RE/MAX Coastal Properties Destin Florida

Residential Real Estate Brokeragediscoveremeraldcoast.com

RE/MAX Coastal Properties is a privately held Destin, Florida real estate brokerage serving buyers, sellers, investors, and second-home owners across the Emerald Coast (Okaloosa, Walton, and Bay counties) via its DiscoverEmeraldCoast.com MLS-integrated platform and direct agent-led transactions.

Company typePrivate
Founded1987
HeadquartersDestin, United States
Headcount11–50
GTM typeB2C
OfferingServices

What RE/MAX Coastal Properties Destin Florida does

RE/MAX Coastal Properties is a privately held residential and investment real estate brokerage headquartered at 725 Harbor Blvd in Destin, Florida, founded in 1987 and operated by Ed and Terri Smith as Broker/Owners. The firm operates under the RE/MAX franchise brand — opening the first RE/MAX office in the Destin area in 1990 — and serves buyers, sellers, investors, and second-home owners across Northwest Florida's Emerald Coast, spanning Okaloosa, Walton, and Bay counties (Fort Walton Beach to Inlet Beach, including Destin, Miramar Beach, 30A, Santa Rosa Beach, Niceville, and Sandestin). It has overseen more than $2 billion in cumulative Emerald Coast real estate sales since founding.

The firm's primary digital product is the DiscoverEmeraldCoast.com property search platform, built on the Real Geeks IDX framework with MLS data refreshed every 15 minutes. Supplementary modules include an Advanced Property Search with waterfront and subdivision filtering, a Property Valuation Tool (Home Estimate), Custom Market Reports, an Area Guide covering schools, lifestyle, and relocation information, and a monthly newsletter with market statistics. The firm also maintains a presence across Facebook, Twitter/X, LinkedIn, and Pinterest. Marketing channels center on content marketing, organic SEO via the IDX site, email newsletter, and organic social; distribution is a direct, agent-led sales model with no disclosed intermediaries or digital-only transaction flow.

The business model is a traditional residential and commercial brokerage that earns commissions on closed transactions (typically 5–6%, split between listing and buyer agents). Revenue is generated from buyer and seller representation across luxury waterfront homes, beachfront condominiums, primary residences, vacation/second homes, investment properties, and development land. The firm is privately owned by the Smiths with no institutional investors, parent company, or external funding disclosed. Recognition includes the RE/MAX of Florida Outstanding Achievement Award, Florida Broker/Owners of the Year, and inclusion in Who's Who Among Top Producers Nationwide.

RE/MAX Coastal Properties Destin Florida firmographics

Firmographics

Name: RE/MAX Coastal Properties Destin Florida
Legal name: RE/MAX Coastal Properties
Website: https://discoveremeraldcoast.com
Company type: Private
Founded year: 1987
Operating status: Operating
Headcount range: 11–50 employees
Short description: RE/MAX Coastal Properties is a privately held Destin, Florida real estate brokerage serving buyers, sellers, investors, and second-home owners across the Emerald Coast (Okaloosa, Walton, and Bay counties) via its DiscoverEmeraldCoast.com MLS-integrated platform and direct agent-led transactions.
Ownership category
akta.pro rank

Where RE/MAX Coastal Properties Destin Florida is headquartered

Location

Headquarters

HQ city: Destin
HQ country: United States
HQ region: North America

Offices1 record

Markets served

RE/MAX Coastal Properties Destin Florida business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

Real Estate Brokerage Commissions: Traditional real estate brokerage earning commissions on residential and commercial property transactions. Revenue generated from buyer representation and seller representation services, including luxury properties, vacation homes, investment properties, and development land across the Emerald Coast.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Traditional commission-based real estate brokerage services

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

RE/MAX Coastal Properties Destin Florida product offering

Product offering

Core offering

RE/MAX Coastal Properties is a traditional residential and commercial real estate brokerage that represents buyers and sellers across Florida's Emerald Coast. Core services include buyer representation, seller representation, luxury waterfront and beachfront condominium sales, vacation/second-home transactions, investment property brokerage, commercial real estate brokerage, and development land sales, supported by an MLS-integrated IDX search platform and custom market reporting.

Product overview

RE/MAX Coastal Properties operates DiscoverEmeraldCoast.com, a comprehensive real estate search platform featuring the Advanced Property Search as its core offering. This platform is enhanced by supplementary tools including the Property Valuation Tool for instant home estimates, Custom Market Reports for neighborhood analysis, the Area Guide providing local lifestyle information, and Monthly Newsletters delivering market updates. The system integrates with MLS data updated every 15 minutes, supporting property searches across homes, condos, land, and foreclosure listings throughout the Emerald Coast region including Destin, Miramar Beach, 30A, Santa Rosa Beach, Fort Walton Beach, and Okaloosa Island.

