Weapon Brand Llc

What Weapon Brand Llc does

Weapon Brand LLC is a privately-held, founder-led safety training company founded in 2018 and headquartered in St. Petersburg, Florida, with an Ohio training base at the Combat Athlete Performance Academy in Warren and seasonal New York offerings. The company delivers trauma-informed, reality-based self-defense, firearms, and corporate safety training that blends multiple martial arts disciplines (boxing, jiu-jitsu, wrestling) with situational awareness, de-escalation, active shooter response, and weapon-retention instruction, codified in its proprietary ARAR (Accept, Recognize, Act, Recover) framework. It serves a horizontally segmented customer base including individual consumers, corporate HR and safety teams, law enforcement and military, real estate professionals (via CE-approved curricula), LGBTQ+ communities, and college students, with instruction delivered in-person, on-site at client locations nationwide, and through Zoom-based virtual formats.

The core product portfolio is organized around nine corporate training modules, public and private self-defense classes, firearms training (concealed carry, weapon retention, private range), realtor safety workshops, a $30/month self-paced Safe Sale online course, and USCCA-branded free monthly community classes. Supporting revenue streams include branded apparel and merchandise (16 SKUs through an e-commerce storefront) and the Life Defense Network membership connecting customers with partner gyms, meal services, and wellness providers. Pricing is largely transactional and pay-as-you-go, ranging from $110 per public class seat to $1,500-$1,800 per corporate workshop for up to 50 participants, with no disclosed recurring enterprise contracts.

The company is bootstrapped and founder-owned, with no institutional funding, no disclosed revenue, and approximately 11 instructors led by co-founder and CEO Jamie Anderson and co-founder Brian Anderson-Needham, a former US Marine and hostage negotiator who developed a statewide law enforcement training program while at the State of Ohio. Distribution relies heavily on earned media (NBC, FOX, ABC, Tampa Bay Times, and others), REALTOR association partnerships, the USCCA affiliate relationship, and community sponsorships rather than paid acquisition, and the business model scales primarily through instructor hours, on-site travel, and event-driven corporate engagements.

Name

Weapon Brand Llc

Legal name

Weapon Brand LLC

Website

https://weaponbrand.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Weapon Brand LLC is a privately-held, founder-led trauma-informed self-defense, firearms, and corporate safety training company founded in 2018, serving individuals, corporate teams, real estate professionals, law enforcement, and LGBTQ+ communities across Florida, Ohio, and seasonal New York.

Ownership category

akta.pro rank

Product category

Self-Defense and Safety Training Services

NAICS

Sporting Goods Retailers (45911)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Law Enforcement / Military / Security Defensive Tactics Training (HSADADAI)

akta.pro secondary industries

Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN), Armed Security & Firearms Training & Qualification (BPAKAOAB)

Keywords

• Self-defense training
• Firearms instruction
• Corporate safety workshops
• Active shooter response
• Trauma-informed coaching

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Training Services: Public group classes, private training, and corporate programs. Training formats include seminars, 1-on-1 coaching, group sessions, and corporate workshops
2. Merchandise Sales: Apparel and gear including t-shirts, hats, water bottles. Products feature Weapon Brand branding and state-specific designs (Ohio, Florida). Sold via e-commerce
3. USCCA Partnership Classes: Free community education events through USCCA partnership covering home defense, women's safety, de-escalation, and aftermath of self-defense incidents

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Weapon Brand is a trauma-informed safety training company that delivers real-world self-defense classes, firearms instruction, and corporate safety programs to individuals, organizations, and law enforcement. Curriculum blends elements from boxing, jiu-jitsu, wrestling, and firearms training, structured around the proprietary ARAR framework. Offerings are delivered as public group classes, private 1:1 coaching, on-site corporate workshops, and an online self-paced realtor safety course, supported by branded apparel and gear sold via e-commerce.

Product overview

Weapon Brand is a training services company offering a comprehensive suite of safety and self-defense programs. The core offerings include Self-Defense Classes (public group classes and private training covering situational awareness, threat identification, escapes, ground defense, and more), Firearms Training (weapon safety, concealed carry permits, weapon retention, and private range sessions), and Corporate Training Programs (nine core modules including de-escalation, active aggressor response, and workplace safety). Additional offerings include Personal Training (boxing and strength), Realtor Safety Workshops (CE-approved), USCCA Free Classes, Life Defense Network membership, and an online Safe Sale course. The company also sells branded apparel and gear (t-shirts, tanks, hats, water bottles) through its e-commerce shop. The portfolio is organized around three pillars: self-defense training, firearms instruction, and corporate safety education, supported by a community membership program and merchandise line.

