USA National Miss

What USA National Miss does

USA National Miss (legal entity: USA National Miss Scholarship Organization, LLC) is a privately held national scholarship pageant organization founded in 2010 and headquartered in Loganville, Georgia. It operates a unified competition platform across six age divisions — USA National Miss (ages 20-25), USA National Teen (ages 16-19), USA National Jr. Teen (ages 13-15), USA National Preteen (ages 10-12), USA National Princess (ages 7-9), and USA National Jr. Princess (ages 4-6) — culminating in an annual national competition held at The Westin Atlanta Gwinnett. Contestants must be natural-born female U.S. citizens residing in the United States, ages 4-25 as of June 1 of the pageant year, and have never married, been pregnant, or posed nude.

The organization runs a Wix-based website (usanationalmiss.com) serving as the digital storefront for delegate registration, contestant profiles, and the People's Choice voting system ($2 per vote, 5-vote minimum). Supporting digital properties include the Delegate Portal (post-registration engagement), plus Instagram (38.6K+ followers, 7.3M+ total views), TikTok (14.5K followers, 2.9M+ views under brand hashtags), Facebook (27K followers), and YouTube channels. The product suite also includes the INSPIRE national philanthropy platform (three pillars: Compassion, Kindness, Earth) and the Mentorship Moments program pairing younger and older contestants.

Revenue is generated through delegate registration fees (undisclosed, seasonal reopening), People's Choice voting transactions, and corporate sponsorship (a diversified ecosystem of 20+ named partners led by Ashley Lauren as flagship). Prize obligations include cash scholarships (up to $30,000 per season for ages 13-25; up to $20,000 for ages 4-12), one Mercedes Benz awarded annually to the highest overall scorer in the senior divisions, plus sponsor-provided prize packages (wardrobe, photography, coaching, beauty services, modeling opportunities, and an Ashley Lauren Maine trip). The organization holds three registered USPTO trademarks — USA National Miss®, Positive Pageantry®, and Positively Empowered™ — and operates with 1-10 employees and no disclosed outside investment.

Name

USA National Miss

Legal name

USA National Miss Scholarship Organization, LLC

Website

https://usanationalmiss.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

USA National Miss is a privately held, 15-year-old national scholarship pageant organization operating six age-division competitions for young women ages 4-25 across the United States, generating revenue through delegate registration, paid public voting, and a diversified sponsor ecosystem underwriting scholarships and prizes.

Ownership category

akta.pro rank

Product category

Beauty Pageant Services

NAICS

Grantmaking and Giving Services (8132)

akta.pro primary industry

Athletic, Arts & Talent-Based Scholarships (EDAIAOAM)

Keywords

• National pageant competitions
• Scholarship pageant programs
• Youth pageant system
• Pageant event services
• Beauty pageant organization

Headquarters

HQ city

Loganville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others, Infrastructure

Revenue model

1. Delegate Registration Fees: Young women ages 4-25 register for the national pageant competition. Registration fees constitute a primary revenue stream. The organization states registration will reopen seasonally.
2. People's Choice Voting: Supporters vote for contestants at $2 per vote with a 5-vote minimum and unlimited voting. Votes help contestants advance to semi-finals. This is a per-transaction revenue stream driven by contestant fan bases.
3. Corporate Sponsorship: Corporate sponsors pay for brand visibility in front of a large audience of contestants, families, and followers. Sponsors include Ashley Lauren, Flirt, Diverse Style, Raising Royals Boutique, Brittany Link Photography, and many others providing prizes, wardrobe, and services.
4. Scholarship Prize Awards: The organization awards cash scholarships to winners (up to $10,000 for Miss/Teen/Jr. Teen and $5,000 for Preteen/Princess/Jr. Princess) and sponsors provide additional prize packages. These awards are an expense but serve as the core value proposition driving delegate participation and sponsor interest.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

USA National Miss operates a national pageant system that runs six age-division competitions for young women ages 4–25 (Miss, Teen, Jr. Teen, Preteen, Princess, Jr. Princess). The organization sells delegate registrations, awards cash scholarships (up to $30,000 for ages 13–25 and up to $20,000 for ages 4–12 per season), and delivers a Mercedes Benz grand prize to the highest overall scorer across senior divisions, with the annual national competition held in Atlanta, GA. Additional paid touchpoints include the People's Choice online voting product ($2 per vote, 5-vote minimum) and the Delegate Portal for registered contestants.

