The Tune In Foundation
The Tune In Foundation is a Hamilton, Ontario-based registered Canadian nonprofit charity that delivers free youth empowerment and music education programs — including artist development, school assemblies, leadership summits, and volunteer pathways — to racialized and at-opportunity youth in Ontario and Kenya.
- Company typePrivate
- Founded2015
- HeadquartersHamilton Beach, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
The Tune In Foundation firmographics
Firmographics- Name
- The Tune In Foundation
- Legal name
- Tune In Foundation
- Website
- https://tuneinfoundation.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Tune In Foundation is a Hamilton, Ontario-based registered Canadian nonprofit charity that delivers free youth empowerment and music education programs — including artist development, school assemblies, leadership summits, and volunteer pathways — to racialized and at-opportunity youth in Ontario and Kenya.
- Ownership category
- akta.pro rank
The Tune In Foundation industry classification
Industry- Product category
- Youth Services / Music Education Nonprofit
- NAICS
- Civic and Social Organizations (813410), Grantmaking and Giving Services (8132)
- SIC
- Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)
- akta.pro secondary industries
- Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD), Music Camps (Band, Choir, Instrument Intensive) (EDAMALAJ), After-School, Tutoring & Academic Enrichment Nonprofits (BPAGADAC)
Keywords
Where The Tune In Foundation is headquartered
LocationHeadquarters
- HQ city
- Hamilton Beach
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
The Tune In Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Charitable Contributions: The Tune In Foundation is a registered Canadian nonprofit charity (CRA Registration Number: 866814197RR0001). The organization raises funds through individual donations, corporate sponsorships, and government grants. The website states that 100% of every donation goes directly toward youth empowerment and music education initiatives. Tax receipts are issued via Samaritan Support Services Ottawa-Carleton, the organization's registered charity liaison.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
The Tune In Foundation product offering
Product offeringCore offering
The Tune In Foundation is a registered Canadian nonprofit charity that delivers free youth empowerment and music education programs to at-opportunity youth, particularly those from racialized and underserved communities in Hamilton, Ontario and surrounding cities. Its core offerings include a 12-week artist incubator (The Blueprint), a youth volunteer leadership pathway (The Plug), a leadership summit for young men (Future Kings Summit), school-based arts-integrated assemblies, an annual music summer camp (Musica Palooza), an annual bursary, and a self-advocacy conference (Talk To Me Nice). All programs are provided free of charge to participants and are funded through donations, corporate sponsorships, and government grants.
Product overview
The Tune In Foundation operates as a non-profit organization offering a portfolio of youth empowerment and music education programs rather than a unified software product. Its core initiatives include: The Blueprint Artist Development Series (a 12-week incubator for emerging musicians), the Talk To Me Nice Conference (artist showcase and self-advocacy event), THE PLUG (youth volunteer pathway), Future Kings Summit (leadership program), Arts Integrated Presentations (school assemblies), the Tune In Bursary (annual scholarship), Musica Palooza (summer camp), and Global Initiative (Kenya outreach). The You Go Girl Awards and Resonate event platform are supplementary programs. These programs work together to provide barrier-free access to arts education, mentorship, and performance opportunities for at-opportunity youth, particularly from racialized and underserved communities.
Differentiator
Problem solved
Functional benefit
Brands
- The Blueprint: Artist Development Series - a 12-week incubator for emerging and mid-career artists from racialized and underserved communities
- The Plug
- Future Kings Summit
- Musica Palooza
- Arts Integrated Presentations
Products and services
- The Blueprint: Artist Development Series A 12-week free artist incubator program for emerging and mid-career musicians from racialized and underserved communities in Hamilton, Ontario. Participants receive weekly mentorship, hands-on coaching in stage presence, vocal coaching, branding, business/royalties management, and digital strategy, plus recording opportunities, professional photo shoots, and a culminating public showcase at the Hamilton Arts Council's hArt Music Series.
- Talk To Me Nice (TTMN) Conference A self-advocacy conference and BIPOC artist showcase featuring panel discussions, fireside chats, and live performances for racialized artists and youth. It is co-hosted with the Hamilton Arts Council during Hamilton Arts Week.
- THE PLUG A free youth volunteer and leadership pathway program connecting high school-aged youth — especially racialized, underserved, and newcomer youth — to community experiences, mentorship, and skill development in Hamilton's creative sector.
