1510 WMEX Boston

What 1510 WMEX Boston does

1510 WMEX Boston is a privately held AM/FM radio station owned and operated by Local Media Boston, broadcasting a classic hits and oldies format on 1510 AM with an FM translator on 101.1 FM. The station serves the Quincy, South Shore, and greater Boston market, featuring personality-driven programming anchored by nationally recognized hosts Scott Shannon (mornings) and Robby Bridges (evenings), alongside specialty shows such as Wine By Design With Len. Its core product is the linear radio broadcast, supplemented by a digital ecosystem that includes a website streaming player (powered by the Aiir radio CMS), native iOS and Android mobile apps, on-demand podcasts, and a listener loyalty program called the WMEX Listener Club. Content is partially sourced through syndication partnerships with Ultimate Classic Rock and ABC News, which supply music journalism and national headlines respectively.

The station's revenue model is entirely advertising-based, with Local Media Boston selling customized ad packages to local businesses in the Boston/Quincy/South Shore area through a single advertising sales contact (Ben). There are no publicly disclosed pricing tiers; advertising is quote-based and tailored to the buyer's needs. Contest prize values of $25-$250 suggest modest discretionary spending typical of a small-market operation. Additional content and engagement features include local weather, community events listings, and a multi-platform presence spanning broadcast, web, mobile, and social channels.

WMEX operates as a lean organization with 1-10 employees from its business office at 100 Armstrong Rd, Ste 102, Plymouth, MA. There is no evidence of external funding, parent company ownership beyond Local Media Boston, or material M&A activity. The station competes in a structurally challenged AM radio environment but leverages the historic WMEX call sign, dual-frequency distribution, and named on-air talent to maintain a defensible local market position.

Name

1510 WMEX Boston

Legal name

Local Media Boston

Website

https://wmexboston.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

1510 WMEX Boston is a privately held radio station owned by Local Media Boston that broadcasts classic hits and oldies on 1510 AM and 101.1 FM to the Quincy, South Shore, and Boston market, monetizing through local SMB advertising sales and supported by streaming, mobile apps, and podcasts.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

Keywords

• Am fm radio broadcasting
• Classic hits radio
• Radio advertising sales
• Online radio streaming
• Community radio station

Headquarters

HQ city

New Plymouth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Sales: WMEX generates revenue by selling customized advertising packages to local businesses seeking to reach the station's loyal and local listener base. The station offers tailored advertising solutions designed for the Boston/Quincy/South Shore market area.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

WMEX Boston operates a classic hits and oldies radio station broadcasting on 1510 AM and 101.1 FM, serving the Quincy and South Shore Massachusetts market with personality-driven programming including Motown, classic rock, and pop standards. The station extends its reach through online streaming, native mobile applications for iOS and Android, a listener loyalty club, on-demand podcasts, and aggregated music and national news content.

Product overview

WMEX Boston operates as a traditional radio station combining broadcast and digital platforms. The core product is the WMEX radio broadcast on 1510 AM and 101.1 FM frequencies, featuring classic hits, oldies, Motown, and classic rock programming. Complementary digital products include the WMEX Mobile Application for iOS and Android enabling on-the-go streaming, online web-based streaming via the website player, and the WMEX Listener Club loyalty program. Additional content offerings encompass the WMEX Podcasts series, Local Weather Service, Local Events Coverage, WMEX Music News sourced from Ultimate Classic Rock, and National News Aggregation from ABC News. The station's programming is personality-driven, featuring hosts such as Scott Shannon for morning drive time and Robby Bridges for evening programming, alongside specialty shows like Wine By Design With Len.

Differentiator

Problem solved

Functional benefit

Brands

• WMEX Listener Club: Loyal listener club offering exclusive events, giveaways, and behind-the-scenes news to members.
• Scott Shannon Mornings
• Robby Bridges - Evenings
• Wine By Design With Len

Products and services

• WMEX Boston Radio Broadcast

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Local Media BostoncoreOthersLocal Media Boston is the parent company/owner of WMEX 1510AM Boston - 101.1FM Quincy. The company operates the radio station and is responsible for all station operations including programming, advertising sales, and overall station management.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• WODS (101.7 FM) / WJMN (94.5 FM): Boston classic hits and hot AC stations directly competing with WMEX for the same classic hits/oldies audience and advertising dollars in the Quincy/South Shore DMA.
• Salem Communications: Operates AM/FM stations nationally with a focus on niche formats including talk and news. Comparable as a smaller-scale commercial AM broadcaster targeting specific audience segments via local ad sales.

Broad incumbents

• Cumulus Media: Second-largest U.S. radio broadcaster with stations across many markets. Comparable as a multi-market terrestrial radio operator competing for local ad budgets in similar formats.
• iHeartMedia: Largest U.S. radio operator with hundreds of AM/FM stations including Boston-market properties like WXKS-FM and WBWL; comparable as a multi-format terrestrial radio broadcaster monetized through local ad sales. Operates at vastly larger scale and competes directly for Boston ad budgets.
• Townsquare Media: Operates local radio stations plus Ultimate Classic Rock content network that already syndicates music news to WMEX. Comparable as a mid-market terrestrial radio group with classic rock content ties.
• Audacy: Major U.S. radio operator running stations in Boston (e.g., WEEI, WODS) including classic hits formats. Comparable as a direct competitor for Boston/Quincy/South Shore advertising dollars and listener share.
• Emmis Communications: Mid-size radio broadcaster with stations in major markets. Comparable as a regional AM/FM operator with classic hits/oldies format history and digital extensions.
• Beasley Media Group: Regional radio broadcaster operating multiple station clusters. Comparable as an AM/FM operator monetizing through local ad sales and digital extensions.

Others

• Aiir: Radio website CMS provider powering wmexboston.com. Comparable as an enabling technology partner for WMEX's digital presence, streaming player, and content syndication rather than a competitor.

Regional players

• WBUR (Boston University): Boston's flagship NPR news/talk station serving the same metro. Comparable as a Boston-market broadcaster competing for listener share and underwriting/ad dollars, though publicly funded.

Market position

Competitive moat3 records

Customer concentration

• Xtwitter.com/wmexboston
• Facebookfacebook.com/WMEXBoston
• LinkedInlinkedin.com/company/1510-wmex-boston

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1510 WMEX Boston