Unity Of Eatonville Federal Credit Union

What Unity Of Eatonville Federal Credit Union does

Unity of Eatonville Federal Credit Union is a federally chartered, member-owned credit union operating as a Minority Depository Institution (MDI) with a Low-Income Federal Community Charter from the National Credit Union Administration (NCUA). Founded in 2021 following a 2018 task force led by Pastor Willie C. Barnes of Macedonia Missionary Baptist Church, the institution serves individuals who live, work, worship, or attend school in Eatonville, FL — historically the oldest incorporated African American municipality in the United States — and the immediate family members of current members. Member deposits are federally insured to at least $250,000, and the institution is governed by a volunteer Board of Directors chaired by George Williams with CEO Jerrold Smith.

The credit union delivers a standard community-bank product suite through a single physical branch at 323 E. Kennedy Blvd. STE G in Eatonville (operating approximately 15 hours per week) and a digital banking stack. Core deposit products include savings (share) accounts, checking (sharedraft) accounts, and share certificates (CDs) with 12- to 60-month terms at 3.25%–4.00% APY. The lending portfolio spans auto loans (starting at 5.50% APR), unsecured personal loans (starting at 10.00% APR), share-secured loans, mortgage loans, home equity loans, a secured Mastercard with Platinum Rewards, Credit Builder loans, and seasonal promotional loans (up to $2,000, three times per year). Digital delivery is handled through a native mobile banking app for iOS and Android with mobile check deposit, and a third-party online banking platform (W-W-I-S) for online membership and loan applications. The SSL-VeriSign-certified platform supports secure messaging and account management.

The business model is a not-for-profit financial cooperative: revenue is generated from net interest margin on loans (auto, personal, mortgage, home equity, promotional) and share certificate spreads, supplemented by transaction and maintenance fees ($5/month checking, $3/month savings, $10–$45 wire transfer fees, NSF/overdraft fees of $15–$32). Go-to-market is community-led, anchored on church partnerships, word-of-mouth referrals ($10 per successful referral, up to $100/year), and digital self-serve onboarding. Pricing is publicly disclosed on a fee schedule effective March 1, 2024, with CD rates as of 10/01/2025. The institution is member-owned, with no parent company, no external equity investment, and no subsidiaries.

Name

Unity Of Eatonville Federal Credit Union

Legal name

Unity of Eatonville Federal Credit Union

Website

https://unityofeatonvillefcu.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Unity of Eatonville Federal Credit Union is a federally chartered, Minority Depository Institution serving individuals who live, work, worship, or attend school in Eatonville, FL. It offers deposit accounts, auto and personal loans, mortgages, and digital banking via a single branch and mobile app.

Ownership category

akta.pro rank

Product category

Community Credit Union Banking

NAICS

Credit Unions (522130), Credit Unions (52213)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro industry

PRIMARYFSABAEAC

Community Development Credit Unions (CDCUs)

Financial & Insurance/Banking (Commerical, Retail & Consumer)/Community & Cooperative Banking (Credit Unions, Mutuals)

SECONDARYFSABAEAA

Community Credit Unions (Retail/Consumer Focus)

Financial & Insurance/Banking (Commerical, Retail & Consumer)/Community & Cooperative Banking (Credit Unions, Mutuals)

SECONDARYFSAKAAAL

Bank & Credit Union Personal Loans (Unsecured Installment)

Financial & Insurance/Lending & Consumer Finance/Personal Loans (Unsecured Installment)

SECONDARYFSABAAAC

Credit Cards & Revolving Credit

Financial & Insurance/Banking (Commerical, Retail & Consumer)/Retail Banking

Keywords

• Community credit union
• Retail banking
• Consumer lending
• Deposit accounts
• Financial literacy

Headquarters

HQ city

Eatonville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Loan Interest: Interest income from various loan products including auto loans, personal loans, mortgage loans, home equity loans, and promotional loans. Rates vary by loan type and term length.
2. Account and Transaction Fees: Monthly maintenance fees on checking ($5) and savings ($3) accounts, wire transfer fees ($10-$45), NSF/overdraft fees ($15-$32), and various service fees
3. Certificate of Deposit Spreads: Interest rate spreads on share certificates (CDs) with terms ranging from 12 to 60 months

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Unity of Eatonville Federal Credit Union is a federally chartered, not-for-profit member-owned credit union that provides retail banking services to individuals who live, work, worship, or attend school in Eatonville, Florida. It offers deposit products (savings, checking, and certificates of deposit), a diversified consumer lending portfolio (auto, personal, mortgage, home equity, share-secured, credit builder, and promotional loans), a secured credit card, and digital banking through mobile and online channels, all backed by NCUA federal deposit insurance.

