123RUIT.nl

What 123RUIT.nl does

123RUIT.nl is a Dutch nationwide network of more than 50 independent auto glass specialist workshops, operated under the umbrella of Stichting Samenwerkende Zelfstandige Autoruitspecialisten (SZA), a foundation established in 2013 by eight founding entrepreneurs and headquartered in Best. The brand functions as a federation rather than a centrally owned operator: each member location runs its own business under its own name, while the SZA provides shared brand, marketing, customer contact center, and partnership infrastructure without commercial interest. The network offers two core services — autoruit reparatie (resin-based windshield chip and crack repair, typically completed within 30–60 minutes) and autoruit vervangen (full windshield and window replacement including ADAS-kalibratie when required) — and extends into adjacent verticals including trucks, campers and motorhomes, classic cars, construction equipment, and tractors. International damage assistance is delivered through the Automotive Glass Experts (AGE) partnership covering 22 countries and 7,000+ locations.

The revenue mechanics are transactional professional services, billed directly to insurance and lease companies (more than 30 insurance partners and multiple lease/mobility partners documented), with the network handling claims documentation, authorization, and reconciliation end-to-end on behalf of the customer. Distribution combines a central contact center, an integrated online claim widget, insurance and lease referrals, BOVAG certification, and organic word-of-mouth. Technical differentiation rests on ADAS calibration capability via the ADAS Alliantie partnership with RDW and TNO, mobile repair options, and BOVAG warranty standards (minimum four years on replacements, lifetime on repairs against further cracking). Customer satisfaction stands at 9.6/10 on Klantenvertellen.nl, and the network holds a top-3 position in the Dutch auto glass market. There are no disclosed funding rounds, no parent company, no AI/ML or proprietary platform technology, and the operating model is intentionally non-corporate in character.

Name

123RUIT.nl

Legal name

Stichting Samenwerkende Zelfstandige Autoruitspecialisten (SZA)

Website

https://123ruit.nl

Company type

Private

Founded year

2013

Operating status

Operating

Short description

123RUIT.nl is a Dutch nationwide network of 50+ independent auto glass specialist workshops operating under the SZA foundation, providing windshield repair, replacement, ADAS calibration, and insurance/lease claim handling for private vehicle owners, fleets, and lease operators.

Ownership category

akta.pro rank

Product category

Auto Glass Repair Services

NAICS

Automotive Glass Replacement Shops (811122), Specialized Automotive Repair (811114)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Auto Glass Repair & Replacement (TLAKAAAH)

akta.pro secondary industries

Mobile Glass Repair/Replacement & Temporary Weatherproofing (TLAKAFAL), Electrical, Diagnostics & ADAS Calibration (TLAKAAAF)

Keywords

• Auto glass repair
• Windshield replacement
• ADAS calibration
• Vehicle glass services
• Insurance claim handling

Headquarters

HQ city

Best

HQ country

Netherlands

HQ region

Europe

Offices57 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Auto Glass Repair Services: Revenue generated from repairing small chips, cracks, and star damages in vehicle glass. Repairs are typically completed within 30-60 minutes and are often fully covered by insurance without affecting no-claim bonus.
2. Auto Glass Replacement: Full windshield and window replacement services for vehicles with damage beyond repair capability. Involves glass sourcing, removal, installation, and sealing. Often covered by insurance with deductible, or paid directly by uninsured customers.
3. ADAS Calibration Services: Calibration services for modern vehicle camera and radar systems after windshield replacement. Required for vehicles equipped with advanced driver assistance features. Typically adds approximately 45 minutes to replacement job.
4. Insurance and Lease Administration: Administrative services handling insurance claims and lease company billing. The network processes claims documentation, communicates with insurers, and manages payment reconciliation as part of the service offering.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

123RUIT.nl operates a nationwide network of over 50 independent auto glass specialist workshops in the Netherlands that repair, replace, and calibrate vehicle glass and ADAS systems. Core services include windshield chip and crack repair using resin injection, full windshield replacement, and post-replacement ADAS camera and radar calibration, complemented by insurance and lease claim administration and international damage handling.

