What Global Mangrove Alliance does

The Global Mangrove Alliance (GMA), founded in 2018, is a non-profit coalition advancing mangrove conservation, restoration, policy engagement, and knowledge sharing worldwide. It operates as a coordinated initiative hosted by The Nature Conservancy from Arlington, Virginia, and is anchored by five founding members — Conservation International, IUCN, The Nature Conservancy, Wetlands International, and WWF — alongside 100+ member organizations, 14 national chapters, and a network of approximately 20,000 mangrove experts. Members include technical experts, civil society organizations, governments, local communities, businesses, and funding agencies, with coverage spanning Asia, the Americas, West Africa, the Western Indian Ocean, and additional regions.

GMA's product and program portfolio centers on the Global Mangrove Watch (GMW) platform, which provides universal access to remote-sensing data and tools for monitoring mangrove extent and change, including monthly loss alerts with over 90% accuracy and historical coverage spanning 40+ years. Complementary initiatives include Save Our Mangroves Now (SOMN) focused on the Western Indian Ocean, the Mangrove Breakthrough (targeting $4 billion mobilized by 2030 to halt loss, restore 50% of recent loss, and double protection), the Mobilizing the Mangrove Breakthrough program backed by the Bezos Earth Fund, and a Knowledge Hub containing best-practice guidelines, The Mangrove Principles, and Regional Readiness Reports for Asia, Americas, and West Africa. Member-reported outcomes include 70,000 hectares protected, 65,000 hectares restored, and 966,000 hectares managed.

GMA is funded through member contributions, foundation grants, and government support — notably the Bezos Earth Fund and Germany's Federal Ministry for Economic Cooperation and Development — and does not sell products or services. Membership is free and open to qualifying organizations. Distribution and engagement occur through the GMA website, monthly newsletters, social channels, events, and 14 national chapters, with operational, legal, and data infrastructure supplied by The Nature Conservancy.

Name

Global Mangrove Alliance

Legal name

The Nature Conservancy

Website

https://mangrovealliance.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Global Mangrove Alliance is a non-profit coalition of 100+ organizations anchored by Conservation International, IUCN, TNC, Wetlands International, and WWF, advancing mangrove conservation, restoration, policy, and knowledge sharing through 14 national chapters and the Global Mangrove Watch monitoring platform.

Ownership category

akta.pro rank

Product category

Environmental Conservation / Mangrove Conservation

NAICS

Environment, Conservation and Wildlife Organizations (813312), Administration of Conservation Programs (92412), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Oceans, Coastal & Marine Resource Management (BPADALAI)

akta.pro secondary industries

Environment, Climate & Sustainable Development IGOs (BPADAAAI), Environmental, Climate & Sustainability Standards & Reporting Cooperation (BPADANAI)

Keywords

• Mangrove conservation
• Coastal ecosystem restoration
• Environmental coalition
• Blue carbon initiatives
• Conservation monitoring platform

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership Contributions and Grants: The Global Mangrove Alliance operates as a non-profit coalition funded through member organization contributions, government grants, and foundation support. Founding members include Conservation International, IUCN, The Nature Conservancy, Wetlands International, and WWF.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

The Global Mangrove Alliance operates as a multi-stakeholder coalition uniting 100+ organizations across government, academia, NGOs, and industry to advance mangrove conservation, restoration, and policy engagement worldwide. It delivers the Global Mangrove Watch (GMW) online platform providing universal access to remote sensing data, near real-time loss alerts, and monitoring tools for mangrove ecosystems. The alliance also facilitates knowledge sharing through its Knowledge Hub, Regional Readiness Reports, Best Practice Restoration Guidelines, and dedicated initiatives like Save Our Mangroves Now and the Mangrove Breakthrough.

