Amber B Woodland

What Amber B Woodland does

Procino-Wells & Woodland, LLC (dba PWW Law) is a Delaware-based law firm specializing in estate planning, elder law, asset protection, and estate and trust administration. Founded in 2005 by its principals and organized as an LLC in 2014, the firm operates two physical offices in Lewes and Seaford, Delaware, with attorneys admitted to practice in Delaware, Maryland, and the District of Columbia. The firm serves individual consumers and families, including veterans, across the Delmarva peninsula, and maintains VA accreditation that enables representation in veterans' benefits matters.

The firm's core offerings are Elder Law, Estate Planning, Asset Protection Planning, and Estate & Trust Administration, delivered under a flat-fee pricing model that distinguishes it from traditional hourly-billing practices. PWW Law operates a proprietary client portal for secure document management and maintains the CARES Program, a structured ongoing-engagement model designed to retain clients beyond their initial estate-planning transaction. The firm is an all-women professional team and holds membership in NAELA (National Academy of Elder Law Attorneys) and a WealthCounsel partnership, with multiple attorneys holding VA accreditation. Brand credibility is reinforced by Delaware Today Top Lawyers recognitions in 2019, 2021, 2022, and 2025.

Distribution channels include the firm's two physical offices, a maintained blog, and "The On Your Behalf" podcast. The firm has no disclosed outside investors, no M&A activity, and no funding history; it operates as a privately held professional services partnership.

Name

Amber B Woodland

Legal name

Procino-Wells & Woodland, LLC

Website

https://pwwlaw.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Procino-Wells & Woodland, LLC (dba PWW Law) is a Delaware-based, all-women law firm specializing in estate planning, elder law, asset protection, and trust administration for individual clients across Delaware, Maryland, and DC, with VA-accredited attorneys and a flat-fee pricing model.

Ownership category

akta.pro rank

Product category

Elder Law and Estate Planning Legal Services

SIC

Services-Legal Services (8111)

akta.pro primary industry

Estate & Legacy Planning Advisory (FSAEAAAG)

akta.pro secondary industries

Estate & Probate Administration Services (FSAEAKAD), Estate Administration & Probate Services (FSAAANAE)

Keywords

• Estate planning
• Elder law
• Asset protection
• Trust administration
• Medicaid planning

Headquarters

HQ city

Seaford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Legal Consultation Services: Initial consultation services where the team identifies client goals and confirms the firm can help, followed by scheduled consultations with appropriate team members.
2. Estate Planning and Elder Law Services: Flat fee billing model for estate planning and elder law services. The firm quotes a flat fee for planning options during the initial consultation rather than hourly billing.
3. Estate and Trust Administration: Legal services for administering estates and trusts after death, including guidance through the probate process and trust administration.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels12 records

Core offering

Procino-Wells & Woodland, LLC is a Delaware law firm that provides estate planning, elder law, asset protection planning, and estate and trust administration services to families and individuals. Services are delivered as flat-fee engagements rather than hourly billing, supported by an all-women team of attorneys and staff from offices in Lewes and Seaford with virtual consultations available statewide and into Maryland.

Product overview

Procino-Wells & Woodland, LLC is a Delaware elder law and estate planning firm offering legal services exclusively in four practice areas: Elder Law, Estate Planning, Asset Protection Planning, and Estate & Trust Administration. The firm provides a comprehensive suite of trust structures including Revocable Living Trusts, Asset Protection Trusts, Supplemental Needs Trusts, and Retirement Account Trusts, complemented by Medicaid Planning, VA Pension with Aid and Attendance, Powers of Attorney, Advance Health Care Directives, and Guardianship services. The firm supports clients through a proprietary Client Portal for document access and the CARES Program for ongoing asset alignment and plan reviews. Services are delivered through offices in Lewes and Seaford, Delaware, with virtual consultation options statewide.

Differentiator

Problem solved

Functional benefit

Products and services

• Elder Law Services Legal counsel for older and disabled individuals covering estate planning, asset protection, Medicaid eligibility, VA benefits, special needs planning, and estate administration.
• Estate Planning Comprehensive planning including Wills, Revocable Living Trusts, Irrevocable Trusts, Durable Powers of Attorney, Advance Health Care Directives, Guardianships, and asset alignment services.
• Asset Protection Planning Strategies to protect savings from long-term care costs, including Medicaid Planning, VA Pension with Aid and Attendance, and Miller Trusts for Delaware residents.
• Estate & Trust Administration Probate and non-probate estate settlement services, including court-supervised estate administration, trust administration, and fiduciary guidance.
• PWW Client Portal Proprietary online portal providing clients access to estate planning documents, draft reviews, file uploads, and educational materials.
• CARES Program Ongoing client engagement program offering continuous asset alignment, annual asset-folio reviews, estate plan reviews, and access to educational resources.

