What Roca India does

Roca India (legal entity: Roca Bathrooms Products Pvt. Ltd) is the Indian operating subsidiary of Roca Group, a family-owned Spanish bathroom products conglomerate founded in 1917 in Barcelona and headquartered globally in Barcelona, Spain. Roca India was established in 2006 and is based in New Delhi, distributing sanitaryware and bathroom products under three brands: Roca (core), Laufen (premium Swiss), and Parryware (India mid-market). The portfolio spans smart toilets (In-Wash, Insignia 2.0), basins (Vitreous China, Fineceramic, Surfex), faucets (including the multi-award-winning Nu collection), two-piece and wall-hung toilets with dual flush, baths, showers, furniture, urinals (including waterless models), mirrors, seats, installation systems, and accessories, plus the W+W water-reuse basin-toilet system. Proprietary materials (Fineceramic, Surfex), IoT-enabled smart showers, and energy/water-saving features (dual flush, waterless urinals, Cold Start, aerators, Quick Reaction thermostatic) form the technical backbone; production draws on Roca Group's 77-79 factories and materials innovations including the world's first electric tunnel kiln for sanitary ceramics.

Roca India serves four primary customer segments: residential homeowners (renovation and new construction), architects and interior designers (specification via BIM objects, CAD, Blophome 3D planner, certifications), channel partners and dealers (distribution and installation), and commercial/hospitality projects (LEED, BREEAM, VERDE-aligned sustainable bathroom solutions). The go-to-market combines owned retail/experience centers (Display Studios in Lucknow, Kolkata, Chennai, Bengaluru, Hyderabad, plus the flagship Roca Delhi Gallery designed by Ultraconfidentiel) with a direct franchisee and dealer network that the company is actively expanding as of October 2025, and a January 2025 quick commerce parts-distribution channel. Pricing is quote-based and not publicly disclosed; revenue is generated through hardware sales of complete bathroom solutions across consumer, professional, and commercial channels.

The company operates within a family-owned parent group that holds consecutive EcoVadis Platinum sustainability ratings (top 1% of 175,000+ companies), a 10-year renewable energy VPPA with Bruc Energy, and a 2023 majority acquisition of German kiln manufacturer Keramischer OFENBAU. The Indian subsidiary has no public listing, no external institutional investors, and no disclosed funding rounds; it operates as a wholly-owned operating entity within the broader Roca Sanitario, S.A. corporate umbrella.

Name

Roca India

Legal name

Roca Sanitario, S.A.

Website

https://roca.in

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Roca India (Roca Bathrooms Products Pvt. Ltd) is the Indian subsidiary of Spanish family-owned Roca Group, distributing Roca, Laufen, and Parryware bathroom and sanitaryware products through display studios, a flagship Delhi gallery, and a growing franchisee and dealer network.

Ownership category

akta.pro rank

Product category

Bathroom Fixtures and Sanitaryware

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Restroom & Hygiene Dispensing Systems (Commercial/Industrial) (IMAHALAH)

akta.pro secondary industries

Restroom Hygiene & Consumables Services (Supplies, Dispensers, Matting) (BPABABAI), Restroom Hygiene & Odor Control Distribution (CRAOAGAF)

Keywords

• Bathroom sanitaryware
• Bathroom fixtures
• Ceramic basins
• Bathroom faucets
• Smart toilets

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices7 records

Markets served

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bathroom Products Sales: Sale of comprehensive bathroom products including toilets, faucets, basins, furniture, baths, showers, accessories, and smart toilets through direct sales, franchisees, dealers, and retail showrooms

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Roca India manufactures and sells a comprehensive range of bathroom products including basins, faucets, toilets, smart toilets (In-Wash), baths, furniture, showers, urinals, mirrors, seats and covers, installation systems, and bathroom accessories. The company also distributes the Parryware and Laufen brands in India through display studios, franchisees, and dealer networks.

Product overview

Roca India offers a comprehensive bathroom products portfolio as part of the global Roca Group (founded 1917, Barcelona). The offering spans multiple product categories including Smart Toilets (In-Wash line), Basins (Vitreous China, Fineceramic, Surfex), Faucets (with award-winning Nu collection), Toilets (two-piece, wall-hung, In-Tank with dual flush), Baths, Furniture, Showers, Urinals (including waterless models), Mirrors, Seats & Covers, and Accessories. Key innovations include the W+W water-reuse system and smart IoT-enabled showers. The portfolio includes sub-brands Laufen (Swiss premium) and Parryware (India market) distributed through display studios and dealer networks. Professional services include BIM objects, 3D bathroom planning tools (Blophome), and spare parts catalogues. The company maintains global design collaborations with renowned architects and designers including Ruy Ohtake, Studio Inma Bermudez, and Gabriele & Oscar Buratti.

Differentiator

Problem solved

Functional benefit

Brands

• Parryware: Mid-market bathroom products brand in India
• Laufen
• Roca
• Roca Tiles
• Armani/Roca