- Future Kings Summit A transformative full-day leadership experience for high school and university-aged young men from racialized and underserved communities, featuring workshops, mentorship, and personal development sessions, with 6 months of post-event mentorship follow-up.
- Arts Integrated Presentations Youth empowerment seminars and workshops delivered in schools across Canada and internationally, addressing bullying, self-esteem, and educational barriers through arts-integrated approaches. Includes the Rhythm of Innovation, Product of a Mindset, and Anti-Bullying assemblies.
- Tune In Bursary An annual financial award administered through the John C. Holland Awards, supporting a young person from the Greater Hamilton Area pursuing arts at the post-secondary level. Recipients are selected based on leadership, academic excellence, community involvement, and passion for the arts.
- Musica Palooza A free summer music education camp operating across multiple Ontario cities including Hamilton, Ottawa, and Oakville, offering instruction, professional recording opportunities, and instrument giveaways in partnership with Long & McQuade and ARC Recording Studios.
- Global Initiative (Kenya Project) A cultural exchange initiative partnering with Global Youth Groove to provide free music workshops, school seminars, and instrument donations in Nairobi and Kakamega, Kenya.
- You Go Girl Awards An awards ceremony celebrating young women leaders and creatives from racialized communities, with The Tune In Foundation sponsoring the Arts & Culture Award category (#ShesForTheCulture) in partnership with Sisters in Sync.
Quantifiable outcome
- Over 8,000 at-opportunity youth reached through arts-integrated programs
- +5 more outcomes
Companies that use The Tune In Foundation
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
The Tune In Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Tune In Foundation partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- Global Youth GroovecoreInternational partnership delivering workshops, school seminars, and music education programs in Nairobi and Kakamega, Kenya. The Tune In Foundation provides facilitators and donates instruments and school supplies during 2-week cultural exchange tours.
- Long & McQuadesupportingInstrument retailer provides rental instruments in each Musica Palooza city, gift cards, and conducts instrument giveaways at the end of camp. Supports the organization's music education programming across Hamilton, Ottawa, and Oakville.
- ARC Recording StudiossupportingProfessional recording studio partner that brought Musica Palooza campers into a professional recording environment to cut their first record as a band. Also hosted the Tune In Foundation's Youth Discussion Panel during the 2020 Talk To Me Nice Conference.
- Hamilton Arts CouncilcoreProgram partner co-presenting The Blueprint Artist Development Series and the hArt Music Series. The partnership provides performance stages, grant opportunities, and media coverage for Blueprint artists. The Hamilton Arts Council also co-hosts the Talk To Me Nice Conference as a signature event during Hamilton Arts Week.
- MainStage Rehearsal StudioscoreVenue partner providing fully equipped music studios and event space in downtown Hamilton. Hosts weekly Blueprint sessions, the Blueprint Finale Showcase, and the Future Kings Summit. A symbiotic relationship where Blueprint graduates can become future tenants of the studio.
- Fresh Up Fest / Sonic Unyon / Ontario CreatessupportingThe Blueprint Finale Showcase features select artists performing at Fresh Up Fest, presented by Sonic Unyon and supported by Ontario Creates, providing emerging artists with expanded performance and visibility opportunities.
- John C. Holland AwardscorePartnership administering the Tune In Foundation Bursary, awarded annually to a student from the Greater Hamilton Area pursuing arts at the post-secondary level. Recipients are selected based on leadership, academic excellence, community involvement, and passion for the arts.
- Samaritan Support Services Ottawa-CarletonsupportingRegistered charity liaison that issues official tax receipts on behalf of The Tune In Foundation (CRA Registration Number: 866814197RR0001).
- Tune In MediasupportingInternal media production company founded by Executive Director Dejehan Hamilton. Responsible for content creation, event documentation, Tune In Stories blog publishing, and website design for the organization.
- Sisters in SyncsupportingPartner organization hosting the You Go Girl Awards. The Tune In Foundation sponsors the Arts & Culture Award (#ShesForTheCulture) at this annual event celebrating young women from racialized communities.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
The Tune In Foundation competitors and assessment
Company assessmentRegional players
- Hamilton Community Foundation: Community foundation based in Hamilton, Ontario distributing grants to local charitable initiatives. Comparable as a Hamilton-anchored nonprofit working on youth, arts, and community welfare, providing local funding and partnership infrastructure relevant to The Tune In Foundation's geography.