Differentiator

Problem solved

Functional benefit

Brands

• Life Defense Network: A partners-in-empowerment program that connects members with gyms, meal delivery services, healthcare, and more—each focused on enhancing the way members live, move, and recover.

Products and services

• Self-Defense Classes Trauma-informed, beginner-friendly public group classes and private training covering situational awareness, threat identification, escapes from grabs and holds, ground defense, defensive striking, joint manipulation, knife survival tactics, and abduction prevention. Designed for individuals seeking personal safety skills; most classes run in small groups with solo attendees placed with others.
• Firearms Training Private and group firearms instruction focused on safety, fundamentals, concealed carry permits, weapon retention, and real-world defensive scenarios. Includes weapon safety and concealed carry permit class, weapon retention tactics, and private range sessions with live-fire accuracy, speed, and decision-making drills.
• Corporate Training Programs Policy-aligned corporate safety training delivered on-site nationwide, with nine core modules including From Chaos to Calm (de-escalation), Be Prepared (active aggressor response), Creating a Weapon Mindset (threat awareness), Be Your Own Weapon (self-defense), Hacking Your Health (stress resilience), Turn Setbacks into Comebacks (resilience), and Media vs. Reality (myth-busting). Offered as half-day, full-day, or multi-session series and customized to organizational policy, space, and risk profile.
• Personal Training One-on-one and small-group boxing and strength training tailored to individual goals, including adaptive coaching for all fitness levels and trauma-informed instruction.
• Realtor Safety Workshops CE-approved safety training for real estate professionals delivered in person or via Zoom, including Safe Sale REALTOR Safety ($1,500 for up to 50 participants), Safe Sale REALTOR Self-Defense ($1,800 for up to 50), and Safe Sale Insights: Property Safety Vulnerabilities ($1,200 for up to 50). Covers situational awareness, pre-attack cues, property vulnerabilities, and practical self-defense techniques.
• Safe Sale Online Course Self-paced online course delivering 30 actionable safety tips in 30 days through 60-second daily videos, designed for busy real estate professionals. Offered at $30 per membership with bulk pricing available.
• USCCA Free Community Classes Eight free monthly community safety classes covering topics including Should I Shoot?, Home & Personal Protection Plan, Constitutional Carry, Aftermath of Self-Defense, Women's Personal Safety, and threat identification. USCCA members receive $5 off paid classes with valid member ID and promo code USCCA5.
• Life Defense Network Membership program providing exclusive discounts on fitness gyms (e.g., TrYumph Fitness and Nutrition, Kinetix Inspired Fitness, F45 Largo), meal delivery, healthcare, and training services to the Weapon Brand community.
• Personal Firearm Consultation One-on-one personalized firearm selection consultation at $150 per hour, supporting individuals seeking guidance on firearm choice aligned to their defensive plans.
• Professional Programs (Law Enforcement, Military & Security) Custom tactical training for law enforcement, military, and security teams covering firearms, CQB, close-quarters combative defense, and SWAT/SRT-informed tactics. Co-founder Brian Anderson-Needham has trained over 50,000 law enforcement, probation, and corrections officers through this line.
• Apparel & Gear (Branded Merchandise) Branded merchandise including unisex and women's apparel (t-shirts, tanks, v-necks), hats (trucker, baseball, running), and 22oz vacuum-insulated water bottles featuring Weapon Brand logos and Ohio/Florida state designs. Sold via the e-commerce storefront with free shipping on most items.