Product overview

The Global Mangrove Alliance is a coordinated, multidisciplinary approach to mangrove conservation and restoration operating as an alliance/platform model. The organization's core offerings include Global Mangrove Watch (a monitoring platform providing universal access to remote sensing data and analytics tools), the Save Our Mangroves Now (SOMN) initiative focused on the Western Indian Ocean, the Mangrove Breakthrough strategic initiative targeting 2030 goals, and a comprehensive Knowledge Hub containing restoration guidelines, best practices, publications, and regional reports. The alliance coordinates global action through member organizations, national chapters, and strategic programs including the Mobilizing the Mangrove Breakthrough initiative. The ecosystem of products and programs is designed to unite diverse stakeholders from government, academia, non-profit organizations, and industry to accelerate mangrove conservation and restoration at scale.

Differentiator

Problem solved

Functional benefit

Products and services

• Global Mangrove Watch (GMW) An online platform providing universal access to remote sensing data and tools to catalyze action to protect and restore mangroves worldwide, serving forest rangers, scientists, conservation organizations, and policymakers with near real-time monitoring and historical data.
• Save Our Mangroves Now (SOMN) A joint initiative by WWF, IUCN, Wetlands International, and the German Federal Ministry for Economic Cooperation and Development (BMZ) focused on reversing the decline of mangrove habitats in the Western Indian Ocean and globally, coordinating conservation and restoration projects in Kenya, Madagascar, Mozambique, and Tanzania.
• Mangrove Breakthrough A strategic Community of Action dedicated to sustainably managing and increasing mangrove cover by 2030, mobilizing $4 billion to halt mangrove loss, restore 50% of recent loss, and double protection, providing a coordinated pathway for public and private sector engagement.
• Knowledge Hub A comprehensive resource library containing restoration guidelines, videos, guides, reports, fact sheets, publications, and regional reports on mangrove conservation, accessible to members and the public through the GMA website.
• Regional Readiness Reports Strategic reports for the Americas, Asia, and West Africa developed by global and regional experts, including Earth Genome collaboration, providing country-specific pathways to accelerate targeted mangrove action and investment mobilization.
• Best Practice Guidelines for Mangrove Restoration Evidence-based guidelines developed by the Global Mangrove Alliance and Blue Carbon Initiative, jointly with the University of Queensland, Blue Marine Foundation, and International Blue Carbon Institute, providing state-of-the-art guidance on mangrove restoration for practitioners worldwide.
• The Mangrove Principles Nine guiding principles providing state-of-the-art guidance on sustainable mangrove ecosystem management, endorsed by major conservation organizations as a framework for restoration and conservation practice.
• Mobilizing the Mangrove Breakthrough (MMB) A project initiated by the Global Mangrove Alliance and supported by the Bezos Earth Fund providing seed funding to develop program propositions at scale in priority countries as part of the Mangrove Breakthrough initiative.

