WestPoint Hospitality

What WestPoint Hospitality does

WestPoint Hospitality is a U.S.-headquartered commercial textile supplier serving the global hospitality industry as a division of WestPoint Home, a textile manufacturer founded in 1814. The company sells hospitality-grade bedding and bath products — sheets, towels, blankets, comforters, pillows, duvet covers, and room essentials — under four sub-brands: Martex® (value/basics), Five Star Hotel Collection™ (premium), Grand Patrician Suites® (mid-premium), and Gryphon® (luxury, featuring American-grown Supima® cotton). Its product portfolio is differentiated by seven proprietary fabric technologies: SILVERbac™ (silver-ion antimicrobial), DryFast® (30% faster drying cotton), EcoPure™ (recycled plastic bottle fiberfill), Fresh&READY™ (pre-laundered), Staybright® (color preservation), TrueFit™ (color-coded size identification), and Intelliweave™ (performance weaving).

The business operates a dual go-to-market: enterprise B2B field sales via dedicated National Account Managers targeting hotels, resorts, healthcare facilities, government entities, airlines/railways/cruise lines, and property management groups; and a Shopify-powered e-commerce storefront for both smaller commercial orders and direct-to-consumer purchases. Pricing is quote-based and not publicly disclosed; commercial customers transact through account managers with volume pricing. Government procurement is enabled through TAA-compliant products on GSA Schedules, and multiple product lines carry OEKO-TEX Standard 100, OEKO-TEX STeP, and Made in Green certifications addressing safety and sustainability requirements. Products are manufactured globally, including in Bahrain, and imported to the United States.

Revenue is not publicly disclosed, and the division does not have separate funding rounds, M&A activity, or a disclosed management team in the input. The legal entity is American Entertainment Properties Corp, headquartered at 777 Third Avenue, 7th Floor, New York, NY. Distribution combines NAM-driven enterprise sales with self-serve e-commerce, and the company's primary claim to differentiation is its combination of 200+ years of textile heritage, registered trademarks, proprietary fabric technologies, and compliance certifications that together meet the durability, hygiene, sustainability, and procurement-qualification requirements of commercial hospitality buyers.

Name

WestPoint Hospitality

Legal name

American Entertainment Properties Corp

Website

https://westpointhospitality.com

Company type

Private

Founded year

1814

Operating status

Operating

Headcount range

101–250 employees

Short description

WestPoint Hospitality is a commercial textile supplier selling bedding, bath, and room essentials under the Martex, Five Star Hotel Collection, Grand Patrician Suites, and Gryphon brands to hotels, resorts, healthcare facilities, government entities, and travel lodging operators.

Ownership category

akta.pro rank

Product category

Hospitality Textiles (Commercial Bedding and Bath)

NAICS

Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Hospitality & Institutional Home Textiles Manufacturing (Hotel/Hospital Bedding & Towels) (IMAOAKAI)

akta.pro secondary industry

Commercial & Hospitality Home Textiles Retail (Bulk Linens for Hotels, Spas, Restaurants) (CRAIALAJ)

Keywords

• Hospitality textiles
• Commercial bedding
• Hotel bath linens
• Hospitality procurement
• Commercial bath products

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Commercial Textile Product Sales: B2B sales of hospitality-grade bedding and bath textiles to hotels, resorts, healthcare facilities, government entities, and other lodging establishments. One-time product transactions with volume pricing for commercial customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

WestPoint Hospitality manufactures and sells commercial-grade bedding and bath textiles—sheets, towels, blankets, comforters, pillows, duvet covers, robes, and room essentials—for hotels, resorts, healthcare facilities, government entities, and other lodging establishments under the Martex®, Five Star Hotel Collection™, Grand Patrician Suites®, and Gryphon® brands. Products incorporate proprietary fabric technologies (SILVERbac™, DryFast®, EcoPure™, Fresh&READY™, Staybright®, TrueFit™, Intelliweave™) and are sold through an e-commerce storefront, National Account Managers, and GSA contracts.

Product overview

WestPoint Hospitality is a commercial textile supplier for the hospitality industry offering a comprehensive portfolio of bedding and bath products. The product lineup includes the premium Five Star Hotel Collection™ (sheets, towels, comforters, blankets, pillows, duvet covers), the Grand Patrician Suites® brand (blankets and towels), and the Gryphon® collection (decorative bedding, duvet covers, sheet collections). Supporting products include Martex® Basics room essentials. These products are enhanced with proprietary textile technologies including SILVERbac™ antimicrobial protection, DryFast® fast-drying fabric, EcoPure™ recycled fiberfill, Fresh&READY™ pre-laundered convenience, Staybright® color preservation, Intelliweave™ performance weaving, and TrueFit™ size identification systems.

Differentiator

Problem solved

Functional benefit

Brands

• Martex®: Primary brand for basic and premium textile products including sheets, towels, robes, and storage accessories.
• Five Star Hotel Collection™
• Grand Patrician Suites®
• Gryphon®

Products and services

• Five Star Hotel Collection™ Down Alternative Comforter

Quantifiable outcome

• 30% faster drying times with DryFast® technology
• +4 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cintas: Large uniform and facility services company with a hospitality segment supplying towels, mats, and linens through rental and direct programs. Competes for hospitality linen spend at scale but via a service/rental model rather than outright sale.
• Sysco Guest Supply: Hospitality-focused distribution arm of Sysco supplying amenities, textiles, and operating supplies to hotels. Competes in the same B2B procurement motion but primarily as a distributor/aggregator rather than manufacturer.
• Trident Group: Large Indian integrated textile manufacturer with hospitality-grade bedding, towels, and yarn products sold globally. Overlaps with WestPoint on commercial hospitality linens but at materially larger scale.
• Welspun USA: Global home and hospitality textile giant (Welspun India parent) with deep presence in hospitality bedding, bath, and rugs at scale. Overlaps directly on hospitality linens but competes from a much broader global manufacturing base.

Direct peers

• Standard Textile: Largest US-based commercial textile manufacturer serving hotels, healthcare, and institutional customers with bedding, bath, and interior products. Direct head-to-head competitor across hospitality linens with comparable proprietary technology focus and National Account Manager-led GTM.
• 1888 Mills: US-based commercial and hospitality textile manufacturer producing towels, sheets, and institutional linens with vertically integrated manufacturing. Comparable in B2B hospitality focus, sustainability messaging, and product portfolio breadth.
• Sobel Westex: Specialty manufacturer of hospitality-grade bedding, blankets, and throws sold into hotels and resorts. Closely comparable mid-sized commercial textile supplier competing for similar hotel procurement contracts.
• Venus Group: Commercial textile supplier focused on hospitality, healthcare, and food-service linens with proprietary performance fabrics. Comparable vertical mix and B2B commercial sales motion.

Regional players

• Medline Industries: Major US healthcare supplier with textile and linen offerings for hospitals and long-term care. Overlaps on the healthcare vertical specifically, though Medline's primary scale is in medical supplies rather than textiles.

Emerging players

• Boca Terry: Specialty hospitality supplier of robes, slippers, and bath textiles to hotels, spas, and cruise lines. Niche overlap with WestPoint's Martex® robe and bath categories, focused on luxury boutique segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WPHTextiles
• Instagraminstagram.com/westpointhospitality

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WestPoint Hospitality