Adat Shalom

What Adat Shalom does

Adat Shalom is a Conservative Jewish synagogue located at 3030 Westwood Boulevard in the West Los Angeles area near Culver City and Palms. Founded in the mid-1940s and established on its current campus in 1953, it is one of the oldest synagogues on the Westside of Los Angeles and operates as a 501(c)-equivalent non-profit religious organization affiliated with the United Synagogue of Conservative Judaism. The organization serves a multi-generational, egalitarian congregation of Jewish individuals and families in West LA, offering Shabbat services (Saturday mornings at 9:30 am), weekday Morning Minyan (Monday and Thursday at 7:00 am), holiday observances, lifecycle events, B'nei Mitzvah preparation, a Religious School (with first year free for full members), adult education, and a slate of community engagement programs including Women's League, Men's Club 2.0, Book Club, Banot, Hesed Committee, Social Justice Committee, Israel Action Committee, and a Chaverim co-ed softball team.

The organization runs on a community-led operating model using ShulCloud as its membership management backbone, with a WordPress website (built by Addicott Web), Plaid for ACH payment processing, YouTube for livestreamed services, Google Calendar for event integration, Spotify for podcast distribution, and a WhatsApp group for Israel advocacy. Services are delivered in-person at the West LA campus and remotely via YouTube livestream. The synagogue maintains a 300–500 seat main sanctuary, a 250-guest social hall, a 120-seat courtyard, and a 70-seat Newmark Hall.

Revenue is generated through multiple streams: recurring membership dues (entitling members to High Holiday tickets, free first-year Religious School, and B'nei Mitzvah classes), donations and tribute gifts (including $180 Tree of Life plaques and $700 Yahrzeit Memorial plaques), event ticket revenue ($25–$70 per event), facility rentals for kosher-catered weddings and bar/bat mitzvahs, a tiered Visionary major-gift program ($2,500–$18,000), and a Ner Tamid Society legacy planned-giving program. Leadership comprises Senior Rabbi Miriam Potok (also Religious School Director), Cantor Dale Schatz, B'nei Mitzvah Tutor Karen Isenberg, Executive Director Renalee Pflug, Executive Assistant Drew Brown, Communications Coordinator Evan Hill, and Facilities Manager Cesar Olivares, supported by a 2026 Board of Directors led by President Marla Knoll.

Name

Adat Shalom

Legal name

Adat Shalom

Website

https://adatshalomla.org

Company type

Private

Founded year

1945

Operating status

Operating

Short description

Adat Shalom is an 75+ year-old Conservative Jewish synagogue in West Los Angeles serving a multi-generational congregation with Shabbat services, religious school, B'nei Mitzvah preparation, adult education, community programming, and facility rentals for kosher-catered events.

Ownership category

akta.pro rank

Product category

Religious Services

NAICS

Religious Organizations (8131), Religious Organizations (813110)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

akta.pro secondary industry

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

Keywords

• Religious services
• Jewish education
• Community programs
• Facility rentals
• Lifecycle events

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Dues: Annual membership fees provide core operational funding. New members receive benefits including High Holiday tickets, free Religious School tuition for one year, and Bar/Bat Mitzvah classes.
2. Donations and Tribute Gifts: Members and community members make donations to general fund, Kiddush Fund, Rabbi's Discretionary Fund, and various memorial funds. Tree of Life plaques ($180) and Yahrzeit Memorial plaques ($700) generate one-time tribute revenue.
3. Event Revenue: Community events including Sha-BBQ, gala, concert in the courtyard, and Ladies Lounge generate ticket revenue. Event pricing varies by event type.
4. Facility Rentals: Sanctuary (up to 500 guests), Social Hall (250 guests), Courtyard (120 guests), and Newmark Hall (70 guests) available for rent for kosher-catered events including weddings, bar/bat mitzvahs, and community events.
5. Visionary Program: Enhanced membership tier with additional benefits at Builder ($10,000), Founder ($18,000), Mitzvah ($2,500), and Pillar ($5,000) levels.
6. Ner Tamid Society Planned Giving: Estate planning and planned giving program supporting long-term sustainability through bequests, charitable gift annuities, and IRA gifts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Adat Shalom is a Conservative Jewish synagogue that delivers weekly Shabbat and holiday worship services, Morning Minyan prayer services, a Religious School for children, and B'nei Mitzvah preparation, alongside adult education, lifecycle event officiation, and a tiered annual membership program. The synagogue also operates community and social programs (Women's League, Men's Club, Book Club, Social Justice Committee, Israel Action Committee, Hesed Committee, Banot, Chaverim Softball), facility rentals for kosher-catered events, and donor recognition programs including Tree of Life plaques, Yahrzeit Memorial Board plaques, the Visionary tiered giving program, and the Ner Tamid Society for planned giving.

