A Contemporary Consignment

What A Contemporary Consignment does

PxP Contemporary (legal entity A Contemporary Consignment, headquartered in Philadelphia, USA) operates as a curated online art gallery founded in 2019 by Alicia Puig, with co-founder Ekaterina Popova now focused on the partner Create! Magazine. The gallery represents 50+ emerging international artists and sells original paintings, collages, sculptures, and limited-edition prints priced up to $10,000, with most works under $500. Its catalog totals approximately 491 SKUs and is organized by medium, price tier, and artist, supported by collector-facing tools including an ArtPlacer virtual simulator, an Art Size Calculator, and an Artwork Hanging Calculator.

The platform is built on a Shopify storefront with integrated Shopify Payments and ShopPay four-installment plans, complemented by an Artsy marketplace profile, US-based pop-up exhibitions, and recurring art-fair participation. The monetization model is purely transactional: a 30% commission on online sales (70/30 split favoring the artist) and a 50/50 split at in-person fairs where the gallery absorbs exhibition costs. Supplementary revenue comes from gift cards ($25–$250) and a co-authored publication, The Complete Smartist Guide.

The go-to-market combines product-led e-commerce with community-led growth, anchored on the Create! Magazine partnership, an email/VIP list, blog-driven SEO education, and organic social across Instagram, Facebook, Pinterest, TikTok, and LinkedIn. Customer segments are bilateral: emerging artists (supply-side, especially self-taught and early-career) and individual collectors worldwide (demand-side, ranging from first-time buyers in the US, Canada, UK, Netherlands, India, Japan, France, and Costa Rica). The team is 1–10, the business remains bootstrapped with no disclosed funding or parent company, and operations are run independently by Puig.

Name

A Contemporary Consignment

Legal name

PxP Contemporary

Website

https://pxpcontemporary.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

PxP Contemporary is a Philadelphia-based online art gallery founded in 2019 that curates and sells original paintings, collages, sculptures, and limited-edition prints priced under $10,000 from 50+ emerging international artists, serving individual collectors globally through a Shopify storefront, Artsy, pop-ups, and art fairs.

Ownership category

akta.pro rank

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Art Sales Commission (Online): PxP Contemporary takes a 30% commission on artwork sold via the online gallery. Artists receive 70% of the final sale price. The gallery maintains complete transparency—no inflated retail values or added commission to standard artist pricing.
2. Art Fair and In-Person Sales: For artworks sold at art fairs or in-person exhibitions, the commission split changes to 50% artist / 50% gallery, reflecting the gallery's coverage of all fair-related costs.
3. Gift Cards: Gift card sales in denominations from $25-$250, allowing recipients to choose artwork that speaks to them.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

PxP Contemporary is an online art gallery that sells original contemporary art and limited edition prints from emerging international artists, priced up to $10,000. The gallery operates on a consignment model, taking a 30% commission on online sales and 50% on art fair sales, with artists retaining the majority share. The platform complements its Shopify-powered digital storefront with US art fair participation and pop-up exhibitions, distributing to collectors worldwide.

Product overview

PxP Contemporary is an award-winning online art gallery operated by Alicia Puig, featuring original art and limited edition prints by emerging international artists. The platform specializes in painting, sculpture, collage, mixed media, and limited edition prints priced under $10,000. The core offerings include Original Paintings, Original Collages, Sculptures, and Limited Edition Prints, complemented by Gift Cards and ShopPay installment payment plans for accessibility. The gallery provides interactive tools including an Art Size Calculator and Artwork Hanging Calculator to assist collectors. Supporting resources include The Complete Smartist Guide publication and free artist resources. As of 2025, the gallery represents over 50 artists and has expanded to include pop-up exhibitions and art fairs across the US.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Paintings Curated collection of original paintings by emerging international artists, primarily in oil and acrylic on canvas or wood panel, priced up to $10,000. Targets individual collectors seeking affordable contemporary paintings for home decor and collection building.
• Original Collages Mixed media and analog collage artworks including resin art, found photo works, and textile collages by emerging artists, priced from $265 to $695. For individual collectors seeking affordable mixed media artwork.
• Sculptures Three-dimensional artworks including ceramic figurative sculptures, glass sculptures, functional art objects, and decorative items, priced from $45 to $400. For individual collectors seeking affordable sculpture.
• Limited Edition Prints Signed prints with certificates of authenticity by represented artists, priced from $100 to $725, designed as affordable entry points for new collectors.
• Gift Cards Digital gift cards available in denominations of $25, $50, $100, $150, $200, and $250, allowing recipients to choose artwork that speaks to them.
• The Complete Smartist Guide Book co-authored by Alicia Puig and Ekaterina Popova providing practical guidance for emerging artists on business tactics, sales strategies, and creative career building.

