ASSEFA COMMUNICATION

What ASSEFA COMMUNICATION does

Assefa Communication AB is a Stockholm-based communications agency established in 2012 and operating as a private limited company with a small team of 1-10 employees. The firm delivers five integrated service lines: corporate communication (including media training and PR strategy), crisis communication counseling, brand communication and PR (covering brand strategy, media and influencer relations, digital strategies, and showroom services), full-service event management, and selective personal representation for high-profile individuals in music, arts, politics, culture, and food and beverage.

The agency serves three primary client segments: businesses and organizations seeking corporate communications support, brands seeking strategic positioning in the Swedish market, and a selective talent roster that includes Camilla Läckberg, Jason Diakité, Kelly Gale, Alexander Karim, Malaika Holmén, Mapei, and Alexandra Pascalidou. Enterprise brand clients include Viaplay, TUDOR, Swedish Fashion Council, Nobis Hospitality Group, Årets Kock, and ELLE Fashion Awards, alongside cultural institutions and event platforms such as Melodifestivalen, Rockbjörnen, Soho House Stockholm, and Sven-Harrys Konstmuseum.

Revenue is generated through professional services engagements, primarily via retainer fees, project-based fees, and commissions from talent representation. Pricing is not publicly disclosed and is negotiated per engagement. The company operates from a single Stockholm headquarters at Birger Jarlsgatan 58, which also houses an in-house showroom facility, and serves clients exclusively within Sweden through direct, relationship-led sales engagement. No technology platform, proprietary tooling, or AI capabilities are disclosed.

Name

ASSEFA COMMUNICATION

Legal name

Assefa Communication AB

Website

https://assefa.se

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Assefa Communication AB is a Stockholm-based communications agency founded in 2012, offering corporate communication, brand PR, crisis communication, event management, and personal representation for brands and high-profile individuals across Sweden.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Services - Communications & PR: Assefa generates revenue through providing professional communications services including corporate communication, crisis communication, brand communication & PR, event management, and people representation. Revenue is likely derived from retainer fees, project-based fees, and commission from talent representation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Assefa Communication AB is a Stockholm-based communications agency that provides corporate communication, crisis communication, brand communication and PR, event management, and personal people representation services. The firm selectively represents brands and high-profile individuals across music, arts, politics, culture, and food & beverage industries in Sweden, delivering strategy, media relations, influencer engagement, and live event execution.

Product overview

Assefa is a communications agency offering a portfolio of professional services rather than a unified software product. The agency provides five core service offerings: Corporate Communication (media training, PR strategy), Crisis Communication (counseling for crises and special situations), Brand Communication & PR (brand strategy, marketing, influencer relations, digital strategies, showroom services), Event Management (planning and executing events), and People Representation (personal PR for individuals in entertainment, arts, politics, culture, and food & beverage sectors). These services are offered as distinct but complementary service lines rather than a platform with modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Communication
• Crisis Communication
• Brand Communication & PR
• Event Management
• People Representation

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kreab: Stockholm-headquartered communications consultancy with global reach across PR, public affairs and crisis communication. Directly comparable as a Nordic-rooted communications agency serving corporate and brand clients, with a broader international footprint than Assefa.
• IMG (Endeavor): Global talent representation and management company representing models, athletes and entertainers including fashion figures comparable to Assefa's client Kelly Gale. Closely comparable on the People Representation arm of Assefa's business, with massively greater scale.
• Wenderfalck: Stockholm-based communications agency providing PR, brand strategy and event management for premium Nordic clients. Comparable as a Swedish boutique peer operating in the same market with overlapping corporate, brand and event service offerings.
• Springtime PR: Stockholm-based PR and communications agency serving brands and organizations across the Nordics. Most directly comparable as a Swedish boutique PR peer operating in the same local market with overlapping corporate and brand communications services.

Broad incumbents

• Creative Artists Agency (CAA): Premier global talent and entertainment agency representing actors, musicians, athletes and public figures. Comparable to Assefa's talent representation practice, though CAA also operates large-scale brand and content businesses that Assefa does not.
• United Talent Agency (UTA): Major global talent and entertainment agency representing actors, musicians and athletes with adjacent marketing and brand services. Comparable to Assefa's People Representation line, with a broader entertainment-industry footprint and deeper corporate marketing capabilities.
• Ogilvy PR: Global advertising and public relations network offering brand PR, influencer marketing, crisis and corporate communications with Nordic operations. Comparable to Assefa's Brand Communication & PR and influencer relations offerings, though part of the broader WPP/Ogilvy network.
• FleishmanHillard: Global communications agency delivering corporate, brand, crisis and public affairs services worldwide, with presence in Stockholm. Comparable to Assefa's Corporate Communication and Crisis Communication offerings at much greater scale and geographic reach.
• Edelman: World's largest PR firm offering corporate communications, brand marketing, crisis and digital strategy across global markets. Comparable as a full-service communications agency operating in Sweden and globally, but at far greater scale and breadth than Assefa's boutique offering.

Regional players

• Geelmuyden Kiese: Largest Nordic communications consultancy, headquartered in Oslo with offices across Scandinavia. Comparable as a PR, crisis and corporate communications competitor in the Nordics, though broader in scope and headquartered in Norway rather than Sweden.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/assefacommunication
• LinkedInlinkedin.com/company/assefa-communication
• Instagraminstagram.com/assefacommunication

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASSEFA COMMUNICATION