Wildway Bushcraft

What Wildway Bushcraft does

Wildway Bushcraft is a privately-held UK outdoor education business registered in England/Wales (Company Registration No 13777118, VAT 474 8779 24) with its operating base in Wimborne Minster, Dorset and a registered office in Salisbury, Wiltshire. The company delivers bushcraft, survival, and wilderness living training, covering fire lighting, shelter building, foraging, navigation, smoking and game butchery, primitive traps, and expedition first aid. Courses are run in woodland settings across Dorset and Hampshire, augmented by an international Swedish canoe/bushcraft expedition. The product line spans one-day focused workshops, weekend beginner courses, five-day intermediate courses, and formally accredited qualifications through NCFE at Levels 2, 3, and 4 and through the Institute for Outdoor Learning at Level 2. Specialized accredited SKUs include Arctic Winter Bushcraft (Level 3), Bow Making (Level 3), Land Navigation (Level 3), and a Level 4 Advanced Bushcraft qualification anchored at the premium £2,835 price point. Supplementary commercial offerings include bushcraft gift vouchers, an e-commerce shop, school programs tailored to primary-aged learners, and corporate away-day/team-building packages.

The business operates a direct-to-consumer model with a single distribution channel — its own WooCommerce website. Pricing is set on a per-course, one-time basis ranging from £235 (Emergency Care for Expeditions, Bow Making, Land Navigation) and £335 (Intermediate) through £895 (Swedish Canoe) up to £2,250 (Arctic Winter) and £2,835 (Level 4 Advanced), with deposit and payment-plan options available on longer courses. Marketing is top-of-funnel and largely organic: a regularly published foraging and bushcraft-technique blog, email newsletter, and active Facebook, Instagram, YouTube, and Twitter accounts, supplemented by a TripAdvisor listing that functions as a third-party trust signal. Customers are categorized into three segments — individual adults and families (primary), school groups, and corporate teams — with the founder-side team led operationally by John Boe. The company is independently owned with no disclosed venture or institutional capital, between 1 and 10 employees, and an active operating status.

Name

Wildway Bushcraft

Legal name

Wildway Bushcraft

Website

https://wildwaybushcraft.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wildway Bushcraft is a UK-based outdoor education company delivering bushcraft, survival, and wilderness living courses — including NCFE- and IOL-accredited qualifications at Levels 2–4 — in woodlands across Dorset and Hampshire, serving individual adults, families, schools, and corporate groups via its direct-to-consumer website.

Ownership category

akta.pro rank

Product category

Outdoor Education Services

SIC

Services-Educational Services (8200)

akta.pro primary industry

Outdoor & Survival Skills Lessons (Bushcraft, Navigation, Foraging) (THAJAKAM)

akta.pro secondary industries

Outdoor & Wilderness Education Schools (Field-Based Learning) (THAAAOAA), Certification & Training Providers (Wilderness First Aid, Lifeguard, Guide Training) (THAAAOAF), Eco-Adventure Multi-Day Expeditions (Trekking, Hut-to-Hut, Pack Trips) (THAAAEAJ)

Keywords

• Outdoor education
• Bushcraft training
• Survival courses
• Wilderness living skills
• Nature education

Headquarters

HQ city

Wimborne Minster

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Course Fees: Revenue generated from selling bushcraft courses ranging from one-day workshops to 5-day immersive experiences, including accredited qualifications
2. Product Sales: E-commerce shop selling bushcraft-related products and gift vouchers
3. Corporate Team Building: Customized bushcraft experiences for corporate groups focusing on team building and development
4. School Programs: Tailored bushcraft courses for schools designed for children to learn nature engagement and basic survival skills

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Wildway Bushcraft delivers in-person bushcraft, survival, and wilderness living skills training in woodland settings across Dorset and Hampshire in the United Kingdom. Course formats range from one-day workshops and weekend beginner courses through five-day intermediate and advanced programs, including NCFE and IOL accredited qualifications at Levels 2, 3, and 4. Offerings also include tailored school programs, family courses, corporate team building experiences, and international expeditions such as the Swedish canoe trip.

Product overview

Wildway Bushcraft is an outdoor education company offering a portfolio of bushcraft, survival, and wilderness living courses. The core offering spans one-day, weekend, and multi-day courses (5-day and intermediate week-long formats) held in woodland throughout Dorset and Hampshire. The company provides accredited qualifications through NCFE at Levels 2, 3, and 4, as well as IOL (Institute for Outdoor Learning) accreditation for foundation courses. Specialized offerings include the Arctic Winter Bushcraft Course, Swedish Canoe Bushcraft Trip, Bow Making, Land Navigation, Emergency Care for Expeditions, and courses tailored for schools and families. Corporate team building and gift vouchers round out the commercial offerings. The portfolio ranges from introductory beginner courses through advanced accredited qualifications, serving individual learners, families, schools, and corporate groups.