Product overview

Adat Shalom is a Conservative Jewish synagogue offering a comprehensive suite of spiritual, educational, and community programs. The core offerings center on religious services (Shabbat Services, Morning Minyan), youth education (Religious School, B'nei Mitzvah Program), and adult learning (Adult Education with Scholars in Residence program). The synagogue provides facility rentals for kosher-catered events and operates a tiered membership program with Visionary donor levels. Additional programs include women's (Women's League, Banot), men's (Men's Club 2.0), and community groups (Book Club, Chaverim Softball, Hesed Committee, Social Justice Committee, Israel Action Committee). Memorial programs include Tree of Life plaques ($180) and Yahrzeit Memorial Board ($700), with the Ner Tamid Society for legacy giving. Seasonal events include SHA-BBQ, Concert in the Courtyard, Ladies Lounge, and an Annual Gala.

Differentiator

Problem solved

Functional benefit

Products and services

• Religious School
• B'nei Mitzvah Program
• Shabbat Services
• Morning Minyan
• Adult Education
• Facility Rentals
• Membership Program
• Visionary Program
• Tree of Life
• Yahrzeit Memorial Board
• Ner Tamid Society
• Women's League
• Men's Club 2.0
• Book Club
• Israel Action Committee
• Social Justice Committee
• Hesed Committee

Quantifiable outcome

• First year of Religious School FREE with full level membership

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ADI-Negev/Nahalat ErancoreStrategic or Co-development PartnerAdat Shalom has developed a partnership with ADI-Negev-Nahalat Eran, a rehabilitation facility in Israel's Negev desert that serves individuals living with disabilities. The synagogue collects donations and raises awareness for this facility as part of its Israel advocacy efforts.
• United Synagogue of Conservative JudaismcoreStrategic or Co-development PartnerAdat Shalom is affiliated with the United Synagogue of Conservative Judaism, the umbrella organization for Conservative congregations. This affiliation provides theological guidance, educational resources, and connection to the broader Conservative movement.
• Approved Kosher Caterers NetworkminorOthersSynagogue maintains a list of approved kosher caterers for facility rentals including Balabusta, Bibi's Bakery, Delice Bakery, Dr. Sandwich, Fred's Bakery, Emuna Catering, Habayit, LA Kosher Catering, Pizza World, Rabbi's Daughter, Schwartz Bakery, The Milky Way, and Simons Caterer.
• Jewish InteractiveminorOthersJewish Interactive provides free Jewish and Hebrew educational resources for home learning, integrated into Adat Shalom's Religious School programming.
• PJ LibraryminorOthersPJ Library provides Jewish books and resources for children, with additional local programming through PJ in LA available to Adat Shalom families.
• BJE (Building Jewish Education)minorOthersBJE provides parent and family resources for Jewish education, linked on Adat Shalom's Religious School page.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• United Synagogue of Conservative Judaism: Umbrella organization for Conservative Jewish congregations in North America. Not a competitor but a critical enabling/administrative partner — provides theological resources, youth programming (USY), and movement infrastructure that Adat Shalom relies on.

Regional players

• Temple Isaiah: Large Reform synagogue in West Los Angeles/Palms area, geographically adjacent to Adat Shalom. Not denominationally aligned but competes for the same Westside Jewish families and lifecycle events market.

Emerging players

• IKAR: Independent, progressive Jewish congregation in West Los Angeles — emerging alternative drawing younger LA Jewish families with innovative religious school and Shabbat programming, partially overlapping Adat Shalom's target demographic.

Direct peers

• University Synagogue: Conservative synagogue in West Los Angeles (near UCLA/Westwood), offering religious school, family programming, and adult learning — directly overlapping Adat Shalom's Westside service area and Conservative identity.
• Valley Beth Shalom: Major egalitarian Conservative synagogue in Encino, California — same Conservative movement affiliation (USCJ), comparable lifecycle programming (religious school, bnei mitzvah, adult education), and tiered membership/donor model. Closest direct peer in scale and denomination.
• Temple Beth Am: Large Conservative synagogue in the Los Angeles area with similar programming breadth — religious school, youth groups, adult learning, lifecycle events, and substantial facility rental infrastructure. Operates in the same Southern California Conservative Jewish market as Adat Shalom.
• Adat Ari El: Conservative synagogue in the Los Angeles area with similar egalitarian services, religious school, and lifecycle programming. Affiliated with USCJ and serving the same broader LA Jewish community.
• Leo Baeck Temple: Egalitarian Conservative synagogue on the Westside of Los Angeles (Bel Air), affiliated with USCJ. Direct geographic and ideological peer — also serves West LA families with Conservative egalitarian services, religious school, and adult education.

Broad incumbents

• Sinai Temple: One of the largest and most prominent Conservative-leaning synagogues in Los Angeles with a full day school, robust programming, and major event/facility infrastructure. Broad incumbent peer rather than direct competitor due to substantial scale differential.
• Stephen S. Wise Temple: Large Reform Jewish congregation in West Los Angeles with extensive programming (religious school, day school, adult learning, Israel advocacy) — broad incumbent peer competing for the same West LA Jewish families although denominationally distinct.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCtBUOVOB6l7FWdbWNXwraFQ
• Facebookfacebook.com/AdatShalomSynagogue
• LinkedInlinkedin.com/company/adat-shalom

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adat Shalom