders, and policy frameworks such as the Unique Business Identification Number (UBIN), the ASEAN Digital Economy Framework Agreement (DEFA), the ASEAN CSR Working Group, and the Trusted Data Corridors Initiative. Services are delivered at no cost to participants, with the council operating as a non-profit secretariat funded by institutional support from ASEAN member governments.
Is ASEAN-BAC a public or private company?
ASEAN-BAC is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ASEAN-BAC founded?
ASEAN-BAC was founded in 2003. It employs 1 to 10 people.
Where is ASEAN-BAC based?
ASEAN-BAC is headquartered in Jakarta Pusat, Indonesia, in the Asia region.
How does ASEAN-BAC make money?
One revenue line is on record: advisory and Policy Services.
Who are ASEAN-BAC's main competitors?
Direct peers on record are Asia Business Council, EU-ASEAN Business Council, AVPN (Asian Venture Philanthropy Network), Pacific Basin Economic Council (PBEC), US-ASEAN Business Council, APEC Business Advisory Council (ABAC) and B20 (Business 20). Broad incumbents are International Chamber of Commerce (ICC) and World Economic Forum (WEF). ASEAN Chambers of Commerce and Industry is listed as a regional player.
Does ASEAN-BAC have an API?
No public API is recorded for ASEAN-BAC.
What industry is ASEAN-BAC in?
ASEAN-BAC's product category is Regional Policy Advisory. Its primary akta.pro industry code is BPADANAB, Technical Committees, Working Groups & Expert Panels. Its NAICS code is 81391 and its SIC code is 8600.