United Way of Pitt County

What United Way of Pitt County does

United Way of Pitt County (UWPC) is a 501(c)(3) nonprofit organization founded in 1958 in Greenville, North Carolina, that operates as the local United Way affiliate for Pitt County. The organization coordinates community resources through fundraising campaigns, volunteer mobilization, and direct program delivery, serving residents across two focal areas: Education and Essentials. In Education, UWPC operates the Early Grades Student Success Academy (EGSSA), an after-school and summer academic enrichment program serving 513 students across 14 Title I school sites in Pitt County, delivered in partnership with Pitt County Schools and ECU Brody School of Medicine, with 194 staff and 300 instructional hours per academic year. In Essentials, the organization operates or provides access to NC 2-1-1 (a 24/7 statewide information and referral hotline), MyFriendBen (a benefits screening platform), and United for ALICE (a financial hardship awareness initiative tracking that 42% of Pitt County residents fall below the ALICE threshold as of 2023).

Revenue flows from four primary streams: individual donations via CiviCRM-based online portal, workplace giving campaigns with a named roster of top corporate sponsors (Grady-White Boats, Pitt County Schools, Hyster-Yale, Avient, Greenville Utilities, Publix, City of Greenville, Pitt County, Towne Bank, Truist), planned/legacy giving, and federal grant funding through programs like 21st CCLC that have totaled $10M+ under the current EGSSA Fiscal Agent. The organization claims that 85% of funds raised support direct programs (15% overhead), and in 2026 introduced structured subscription tiers ($5-$50/month) for STEAM program sponsorship as a new recurring revenue vehicle.

The organization is led by President & CEO Dwain Cooper (20+ years of nonprofit experience) and governed by a volunteer Board of Trustees, with a lean core staff of 6 (Finance & Operations, Development, EGSSA leadership, Marketing) supplemented by the 194-person EGSSA program team. UWPC holds affiliated status with United Way of North Carolina and United Way Worldwide, providing access to the NC 2-1-1 infrastructure and the United for ALICE research initiative, but retains independent local governance.

Name

United Way of Pitt County

Legal name

United Way of Pitt County

Website

https://uwpcnc.org

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1–10 employees

Short description

United Way of Pitt County is a 501(c)(3) nonprofit founded in 1958 that coordinates community fundraising, volunteer mobilization, and direct programs in education (EGSSA K-5 enrichment) and essentials (NC 2-1-1, ALICE, MyFriendBen) for Pitt County, NC residents.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Child and Youth Services (62411), Educational Support Services (611710), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

K–12 Support & School Improvement Nonprofits (BPAGADAB)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGACAD), Title I & Compensatory Education Programs (EDAJAGAJ)

Keywords

• Community fundraising
• After-school education programs
• Information referral services
• Financial hardship awareness
• Nonprofit community services

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Individual Donations: Tax-deductible donations from individual community members supporting United Way's community programs and initiatives. Donations can be made one-time or recurring through the website contribution portal.
2. Corporate/Workplace Campaigns: Workplace giving campaigns with corporate partners including Grady-White Boats, Pitt County Schools, Hyster-Yale Group, Avient, Greenville Utilities, Publix, City of Greenville, Pitt County, Towne Bank, and Truist.
3. Planned Giving/Legacy Gifts: Planned giving legacy donations as part of donor legacy planning for long-term organizational sustainability.
4. Federal Grant Funding (EGSSA): EGSSA program leadership has overseen more than $10 million in federal funding through programs like 21st CCLC (21st Century Community Learning Centers) grants.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

United Way of Pitt County is a 501(c)(3) nonprofit organization that mobilizes community resources through workplace giving campaigns, individual donations, and federal grant funding to deliver community programs. Its core offerings include the Early Grades Student Success Academy (EGSSA) after-school and summer STEAM enrichment program serving 513 K-5 students, the United for ALICE financial hardship awareness initiative, the NC 2-1-1 24/7 information and referral hotline, and the MyFriendBen benefits screening platform. The organization directs 85% of funds raised to direct programs across education and essential-needs pillars.

Product overview

United Way of Pitt County operates as a community-focused nonprofit organization offering a portfolio of programs and services centered on two primary pillars: Education and Essentials. The core products include the Early Grades Student Success Academy (EGSSA), a K-5 after-school and summer academic enrichment program with STEAM activities; United for ALICE, a financial hardship awareness initiative with an online budget calculator; NC 2-1-1, a 24/7 referral hotline connecting residents to local resources; and MyFriendBen, a benefits screening platform. Additionally, the organization provides online donation processing through CiviCRM for individual and workplace contributions. These programs work together to address educational achievement, financial stability, and access to basic necessities for Pitt County residents.

