Tuve' By Turin Vermouth

What Tuve' By Turin Vermouth does

Turin Vermouth (branded as TUVÈ) is a privately held, artisanal spirits producer headquartered in Turin (Torino), Italy, founded in 2012 and positioning itself as the modern custodian of the Vermouth di Torino tradition that originated in 1786. The company's portfolio spans vermouth (the Drapò line including Dry, Rosso, Bianco, Rosè, and Gran Riserva), amari and bitters (Bitter Tuvè, Fernet Tuvè, Amaro Black Note), gins (Gin Balon, Gin&P), liqueurs (Limoncello Anita, Mirto Bellu), a DOCG Barolo-based Barolo Chinato, and a Yuliia mezcal-based flavored liqueur line. The company is the only vermouth producer still operating within the city of Turin and is a founding member of the Istituto del Vermouth di Torino.

Production is conducted at the company's own distillery at Strada del Cascinotto 130, Turin, using traditional and proprietary methods: the Naviglio Estrattore cold maceration system for botanical extraction, steam alembic and water bath pot still distillation, and at least eight months of French oak barrique aging for the Gran Riserva. The product line incorporates over 20 botanicals, predominantly sourced from Piedmont, including Artemisia, citrus, herbs, roots, and spices. Output is positioned as limited-batch with hand labeling and packaging, targeting organoleptic refinement over volume.

The business model rests on three revenue streams: direct-to-consumer e-commerce via turin-vermouth.com with national shipping across Italy, B2B supply to the HORECA sector (bars, restaurants, hotels) — including a pioneering vermouth-on-tap partnership with Ristorante Guarini — and direct retail at the company's headquarters and a boutique at Piazza CLN 228, Turin. Customer segments are split between professional bartenders and hospitality establishments and premium consumer/gift buyers. Distribution is overwhelmingly domestic Italian; international exposure is limited to attendance at beverage trade shows such as Athens Bar Show, Bar Convent Berlin, and Emozioni da Bere. Pricing is unit-based with bottles ranging from approximately €15.90 (Drapò Dry) to €32.90 (Gin&P), and gift sets from €39.90 to €55.90, with €10 flat shipping and free shipping over €39.

Name

Tuve' By Turin Vermouth

Legal name

Turin Vermouth

Website

https://turin-vermouth.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Turin Vermouth (TUVÈ) is a privately held, artisanal spirits producer in Turin, Italy, manufacturing premium vermouth, gin, amari, liqueurs, and Barolo Chinato for the HORECA sector, premium gift buyers, and direct-to-consumer e-commerce customers primarily in Italy.

Ownership category

akta.pro rank

Product category

Artisanal Spirits & Vermouth

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro industry

PRIMARYCRADAIAH

Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

Keywords

• Artisan vermouth production
• Italian spirits manufacturing
• Vermouth di Torino
• Botanical distillation
• Premium liqueurs

Headquarters

HQ city

Torino

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales of vermouth, gin, amaro, and other spirits through their website with shipping to customers across Italy. Multiple product categories including individual bottles, gift sets, and cocktail kits.
2. HORECA/B2B Sales: Supply of products to bars, restaurants, and hotels including the pioneering vermouth-on-tap offering at Ristorante Guarini.
3. Retail/Boutique Sales: Direct sales at company headquarters and boutique locations in Turin.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Turin Vermouth produces and sells artisanal Piedmontese alcoholic beverages, anchored by its Vermouth di Torino Drapò line (Dry, Rosso, Bianco, Rosè, Gran Riserva), along with amari (Fernet Tuvè, Bitter Tuvè, Amaro Black Note), gins (Gin Balon, Gin&P), liqueurs (Limoncello Anita, Mirto Bellu), a DOCG Barolo-based Barolo Chinato, and Yuliia mezcal-based flavored liqueurs, sold individually or as gift/cocktail kits to consumers, bars, and restaurants.

Product overview

Turin Vermouth is a producer of traditional Piedmontese alcoholic beverages, primarily known for its Vermouth di Torino products. The company offers a diverse portfolio of spirits including vermouths (Drapò Dry, Rosso, Bianco, Rosè, and Gran Riserva), bitters (Bitter Tuvè), amari (Fernet Tuvè, Amaro Black Note), gins (Gin Balon, Gin&P), liqueurs (Limoncello Anita, Mirto Bellu), and mezcal-based Yuliia flavor liqueurs. The product range also includes Barolo Chinato and various gift sets (Kit Negroni, Kit Vermouth, Kit Amari). The company is a founding member of the Istituto del Vermouth di Torino and operates from Turin, Italy.

