Adtrans Hino

What Adtrans Hino does

Adtrans Hino is a privately held, authorized Hino commercial truck dealership operating two locations in New South Wales, Australia — at Smeaton Grange (outer Sydney) and Marrickville (inner Sydney). Founded in 2000, the dealership sells new and used Hino trucks across light-duty (300 Series), medium-duty (500 Series), and heavy-duty (700 Series) segments, as well as Built to Go pre-configured solutions and the Hybrid Electric light-duty range, which is positioned as Australia's only hybrid electric light-duty truck. The company appears to be associated with the Eagers Automotive group based on website references to Eagers Automotive's privacy policy.

The business operates a full-service dealer model combining new and used truck sales, workshop servicing (including Capped Price Service), Hino Genuine Parts and Accessories, and finance and insurance products through Hino Financial Services (backed by Toyota Finance). Technical differentiation is drawn from OEM-level features including the Hino SmartSafe safety suite (Pre-Collision System with Pedestrian Detection, Autonomous Emergency Braking, Lane Departure Warning, Adaptive Cruise Control), Hino-Connect telematics with remote diagnostics and 24/7 alerts, and hybrid drivetrain technology. The Hino-Connect platform offers API integration for fleet visibility and structured-data analytics for driver behavior, fuel efficiency, and maintenance.

Revenue is generated through one-time vehicle sales (new and used), ongoing service and parts revenue, and finance/insurance commissions. The dealership serves a mix of enterprise fleet customers (Maritime Container Services, Kennards Hire, Xpress Fleet), mid-market operators (Camden Hire), and small/medium businesses across transport and logistics, equipment hire, and sustainability-focused segments. Go-to-market is traditional field sales through two physical showrooms supplemented by online enquiries, test drive bookings, and digital content marketing.

Name

Adtrans Hino

Legal name

Adtrans Hino

Website

https://adtranshino.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Adtrans Hino is an authorized Hino commercial truck dealership operating two Sydney locations (Smeaton Grange and Marrickville), selling new and used light-, medium-, and heavy-duty Hino trucks, plus servicing, parts, and finance and insurance to fleet operators, hire companies, and SMEs.

Ownership category

akta.pro rank

Headquarters

HQ city

Mascot

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Truck Sales: Sale of new Hino trucks including 300 Series (light-duty), 500 Series (medium-duty), 700 Series (heavy-duty), Built to Go models, and Hybrid Electric vehicles.
2. Used Truck Sales: Sale of pre-owned Hino trucks at both Smeaton Grange and Marrickville locations.
3. Service and Maintenance: Workshop services including scheduled maintenance, repairs, and roadside assist. Capped Price Service available for budgeting certainty.
4. Parts and Accessories: Sale of Hino Genuine Parts and Accessories with 3-year unlimited kilometre warranty when fitted by authorized dealer.
5. Finance and Insurance: Finance products through Hino Financial Services (backed by Toyota Finance) including loan terms from 1-7 years. Insurance products also available.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Adtrans Hino is an authorized Hino commercial truck dealership operating two Sydney locations that sells new and used Hino trucks (300, 500, 700 Series, Built to Go, and Hybrid Electric), provides workshop servicing and repairs, supplies genuine parts and accessories, and offers finance and insurance through Hino Financial Services. The dealership supports fleet customers with Capped Price Service, roadside assistance, Hino-Connect telematics, and a 3-year unlimited kilometre parts warranty when fitted by the authorized dealer.

Product overview

Adtrans Hino is a truck dealership offering a complete range of Hino commercial vehicles across light, medium, and heavy-duty segments. The core product portfolio includes the 300 Series (light-duty), 500 Series (medium-duty), and 700 Series (heavy-duty) truck ranges, complemented by the Hybrid Electric range as Australia's only hybrid light-duty truck. The company also provides the Built to Go pre-built drive-away solutions. Digital offerings centre on Hino-Connect, a telematics platform providing real-time fleet intelligence, remote diagnostics, and 24/7 vehicle monitoring. Support services include Hino Advantage (capped price servicing, roadside assist, warranty), Genuine Parts and Accessories, and Hino Financial Services—all designed to support fleet operations and minimise downtime.