Quantifiable outcome

• Artists receive 70% commission on online sales and 50% on art fair sales

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor, core and flagship.

• NoName GalleryminorStrategic or Co-development Partner · 26 July 2024Collaborative partnership presenting group exhibitions. 'Believing In Tomorrow' featured 12 local, regional, and international artists through both galleries.
• EcologicoreStrategic or Co-development PartnerClimate action partnership where Ecologi funds responsible reforestation and carbon removal projects worldwide. PxP Contemporary funds one tree per item purchased, supporting community-led initiatives and high-quality carbon removal.
• Create! MagazineflagshipStrategic or Co-development PartnerCreate! Magazine is an international art publication founded by Ekaterina Popova (PxP co-founder). As partner gallery, PxP benefits from artist features via newsletter, email, website, and social media. The gallery also co-promotes with the publication's audience.
• ShopPaycoreTechnology or IntegrationShopify-powered payment option allowing collectors to split purchases into four interest-free installments. Essential enabler of the gallery's affordable pricing strategy.
• POWartsminorOthersProfessional Organization for Women in the Arts. PxP is a proud member of this nonprofit that champions the professional lives of female-identifying individuals in the business of art.
• Female Founder CollectiveminorOthersNon-profit organization that curates resources for women ready to make their own business opportunities and meaningful connections. PxP is a member supporting female entrepreneurship.
• The Jed FoundationminorOthersMental health nonprofit receiving regular donations from PxP since 2022, as part of the gallery's commitment to donating a portion of proceeds to charitable causes.
• Territorio de ZaguatesminorOthersDog shelter in Costa Rica receiving regular donations from PxP since 2022, supported by proceeds from art sales.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rise Art: Rise Art is an online contemporary art gallery offering curated original works and limited edition prints by emerging and mid-career artists, with international shipping and collector-focused services. It is directly comparable in business model (online-first curated gallery), buyer experience (visualization tools, payment plans), and emerging-artist focus.
• Singulart: Singulart is an online art gallery featuring curated original art from emerging and established international artists across painting, sculpture, and limited edition prints. It directly competes with PxP Contemporary for emerging-artist inventory and global online collectors with similar price-point accessibility.
• Saatchi Art: Saatchi Art is one of the largest online art marketplaces, offering original paintings, drawings, sculpture, and limited edition prints from emerging and established artists globally. Directly comparable to PxP Contemporary in core product (original contemporary art online), target buyer (collectors of emerging art), and curated catalog model.
• Degree Art: Degree Art is an online art gallery specializing in affordable original art from emerging artists and recent graduates. It mirrors PxP Contemporary's emerging-artist, accessible-price-point, online-first curation model and serves the same first-time and budget-conscious collector segment.
• Tappan Collective: Tappan Collective is an online gallery dedicated to discovering and promoting emerging artists, offering original artworks and limited edition prints accessible to new collectors. Directly comparable to PxP Contemporary in mission (making emerging art accessible), curated online catalog, and target buyer segment.
• Artsy: Artsy is a leading online platform for buying and selling original art, partnering with galleries, auction houses, and fairs worldwide. It is both a direct competitor to PxP Contemporary's online gallery model and an actual distribution partner via PxP's Artsy profile page, making it highly comparable on product, audience, and reach.

Broad incumbents

• 1stDibs: 1stDibs is a large online marketplace for high-end furniture, fine art, jewelry, and home decor from established dealers and galleries. While broader in category and skewing to higher price points, it overlaps with PxP Contemporary on the online art discovery and purchase experience and competes for a portion of the decor-focused art buyer.
• Etsy: Etsy operates a massive global marketplace that includes original art, paintings, prints, and sculpture from independent makers and emerging artists. While not a specialized gallery, it overlaps with PxP Contemporary in serving affordable original art to individual buyers and competing for emerging-artist sellers online.
• Sotheby's: Sotheby's is a global auction house and online art marketplace offering fine art, prints, and decorative objects across price tiers. While skewed to high-end secondary-market works, it represents the broader incumbent ecosystem in which PxP Contemporary's emerging-artist discovery and cultivation plays, since successful emerging artists often migrate up-market to such venues.

Others

• NoName Gallery: NoName Gallery is a partner gallery of PxP Contemporary that co-presented the 'Believing In Tomorrow' group exhibition of 12 artists in 2024. It is comparable as a small emerging-artist gallery ecosystem participant, though it operates at a more local scale and serves primarily as a co-marketing partner rather than a direct e-commerce competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pxpcontemporary
• LinkedInlinkedin.com/company/14026112
• Instagraminstagram.com/pxpcontemporary
• Pinterestpinterest.com/pxpcontemporary
• TikToktiktok.com/@pxpcontemporary

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Contemporary Consignment