MauiNow.com
MauiNow.com is a WordPress-based local digital news and community platform serving Maui, Hawaii, operated by Pacific Media Group. It delivers free news, weather, events, jobs, and classifieds to residents, visitors, and local businesses, monetizing through advertising and paid listings.
- Company typePrivate
- Founded-
- HeadquartersMaui, United States
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What MauiNow.com does
MauiNow.com is a privately held local digital news and community information platform serving Maui County, Hawaii. It is owned by Pacific Media Group, a Hawaii-based media company that also operates sister publications KauaiNowNews.com and BigIslandNow.com, forming a regional Hawaiian news network. The platform provides news, weather and surf reports, community events, job listings, classifieds, obituaries, a restaurant directory, a Hawai'i Journalism Initiative (HJI) for in-depth reporting, and a dedicated Wildfires & Recovery Center covering the aftermath of the August 2023 Lahaina wildfires.
The core product is a WordPress-based responsive website at mauinow.com, supplemented by a dedicated iOS/Android mobile application. Distribution extends across email newsletters (daily and weekly), YouTube under the MauiTodayTV brand, Facebook, and Instagram. The platform targets three customer segments: Maui residents seeking daily local news, weather, employment, and recovery information; visitors and tourists needing activity, dining, and island-condition guidance via the Visitors' Guide; and local businesses seeking advertising reach, recruitment via the Maui Jobs portal, and community engagement channels.
MauiNow.com operates a freemium business model. All editorial content (news, weather, surf, events, obituaries, restaurant listings) is free to access and monetized primarily through display advertising targeted at local and regional businesses. Recurring revenue comes from paid employer job postings on Maui Jobs, and transactional revenue from paid classifieds. Specific pricing is not publicly disclosed and is handled through direct inquiry. The company runs a product-led, digital-first go-to-market motion, relying on local SEO, community-relevant content, and the heightened salience of post-wildfire recovery coverage to drive organic traffic rather than paid acquisition.
MauiNow.com firmographics
Firmographics- Name
- MauiNow.com
- Legal name
- Pacific Media Group
- Website
- https://mauinow.com
- Company type
- Private
- Operating status
- Operating
- Short description
- MauiNow.com is a WordPress-based local digital news and community platform serving Maui, Hawaii, operated by Pacific Media Group. It delivers free news, weather, events, jobs, and classifieds to residents, visitors, and local businesses, monetizing through advertising and paid listings.
- Ownership category
- akta.pro rank
MauiNow.com industry classification
Industry- Product category
- Local Digital News Media
- NAICS
- Broadcasting and Content Providers (516)
- akta.pro primary industry
- News & Current Affairs Aggregators (MPACAKAA)
- akta.pro secondary industries
- Local & City Guide Content Aggregators (MPACAKAJ), News & Content Aggregation Portals (BPAMAAAI)
Keywords
Where MauiNow.com is headquartered
LocationHeadquarters
- HQ city
- Maui
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MauiNow.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Digital Advertising: MauiNow.com generates revenue through display advertising on its website, with ad placements throughout news articles, section pages, and job listings. The site offers 'Advertise With Us' options for local and regional businesses.
- Job Listings: The platform operates a job board where employers can post listings. Featured job postings appear prominently on the site with company branding and descriptions. Employers can pay to post job listings and feature positions.
- Classifieds: Users can post classified advertisements through the platform's classifieds section, with options to post notices and listings for a fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access to all news content, weather, events calendar, and basic job/classified browsing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
MauiNow.com product offering
Product offeringCore offering
MauiNow.com operates a comprehensive local news and community information portal serving Maui, Hawaii, delivering daily news, weather forecasts, surf reports, community events, job listings, classifieds, obituaries, restaurant directory listings, and visitor information. The platform monetizes through display advertising, paid job postings, and classified listing fees, with all editorial content freely accessible to readers. The site functions as Maui's primary digital local news hub, with particularly extensive coverage of the 2023 Lahaina wildfires and ongoing community recovery efforts.
Product overview
MauiNow.com is a comprehensive local news portal and community information platform operated by Pacific Media Group. The core product is the MauiNow.com news website, which provides local news, weather, entertainment, business coverage, and community resources for Maui, Hawaii. The platform operates on a unified website architecture with multiple integrated modules including Maui Jobs (employment listings), Events Calendar, Maui Restaurant Directory, Weather & Surf Report, Classifieds, Hawai'i Journalism Initiative (HJI) special reporting, Wildfires & Recovery Center, Obituaries, and Visitors' Guide. The platform also offers a mobile app for iOS and Android. The product serves both residents and visitors seeking local information, news, and community services.