Products and services

• Basins Bathroom basins available in Vitreous China, Fineceramic, or Surfex materials with various installation options including under countertop, in countertop, on countertop, semi-recessed, vanity, wall-hung, and pedestal styles.
• Faucets High-quality bathroom and kitchen faucets using exclusive alloys and formulations, featuring designs such as the award-winning Nu collection. Includes thermostatic models with Quick Reaction technology and Cold Start energy-saving features.
• Toilets Vitreous china toilets including two-piece, wall-hung, floorstanding, and In-Tank models with dual flush technology for water efficiency.
• Smart Toilets (In-Wash) Advanced toilet products with smart features including automated flushing, bidet functions, and smart water management capabilities including the In-Wash and Insignia 2.0 lines.
• Baths Bathtubs designed with quality and durability standards, available in multiple styles, materials, shapes, and hydromassage options.
• Bathroom Furniture Bathroom furniture including base units, vanity units, auxiliary units, and complements manufactured with resistant materials meeting demanding quality standards.
• Showers Shower solutions including hand-showers, shower-heads, complements, jets, shower sets, and kits including IoT-enabled smart shower systems with mobile app control and water consumption monitoring.
• Urinals Urinal products including the Site collection designed by Roviras & Torrente, and waterless urinals using replaceable cartridge technology with lemon essence.
• Mirrors Bathroom mirrors offered as part of the complete bathroom product range.
• Seats and Covers Toilet seats and covers available in various materials including Polypropylene (PP), SUPRALIT, and Urea.
• Installation Systems Concealed cisterns and installation systems for bathroom fixtures.
• Bathroom Accessories Bathroom accessories installable with adhesive or screws, including towel rails, holders, and other complement items.
• W+W (Washbasin + WC) Innovative basin and toilet combination designed by Gabriele & Oscar Buratti that filters wash-basin water for reuse in the toilet, winner of multiple sustainability awards.
• Nu Faucet Collection Timeless faucet collection designed by Studio Inma Bermudez featuring color customization and visual purity. Winner of multiple 2023-2024 design awards including Red Dot Design Award, iF Design Award, Dezeen Awards, and Monocle Design Awards.
• Ohtake Collection Basin collection designed by Brazilian architect Ruy Ohtake featuring organic lines inspired by wave curves and egg shapes, now expanded by his son Rodrigo Ohtake.
• Flow-T Shower Collection Shower collection featuring rich and delicate water flow designed to provide vitality and rejuvenation.
• Touch-T Shower Collection Minimalist shower collection offering elegant bathing experience.
• Parryware Brand Mid-market bathroom products brand within the Roca portfolio serving India's sanitary ware sector, available through expanded dealer and franchisee distribution network.
• Laufen Brand Premium Swiss bathroom brand in the Roca Group portfolio, showcased alongside Roca and Parryware in Indian display studios.
• Roca Tiles Tile products offered under the Roca brand, accessible through the international Roca tiles platform.

Quantifiable outcome

• Top 1% sustainability rating by EcoVadis among 175,000 companies
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Bruc EnergycoreOthers · 16 April 202410-year Virtual Power Purchase Agreement (VPPA) from 2025-2035 tied to solar plants Trévago I & II in province of Soria, Spain. 86.84 MWp capacity generating 120 GWh clean energy annually covering all European operations electricity consumption.
• Schneider ElectricsupportingStrategic or Co-development Partner · 16 April 2024Provided VPPA advisory services coordinating the entire renewable energy purchase agreement process.
• Baker McKenziesupportingOthers · 16 April 2024Legal advice provided on behalf of Roca Group for the renewable energy agreement.
• Allen & OverysupportingOthers · 16 April 2024Legal advice provided on behalf of Bruc Energy for the renewable energy agreement.
• Keramischer OFENBAUcoreStrategic or Co-development Partner · 28 November 2023Pioneering partnership with German kiln manufacturer for development and commissioning of world's first electric tunnel kiln for sanitary ceramics production at Laufen plant in Gmunden, Austria. Through Roca Group Ventures, Roca acquired majority stake in Keramischer OFENBAU Holding GmbH to strengthen innovation capabilities for decarbonization of ceramics industry.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Jaquar Group: Jaquar is one of India's largest bathroom fittings and sanitaryware brands with pan-India manufacturing and dealer reach. It competes head-to-head with Roca across faucets, showers, and sanitaryware in both residential and commercial segments.
• Kohler India: Kohler India brings the US-headquartered premium bathroom brand to the same premium Indian customer set served by Roca and Laufen, with comparable product breadth across toilets, faucets, baths, and smart bathroom solutions.
• TOTO India: TOTO, the Japanese sanitaryware pioneer, competes with Roca in the high-end Indian segment with a focus on washlet smart toilets and water-saving technology, overlapping directly with Roca's In-Wash and premium positioning.
• Cera Sanitaryware: Cera is an India-listed manufacturer of ceramic sanitaryware, faucets, and wellness products that directly competes with Roca India's Parryware and Roca brands across mid- and premium price tiers. Its broad Indian distribution and project-spec business make it the closest domestic comp.
• Hindware (HSIL): Hindware is an established Indian sanitaryware and faucets brand competing directly with Roca's Parryware and Roca lines. Its large dealer network, project channel, and lower price positioning make it a primary mid-market competitor.

Broad incumbents

• Grohe (LIXIL): Grohe, part of LIXIL, is a leading global faucets and shower brand with strong India presence. Its product range overlaps directly with Roca's faucets, showers, and installation systems across premium and mid-market.
• Duravit: Duravit is a German premium sanitaryware manufacturer with a comparable designer-collaboration and water-saving technology story. It is a global incumbent competing with Roca's premium tier in India and other markets.
• American Standard (LIXIL): American Standard, part of LIXIL, offers a broad bathroom portfolio in India spanning sanitaryware, faucets, and showers, competing across the same mid-to-premium price tiers where Roca and Parryware operate.
• Hansgrohe: Hansgrohe is a German premium showers and faucets specialist that competes with Roca's shower and faucet lines, particularly in hospitality and premium residential projects globally and in India.
• Villeroy & Boch: Villeroy & Boch is a long-established European premium bathroom and tableware brand with sanitaryware and faucets that overlap with Roca's premium portfolio, including in the Indian specification market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/roca
• Facebookfacebook.com/RocaIndiaBathrooms
• Instagraminstagram.com/roca_india
• Pinterestpinterest.com/roca_global

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roca India