Differentiator

Problem solved

Functional benefit

Brands

• Drapò: Vermouth line including Dry, Rosso, Bianco, Rosè, and Gran Riserva expressions
• Tuvè Premium Line
• Gin Balon
• GIN&P
• YULIIA

Products and services

• Drapò Dry A dry Vermouth di Torino made from select national white wines fortified with alcohol, sweetened with sugar, and infused with medicinal plants and spices, designed for classic cocktails and on-premise use by bartenders and consumers.
• Drapò Rosso A red Vermouth di Torino with sweetly fruity and floral aromas tied to the ancient Piedmontese tradition, offering a balance of aromaticity, freshness, and elegance for Negroni, Americano, and other classic cocktails.
• Drapò Bianco A sweet white Vermouth di Torino with a fresh, soft, delicate character and intense, complex flavors suitable for cocktail preparation and aperitivo service.
• Drapò Rosè A rosé Vermouth di Torino positioned between the white and red varieties, intended for drinkers who find white too sweet and red too full-bodied.
• Drapò Gran Riserva A limited-quantity premium red Vermouth di Torino, made from the best botanicals added to the classic Drapò recipe and aged at least eight months in French oak barrels; part of the Premium Tuvè line.
• Bitter Tuvè A bitter produced by skilled infusion in hydroalcoholic solution of roots, officinal herbs, aromatic plants, and citrus fruits, with classic carmine red color and fruity, delicately bitter notes for cocktail use.
• Fernet Tuvè A strong and bitter digestive amaro obtained from prolonged infusion of herbs and spices, including mint of Pancalieri, used as a premium after-dinner spirit.
• Amaro Black Note An amaro built from plant extracts, herbs, flowers, roots, and fruits prepared with exclusive extraction technology, embellished with fresh citrus notes and rhubarb for a delicate, harmonious bitter.
• Limoncello Anita A high-quality lemon liqueur made exclusively from peels of Interdonato I.G.P. lemons from Messina, cold-infused and macerated in hydroalcoholic solution.
• Mirto (Mirto Bellu) A high-quality myrtle liqueur made exclusively from red myrtle berries from Sardinia, cold-infused and macerated in hydroalcoholic solution.
• Gin Balon A limited-batch gin produced by infusing botanicals for weeks with cereal alcohol and water, then distilling through a steam alembic to release essential oils and enhance botanical taste.
• Gin&P A Piedmont-style small-batch gin featuring Genepì botanical from the highest peaks of the Piedmontese mountains, produced in the distillery using water bath pot still distillation.
• Barolo Chinato A noble flavored wine produced with aged DOCG Barolo and flavored with spices, notably China Calissaja (red cinchona) bark with attributed therapeutic properties, positioned as a premium digestif.
• Yuliia Cafè A limited-quantity mezcal-based flavored liqueur made with 9-year-aged Espadín agave from Oaxaca, with coffee essence added during distillation.
• Yuliia Ibisco A mezcal-based flavored liqueur with natural hibiscus essence, part of the artisanal Yuliia Flavor line.
• Yuliia Coco A mezcal-based flavored liqueur with natural coconut essence, part of the Yuliia Flavor line.
• Yuliia Passion Fruit A mezcal-based flavored liqueur with passion fruit essence, part of the Yuliia Flavor line.
• Kit Negroni An elegant gift box bundling 50 cl Vermouth Rosso, 50 cl Bitter Tuvè, and 50 cl Gin&P for preparing the classic Negroni cocktail at home or as a gift.
• Kit Negroni Special A premium gift set for preparing a Negroni, combining Gin Balon, Bitter Tuvè, and Vermouth Drapò Riserva in a single package.
• Kit Vermouth (Kit Degustibus Vermouth) A gift set showcasing the vermouth range of Turin Vermouth as an expression of Piedmontese excellence, sold as a curated multi-bottle package.
• Kit Amari (Kit Degustibus Amari) A gift set featuring Turin Vermouth's amaro collection products, curated for tasting and gifting.
• Confezione TORINO An elegant gift package containing one 100 cl bottle of Vermouth Rosso Drapò and one 100 cl bottle of Vermouth Bianco Drapò, positioned as a Torino-themed premium gift.

Quantifiable outcome

• Only vermouth producer still present in Turin as tradition dictates
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Radio RCS75minorGTM or Marketing Partner · 22 May 2024Marco Giuridio, commercial manager, was interviewed on Radio RCS75 in a special program discussing Turin Vermouth products, mixology, and pairing with food, reaching beverage enthusiasts across the broadcast area.
• Ristorante GuarinicoreStrategic or Co-development Partner · 1 January 2024First restaurant in Italy to serve vermouth on tap using Turin Vermouth's Drapò vermouth. This pioneering partnership brings traditional vermouth to the on-tap format in fine dining.
• 21st Region / Italian SyndicateminorGTM or Marketing Partner · 1 January 2023Part of the Italian Syndicate group at the Athens Bar Show 2023 trade exhibition, presenting Italian beverage excellence at this international industry event.
• Istituto del Vermouth di TorinocoreStrategic or Co-development PartnerFounding member of the Istituto del Vermouth di Torino, an organization dedicated to promoting and protecting the tradition of Turin vermouth. The company is the only vermouth producer still present in the city of Turin as tradition dictates.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/turin-vermouth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tuve' By Turin Vermouth