Quantifiable outcome

• Clients have protected significant assets from long-term care costs through proper planning
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• WealthCounselminorStrategic or Co-development PartnerA national organization of estate planning attorneys that provides resources, education, and support for attorneys specializing in estate planning. The firm's logo appears in the partner logos section of the website.
• National Academy of Elder Law Attorneys (NAELA)coreStrategic or Co-development PartnerA professional association of attorneys who are dedicated to improving the quality of legal services for seniors and people with special needs. The firm is a member and displays the NAELA logo prominently on their website.
• National Care Planning CouncilminorStrategic or Co-development PartnerA national organization focused on long-term care planning. The firm is associated with this council as part of their elder law and care planning services.
• U.S. Department of Veterans Affairs (VA)coreStrategic or Co-development PartnerThe firm has VA-accredited attorneys who can prepare, present, and prosecute claims before the VA. This accreditation allows the firm to assist clients in obtaining VA Pension with Aid and Attendance benefits for eligible veterans and surviving spouses.
• Delaware State Bar AssociationcoreStrategic or Co-development PartnerThe firm is associated with the Delaware State Bar Association, which regulates and supports attorneys practicing in Delaware.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Trust & Will: Digital estate planning platform that produces wills, trusts, and related documents online. Comparable as a direct substitute for traditional estate planning attorneys on simple plans, competing for the same Delaware/Maryland consumer with a lower-cost, self-service model.
• Wealth.com: Estate planning platform serving financial advisors and their clients. Comparable because it is reshaping how estate planning is delivered and consumed, putting pressure on traditional small-firm practices like PWW Law to differentiate on complexity and personal service.
• LegalZoom: National online legal services platform offering DIY wills, trusts, and estate planning documents. Comparable because it targets the same end-client (middle-income families needing estate planning) at lower price points, representing both a competitor and a feeder source for professional firms on complex matters.
• EstatePlanning.com: Online estate planning directory and resource site connecting consumers with attorneys. Comparable as an emerging channel that competes for the firm's top-of-funnel awareness and competes with the firm's content marketing strategy.

Broad incumbents

• Ropes & Gray LLP: Large international law firm with a substantial private client and trusts & estates practice. Comparable as a broader incumbent in estate planning that handles higher-end estates while PWW Law focuses on mid-market Delaware families.
• Wolters Kluwer Legal & Regulatory: Large legal and regulatory information provider serving estate planning, elder law, and tax professionals. Comparable as a broad incumbent whose software, research, and form libraries are used by practices like PWW Law to deliver client work.

Direct peers

• Hamburg Law Firm: Regional estate planning and elder law firm serving Delaware and Pennsylvania families. Comparable in focus (estate planning, elder law, long-term care planning) and in serving similar Delmarva demographic.
• Andres & Berger P.C. Regional New Jersey/estate planning and elder law firm specializing in wills, trusts, Medicaid planning, and estate administration. Comparable because it offers the same service mix to a similar demographic in an adjacent Mid-Atlantic legal market.
• Farr Law Firm: Delmarva-area estate planning, elder law, and estate administration firm. Closely comparable in geography, service mix (elder law, estate planning, trust administration), and target client (Delaware and Maryland families).

Others

• National Academy of Elder Law Attorneys (NAELA): Professional association of attorneys dedicated to elder law and special needs planning. PWW Law is a member; comparable as an ecosystem body that sets standards, drives referrals, and supports practitioner credentials in the firm's core practice area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/PWWlaw
• YouTubeyoutube.com/channel/UCQIXZYamONOnL5PzSdCPNHg
• Facebookfacebook.com/pwwlaw
• LinkedInlinkedin.com/company/3713908/?trk=tyah&trkInfo=tarId%3A1399050290508%2Ctas%3Aprocino%2Cidx%3A2-1-6
• Instagraminstagram.com/pwwlaw
• TikToktiktok.com/@pwwlaw

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amber B Woodland