Wijnkooperij de Lange bv

What Wijnkooperij de Lange bv does

Wijnkooperij de Lange B.V. is a Dutch online wine importer and retailer founded in 1996 and headquartered in Leiden, the Netherlands. The company curates and imports more than 300 wines from small family domaines across France (with a stated specialization in Burgundy), Italy, Spain, Portugal, Germany, Austria, South Africa, and New Zealand, and sells exclusively online with no physical retail storefront. It operates through two main go-to-market motions: a B2B sales-led channel serving Dutch gastronomy (top restaurants, hotels, and hospitality establishments) via four regionally-assigned account managers, and a B2C e-commerce channel for private wine enthusiasts featuring individual bottles, curated multi-bottle packages, and a tiered wine subscription (Wijnabonnement Premier Cru at €47.50 and Grand Cru at €95.00 per delivery).

The technology stack is a custom e-commerce platform with age verification, account management, business login, and direct-to-consumer shipping; all inventory is stored at a third-party logistics partner, keeping the operating model asset-light. Pricing spans roughly €21.95 for entry-tier wines to €300+ for premium selections, with curated wine packages priced between €79.95 and €135.95 and free shipping on packages. Revenue streams therefore break down into one-time wine sales (B2B and B2C), recurring subscription revenue, wine packages, and ancillary income from events/tastings and a wine club.

The company is privately held, with sole owner Paul Frankhuizen (who took over in 2016), and maintains a 7-person team. It is KVNW-certified as a Register Wijnhandelaar and SKAL-certified for organic wine sales — credentials that anchor its credibility in the Dutch specialty wine trade.

Name

Wijnkooperij de Lange bv

Website

https://wijnkooperijdelange.nl

Company type

Private

Founded year

1996

Headcount range

1–10 employees

Short description

Wijnkooperij de Lange is a Dutch online wine importer and retailer specializing in 300+ wines from small family domaines, supplying Dutch restaurants via regional account managers and selling direct to consumers through subscriptions and curated packages.

Ownership category

akta.pro rank

Product category

Online Wine Retail

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (44532)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Fine Wine & Luxury Spirits Retail (CRANABAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Online wine retail
• Wine import wholesale
• Wine subscription service
• Burgundy wine specialist
• Wine trade netherlands

Headquarters

HQ city

Leiden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Wine Sales: Direct sales of wines from over 300 wine references from family domaines across France, Italy, Spain, Portugal, Germany, Austria, South Africa, New Zealand, and other wine regions. Sales to both B2B (Dutch gastronomy/restaurants) and B2C (private wine enthusiasts).
2. Wine Subscriptions: Recurring wine subscription service with Premier Cru (€47.50) and Grand Cru (€95.00) tiers. Customers determine delivery frequency and bottle quantity. Free home delivery included.
3. Wine Packages: Curated wine packages from specific winemakers or regions, ranging from €79.95 to €300+ for multi-bottle samplers. Free shipping on all packages.
4. Events & Tastings: Proeverijen (tastings) and winemaker dinners organized with Dutch gastronomy partners. Exclusive events for wine club members.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Wijnkooperij de Lange bv imports and sells an exclusive online catalog of more than 300 wines from small family domaines across France (Burgundy and Champagne focus), Italy, Spain, Portugal, Germany, Austria, South Africa, and New Zealand. The company operates exclusively online (no physical retail store), supplying both Dutch restaurants/hospitality and private wine enthusiasts, supplemented by curated wine packages, a two-tier wine subscription (Premier Cru and Grand Cru), and winemaker-led tasting events.

Product overview

Wijnkooperij de Lange bv operates as an exclusive online wine retailer and importer, selling unique wines from small family domaines. The portfolio centers around a main online shop (the primary sales platform), supplemented by recurring subscription services (Wijnabonnement in Premier Cru and Grand Cru tiers), curated wine packages (Wijnpakketten), a wine club with exclusive selections, and events/tastings featuring winemaker visits. Additional offerings include glassware/accessories and educational content. The company specializes in wines from France (especially Bourgogne), Italy, Spain, Portugal, Germany, Austria, South Africa, and New Zealand, with over 300 wines from quality-focused producers.

Differentiator

Problem solved

Functional benefit

Products and services

• Wijnkooperij de Lange Online Shop Exclusive online wine shop selling 300+ curated wines imported from small family domaines across France, Italy, Spain, Portugal, Germany, Austria, South Africa, and New Zealand. Customers must pass 18+ age verification; the shop serves both private consumers (home delivery) and business customers (separate B2B login portal).
• Wijnabonnement (Wine Subscription) Recurring wine subscription delivered to Dutch consumers, with two tiers: Premier Cru at €47.50 per delivery and Grand Cru at €95.00 per delivery. Customers choose their delivery frequency and number of bottles; free home delivery is included.
• Wijnpakketten (Wine Packages) Curated multi-bottle wine packages built around a specific winemaker, region, or grape variety, ranging from €79.95 to €300+. Designed for discovery and gifting, with free shipping and filterable by producer, country, appellation, region, method, style, oak usage, grape variety, aging potential, and format.
• Wijnclub Selectie (Wine Club Selection) Members-only wine selection offering access to rare and allocation wines that are not available to the general public through the standard online shop, plus exclusive offers, tastings, and winemaker events.
• Events & Tastings (Proeverijen) Tasting events and winemaker dinners organized in partnership with top Dutch restaurants, designed to strengthen hospitality industry relationships and offer wine club members exclusive access to visiting producers.
• Glaswerk & Openers (Glassware & Openers) Wine glasses and bottle openers sold through the online shop to complement wine enjoyment and pair with wine purchases and gifts.

Quantifiable outcome

• More than 300 wines from the finest wine regions

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Logistics PartnercoreOthersAll wines are stored at their logistics partner's facility. This enables the company to maintain office in Leiden without requiring physical storage space.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Lavinia: European premium wine retail chain with stores in multiple countries, broad portfolio, and restaurant supply. Comparable in premium wine curation and B2B supply, but at significantly larger scale and broader geographic footprint.
• Berry Bros. & Rudd: Historic UK fine wine merchant with curated producer portfolio, private client list, and on-trade supply. Comparable on the premium family-domaine curation, allocation access, and dual B2B/B2C model.

Direct peers

• Gall & Gall: Largest specialist wine and spirits retailer in the Netherlands, with broad physical store footprint plus online sales. Comparable as a Dutch omni-channel wine merchant serving both consumers and hospitality, though with significantly larger scale and a less curated, broader portfolio.
• Naked Wines: Subscription-based wine club connecting consumers directly with independent winemakers. Comparable on subscription mechanics and small-producer positioning, though larger scale and operating across multiple geographies.
• Wijnbeurs: Dutch online wine retailer and subscription club with a broad, value-oriented assortment. Comparable on the online-only B2C and subscription dimensions, but differentiated by price segment and producer mix.
• Wine in Black: DACH-region online wine retailer specialising in premium curated selections with a subscription model. Comparable as a curated, online-only premium wine merchant with subscription mechanics targeting enthusiasts.
• Vleck Wijnen: Amsterdam-based premium Dutch online wine merchant focused on small producers and natural wines. Closely comparable on niche premium positioning, family-domaine curation, and online B2B/B2C distribution in the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wijnkooperij-de-lange-bv

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wijnkooperij de Lange bv