Product overview

123RUIT.nl is a network of over 50 independent auto glass specialists operating under the Stichting Samenwerkende Zelfstandige Autoruitspecialisten (SZA) foundation. The core offering consists of autoruit reparatie (windshield repair using resin injection) and autoruit vervangen (complete glass replacement). These core services are supplemented by ADAS-kalibratie (camera and radar recalibration after replacement), ruitschade in het buitenland (international damage support via Automotive Glass Experts network), and specialized services for campers, trucks, and special vehicles. Additional convenience features include extra services like waiting facilities, replacement vehicles, and mobile repairs, plus verzekering en lease afhandeling (insurance/lease claim administration). The network serves all vehicle types from passenger cars to classic cars, tractors, and construction equipment, operating through locally-owned branches under their own names.

Differentiator

Problem solved

Functional benefit

Products and services

• Autoruit reparatie (Windshield Repair) Windshield crack and stone chip repair using specialized resin that fills the damaged area, restores structural integrity, and prevents further cracking; typically completed within 30-60 minutes and often fully covered by insurance without affecting no-claim bonus.
• Autoruit vervangen (Windshield Replacement) Complete windshield and window replacement service including ordering correct glass, removal of damaged glass, installation with proper sealing, environmentally responsible disposal of old glass, and ADAS calibration when needed.
• ADAS-kalibratie (ADAS Calibration) Advanced Driver Assistance Systems calibration service using manufacturer-approved equipment to recalibrate front-facing cameras and radar systems after windshield replacement, ensuring lane assist, traffic sign recognition, adaptive cruise control, and autonomous emergency braking function correctly.
• Ruitschade in het buitenland (International Glass Damage) International glass damage assistance through the Automotive Glass Experts (AGE) network covering approximately 7,000 locations in 22 countries, coordinating repair through local specialists with a single point of contact in the Netherlands.
• Ruitschade campers (Camper Glass Damage) Specialized glass damage service for campers and motorhomes including integrated and bunk campers, handling non-standard glass shapes, custom orders, and complex constructions specific to recreational vehicles.
• Ruitschade vrachtauto's (Truck Glass Damage) Truck and commercial vehicle glass damage service focused on minimizing downtime, handling all truck types including those with ADAS systems and accounting for country-specific regulations such as stricter German windshield rules.
• Ruitschade overige voertuigen (Special Vehicle Glass Damage) Glass damage service for special vehicles including classic cars, excavators, construction equipment, tractors, and other work vehicles with non-standard glass requirements, custom-cut flat glass, and unique mounting configurations.
• Verzekering en lease afhandeling (Insurance and Lease Claim Handling) Administrative handling of claims with insurance and lease companies, including coverage verification, repair/replacement authorization, documentation including photos and cost calculations, and direct billing with insurers.
• Extra services Additional convenience services including on-site waiting facilities with coffee and WiFi, replacement vehicle arrangements, mobile repair service for business locations or immobile vehicles, and complete insurance/lease claim handling support.

Quantifiable outcome

• 9.6 out of 10 customer satisfaction rating on Klantenvertellen.nl
• +4 more outcomes

Named customers23 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

19 partnerships are on record, tiered core and minor.