Differentiator

Problem solved

Functional benefit

Products and services

• One Day Bushcraft Courses Short-format single-day courses focused on specific bushcraft subjects such as friction fire lighting, foraging, campfire cooking, and shelter building, offered one-to-one or in small groups for adult learners.
• Weekend Bushcraft Courses Beginner-level weekend courses introducing bushcraft and survival skills in a relaxed atmosphere, including family bonding courses for parents and children.
• 5 Day Bushcraft Courses Extended multi-day courses providing comprehensive bushcraft training over five days in woodland settings across Dorset and Hampshire.
• Intermediate Bushcraft Course Five-day intermediate course priced at £335 covering long-term shelter building, large game butchery, primitive smoking techniques, advanced fire lighting, traps and snares, and foraging, with deposit and payment plan options available.
• Level 4 Advanced Bushcraft Course – NCFE Accredited NCFE-accredited advanced-level bushcraft course priced at £2,835, covering comprehensive wilderness living skills at an advanced level, rated 5.00 out of 5 based on 5 customer ratings.
• Foundation in Bushcraft Skills and Wilderness Living Course – Level 2 IOL and NCFE accredited foundation-level qualification covering essential bushcraft and wilderness living skills, suitable for beginners seeking a recognized entry-level credential.
• Arctic Winter Bushcraft Course – Level 3 NCFE Accredited Advanced winter bushcraft course at NCFE Level 3 accreditation, priced at £2,250, focusing on cold-weather survival and wilderness skills.
• Swedish Canoe Bushcraft Trip Combined canoeing and bushcraft expedition experience in Sweden, rated 5 stars, priced at £895.
• Bow Making Course – NCFE Level 3 Accredited Specialized course teaching traditional bow making skills, NCFE Level 3 accredited, priced at £235.
• Land Navigation Course – NCFE Level 3 Accredited Map reading and navigation course at NCFE Level 3, teaching wilderness navigation skills, priced at £235.
• Emergency Care for Expeditions and Remote Environments – Responder Emergency first aid training course tailored for expedition and remote environment situations, priced at £235.
• Bushcraft for Schools Specially designed bushcraft courses for school children covering fire lighting, shelter building, campfire cooking, and tree identification, tailored to pupils' needs as a structured outdoor education program.
• Family Bushcraft Courses Family-oriented bushcraft courses designed to improve family communication, strengthen relationships, and teach bushcraft skills together in a shared outdoor experience.
• Corporate Team Building Customized bushcraft experiences for corporate groups focusing on team building, communication, and leadership development through outdoor challenges and collaborative activities.
• Bushcraft Gift Vouchers Redeemable gift vouchers allowing recipients to attend Wildway Bushcraft courses, sold directly through the e-commerce shop.

Quantifiable outcome

• Courses rated 5.00 out of 5 on customer reviews
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bushcraft Education Ltd: UK bushcraft training provider with accredited courses aimed at individuals and groups. Directly competes in the same niche of NCFE-accredited bushcraft qualifications.
• Frontier Bushcraft: UK bushcraft school offering accredited courses and wilderness training in woodland settings. Direct peer with similar NCFE/IOL accreditation approach and target customer segments.
• Woodland Ways: One of the UK's largest bushcraft and wilderness skills schools, offering accredited courses and expeditions. Directly comparable to Wildway on product (bushcraft courses), customer (UK individuals/families/corporate), and accreditation pathway.
• WildWood Bushcraft: UK-based bushcraft course provider offering beginner through advanced wilderness training. Comparable in scale, product offering, and regional delivery model to Wildway Bushcraft.
• Original Outdoors: UK outdoor skills school offering bushcraft, survival and wilderness courses. Comparable course portfolio, customer segments, and regional delivery model.
• Trueways Survival: UK survival and bushcraft training school covering primitive skills, tracking, and wilderness living. Directly comparable offering and customer base to Wildway.
• John Hurll Survival Schools: UK-based survival and bushcraft school led by a recognized instructor, offering accredited and non-accredited wilderness courses. Comparable in scale and product mix.

Broad incumbents

• Ray Mears / Woodlore: Long-established UK bushcraft brand associated with Ray Mears, offering premium courses and expeditions. Comparable on subject matter and customer base but operates at significantly larger scale and brand recognition.
• Bear Grylls Survival Academy: Globally branded survival training operation offering courses in multiple countries. Comparable product category (survival/bushcraft courses) at a much larger scale and with stronger brand recognition.

Others

• Forestry England (Education Programs): Public body managing UK forests that offers outdoor learning and education programs in woodlands. Adjacent in subject matter (outdoor education in woodland settings) and partial customer overlap, but operates as a public-sector provider rather than a commercial competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/WildwayBushcrft
• YouTubeyoutube.com/channel/UCQre0UrzXN7pz5WsZbj8jRA
• Facebookfacebook.com/WildwayBushcraft
• Instagraminstagram.com/wildwaybushcraft
• LinkedInlinkedin.com/company/wildway-bushcraft

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildway Bushcraft