Lace Embrace Atelier Inc.

What Lace Embrace Atelier Inc. does

Lace Embrace Atelier Inc. is a privately held, founder-operated corsetry business headquartered in Vancouver, Canada, founded in 1997 by Melanie Talkington. The company designs, hand-crafts, and retails ready-to-wear, made-to-order, custom, bridal, historical, and medical-support corsets, alongside an adjacent line of lingerie, hosiery, bodystockings, shapewear, accessories, and gift cards. Core production is hand-crafted on-site using traditional steel-boned construction with patterns derived from a private archive of over 550 antique corsets (1700-1970), translated French pattern books, and trade journals. The catalogue includes 300+ distinct custom designs, with recent additions such as knit elastic comfort corsets (Zoya, Myrtle) targeting entry-level and medical segments.

Commercial operations run through a Shopify storefront serving customers worldwide, supplemented by a single Vancouver boutique that functions as showroom, fitting studio, and production atelier, and live video consultations for remote custom commissions. Pricing spans $9 lingerie accessories to $1,000 gift cards, with custom corset deposits starting at $219, medical corset deposits at $364, and bridal ensembles running $583-$790+. The company sells directly to consumers across six primary use cases: bridal/special occasion, waist training, medical/support (scoliosis, EDS, dysautonomia, postural), historical/costume, men's and gender-diverse, and beginner/comfort.

The business is bootstrapped with no disclosed funding rounds, an employee base of 1-10, and revenue that is not publicly reported. Distribution has earned visibility through Amazon's "Off Campus" production, Telus Originals' "Ravishing Rags" documentary, and celebrity commissions including Pamela Anderson, which function primarily as brand marketing rather than contracted revenue.

Name

Lace Embrace Atelier Inc.

Legal name

Lace Embrace Atelier Inc.

Website

https://laceembrace.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Lace Embrace Atelier Inc. is a privately held Vancouver-based corsetry house, founded in 1997, that designs, hand-crafts, and sells ready-to-wear, custom, bridal, medical, and historical corsets plus lingerie and accessories via Shopify, a Vancouver boutique, and global video consultations.

Ownership category

akta.pro rank

Product category

Corsetry & Bridal Wear

NAICS

Clothing and Clothing Accessories Retailers (45811), Apparel Manufacturing (315), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Women's, Misses', Children's & Infants' Undergarments (2340), Retail-Women's Clothing Stores (5621)

akta.pro industry

PRIMARYCRAAAIAI

Intimates Accessories (Hosiery, Garters, Lingerie Care)

Consumer Products & Retail/Apparel, Footwear & Accessories/Intimates, Lingerie & Sleepwear

SECONDARYCRAAAFAI

Luxury Bridal & Occasionwear

Consumer Products & Retail/Apparel, Footwear & Accessories/Luxury & Designer Fashion

SECONDARYHSAJAGAJ

Costume, Dancewear & Performance Wardrobe Care

Home & Personal Services/Laundry, Dry Cleaning & Garment Care/Specialty Garment Care (Wedding Dresses, Suits, Delicates)

Keywords

• Custom corsetry
• Bridal corsets
• Waist training garments
• Medical support corsets
• Vintage lingerie

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ready-to-Wear Corsets: Standard-sized corsets available for immediate purchase online and in-store. Includes underbust, overbust, comfort, and specialty corsets in various fabrics and styles. Prices range from approximately $237 to $400+.
2. Made-to-Order Corsets: Corsets created after order using existing Lace Embrace patterns and size/fabric options. Allows customization within standard parameters.
3. Custom/Bespoke Corsetry: Fully personalized corsets developed around individual measurements, proportions, support needs, and design preferences. May include mock-ups, special fitting adjustments, bridal details, embroidery, or medical-style construction. Deposits start at $219, with final prices varying based on complexity.
4. Medical/Support Corsets: Specialized support garments for posture, scoliosis, abdominal support, and other medical needs. Medical corset deposits start at $364.
5. Lingerie and Accessories: Broader product line including bras, bustiers, hosiery, bodystockings, shapewear, accessories, fragrance, and home goods. Ranging from $9 to $150+.
6. Gift Cards: Gift certificates available in various denominations ($25-$1,000) for gifting to corset enthusiasts.
7. Events and Educational Content: Fashion shows, antique corset exhibitions, Victorian photo parlours, and video lectures on corset history. Ticket prices from $8-$22.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Lace Embrace Atelier designs, hand-crafts and sells steel-boned corsets including ready-to-wear, made-to-order, custom/bespoke, bridal, medical support, waist-training and historical/costume corsets, along with complementary lingerie, hosiery and accessories. The company operates its own Shopify e-commerce storefront and a Vancouver boutique where corsets are produced on-site, serving individual consumers globally with both in-person and virtual fittings.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• One inch permanent waist reduction per month when wearing corset 4-5 days/week for approximately 6 hours daily
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Rebel Madness Corsets: US-based custom corset maker specializing in made-to-measure and theatrical/historical corsetry. Comparable on custom commissions, historical/costume segment, and small-studio production model.
• Corset Story: UK online corset retailer offering a wide range of steel-boned corsets across styles, sizes, and occasions. Comparable on broad corset catalog, DTC e-commerce distribution, and bridal/occasion positioning.
• Timeless Trends: US-based corset manufacturer and retailer known for extensive size ranges and ready-to-wear steel-boned corsets. Comparable on product depth, sizing inclusivity, and waist-training use case.
• Dark Garden Unique Corsetry: San Francisco-based bespoke and ready-to-wear corset atelier serving bridal, special occasion, and waist-training clients. Most direct comparable: small artisan workshop, custom fit expertise, similar price points and segment focus.
• Vollers Corsets: UK historical corsetry maker producing hand-crafted reproduction and period-appropriate corsets for reenactors, theater, and film. Comparable on historical segment, heritage craftsmanship, and small-batch production.
• Sparklewren: UK-based atelier producing handmade, highly embellished corsets with couture-level finishing and long lead times. Directly comparable on bespoke positioning, premium pricing, and small-batch artisan production model.
• Orchard Corset Center: Long-running US online corset retailer offering steel-boned ready-to-wear corsets across styles and sizes. Comparable as a DTC corset specialist serving the same ready-to-wear and waist-training customer base.
• What Katie Did: UK-based retro-inspired lingerie, shapewear, and corsetry brand combining ready-to-wear garments with bespoke commissions. Comparable across corsetry, lingerie, and shapewear categories with similar vintage/heritage aesthetic.

Broad incumbents

• Spanx: Mass-market shapewear and body-shaping brand with broad retail distribution. Comparable in the shapewear/waist-training use case but operates at vastly larger scale, mass-produced, and competes mainly on everyday comfort rather than custom corsetry.

Emerging players

• Laughing Moon Mercantile: US-based historical corset pattern company selling DIY corset patterns and some finished goods. Comparable on historical corsetry expertise, though primarily a pattern supplier rather than full finished-garment atelier like Lace Embrace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@LaceEmbrace
• Facebookfacebook.com/LaceEmbrace
• Instagraminstagram.com/laceembrace
• TikToktiktok.com/@laceembrace
• LinkedInlinkedin.com/company/lace-embrace-atelier-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lace Embrace Atelier Inc.