Vedic Art

What Vedic Art does

Vedic Art is a privately held Swedish art education company founded in 1988 by artist Curt Källman (1938-2010) and based in Degerhamn on Öland Island, Sweden. The company offers courses and teacher training built around a proprietary methodology called "The 17 Vedic Principles of Art and Life," whose names Curt Källman learned from Maharishi Mahesh Yogi in 1974 and which are protected under copyright and trademark in Sweden, the EU, internationally via WIPO, and in the United States. Courses are delivered through an oral tradition — lectures are given live in real-time and recordings are not permitted — and span foundation, continuation, family, theme, sculpture, drawing, and distance (online via Zoom or Teams) formats. The primary operational hub is the Öland summer center (renamed "Curt Källman Centret" from 2025), comprising multiple venue locations including Gamlegårde Gård, Svibo, Enetri, and Näsby, with weekend courses also held in Swedish and European cities.

Revenue is generated through four main streams: course fees (ranging from 625 SEK for an introductory workshop to 7,500 SEK for a continuation course), teacher training fees (Block A&B at 11,000-13,750 SEK and Block C at 8,000-10,000 SEK), retail sales of Källmans handmade Tempera paints and art supplies through the on-site Färgboden shop, and distance learning course fees. Distribution operates primarily through direct-to-consumer booking on vedicart.com with integrated payment processing, supplemented by a global network of certified independent teachers who deliver courses in their respective regions. Customer segments include adults seeking personal development through art, families with children, aspiring Vedic Art teachers pursuing certification, and advanced practitioners pursuing thematic depth. The business is family-owned, with trademark rights held by Johannes Källman (Curt's son, who has led international operations since 2010), and operates without external investors, public listings, or disclosed financial statements.

Name

Vedic Art

Website

https://vedicart.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Vedic Art is a privately held Swedish art education company founded in 1988 that offers in-person and online courses, plus teacher certification, built on a proprietary methodology called "The 17 Vedic Principles" for creativity and personal development, serving individual adult learners, families, and aspiring teachers worldwide.

Ownership category

akta.pro rank

Product category

Art Education

NAICS

Fine Arts Schools (611610), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Visual Arts Instruction (Drawing, Painting, Sculpture) (EDAMAAAA)

akta.pro secondary industries

Visual Arts (Drawing, Painting, Illustration) (EDAAAGAA), Arts Education Instruction (Visual/Performing) (EDAJAFAK)

Keywords

• Art education
• Creative courses
• Teacher training
• Personal development
• Vedic principles

Headquarters

HQ city

Degerhamn

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Course Fees: Primary revenue stream from course fees. Courses include foundation courses, continuation courses, theme courses, sculpture courses, family courses, and weekend courses. Each course type has different pricing.
2. Teacher Training Fees: Revenue from teacher training programs including Block A&B (qualifies to teach foundation courses) and Block C (qualifies to teach continuation courses). Also includes specialized training for sculpture, family courses, and Vedangas.
3. Art Materials Sales: Sale of artistic materials including Källmans Tempera paints, acrylic paints, canvases, brushes, pencils, and other art supplies through the on-site shop Färgboden at Gamlegärde.
4. Distance Learning Courses: Online courses offered through Zoom or Teams platforms by teachers with special dispensation. Includes foundation, continuation, theme, family, and advanced courses.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Vedic Art delivers structured art education courses and certified teacher training programs built on a proprietary methodology called "The 17 Vedic Principles of Art and Life," originally developed by Curt Källman after learning the principles from Maharishi Mahesh Yogi in 1974. The portfolio includes Foundation Courses, Continuation Courses, family courses, theme/depth courses, sculpture, drawing, weekend seminars, distance learning courses, and multi-block Teacher Training certifications, delivered in-person at the Öland summer center and online via live Zoom/Teams sessions.