Differentiator

Problem solved

Functional benefit

Products and services

Residential Buyer and Seller Brokerage Services Full-service residential real estate brokerage representing buyers and sellers of primary residences, luxury homes, beachfront condominiums, and vacation properties across the Emerald Coast, including Destin, Miramar Beach, 30A, Santa Rosa Beach, Fort Walton Beach, and Okaloosa Island.
Investment and Commercial Real Estate Brokerage Brokerage services for income-producing residential investment properties, commercial real estate transactions, and development land across the Emerald Coast market, including sites within regulatory designations such as Okaloosa County's Urban Development Area Boundary (UDAB).
Luxury Waterfront and Beachfront Property Sales Specialized representation for luxury waterfront estates and beachfront condominiums along the Emerald Coast, including properties on Destin Harbor, the Gulf of Mexico, and 30A communities, with agent guidance on waterfront considerations, HOA fees, insurance, and rental potential.
Second-Home and Vacation Property Representation Buyer-side brokerage services for out-of-area individuals purchasing vacation homes, seasonal residences, and short-term rental properties in Destin, 30A, Miramar Beach, Santa Rosa Beach, and surrounding Emerald Coast communities.

Companies that use RE/MAX Coastal Properties Destin Florida

Customer profile

Segments3 records

Ideal customer profiles3 records

RE/MAX Coastal Properties Destin Florida technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

RE/MAX Coastal Properties Destin Florida partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

RE/MAX Coastal Properties Destin Florida competitors and assessment

Company assessment

Regional players

Premier Property Group: Independent brokerage focused on the Emerald Coast / 30A corridor; directly comparable local competitor serving the same luxury and second-home buyer base.
The Beaches of 30A: Independent boutique brokerage specializing in the 30A / South Walton segment of the Emerald Coast; directly comparable regional competitor in beachfront and vacation property transactions.

Direct peers

Engel & Völkers: International luxury real estate brand with Florida Gulf Coast offices; competes for the same affluent second-home and luxury waterfront buyer segment in Destin and along 30A.
Christie's International Real Estate: Luxury real estate network affiliated with the Christie's auction brand; competes for ultra-high-net-worth waterfront and estate buyers in Northwest Florida's coastal submarkets.
Sotheby's International Realty: Luxury-focused brokerage with a dense network of affiliates on Florida's Gulf Coast (e.g., Scenic Sotheby's International Realty on 30A); competes most directly for high-end waterfront and beachfront listings served by RE/MAX Coastal Properties.

Emerging players

Compass: Tech-forward national brokerage expanding aggressively in Florida luxury markets; competes for the same high-end buyer/seller pool with a heavier agent-economics and platform pitch.
eXp Realty: Cloud-based brokerage model with rapidly growing Florida agent count; competes on agent commission splits and remote-friendly operations for the same Destin-area talent.

Broad incumbents

Coldwell Banker Realty: Major national brokerage with strong Florida Gulf Coast presence; directly competes for residential, luxury waterfront, and second-home listings in the Destin/30A corridor.
Keller Williams Realty: Large national franchise with significant Florida Gulf Coast agent rosters; competes with RE/MAX Coastal Properties across price points from primary residences to vacation properties.
Berkshire Hathaway HomeServices: Large national brokerage franchise actively serving Florida coastal and luxury markets; competes with RE/MAX Coastal Properties for the same buyer and seller pool in the Emerald Coast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

RE/MAX Coastal Properties Destin Florida financial estimates

Financial estimate

Revenue estimate

Valuation estimate

RE/MAX Coastal Properties Destin Florida leadership team

Management profile

Number of profiles

Profiles2 records

RE/MAX Coastal Properties Destin Florida funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

RE/MAX Coastal Properties Destin Florida M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Coastal Properties Destin Florida

What does RE/MAX Coastal Properties Destin Florida do?

Is RE/MAX Coastal Properties Destin Florida a public or private company?

RE/MAX Coastal Properties Destin Florida is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was RE/MAX Coastal Properties Destin Florida founded?

RE/MAX Coastal Properties Destin Florida was founded in 1987. It employs 11 to 50 people.

Where is RE/MAX Coastal Properties Destin Florida based?

RE/MAX Coastal Properties Destin Florida is headquartered in Destin, United States, in the North America region.

How does RE/MAX Coastal Properties Destin Florida make money?

One revenue line is on record: real Estate Brokerage Commissions.

Who are RE/MAX Coastal Properties Destin Florida's main competitors?

Regional players on record are Premier Property Group and The Beaches of 30A. Direct peers are Engel & Völkers, Christie's International Real Estate and Sotheby's International Realty. Emerging players are Compass and eXp Realty. Broad incumbents are Coldwell Banker Realty, Keller Williams Realty and Berkshire Hathaway HomeServices.

Does RE/MAX Coastal Properties Destin Florida have an API?

No public API is recorded for RE/MAX Coastal Properties Destin Florida.