BIJOUX ECKSAND INC.

What BIJOUX ECKSAND INC. does

Ecksand is a Montreal-based fine jewelry house that designs and handcrafts engagement rings, wedding bands, and fine jewelry in a vertically integrated in-house atelier using recycled gold and ethically sourced diamonds and gemstones. The product portfolio spans bridal collections (Dynasty, Secret Heart, Love Knot, Blossom), the proprietary reversible Aura and Aura Chrome fine jewelry lines, and additional ranges (Duel, Arctic Dragon, Starlight, XO, The Mark, Wonder), with pricing from approximately $944 USD for entry wedding bands to over $33,000 USD for flagship pieces such as the Aura Unbound Necklace. The business operates a direct-to-consumer model combining an e-commerce boutique with two physical retail locations — a Montreal flagship at 632 Rue Cathcart and a Toronto boutique at 162 Cumberland Street in Yorkville — supplemented by virtual consultations and bookable in-store appointments. Go-to-market is supported by an exclusive global shipping arrangement with FedEx, CUSMA duty advantages for US shipments, and brand visibility through editorial coverage (Vogue Hong Kong, 2026), named-affiliate celebrity wear (Kourtney Kardashian, Barbara Palvin), and industry recognition including The Ethos "Most Ethical Jewelry Brands" (2026) and the Canadian National Hallmark certification. Production is made-to-order with lead times of 3-4 weeks for fine jewelry and approximately 5 weeks for bridal pieces.

Name

BIJOUX ECKSAND INC.

Legal name

Ecksand Inc.

Website

https://ecksand.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Ecksand is a Montreal-based fine jewelry house that designs and handcrafts engagement rings, wedding bands, and fine jewelry from recycled gold and ethically sourced diamonds in a vertically integrated atelier, selling direct-to-consumer via e-commerce and boutiques in Montreal and Toronto.

Ownership category

akta.pro rank

Product category

Fine Jewelry

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

akta.pro secondary industries

Engagement Rings (CRAKACAA), Bridal & Engagement Jewelry Retail (CRAKAGAC)

Keywords

• Fine jewelry
• Engagement rings
• Ethical jewelry
• Recycled gold jewelry
• Bridal jewelry

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Fine Jewelry Retail: One-time purchase model for handcrafted engagement rings, wedding rings, and fine jewelry pieces. Products are made-to-order with typical production timelines of 3-4 weeks for fine jewelry and 5 weeks for bridal pieces. Price points range from approximately $1,000 to $33,000+ USD.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Ecksand designs, handcrafts, and sells fine jewelry — engagement rings, wedding rings, necklaces, earrings, bracelets, and bangles — from a fully vertical Montreal atelier using 100% recycled gold and ethically sourced diamonds and gemstones. The brand holds the Canadian National Hallmark certification and offers the signature Aura collection with a proprietary reversible mechanism, alongside bespoke custom ring design services and a Priority Atelier Service for time-sensitive orders. Products are sold directly to consumers through the ecksand.com e-commerce boutique, two physical boutiques in Montreal and Toronto, and virtual consultations.

Product overview

Ecksand is a Montreal-based fine jewelry house offering handcrafted engagement rings, wedding rings, and fine jewelry. The company operates a fully vertical atelier where every piece is imagined, crafted, and finished under one roof. Their product portfolio centers on three core offerings: Engagement Rings (featuring signature collections Dynasty, Secret Heart, Love Knot, and Blossom), Wedding Rings (men's bands, women's rings, and eternity designs), and Fine Jewelry (bracelets, necklaces, earrings, and rings). The signature Aura and Aura Chrome collections feature a proprietary reversible mechanism transforming between diamond pavé and brushed gold finishes. Additional collections include Duel, Arctic Dragon, The Mark, XO, Starlight, and Wonder. The company offers custom ring design services and a Priority Atelier Service for expedited orders. All pieces are crafted using recycled gold, sustainable platinum, and ethically sourced diamonds and gemstones, with the Canadian National Hallmark certification.

Differentiator

Problem solved

Functional benefit

Brands

• Aura®: Reversible jewelry collection featuring pieces that transform from brushed gold to diamond pave with a discreet mechanism, designed by Erica Bianchini.
• Aura® Chrome
• Dynasty
• Duel®
• Secret Heart®
• Love Knot®
• Blossom
• Arctic Dragon
• Starlight
• The Mark
• XO
• Wonder
• Wild
• The Vow
• Estate

Products and services

• Engagement Rings

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• FedExminorOthersExclusive shipping partner providing confidential FedEx priority fully-insured delivery for all orders worldwide. Requires signature upon delivery for security.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mejuri: Toronto-based direct-to-consumer fine jewelry brand selling everyday and bridal jewelry at accessible luxury price points. Highly comparable to Ecksand in category, channel mix (e-commerce + selective retail), and Canadian heritage, though it operates at a much larger scale and price band.
• Brilliant Earth: US-based fine jewelry retailer specializing in ethically sourced and lab-grown diamonds with strong engagement-ring focus and a vertically integrated supply chain story. Directly comparable to Ecksand on ethics positioning and bridal-led catalog, though at significantly greater scale and venture-backed footprint.
• Vrai: Direct-to-consumer fine jewelry brand built around lab-grown diamonds and recycled gold, sold exclusively online with bespoke bridal offerings. Closely aligned with Ecksand on sustainability narrative, recycled-metal sourcing, and made-to-order bridal engagement rings.
• AUrate: New York-based direct-to-consumer fine jewelry brand emphasizing ethically sourced gold and conflict-free diamonds at accessible luxury price points. Comparable to Ecksand on ethical sourcing story and modern bridal catalog, with similar boutique-plus-digital distribution.
• Catbird: Brooklyn-based independent fine jewelry house selling handcrafted engagement rings, wedding bands, and everyday jewelry with a strong in-house atelier and small-batch positioning. Closely comparable to Ecksand on craft-first, made-in-house production model and bridal focus.
• Anna Sheffield: Independent designer bridal and fine jewelry brand based in New York, known for signature engagement rings and ethically sourced diamonds. Comparable to Ecksand on designer-led bridal positioning, ethical sourcing, and made-to-order high-ASP jewelry.
• Single Stone: Los Angeles-based vintage-inspired fine jewelry house specializing in antique-cut diamond engagement rings and heirloom-quality craftsmanship. Comparable to Ecksand on handcrafted bridal focus, old mine / candlelit diamond aesthetic (Dynasty collection), and design-led positioning.

Broad incumbents

• Boucheron: Historic Parisian Place Vendôme jeweler within Kering offering high jewelry and bridal pieces with a long-standing heritage hallmark. Relevant to Ecksand as a broader luxury incumbent whose hallmark-driven authenticity story and bridal catalog compete for the same high-end bridal customer.
• Tiffany & Co. Iconic global fine jewelry and engagement ring brand now under LVMH, with deep bridal heritage and a global boutique network. Relevant as the dominant broad incumbent whose brand cachet, scale, and bridal pricing shape the market Ecksand competes in for engagement ring buyers.

Emerging players

• Kimai: London-based direct-to-consumer fine jewelry brand using lab-grown diamonds and recycled gold with a transparent supply-chain narrative. An emerging peer whose digital-only, sustainability-led model overlaps with Ecksand's ethical positioning in bridal and fine jewelry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCEWfTWmj4UOpXzsDrRHmYVA
• Facebookfacebook.com/ecksand
• Instagraminstagram.com/ecksand
• Pinterestpinterest.com/ecksand
• LinkedInlinkedin.com/company/ecksand

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BIJOUX ECKSAND INC.