Pt Cimb Niaga Auto Finance

What Pt Cimb Niaga Auto Finance does

PT CIMB Niaga Auto Finance (CNAF) is an Indonesian consumer financing company and a subsidiary of Bank CIMB Niaga, operating exclusively in the Indonesian market. The company originates and services a multi-product consumer credit portfolio that includes new car financing (margin from 3.12% flat / 6.76% effective p.a.), used car financing (margin from 6.47% p.a.), multiguna/refinancing secured by vehicle BPKB (margin from 0.77% per month), Hajj pilgrimage quota financing under Islamic Ijarah structures (from Rp 220,000/month, up to 10-year tenor), Sharia-compliant gold installment financing, and a payroll-linked financing program for CIMB Niaga bank customers. All core products are offered in both conventional and Sharia (Murabahah) schemes, reflecting the dual-segment approach to Indonesia's consumer finance market.

The company's operating technology is anchored by the CNAF Mobile application (com.fast.cnaf on Google Play), which enables end-to-end self-service financing: product selection, KTP/NPWP/selfie document capture, installment simulation, and application submission, with a stated maximum approval time of one hour. Distribution is multi-channel, combining 31 physical branches across major Indonesian cities, an authorized vehicle dealer network, a WhatsApp sales assistant (Sahabat CNAF), a call center, and cross-selling through the parent bank's CIMB Clicks/Octo Clicks digital banking channels. Installment payments are accepted through an unusually broad payment rail that spans Bank CIMB Niaga, Bank Mandiri and Bank BCA ATMs/tellers, Indomaret and Ceria Mart retail outlets, Kantor Pos, Pegadaian, GoPay and Tokopedia, giving the business deep last-mile collections reach.

CNAF generates revenue primarily through net interest/margin spread between customer financing rates and cost of funds, plus ancillary fee income from insurance bundling and Hajj administration. As of March 2020 the company reported Rp 4.3 trillion (~USD 280 million) in assets, up 64% year-on-year during the COVID-19 period — an unusually resilient growth print for that environment. The company is privately held, supervised by OJK, holds ISO 27001 information security certification, and operates without publicly disclosed revenue, funding rounds, or M&A history in the available source material.

Name

Pt Cimb Niaga Auto Finance

Legal name

PT. CIMB Niaga Auto Finance

Website

https://cnaf.co.id

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PT CIMB Niaga Auto Finance is an Indonesian consumer financing subsidiary of Bank CIMB Niaga, offering new and used vehicle loans, BPKB-backed multiguna loans, Islamic Hajj pilgrimage financing, and gold financing across 31 branches and a mobile app.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Financing (New & Used Cars): CNAF earns margin/interest income from financing the purchase of new and used vehicles. Revenue is generated through spread between financing rate charged to customers and cost of funds. Both conventional and Islamic (Murabahah) financing schemes are offered.
2. Multiguna (Refinancing) Financing: Provides cash loans using customer's vehicle BPKB (ownership certificate) as collateral. Offers both conventional and Islamic financing structures with margin rates starting from 0.77% per month.
3. CNAF Haji (Hajj Pilgrimage) Financing: Islamic financing product for managing Hajj pilgrimage quota (Porsi Haji) with monthly installments starting from Rp 500,000 and Ijarah starting from Rp 220,000 per month over tenors up to 10 years. Revenue from administration fees and margin.
4. Insurance Integration Services: CNAF facilitates vehicle insurance (All-Risk and Combination) as part of its financing packages, generating ancillary income from insurance partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

PT CIMB Niaga Auto Finance (CNAF) is an Indonesia-based consumer financing company that provides vehicle financing (new and used cars), multiguna (multipurpose, BPKB-backed) loans, Hajj pilgrimage financing, gold-backed (CNAF Emas) financing, and refinancing products. The company operates both conventional and Islamic (Syariah) schemes, distributes through 31 branches plus digital channels (mobile app, WhatsApp, online), and is a subsidiary of Bank CIMB Niaga.

Product overview

PT CIMB Niaga Auto Finance (CNAF) is an Indonesian financing company offering a multi-product portfolio centered around vehicle financing (new and used cars), multipurpose loans, and Islamic pilgrimage financing. The core product is the CNAF Mobile application which serves as the primary digital channel for applications, document submission, and financing management. The main products include: Mobil Baru (new car financing), Mobil Bekas (used car financing), Multiguna (multipurpose/BPKB-backed loans), CNAF Haji (pilgrimage financing), Refinancing, CNAF Emas (gold financing), and Payroll financing programs. Products are available in both conventional and Sharia schemes through a network of 31 branches across Indonesia.

Differentiator

Problem solved

Functional benefit

Brands

• CNAF Haji: Hajj pilgrimage financing facility providing assistance for Indonesian pilgrims to register with the Ministry of Religion (Kemenag)
• CNAF Mobile
• Sahabat CNAF

Products and services

• New Car Financing

Quantifiable outcome

• Maximum financing approval time of 1 hour via digital application processing
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Google PlaycoreTechnology or IntegrationGoogle Play hosts the CNAF Mobile application (com.fast.cnaf) for Android users to download and access the digital financing platform. Google Play distribution is critical to CNAF's self-serve mobile-first strategy.
• BSI (British Standards Institution)coreOthersBSI issued ISO 27001 Information Security Certification (Certificate No. IS 787565) to CNAF, validating the company's information security management system and providing credibility assurance to customers.
• Bank CIMB Niaga (Payment Partners)coreChannel Partner/ Reseller/ DistributorBank CIMB Niaga serves as the primary payment partner for CNAF financing installments. Payment can be made through CIMB Niaga tellers (cash deposit), CIMB Niaga ATMs, Octo Click, Octo Mobile, and Auto Debit via BizChannel Bank CIMB Niaga.
• Bank CIMB Niaga, Bank Mandiri, Bank BCAcoreChannel Partner/ Reseller/ DistributorCNAF financing payments are accepted through multiple bank channels: Bank CIMB Niaga (ATM, teller, Octo Click/Mobile, BizChannel Auto Debit), Bank Mandiri (ATM, E-banking, Mobile), and Bank BCA (ATM). This multi-bank payment network ensures customer convenience.
• Indomaret, Ceria Mart, Kantor Pos, PegadaianminorChannel Partner/ Reseller/ DistributorCNAF offers offline retail payment options through Indomaret, Ceria Mart convenience stores, Kantor Pos (Indonesian Post), and Pegadaian (pawn shops) for customer installment payments, expanding accessibility beyond banking channels.
• GoPay, TokopediaminorChannel Partner/ Reseller/ DistributorCNAF accepts e-wallet and e-commerce payments through GoPay (GoTagihan menu) and Tokopedia (Tagihan > Angsuran Credit), enabling digital-native customers to pay installments through popular fintech and e-commerce platforms.
• LAPS SJK (Lembaga Alternatif Penyelesaian Sengketa Sektor Jasa Keuangan)minorOthersLAPS SJK is an Indonesian Financial Services Sector Alternative Dispute Resolution institution licensed by OJK. CNAF participates in the scheme for resolving customer complaints and disputes that cannot be resolved through internal mechanisms, per OJK consumer protection regulations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/sahabatcnaf
• YouTubeyoutube.com/SahabatCNAF
• Facebookfacebook.com/SahabatCNAF
• LinkedInlinkedin.com/company/pt-cimb-niaga-auto-finance
• Instagraminstagram.com/sahabatcnafofficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pt Cimb Niaga Auto Finance