Quantifiable outcome

• 70,000 hectares of mangroves protected by alliance members
• +6 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Conservation InternationalcoreStrategic or Co-development PartnerFounding member of the Global Mangrove Alliance. Conservation International provides technical expertise and leads regional readiness report development for Asia and other regions. The organization coordinates the Mangrove Breakthrough Financial Roadmap development.
• IUCN (International Union for Conservation of Nature)coreStrategic or Co-development PartnerFounding member providing global marine and polar program expertise. IUCN leads the development of mangrove indicators in post-2020 Global Biodiversity Framework and provides policy guidance through the Mangrove Specialist Group.
• The Nature ConservancycoreStrategic or Co-development PartnerFounding member that operates the GMA website and coordination platform. TNC provides operational infrastructure, data management, and hosts the Global Mangrove Watch platform.
• Wetlands InternationalcoreStrategic or Co-development PartnerFounding member coordinating the Mangrove Breakthrough initiative and Mangrove Capital Africa programme. Leads restoration projects in Rufiji Delta, Tanzania and coordinates Save Our Mangroves Now initiative in Western Indian Ocean.
• World Wildlife Fund (WWF)coreStrategic or Co-development PartnerFounding member contributing through the Save Our Mangroves Now initiative, WWF Germany, and country offices. Supports mangrove-positive business definitions and sustainable supply chain initiatives.
• WIO Mangrove NetworkcoreStrategic or Co-development PartnerRegional network holding the biggest expertise and experience on mangrove conservation and restoration in the Western Indian Ocean region. Natural partner for regional collaboration and mainstreaming mangrove conservation into national strategies.
• Earth GenomeminorStrategic or Co-development PartnerEnvironmental organization collaborating on Regional Readiness Reports for Asia, Americas, and West Africa to accelerate targeted mangrove action and mobilize investment.
• University of QueenslandminorStrategic or Co-development PartnerAcademic partner leading the development of Best Practice Mangrove Restoration Guidelines jointly with the Global Mangrove Alliance and Blue Carbon Initiative.
• Blue Carbon InitiativeminorStrategic or Co-development PartnerJoint initiative partner for developing best practice guidelines for mangrove restoration and blue carbon accounting.
• Blue Marine FoundationminorStrategic or Co-development PartnerPartner in the development of Best Practice Guidelines for Mangrove Restoration guidelines.
• International Blue Carbon InstituteminorStrategic or Co-development PartnerPartner contributing to best practice guidelines development for mangrove restoration and blue carbon initiatives.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• World Wildlife Fund (WWF): WWF is a founding member of the Global Mangrove Alliance and a co-lead of the Save Our Mangroves Now initiative. As a global conservation NGO with similar multi-stakeholder convening power, it is the most directly comparable peer operating in overlapping marine and coastal ecosystems work.
• Conservation International: Conservation International is a founding member of GMA and leads the Mangrove Breakthrough Financial Roadmap. It is a peer global conservation NGO with overlapping priorities in mangroves, blue carbon, and biodiversity financing.
• IUCN: IUCN is a founding member of GMA and leads mangrove indicator development for the post-2020 Global Biodiversity Framework. It is a unique membership-based conservation union with comparable convening authority over international environmental policy.
• The Nature Conservancy (TNC): TNC is the legal host and operational backbone of the Global Mangrove Alliance and a founding member. It is a large global conservation NGO executing comparable marine/coastal conservation, science-based programs, and operating-model convening structures.
• Wetlands International: Wetlands International is a founding GMA member leading Mangrove Capital Africa and Save Our Mangroves Now coordination. Its sole focus on wetlands makes it the closest thematic peer in terms of subject-matter mandate.
• Mangrove Action Project: Mangrove Action Project is a dedicated global NGO focused exclusively on mangrove conservation, restoration, and community-based stewardship. It is a direct peer in the niche, though smaller in coalition scale.
• Blue Carbon Initiative: Blue Carbon Initiative is a partner organization co-developing best practice guidelines for mangrove restoration and blue carbon accounting with GMA. It is a focused working group on coastal blue carbon policy and finance, directly comparable in subject-matter niche.
• Save Our Mangroves Now (SOMN): SOMN is an initiative under GMA and a sub-brand operated jointly by WWF, IUCN, Wetlands International, and BMZ focused on the Western Indian Ocean. It functions as an embedded program-level peer and is materially comparable in mission and structure.

Broad incumbents

• Coalition for Rainforest Nations: Coalition for Rainforest Nations is a similar intergovernmental and NGO coalition structure focused on rainforest conservation and REDD+ finance. While broader in biome scope, it is highly comparable as a coalition model driving policy and finance outcomes for forest ecosystems.
• Ocean Conservancy: Ocean Conservancy is a large US-based marine conservation NGO with comparable convening authority over coastal and marine policy issues. It is a broader incumbent in adjacent marine ecosystems rather than a mangrove specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Mangroves
• YouTubeyoutube.com/@globalmangrovealliance
• Facebookfacebook.com/globalmangrovealliance
• LinkedInlinkedin.com/company/global-mangrove-alliance

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Global Mangrove Alliance