What DonerColle Partners does

DonerColle Partners is a strategic alliance of two legacy Stagwell-owned marketing agencies — Doner and Colle McVoy — formally launched on January 29, 2026. The combined entity operates with more than 500 employees across offices in Detroit, Minneapolis, and Chicago, serving national enterprise clients including Stellantis, UPS Store, Dairy Queen, La-Z-Boy, Coca-Cola, 3M, Hackensack Meridian, Perdue Farms, and McCormick. Each constituent agency carries more than 90 years of operating history, with Doner recognized as a two-time A-List winner and Colle McVoy recognized as Agency of the Year, providing accumulated brand equity and client relationships in support of the combined platform.

The alliance delivers integrated marketing services organized around nine capability studios: Strategy, Creative, Media, Data & Tech, PR & Influence, Health, Experience, Design, and Integrated Studios. At launch the firm positioned AI-enhanced capabilities spanning insight generation, content development, and measurement as a core differentiator, supported by a dedicated EVP of AI Innovation and leveraging shared infrastructure from the broader Stagwell (STGW) network. The operating model is designed to retain the legacy Doner and Colle McVoy sub-brands while unifying back-office functions and go-to-market under a phased 2026 integration rollout.

The business model is a professional services retainer and project-fee model typical of integrated marketing agencies, monetizing enterprise client relationships across creative, media, and digital execution. Revenue concentration is anchored to a diversified set of Fortune 1000 and category-leading brands spanning automotive, CPG, QSR, healthcare, industrials, and retail, suggesting moderate concentration risk. No financial terms, revenue figures, or contract structures have been publicly disclosed, and the entity's enterprise value within the Stagwell holding structure is not separately reported.

Name

DonerColle Partners

Legal name

DonerColle Partners

Website

https://www.donercolle.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

DonerColle Partners is a Stagwell-owned strategic alliance of two 90+ year marketing agencies (Doner and Colle McVoy), employing 500+ staff across Detroit, Minneapolis, and Chicago to deliver AI-enhanced strategy, creative, media, and integrated marketing services to national enterprise clients.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Integrated marketing services
• Advertising agency services
• Creative campaign development
• Media planning and buying
• Brand strategy consulting

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency Professional Services: DonerColle Partners generates revenue through fee-based professional service engagements with major national brands. Services span strategy, creative, media, data & tech, PR & influence, health, experience, and design. Revenue is structured as contracted agency retainers and project fees, typical of mid-to-large advertising agency models serving enterprise clients. The arrangement is a strategic alliance (not a full merger), preserving distinct client relationships and service structures under a unified partnership.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

DonerColle Partners is a strategic alliance of two Stagwell-owned agencies (Doner and Colle McVoy) that delivers integrated advertising, creative, media, production, and marketing services to national and Fortune 500 brands. Service offerings span strategy, creative, media, data & tech (including AI-enhanced content development, insight generation, and measurement), PR & influence, health, experience, design, and integrated production studios. The partnership is structured as a strategic alliance rather than a merger, preserving each agency's identity while enabling unified client engagement across offices in Detroit, Minneapolis, and Chicago.

Product overview

DonerColle Partners is a strategic alliance between two Stagwell (STGW) agencies — Doner and ColleMcVoy — each with 90 years of history. Rather than a merger, the partnership preserves each agency's unique identity while enabling deeper collaboration. Doner brings strategic acumen and integrated production studios (recent two-time 'A-List' winner), while Colle McVoy adds strength in media, design, PR, and integrated campaign execution (recent national 'Agency of the Year'). The combined offering spans Strategy, Creative, Media, Data & Tech (with AI-enhanced content development and insight generation), PR & Influence, Health, Experience, Design, and Integrated Studios. Built for brands that move America, the partnership serves clients including Stellantis, The UPS Store, Dairy Queen, La-Z-Boy, The Coca-Cola Company, 3M, Hackensack Meridian Health, Perdue Farms, and McCormick & Company.

Differentiator

Problem solved

Functional benefit

Brands

• Doner.com: Brand focusing on creativity building enduring relationships between forward-thinking brands and people
• ColleMcVoy.com

Products and services

• Doner A Stagwell agency known for strategic acumen, award-winning creative work, and integrated production studios serving retail, CPG, automotive, consumer services, technology, and healthcare brands. Doner is a recent two-time 'A-List' winner.
• Colle McVoy A Stagwell agency adding strength in media, design, PR, and integrated campaign execution, particularly across CPG, QSR, home, lifestyle, retail, and agriculture categories. Colle McVoy is a recent national 'Agency of the Year' honoree.
• Strategy Strategic consulting services to help brands define direction, positioning, and marketing approaches.
• Creative Award-winning creative services for brand development and marketing campaigns.
• Media Scaled media offerings including planning, buying, and optimization across channels.
• Data & Tech Data analytics and technology services including AI-enhanced content development, insight generation, and measurement.
• PR & Influence Public relations and influencer marketing services to build brand reputation and reach.
• Health Specialized marketing services for healthcare and health-related brands.
• Experience Customer experience design and activation services to engage audiences.
• Design Design services including visual identity, UX/UI, and brand design.
• Integrated Studios State-of-the-art production studios for creating marketing content across multiple formats.

Named customers9 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• McCann Worldgroup: An IPG-owned, full-service advertising network offering creative, media, health, and PR capabilities. Directly comparable to DonerColle in scope, enterprise client focus, and integrated service delivery across multiple verticals.
• Grey Group: A WPP-owned, full-service advertising agency network with a long heritage of serving major CPG, consumer, and healthcare brands. Comparable to DonerColle in integrated offering, enterprise client focus, and deep vertical specialization.
• Ogilvy: A WPP-owned, full-service advertising, PR, and consulting agency. Comparable to DonerColle in breadth of services (creative, PR, health, experience), enterprise client roster, and integrated service model.
• R/GA: An IPG-owned creative and technology agency known for innovation-led work and digital transformation. Comparable to DonerColle as an integrated creative agency with AI/tech capability, serving enterprise clients across CPG, retail, and consumer categories.
• Dentsu Creative: The global creative network of Dentsu International, offering integrated creative, media, and experience services. Comparable to DonerColle in integrated service model and enterprise client base, with particular strength in technology-driven marketing transformation.
• DDB Worldwide: An Omnicom-owned creative network with a strong legacy and full-service capabilities. Comparable to DonerColle as a full-service agency serving major consumer brands with integrated creative, media, and strategy offerings.
• VML: A WPP-owned, full-service creative and customer experience agency formed from the merger of VMLY&R and Wunderman Thompson. Closely comparable to DonerColle as a large, integrated agency combining creative, media, data, and technology services for enterprise brands globally.
• BBDO Worldwide: An Omnicom-owned, full-service creative agency network consistently ranked among the top global agency networks. Comparable to DonerColle in scale, integrated service offering, and enterprise brand client roster spanning CPG, automotive, and consumer goods.
• Leo Burnett: A Chicago-based, full-service creative agency under Publicis Groupe and one of the most iconic Midwest-rooted agencies in the world. Directly comparable to DonerColle as a large, full-service agency with deep Midwest heritage serving Fortune 500 enterprise brands across CPG, automotive, retail, and QSR.
• Saatchi & Saatchi: A Publicis-owned, full-service creative agency with global reach. Comparable to DonerColle in full-service integrated model, enterprise brand focus, and award-winning creative heritage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DonerColle Partners