- Toronto Artscape: Toronto-based nonprofit creating arts spaces, incubators, and community programming for artists and creatives. Comparable as a Canadian arts-incubator nonprofit providing creative-sector infrastructure and artist support, though operating at a larger scale and in a different city.
Direct peers
- MusiCounts: Canadian charitable organization dedicated to music education for youth, funding instruments and school music programs nationwide. Directly comparable as a Canadian music-education-focused nonprofit serving youth and schools, though operating at a substantially larger national scale.
- Big Brothers Big Sisters of Hamilton: Hamilton-based youth mentoring nonprofit pairing adult mentors with at-risk youth. Comparable in the youth-mentoring and positive-youth-development niche the Tune In Foundation serves through Future Kings Summit and The Plug, sharing similar target demographics and volunteer-driven delivery model.
- Coalition for Music Education in Canada: Canadian nonprofit advocating for music education in schools and supporting young musicians. Comparable as a Canadian music-education advocacy and program-delivery nonprofit with overlapping youth-development and school-delivery models.
- Boys & Girls Clubs of Hamilton: Hamilton-based youth development nonprofit offering after-school, mentorship, and arts programming to at-risk children and youth. Comparable as a Hamilton youth-development nonprofit serving racialized and underserved youth with arts and leadership programming, sharing similar donor and grant funder profiles.
Others
- Music Canada: Canadian music-industry trade association advocating for the music sector and administering education and research initiatives. Comparable as a Canadian music-industry support organization operating adjacent ecosystem and policy functions, though as a trade body rather than direct service provider.
Broad incumbents
- National Arts Centre Foundation: Major Canadian performing-arts institution operating national programs including youth and Indigenous arts education initiatives. Comparable as a major Canadian arts-education nonprofit, though operating at a substantially larger federal scale with broader program mandates.
- Unison Benevolent Fund: Canadian registered charity providing counselling, financial assistance, and programs for the music industry community. Comparable as a Canadian music-industry-focused nonprofit, though it primarily serves industry professionals rather than youth and emerging artists.
Emerging players
- Song Foundation: Canadian songwriting-focused nonprofit supporting emerging songwriters through mentorship and community programming. Comparable as a smaller music-mentorship and artist-development nonprofit serving emerging Canadian musicians, though oriented more toward songwriting craft than full artist development.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Tune In Foundation social profiles
Digital presenceThe Tune In Foundation compliance and trust
Trust signalCompliance1 record
The Tune In Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Tune In Foundation leadership team
Management profileNumber of profiles
Profiles7 records
The Tune In Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Tune In Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Tune In Foundation
What does The Tune In Foundation do?
The Tune In Foundation is a registered Canadian nonprofit charity that delivers free youth empowerment and music education programs to at-opportunity youth, particularly those from racialized and underserved communities in Hamilton, Ontario and surrounding cities. Its core offerings include a 12-week artist incubator (The Blueprint), a youth volunteer leadership pathway (The Plug), a leadership summit for young men (Future Kings Summit), school-based arts-integrated assemblies, an annual music summer camp (Musica Palooza), an annual bursary, and a self-advocacy conference (Talk To Me Nice). All programs are provided free of charge to participants and are funded through donations, corporate sponsorships, and government grants.
Is The Tune In Foundation a public or private company?
The Tune In Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Tune In Foundation founded?
The Tune In Foundation was founded in 2015. It employs 1 to 10 people.
Where is The Tune In Foundation based?
The Tune In Foundation is headquartered in Hamilton Beach, Canada, in the North America region.
How does The Tune In Foundation make money?
One revenue line is on record: donations and Charitable Contributions.
Who are The Tune In Foundation's main competitors?
Regional players on record are Hamilton Community Foundation and Toronto Artscape. Direct peers are MusiCounts, Big Brothers Big Sisters of Hamilton, Coalition for Music Education in Canada and Boys & Girls Clubs of Hamilton. Music Canada is listed as an others. Broad incumbents are National Arts Centre Foundation and Unison Benevolent Fund. Song Foundation is listed as an emerging player.
Does The Tune In Foundation have an API?
No public API is recorded for The Tune In Foundation.
What industry is The Tune In Foundation in?
The Tune In Foundation's product category is Youth Services / Music Education Nonprofit. Its primary akta.pro industry code is BPAGADAJ, Arts, Sports & Recreation-Based Youth Development Nonprofits, with a secondary code of BPAGADAD, Youth Mentoring & Positive Youth Development Nonprofits. Its NAICS code is 813410 and its SIC code is 8200.