Differentiator

Problem solved

Functional benefit

Products and services

• 300 Series Light-Duty Trucks Light-duty truck range suitable for various commercial applications including car licence automatic models and 4x4 variants, sold to fleet operators and owner-operators.
• 500 Series Medium-Duty Trucks Medium-duty truck range with comprehensive active safety features including the Hino SmartSafe package with Pre-Collision System, Pedestrian Detection, and Autonomous Emergency Braking, targeting logistics and freight operators.
• 700 Series Heavy-Duty Trucks Heavy-duty truck range for demanding commercial transport applications, sold to prime mover and long-haul fleet operators.
• Built to Go Pre-Built Trucks Pre-built, drive-away truck solutions available in light and medium-duty configurations, offering cost-effective and versatile options for immediate deployment.
• Hybrid Electric Light-Duty Truck Australia's only Hybrid Electric light-duty truck combining a 4-cylinder common-rail turbo diesel engine with electric motor technology, delivering up to 20% fuel and emissions reductions, 150hp and 470Nm torque, self-charging with no range limitations, and meeting Euro 6 exhaust emissions standards.
• Used Trucks Pre-owned Hino trucks available for sale at both Smeaton Grange and Marrickville locations for budget-conscious fleet operators and owner-drivers.
• Workshop Servicing and Repairs Comprehensive servicing through over 60 Hino dealerships nationwide, including capped price service, brake and clutch replacements, roadside assist, and free first service for new vehicles.
• Hino Genuine Parts and Accessories Genuine replacement parts and accessories including bullbars, stone guards, mud flaps, seat covers, floor mats, reverse camera kits, and UHF-CB radios, backed by a 3-year unlimited kilometre warranty for parts and labour when fitted by an authorised Hino dealer.
• Hino Financial Services Flexible finance and leasing options backed by Toyota Financial Services, enabling truck acquisition with tailored repayment structures, deposits, trade-ins, and fixed interest rates with 1-7 year loan terms.

Quantifiable outcome

• Up to 20% fuel and emissions reductions with Hybrid Electric trucks
• +7 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

One partnership is on record.

• Team 18coreGTM or Marketing Partner · 1 January 2024Hino Australia partnership with Team 18 for Repco Supercars Championship. Adtrans Hino participates in this broader brand initiative. Sponsorship of Mark Winterbottom's #18 Chevrolet Camaro ZL1. Hino is also Official Light and Medium Duty Truck Sponsor of the Supercars Championship, Official Sponsor of the Supercars Recovery Team, and the 'Hino Hub' within television broadcasts.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• CJD Equipment: Australian Volvo Construction Equipment and truck dealer with national footprint. Comparable full-service commercial vehicle dealership model offering sales, parts, service, and finance support.

Direct peers

• Scania Australia: Scania sells heavy-duty trucks and provides full-service dealer support including finance, telematics, and parts. Competes for heavy-duty fleet customers and offers comparable multi-revenue-stream dealership model.
• All Trucks: Australian commercial vehicle dealer group operating multiple brand franchises including Isuzu and other truck brands. Comparable multi-location, multi-brand truck dealership with similar sales/service/parts revenue model.
• Volvo Trucks Australia: Volvo Trucks Australia sells heavy-duty and medium-duty commercial trucks through authorized dealer network. Directly competes with Adtrans Hino in the heavy-duty segment and fleet procurement decisions across Australian transport operators.
• IVECO Trucks Australia: IVECO distributes Daily, Eurocargo, and S-Way truck ranges in Australia via authorized dealers. Competes in the same light, medium, and heavy-duty segments as Adtrans Hino for commercial fleet customers.
• Penske Commercial Vehicles Australia: Penske distributes MAN, Western Star, and Dennis Eagle commercial vehicles in Australia. Directly comparable multi-brand commercial truck dealership model with similar service, parts, and finance offerings.
• Kenworth Australia: Kenworth is a major Australian heavy-duty truck brand with dealer network across Australia. Competes directly with Adtrans Hino's 700 Series in long-haul and prime mover applications.

Broad incumbents

• Eagers Automotive: Largest Australian automotive retailer (ASX:APE) operating multi-brand dealerships across passenger and commercial vehicles. Parent/affiliated group of Adtrans Hino; provides strategic context for ownership and potential expansion pathway.
• Daimler Truck Australia (Mercedes-Benz/Fuso): Mercedes-Benz and Fuso brands sell light, medium and heavy-duty trucks through Daimler Truck's Australian dealer network. Directly comparable to Adtrans Hino's multi-segment product range and fleet customer focus.
• Isuzu Trucks Australia: Isuzu is Australia's largest truck brand with comprehensive dealer network across light, medium and heavy-duty segments. Competes head-to-head with Adtrans Hino for fleet customers, particularly in light-duty where Isuzu dominates market share.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/adtranshino
• LinkedInlinkedin.com/company/adtrans-hino

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adtrans Hino