Differentiator

Problem solved

Functional benefit

Brands

• Early Grades Student Success Academy (EGSSA): A program operated by United Way of Pitt County providing targeted academic support to elementary students through after-school and summer programming that strengthens reading, math, and science achievement.
• United for ALICE

Products and services

• Early Grades Student Success Academy (EGSSA) After-school and summer academic enrichment program serving 513 K-5 students across 14 school sites in Pitt County, providing small-group, standards-aligned reading, math, and science instruction with STEAM enrichment, wellness activities, and 300 hours of instruction per academic year. Target audience is elementary students in Title I schools.
• United for ALICE Financial hardship awareness and research initiative providing an ALICE Household Survival Budget calculator tool that visualizes cost ranges of specific necessities by household size and location, compares costs across counties or states, and identifies if a household budget is ALICE, above the threshold, or below the Federal Poverty Level. Target audience is ALICE (Asset Limited, Income Constrained, Employed) households and community stakeholders.
• NC 2-1-1 Free, confidential 24/7 information and referral service connecting North Carolina residents with local community, health, and human service resources. Available via phone (2-1-1) and online search. Target audience is North Carolina residents seeking assistance with basic needs, healthcare, employment, and mental health services.
• MyFriendBen Free benefits screening platform providing North Carolina families with quick access to public resources they may qualify for, offering on-the-spot eligibility calculations and personalized data reports for state and federal resources. Target audience is NC families seeking assistance program information.
• CiviCRM Donation Processing Online donation platform enabling individuals and businesses to make one-time or recurring tax-deductible contributions through workplace campaigns or planned giving. Target audience is individual donors and corporate partners.

Quantifiable outcome

• 42% of Pitt County residents below ALICE threshold (2023)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• Pitt County SchoolscoreStrategic or Co-development PartnerLong-standing partnership for EGSSA after-school and summer programming delivery. Pitt County Schools provides facilities, student access, and professional development support for the program operating in 14 school sites across the district.
• East Carolina University Brody School of MedicinecoreStrategic or Co-development PartnerCommunity partnership supporting EGSSA program delivery with healthcare education components and medical professional engagement in K-5 student programming.
• United Way of North CarolinacoreStrategic or Co-development PartnerParent organization partnership providing NC 2-1-1 service, statewide resources database, and organizational support for local United Way operations in Pitt County.
• United for ALICEcoreStrategic or Co-development PartnerNational research initiative founded by United Way of Northern New Jersey that provides ALICE (Asset Limited, Income Constrained, Employed) household data, budgeting tools, and awareness resources to local United Ways.
• NC 2-1-1coreChannel Partner/ Reseller/ DistributorStatewide information and referral service powered by United Way of North Carolina, providing 24/7 resource connection for NC residents via phone and online search tool.
• MyFriendBencoreChannel Partner/ Reseller/ DistributorBenefits screening platform partnership providing free public resource access and eligibility verification for NC residents, including on-the-spot calculations and personalized data reports.
• Community Impact CabinetcoreStrategic or Co-development PartnerVolunteer leadership cabinet including KaSheta Jackson (Chair), Adrian Atkinson (KLSA), Shantell Cheek (Access East, Inc.), Don King (Pitt Community College), Amy Muenscher (Publix), and LaNika Wright (East Carolina University) coordinating community grant fund allocations.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• United Way of the Greater Triangle: Neighboring North Carolina United Way affiliate serving the Research Triangle region. Operates workplace campaigns, community impact grants, and 211 services with a comparable nonprofit operating model in a similar mid-sized NC market.
• Food Bank of Central & Eastern North Carolina: Regional food and essentials nonprofit serving Pitt County and surrounding areas. Comparable as a community-based nonprofit addressing essential needs with workplace giving and corporate partner relationships.
• United Way of Greenville County: County-level United Way in the Greenville-Spartanburg corridor. Closely comparable operating geography and program mix, providing a near-clone benchmark for fundraising and program delivery.
• Boys & Girls Clubs of Eastern North Carolina: Regional youth development nonprofit providing after-school and summer programming for K-12 students in Title I communities. Directly comparable to EGSSA's academic enrichment and STEAM programming mission.
• United Way of Central Carolinas: Large regional United Way serving the Charlotte region. Direct peer in fundraising model (workplace giving), community impact funding, and 211/ALICE-style programs at a larger scale.
• Communities In Schools of North Carolina: Statewide nonprofit that places site coordinators inside Title I schools to deliver integrated student supports. Directly comparable to EGSSA's Title I school-based academic support model.

Broad incumbents

• United Way Worldwide: Global umbrella organization for the United Way network. Provides brand, ALICE research, and shared infrastructure (e.g., MyFriendBen) that underpins United Way of Pitt County's programs.
• United Way of Greater Atlanta: Large, mature United Way affiliate with extensive workplace giving, education, and ALICE-style programming. Useful benchmark for scaled United Way operations and capital campaign playbooks.
• United Way of North Carolina: State-level umbrella United Way affiliate that powers NC 2-1-1 and supports local affiliates including United Way of Pitt County. Operates at a statewide scale with overlapping community-fund and referral services.

Emerging players

• MyFriendBen: Benefits screening platform deployed in partnership with United Way of Pitt County. Comparable technology-driven approach to benefits eligibility and resource navigation, with overlapping end users.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/uwpitt
• Facebookfacebook.com/UnitedWayOfPittCounty
• LinkedInlinkedin.com/company/united-way-of-pitt-county

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way of Pitt County