Product overview

USA National Miss is a national pageant organization offering a unified platform of six age-division pageant competitions: USA National Miss (ages 20-25), USA National Teen (ages 16-19), USA National Jr. Teen (ages 13-15), USA National Preteen (ages 10-12), USA National Princess (ages 7-9), and USA National Jr. Princess (ages 4-6). The organization provides scholarship opportunities, prize packages including Mercedes Benz vehicles and cash awards up to $30,000, and operates the Delegate Portal for participant access. Supporting features include the People's Choice voting system and the INSPIRE national philanthropy platform.

Differentiator

Problem solved

Functional benefit

Brands

• Positive Pageantry: A movement created to build a better community within the pageant industry.
• INSPIRE

Products and services

• USA National Miss (Ages 20-25) National pageant competition for young women ages 20-25 awarding national titles, up to $10,000 in scholarships, full prize packages, and opportunities to represent the brand nationally and internationally.
• USA National Teen (Ages 16-19) National pageant competition for young women ages 16-19 awarding the USA National Teen title, scholarship eligibility up to $10,000, and full prize packages.
• USA National Jr. Teen (Ages 13-15) National pageant competition for young women ages 13-15 awarding scholarships and prizes within the USA National Miss system, with mentorship pairing to older divisions.
• USA National Preteen (Ages 10-12) National pageant competition for young women ages 10-12, part of the Jr. Miss division, awarding up to $5,000 in scholarships and age-appropriate prizes.
• USA National Princess (Ages 7-9) National pageant competition for young women ages 7-9 awarding the USA National Princess title and up to $5,000 in scholarships within age-appropriate activities.
• USA National Jr. Princess (Ages 4-6) National pageant competition for young women ages 4-6, the youngest division, introducing pageantry in an age-appropriate manner with up to $5,000 in scholarship awards.
• People's Choice Voting

Quantifiable outcome

• Up to $30,000 in cash scholarships awarded to ages 13-25 in a single season
• +9 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered flagship, core and minor.