Differentiator
Problem solved
Functional benefit
Products and services
- MauiNow.com News Portal
Companies that use MauiNow.com
Customer profileSegments3 records
Ideal customer profiles3 records
MauiNow.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MauiNow.com partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
MauiNow.com competitors and assessment
Company assessmentDirect peers
- Patch.com: National hyperlocal digital news network covering thousands of U.S. communities. Comparable product model (local news, events, classifieds, SMB advertising) and competes for the same SMB advertiser dollar in Hawaii-adjacent markets.
- The Maui News: Maui's traditional legacy newspaper with a digital edition, covering the same island geography, residents, and local advertisers. Direct competitor in the Maui local-news audience and SMB ad market.
- Honolulu Civil Beat: Hawaii's largest digital-only local news outlet, focused on in-depth investigative and civic journalism. Comparable as a Hawaii-focused digital news destination competing for the same local audience and advertiser attention, though with a nonprofit funding model.
- BigIslandNow.com: Sister site within Pacific Media Group serving Hawaii's Big Island with the same digital local news, jobs, events, and classifieds model. Most directly comparable peer given shared ownership, CMS, and product structure.
- KauaiNowNews.com: Sister site within Pacific Media Group covering Kauai using the same WordPress-based platform, content verticals, and monetization (ads, jobs, classifieds). Closest operational and structural peer.
Emerging players
- Axios Local: Emerging hyperlocal digital news network from Axios expanding into U.S. metros with the Smart Brevity news format. Represents the strategic threat and template of a venture-backed hyperlocal digital news competitor entering local markets.
- Hawaii Magazine: Digital and print publication focused on Hawaii tourism, culture, dining, and visitor content. Overlaps with MauiNow's visitor-facing surfaces (Visitors' Guide, restaurant directory, events) and competes for tourism advertisers.
Broad incumbents
- Hawaii News Now: Hawaii's dominant statewide TV broadcaster with a strong digital site covering news, weather, and traffic. Competes for the same Maui audience and statewide advertiser spend, but as a multi-island broadcast incumbent rather than a Maui-only specialist.
- Honolulu Star-Advertiser: Hawaii's largest daily newspaper with statewide digital reach. Competes for Maui audience attention and statewide advertiser budgets, though its primary market is Oahu rather than Maui specifically.
- KHON2 News: Honolulu-based TV station with a digital site covering Hawaii-wide news and weather. Competes for the same Maui audience and ad market as a broadcast incumbent with statewide digital presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
MauiNow.com social profiles
Digital presenceMauiNow.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
MauiNow.com leadership team
Management profileNumber of profiles
MauiNow.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MauiNow.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MauiNow.com
What does MauiNow.com do?
MauiNow.com operates a comprehensive local news and community information portal serving Maui, Hawaii, delivering daily news, weather forecasts, surf reports, community events, job listings, classifieds, obituaries, restaurant directory listings, and visitor information. The platform monetizes through display advertising, paid job postings, and classified listing fees, with all editorial content freely accessible to readers. The site functions as Maui's primary digital local news hub, with particularly extensive coverage of the 2023 Lahaina wildfires and ongoing community recovery efforts.
Is MauiNow.com a public or private company?
MauiNow.com is a private company. It is classified as corporate owned and is currently operating.
When was MauiNow.com founded?
MauiNow.com was founded in -1.
Where is MauiNow.com based?
MauiNow.com is headquartered in Maui, United States, in the North America region.
How does MauiNow.com make money?
Three revenue lines are on record. Digital Advertising is the primary driver. The others are job Listings and classifieds.
Who are MauiNow.com's main competitors?
Direct peers on record are Patch.com, The Maui News, Honolulu Civil Beat, BigIslandNow.com and KauaiNowNews.com. Emerging players are Axios Local and Hawaii Magazine. Broad incumbents are Hawaii News Now, Honolulu Star-Advertiser and KHON2 News.
Does MauiNow.com have an API?
No public API is recorded for MauiNow.com.
What industry is MauiNow.com in?
MauiNow.com's product category is Local Digital News Media. Its primary akta.pro industry code is MPACAKAA, News & Current Affairs Aggregators, with a secondary code of MPACAKAJ, Local & City Guide Content Aggregators. Its NAICS code is 516.