Product overview

Unity of Eatonville FCU operates as a Minority Depository Institution (MDI) offering a comprehensive suite of financial products and services through a single, unified credit union platform. The core product portfolio includes deposit accounts (Savings, Checking, and Certificates of Deposit with terms from 12-60 months), a diverse lending lineup (Auto Loans, Personal Loans, Share Secured Loans, Mortgage Loans, Home Equity Loans, Credit Builder, and seasonal Promotional Loans), and digital banking services (Online Banking via W-W-I-S platform, Mobile Banking App, and Mobile Deposit). Additional services include Direct Deposit, Wire Transfers, Notary Services, and debit/ATM access. The institution primarily serves the Eatonville, FL community through branch locations and digital channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Savings Accounts (Share Accounts)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Macedonia Missionary Baptist ChurchcoreStrategic or Co-development Partner · 1 January 2018Founding organization and catalyst for credit union formation. Pastor Willie C Barnes led the initiative to form the credit union to serve the Eatonville community. The church provided space and initial funding to facilitate housing and support the credit union. Task force from the church became the eventual Board of Directors.
• National Credit Union Administration (NCUA)coreOthersFederal regulatory agency that granted the Federal Charter and Low-Income Federal Community Charter to Unity of Eatonville FCU. Oversees credit union operations and provides federal insurance for member deposits.
• League of Southeastern Credit Unions & AffiliatesminorOthersIndustry association listed as a helpful link for members to access additional credit union resources and support.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Self-Help Credit Union: A community development credit union headquartered in North Carolina serving low-wealth and underserved populations. Directly comparable as a CDFI-designated credit union with similar mission-driven focus on providing affordable financial services to disadvantaged communities.
• Hope Credit Union (HOPE): A community development financial institution serving persistently poor communities across the Mississippi Delta and Deep South. Comparable to Unity of Eatonville FCU as a federally chartered credit union with MDI/community development designation focused on financial services for underserved predominantly Black communities.
• Neighborhood Trust Federal Credit Union: A federally chartered credit union serving working-class families in Northern Manhattan with financial counseling and affordable banking products. Similar in scale and community focus to Unity of Eatonville FCU, both being small CDFI/MDI-designated institutions serving geographically defined low-income communities.
• Lower East Side People's Federal Credit Union: A community development credit union serving New York City's Lower East Side with affordable banking products for underserved residents. Comparable to Unity of Eatonville FCU as a small, mission-driven federal credit union focused on financial inclusion in a defined low-income community.

Broad incumbents

• Broadway Federal Bank: A Black-owned MDI-designated bank serving the Los Angeles area with a focus on serving minority communities. Comparable through MDI designation and mission, though operates as a savings bank with a broader service area than Unity of Eatonville FCU's single-town focus.
• OneUnited Bank: The largest Black-owned bank in the United States, designated as an MDI, providing banking services to urban communities. Comparable to Unity of Eatonville FCU through its MDI designation and mission of serving Black and underserved communities, though significantly larger and operating across multiple states.
• Liberty Bank and Trust Company: The largest African American-owned bank in Louisiana with MDI designation, serving communities across multiple states. Comparable through MDI status and community development focus on minority and underserved populations, though significantly larger in scale and geographic reach.
• Carver Federal Savings Bank: A Black-owned community bank in New York City designated as an MDI, serving underserved communities for over 70 years. Comparable through MDI status and community development mission, though operates as a savings bank rather than credit union and serves a larger geography.
• First Independence Bank: A Black-owned MDI-designated bank headquartered in Detroit serving minority and low-to-moderate income communities. Comparable through MDI designation and focus on financial services for underserved urban populations, though operates as a commercial bank with multiple branches.

Others

• CDFI Fund: The U.S. Treasury's Community Development Financial Institutions Fund, which provides capital and grants to certified CDFIs including many credit unions like Unity of Eatonville FCU. Relevant as the federal funding source that supports MDI and low-income designated credit unions' growth and sustainability.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100083408977404
• LinkedInlinkedin.com/company/unity-of-eatonville-federal-credit-union
• Instagraminstagram.com/unityofeatonvillefcu

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unity Of Eatonville Federal Credit Union