What Allergy Amulet does

Allergy Amulet (legal entity: amuleT PBC), based in Madison, Wisconsin, is a privately held health-technology company that has developed a portable food allergen sensor branded as the Amulet. The product is described as the world's smallest and fastest food allergen sensor, capable of detecting the top nine allergens—peanuts, tree nuts, fish, shellfish, wheat, eggs, milk, soy, and sesame—at concentrations below levels known to trigger reactions in highly sensitive individuals, returning a result in approximately one minute. The system comprises a wearable detector, a single-use sampler, a custom carrying case, and a companion smartphone app that pairs to track results digitally.

The business is a pre-launch direct-to-consumer hardware company targeting food-allergy sufferers and the parents of children with food allergies, with secondary messaging extending to celiac disease and gluten-sensitive consumers. Revenue mechanics rely on a one-time hardware device sale through the company's e-commerce site; pricing is not publicly disclosed. Distribution is single-country (United States), and go-to-market centers on waitlist capture, content marketing via blog and Instagram, video education on Vimeo, and endorsements from clinicians (Boston Children's Hospital, Northeast Allergy), food-safety experts, and celebrity chef Ming Tsai, supplemented by a partnership with food-allergy app Spokin. The company has been structured as a Public Benefit Corporation, indicating a mission-aligned governance overlay on its commercial activity.

The company has raised at least one disclosed round of $3.3M in August 2020, and is currently pre-revenue. Operations appear active, supported by ongoing website updates, content publishing, and a publicly accessible careers portal at amulet-inc.com, though no headcount, launch date, or commercial milestones are documented in the input.

Name

Allergy Amulet

Legal name

amuleT PBC

Website

https://allergyamulet.com

Company type

Private

Operating status

Operating

Short description

Allergy Amulet is a Madison, Wisconsin Public Benefit Corporation developing the world's smallest and fastest portable food allergen sensor, the Amulet, which detects top-9 allergens in roughly one minute for food-allergy sufferers, caregivers, and gluten-sensitive consumers via a direct-to-consumer pre-launch waitlist.

Ownership category

akta.pro rank

Product category

Consumer Health Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electronic Components & Accessories (3670)

akta.pro primary industry

Allergen Presence & Cross-Contact Verification (ELISA/PCR; allergen cleaning validation) (AFALAHAB)

akta.pro secondary industries

Food Testing Laboratories (Microbiological, Chemical, Allergen) (AFALAAAA), Food Allergy Management & Special Diet Support (EDACAMAG)

Keywords

• Food allergen detection
• Portable allergen sensor
• Wearable medical device
• Consumer health tech
• Food safety testing

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Device Sales: Sale of the Amulet portable food allergen sensor device - a one-time hardware purchase that enables allergen detection

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Allergy Amulet manufactures and sells the Amulet, a portable wearable food allergen sensor that detects the top nine allergens (peanuts, tree nuts, fish, shellfish, wheat, eggs, milk, soy, and sesame) in food samples in approximately one minute. The hardware device pairs with a companion smartphone app that digitally tracks test results over time, and is sold with a sampler and custom carrying case. The product is targeted at individuals with diagnosed food allergies, parents of allergic children, and those with celiac disease or gluten sensitivity who need to verify food safety before consumption.

Product overview

Allergy Amulet offers a single unified product—the Amulet food allergen sensor—complemented by a sampler accessory and a companion mobile app for digital result tracking. The core Amulet device is a portable sensor that tests food for allergens within approximately one minute, while the mobile app enables users to pair with the device and track their test results over time.

Differentiator

Problem solved

Functional benefit

Products and services

• Amulet Food Allergen Sensor The Amulet is the world's smallest and fastest food allergen sensor — a portable, wearable hardware device that detects the top nine allergens (peanuts, tree nuts, fish, shellfish, wheat, eggs, milk, soy, and sesame) in a food sample in approximately one minute, at levels below known trigger thresholds for the most sensitive individuals. It is targeted at individuals with diagnosed food allergies, parents of allergic children, and those with celiac disease or gluten sensitivity.
• Companion Mobile App A smartphone application that pairs with the Amulet device to digitally track test results over time, enabling users to maintain a history of allergen test outcomes across meals and settings.
• Amulet Sampler Accessory A physical sampling accessory used to collect a food sample, which is then inserted into the Amulet device for allergen testing as part of the four-step detection workflow.
• Amulet Custom Carrying Case A custom carrying case designed for portability of the Amulet device, enabling users to carry the sensor with them for on-the-go allergen verification at restaurants, during travel, and at social gatherings.

Quantifiable outcome

• Detects allergens in approximately 1 minute
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• SpokinminorGTM or Marketing PartnerSpokin, a food allergy management app, featured Allergy Amulet on their platform. According to founder Susie Hultquist, the Allergy Amulet feature was one of their most popular features with overwhelmingly positive user response and high demand for launch date information.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• NEOGEN Corporation: Large food-safety platform with allergen detection test kits and lab services used by food manufacturers — represents the established B2B food-allergen testing channel that Allergy Amulet could eventually expand into beyond consumers.
• Eurofins Scientific: Global food testing services and product portfolio including allergen testing — a broad incumbent in the food-allergen detection space, particularly relevant if Allergy Amulet expands into B2B testing and foodservice.
• Bio-Rad Laboratories: Major life-sciences company with a food-science division offering allergen ELISA kits and reference materials — comparable allergen-detection science and an incumbent path to a food-manufacturing channel that Allergy Amulet's technology could serve.

Others

• Spokin: Food allergy discovery and management app and existing Allergy Amulet GTM partner — an adjacent, ecosystem-enabling company that drives awareness and demand for the Amulet among food-allergy households.
• Hygiena: Food safety testing and sanitation diagnostics supplier serving food manufacturers and foodservice; adjacent/ecosystem participant that could partner with or compete against an expanded Allergy Amulet offering in commercial kitchens.

Direct peers

• Tellspec: Portable molecular food scanner aimed at consumers and food operators, using spectroscopy and AI to analyze food composition — overlaps with Allergy Amulet on portable, on-the-spot food composition/intelligence at the point of consumption.
• Nima Sensor (6SensorLabs): Made the most direct historical analog: a portable, consumer-facing food allergen sensor (Nima gluten sensor) with a similar single-use test cartridge workflow and on-the-go use case for people with food sensitivities.

Emerging players

• R-Biopharm: Specialist in food allergen and mycotoxin test kits for the food industry, with deep allergen-detection expertise and a regulatory-grade product line that competes on the same underlying detection science as the Amulet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/allergyamulet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allergy Amulet