• Ashley LaurenflagshipGTM or Marketing PartnerAshley Lauren is a flagship sponsor providing prizes and wardrobe. Sponsors receive visibility across the organization's large digital audience (7.3M+ views, 38.6K+ followers). Ashley Lauren also provides an expense-paid trip to their Maine headquarters including a lobster dinner for each senior division national winner, and offers consideration for paid modeling jobs with expense-paid travel.
• Flirt Prom & PageantcoreGTM or Marketing PartnerFlirt Prom & Pageant is a sponsor providing a $5,000 gift card to each senior division national winner. The sponsorship provides brand exposure to the pageant's large audience of contestants, families, and digital followers.
• Diverse Style by Sydni DionacoreGTM or Marketing PartnerDiverse Style provides wardrobe and shoes to senior division national winners as part of the prize package. The sponsor gains brand visibility among contestants and their families.
• Raising Royals BoutiquecoreGTM or Marketing PartnerRaising Royals Boutique provides a $1,000 gift certificate to senior division national winners. The sponsorship aligns with the pageant's brand and provides retail brand exposure.
• Brittany Link PhotographycoreGTM or Marketing PartnerBrittany Link provides an on-location photo shoot plus 10 edited images to senior division national winners as part of the prize package. The sponsor gains high-visibility portfolio opportunities with national titleholders.
• Carlos VelezcoreGTM or Marketing PartnerCarlos Velez provides a crowning photo shoot in Atlanta, GA for senior division national winners. The photographer gains exposure through association with the national titleholders' crowning moments.
• Emerie JonesminorGTM or Marketing PartnerEmerie Jones provides hair and makeup services for national photo shoots for senior division national winners.
• Ali Lee GlamminorGTM or Marketing PartnerAli Lee Glam provides hair and makeup services to senior division national winners as part of the prize package.
• Austin RydeminorGTM or Marketing PartnerAustin Ryde provides an on-location photo shoot including hair and makeup for senior division national winners.
• Jorge Esteban - Pageant SmartcoreGTM or Marketing PartnerJorge Esteban of Pageant Smart provides $1,000 worth of consulting to senior division national winners and $500 worth of consulting to junior division national winners. Pageant Smart gains visibility and credibility through association with national winners.
• Abelgas Pageant ConsultingminorGTM or Marketing PartnerAbelgas Pageant Consulting provides 4 hours of coaching sessions to senior division national winners.
• Layilah Nasser Pageant ConsultingminorGTM or Marketing PartnerLayilah Nasser Pageant Consulting provides 2 hours of coaching sessions to senior division national winners.
• Amanda Moreno ConsultingminorGTM or Marketing PartnerAmanda Moreno Consulting provides 3 hours of personalized coaching and media training to senior division national winners.
• SHINE Pageants & ModelingminorGTM or Marketing PartnerSHINE Pageants & Modeling provides 1 hour modeling class, 1 hour interview coaching class, and 1 walking & technique class to senior division national winners.
• Crown CoutureminorGTM or Marketing PartnerCrown Couture provides custom title luggage to senior division national winners.
• The Queen of SteamminorGTM or Marketing PartnerThe Queen of Steam provides wardrobe steaming of gown, cocktail and interview outfit, tanning throughout the week of nationals, and discount tanning for queens to senior division national winners.
• The Regal RunwayminorGTM or Marketing PartnerThe Regal Runway provides 2 custom broaches, custom sash display, custom key chain, custom sash pin, and custom car magnet to senior division national winners.
• Enlightened Expressions Teeth WhiteningminorGTM or Marketing PartnerEnlightened Expressions Teeth Whitening provides 2 free teeth whitening sessions and a teeth whitening pen to senior division national winners.
• 24 Hour TanminorGTM or Marketing Partner24 Hour Tan provides 6 spray tans and tanning products to senior division national winners.
• Rampa Not Your OrdinaryminorGTM or Marketing PartnerRampa Not Your Ordinary provides a stoned bag to senior division national winners.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Universal Miss: Universal Miss is a multi-age national pageant system that markets scholarship awards, state titles, and a national competition with similar age-cohort segmentation to UNM — closely comparable on product (divided competition with judging and voting) and target market (young women ages 4-25 and their parents).
• National American Miss (NAM): National American Miss is one of the largest and longest-running U.S. youth pageant systems, offering multiple age divisions and scholarship awards — directly comparable to USA National Miss in target market (young women, families), age-band structure, scholarship-driven value proposition, and direct-to-consumer registration model.

Broad incumbents

• Miss America Organization: Miss America is the most established U.S. scholarship pageant system, awarding scholarships through state/local competitions feeding into a national broadcast event. Comparable in scholarship-centric model and contestants-young-women audience, but operates as a legacy nonprofit with broader state-infrastructure and media reach than UNM.
• Miss USA / Miss Universe Organization: Miss USA/Miss Universe operates a global, multi-tier pageant competition with licensing fees, state franchises, and international broadcast — comparable to UNM in core product (national pageant with judging, scholarships, and prizes) but at vastly larger scale and geographic footprint.

Others

• Pageant Planet: Pageant Planet is the leading digital media, listings, and coaching-platform hub for the U.S. pageant industry. Not a direct competitor, but adjacent ecosystem — it indexes competing systems like UNM and serves as an industry comparison/reference point for sponsor and delegate discovery.
• Crown Magazine: Crown Magazine is a long-running pageant-industry publication covering systems, titleholders, and sponsors in U.S. youth/adult pageantry. Adjacent to UNM as an ecosystem participant and promotional channel; not a direct competitor but a relevant sponsor and exposure partner for pageant operators.

Emerging players

• Miss United States (MUSA): Miss United States is a state-based, multi-age national pageant system that awards scholarships and crowns state titleholders feeding into a national competition — overlapping target market and scholarship-deliverable with UNM, with growing but smaller national scale.

Regional players

• Royal International Miss (RIM): Royal International Miss is a national pageant system with similar multi-age divisions and a scholarship/promise program, with regional/state qualifier infrastructure across the U.S. Comparable to UNM in age divisions and scholarship positioning, but operating primarily as a regional qualifier network rather than a single national event.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/USANationalMiss
• Facebookfacebook.com/usanationalmiss
• Instagraminstagram.com/usanationalmiss
• TikToktiktok.com/@usanationalmiss
• LinkedInlinkedin.com/company/usa-national-miss

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USA National Miss