• BOVAGcoreStrategic or Co-development Partner · 1 January 2013123RUIT.nl workshops operate under BOVAG certification requirements, providing quality assurance and customer confidence. BOVAG is the Dutch automotive trade association representing garage and mobility businesses.
• ADAS AlliantiecoreStrategic or Co-development PartnerPartnership with ADAS Alliantie including RDW and TNO ensures 123RUIT.nl technicians have current knowledge and proper equipment for ADAS calibration following windshield replacement.
• Automotive Glass Experts (AGE)coreStrategic or Co-development PartnerInternational network partnership providing glass damage services in 22 countries through 7,000+ locations. Enables 123RUIT.nl to assist Dutch customers abroad and international customers in Netherlands.
• Groen Gedaan / Stichting DuurzaamminorStrategic or Co-development Partner123RUIT.nl was the first participant in CO2-footprint tracking through Groen Gedaan, demonstrating environmental commitment.
• Qualified PremiumminorOthersQuality certification program for modern car repair services.
• Voogd & VoogdcoreChannel Partner/ Reseller/ DistributorInsurance intermediary that refers policyholders to 123RUIT.nl for glass damage claims.
• NKCcoreChannel Partner/ Reseller/ DistributorDutch motorhome club with insurance services that refers members to 123RUIT.nl for camper glass damage.
• Aveco VerzekeringencoreChannel Partner/ Reseller/ DistributorSpecialized camper insurance company that designates 123RUIT.nl as selected repairer for policyholders.
• UnigarantcoreChannel Partner/ Reseller/ DistributorInsurance partner for camper coverage referring policyholders to 123RUIT.nl.
• Spitz VerzekeringencoreChannel Partner/ Reseller/ DistributorSpecialized camper insurance partner referring to 123RUIT.nl network.
• Centraal BeheercoreChannel Partner/ Reseller/ DistributorMajor Dutch insurance company with referral partnership for glass damage claims.
• AoncoreChannel Partner/ Reseller/ DistributorInternational insurance broker with Dutch operations referring clients to 123RUIT.nl.
• ASRcoreChannel Partner/ Reseller/ DistributorDutch insurance group working with 123RUIT.nl for truck and transport glass damage claims.
• TVMcoreChannel Partner/ Reseller/ DistributorTransport insurance specialist partnering for truck fleet glass damage.
• Nationale NederlandencoreChannel Partner/ Reseller/ DistributorMajor Dutch insurance company with transport fleet coverage.
• Santander LeasingcoreChannel Partner/ Reseller/ DistributorLease company partner managing vehicle fleets that use 123RUIT.nl for glass damage.
• FBTOcoreChannel Partner/ Reseller/ DistributorHealth and auto insurance provider referring policyholders.
• InterpoliscoreChannel Partner/ Reseller/ DistributorInsurance company partner for glass damage claims.
• ZLMcoreChannel Partner/ Reseller/ DistributorInsurance partner for glass damage claims.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Speedy Glass: Speedy Glass (part of ADAS-flagship brand) operates auto glass repair and replacement service centers across Belgium and broader Benelux with ADAS calibration capability. It is a direct competitor with comparable service mix, insurer partnerships, and physical workshop model serving overlapping geographies.
• Carglass (Belron): Carglass, part of global Belron group, is the dominant direct competitor in the Dutch auto glass repair and replacement market, offering windshield repair, replacement, and ADAS calibration through company-owned branches. It competes head-to-head with 123RUIT.nl for insurer referrals and direct consumer volume in the same light-duty auto glass category.
• Safelite Solutions: Safelite is the largest US auto glass repair and replacement company, also performing ADAS recalibrations on most modern vehicles. While US-only, its service mix (repair, replacement, ADAS calibration, mobile service, insurance direct-billing) closely mirrors 123RUIT.nl's offering, making it the closest global analog of the network model.
• GlasGarage: GlasGarage operates as a Dutch independent auto glass network providing windshield repair and replacement with insurance direct-billing. It is comparable in business model and target market to 123RUIT.nl as another independent-specialist network competing on the same services.
• National Windscreens: National Windscreens is the UK's largest automotive glass repair and replacement specialist, providing ADAS calibration through a managed branch network. It is comparable to 123RUIT.nl as a multi-branch national specialist network with insurance-led demand and similar service portfolio.
• Autoglas.nl: Autoglas.nl is another nationwide Dutch auto glass repair and replacement network serving passenger vehicles, including insurance claim handling. It is a direct competitor on consumer-facing auto glass services in the same geographic market with overlapping insurer relationships.

Emerging players

• WindshieldHUB / Glass.net: Glass.net is a US-based online auto glass comparison and booking aggregator connecting consumers to local installers. It is comparable to 123RUIT.nl's digital booking and claim widget as a digital customer-acquisition layer in the auto glass category, though operating as a marketplace rather than direct service provider.
• Euroglass Specialist Centre: Euroglass is a Benelux-region independent auto glass specialist with comparable service mix including ADAS. Comparable as a smaller regional specialist pursuing similar insurer and consumer relationships, though with smaller scale than the 123RUIT.nl network.

Regional players

• BOVAG-erkende autoruitbedrijven (collective): BOVAG is the Dutch automotive trade association under which 123RUIT.nl workshops are certified; the broader membership includes numerous independent auto glass and collision repair shops. They compete for the same B2C and insurance-channel volume but typically as single-shop operators rather than networked brands.

Broad incumbents

• Halfords Autocentres: Halfords Autocentres is a UK-based broader automotive service chain offering MOT, servicing, and select auto glass work. It is comparable as a broader-incumbent multi-service automotive repair network covering some of the same customer use cases as 123RUIT.nl, though glass is a smaller part of its portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/123ruit-nl

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 123RUIT.nl