Quantifiable outcome

• Trained over 50,000 law enforcement, probation, and corrections officers
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• USCCA (United States Concealed Carry Association)coreGTM or Marketing PartnerPartnership provides 8 free community education classes monthly on topics including home defense, constitutional carry, women's safety, threat identification, and aftermath of self-defense events. USCCA members receive $5 off classes with valid member ID and promo code USCCA5.
• Combat Athlete Performance AcademycoreStrategic or Co-development PartnerMidwest training center partnership. Located in Warren, OH serving as Weapon Brand's primary Ohio facility. Members receive 1 week free classes and family pricing discount on Tier 2 and Tier 3 memberships.
• TrYumph Fitness and NutritionminorGTM or Marketing PartnerPart of Life Defense Network. Special discount on memberships and training for Weapon Brand community members.
• Kinetix Inspired FitnessminorGTM or Marketing PartnerPart of Life Defense Network. No activation fee for Weapon Brand Community members.
• F45 LargominorGTM or Marketing PartnerPart of Life Defense Network. Weapon Brand Community receives 2-week FREE trial plus 10% off memberships.
• STAR (Suncoast Tampa Association of REALTORS)coreGTM or Marketing PartnerHost organization for Realtor Safety training workshops. Weapon Brand is a proud member providing CE-approved training for real estate professionals.
• Pinellas REALTOR OrganizationcoreGTM or Marketing PartnerPartnership for CE-approved Realtor Safety training programs in the Pinellas County area.
• Central Pasco REALTOR OrganizationcoreGTM or Marketing PartnerPartnership for CE-approved Realtor Safety training programs in the Central Pasco area.
• Florida Realtors FacultycoreGTM or Marketing PartnerWeapon Brand is part of Florida Realtors Faculty, enabling delivery of CE-approved courses for Florida realtors.
• Community SponsorsminorGTM or Marketing PartnerLocal sponsors including Artmosphere St. Pete, Rococo's Steakhouse, Blue Brick Title, Second Sol Studios, UFC Gym Largo, Lucid Coffee & Kava, Suncoast Tampa Association of Realtors, The Bier Boutique help support free USCCA trainings.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ALICE Training Institute: Civilian and organizational active shooter / active aggressor response training provider. Overlaps directly with Weapon Brand's corporate 'Be Prepared' module and Run-Hide-Fight curriculum, and competes for the same corporate safety budget.
• Front Sight Firearms Training Institute: Resort-style firearms training facility offering defensive handgun, shotgun, rifle, and scenario-based courses. Comparable as a civilian-focused firearms training brand with tiered course offerings and high-ticket private instruction.
• Vistelar: Conflict and crisis intervention training organization serving healthcare, education, retail, and corporate clients. Directly comparable as a non-weapon-focused de-escalation and workplace violence training provider competing for similar enterprise budgets.
• SureFire Institute: Tactical training school offering low-light, defensive handgun, and force-on-force courses for civilians and law enforcement. Comparable as a real-world, scenario-based defensive training competitor with overlapping LE/military and civilian segments.
• Krav Maga Worldwide: Largest Krav Maga self-defense training organization offering civilian and law enforcement programs through a franchise/school network. Directly comparable as a multi-discipline self-defense training brand serving both individuals and corporate/professional clients.
• SIG Sauer Academy: Premium firearms training center offering civilian, law enforcement, and military courses including concealed carry, weapon retention, and tactical drills. Direct overlap with Weapon Brand's firearms and defensive tactics product line.
• Rangemaster: Long-running firearms and defensive tactics training organization offering tactical carbine, defensive handgun, and instructor certification courses. Comparable as a defensive-focused firearms training competitor serving civilians and professionals.
• IMPACT Personal Safety: Adrenal-stress-based self-defense training program with similar emphasis on realistic scenarios and beginner-friendly instruction. Overlaps with Weapon Brand's trauma-aware, real-world self-defense positioning for civilian and women's safety audiences.
• Gracie University: Largest Brazilian Jiu-Jitsu instruction network with a strong self-defense (vs. sport) curriculum and online + in-person certification programs. Comparable as a martial-arts-rooted self-defense training brand targeting civilians, with similar beginner-friendly framing.

Broad incumbents

• NRA Training: National firearms education and certification programs through the National Rifle Association. Functions as a broad incumbent in firearms training, offering basic and instructor-level courses that overlap with Weapon Brand's concealed carry and safety curriculum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@weaponbrand-becomingyourow7361?sub_confirmation=1
• Facebookfacebook.com/WeaponBrand
• LinkedInlinkedin.com/company/weapon-brand
• Instagraminstagram.com/weapon_brand

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weapon Brand Llc