Product overview

Vedic Art is an art education company founded by Swedish artist Curt Källman in 1988, offering a structured portfolio of courses centered on 'The 17 Vedic Principles' for artistic expression and personal development. The core offering consists of the Foundation Course and Continuation Course (developed by Curt Källman), which serve as prerequisites for advanced programs. The portfolio extends to specialized courses including sculpture, drawing (Namn & Form, Drawing Free From Boundaries), family courses, and theme/depth courses with titles such as Dharma, Moksha, Kama, and Artha. Teacher Training programs (Block A & B for Foundation Course certification; Block C for Continuation Course certification; Vedangas for advanced specialization) form a separate certification track. Courses are delivered in-person at three Öland studio locations (Gamlegärde, Svibo, Enetri, Näsby) and online via Zoom and Teams. A complementary product line includes hand-made Källmans Tempera Paints and general art supplies sold through the on-site Färgboden store.

Differentiator

Problem solved

Functional benefit

Products and services

• Vedic Art Foundation Course (Grundkurs) Introductory course teaching the 17 Vedic Principles and creative exercises following Curt Källman's undemanding methodology for artistic expression and personal development. No prior knowledge required.
• Vedic Art Continuation Course (Fortsättningskurs) Advanced course providing deepening, repetition, and poetic additions from Curt Källman to the 17 Principles. Completion qualifies participants to apply for Vedic Art Teacher Training.
• Family Course (Familjekurs)

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Färgboden (Gamlegärde)minorOthersOn-site art materials shop at Gamlegärde. Offers Källmans Tempera paints (handmade by Johannes Källman), acrylic paints, canvases, brushes, pencils, and other art supplies. Revenue-generating retail operation that supports Vedic Art Öland. Open to course participants only during summer season (weeks 27-33).
• Local Accommodation Providers (Öland)minorOthersNetwork of local accommodation providers near course venues recommended to participants. Includes Parboäng Gård, Grönhögens Stugby, Lundagården B&B, Ottenby Vandrarhem, and numerous private homeowners. Participants book directly with providers.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Sivananda Yoga Vedanta Centre: Sivananda operates ashrams and retreat centers worldwide offering yoga, meditation, and creative-expression workshops. Comparable to Vedic Art as a destination-based wellness/experiential provider, though its focus is on yoga and meditation rather than painting.
• Painting With a Twist: Painting With a Twist is a US-based franchise network offering guided painting classes in a social, no-experience-required format. Comparable to Vedic Art in monetizing the "no prior knowledge required" approach to painting, though operating at a lower price point and with a more social rather than personal-development framing.

Others

• Maharishi Foundation: The Maharishi Foundation is the organizational vehicle for Maharishi Mahesh Yogi's teachings, from which the 17 Vedic Principles underlying Vedic Art were sourced. Thematically adjacent rather than directly competitive: shares the same Vedic knowledge base and teacher-training model but is not an art school.
• Art of Living International: Art of Living is a global wellness organization with roots in the same Vedic tradition as Vedic Art, offering teacher-certified courses and experiential programs. Comparable in teacher-certification model and experiential/wellness positioning, though its core offering is meditation rather than art.

Broad incumbents

• Skillshare: Skillshare is a large online learning platform with significant art and creative content. Comparable to Vedic Art in the broader creative-arts-education category, though operating on an asynchronous subscription model that Vedic Art's oral tradition cannot replicate.
• Schoolism: Schoolism is an online art education platform offering structured courses taught by working artists, with live and recorded formats. Comparable to Vedic Art as a structured, teacher-led art curriculum business, though focused on illustration and concept art for professionals.

Direct peers

• Milan Art Institute: Milan Art Institute is a private art education company offering structured painting and drawing programs (including a Mastery Program) with live instruction and certification pathways. Comparable to Vedic Art in offering a tiered, certification-oriented painting curriculum taught in immersive, multi-day formats.
• Bob Ross Inc. Bob Ross Inc. delivers proprietary painting instruction through a structured method (wet-on-wet technique) taught in classes and via certified instructors. Comparable to Vedic Art in that both monetize a named, protected painting methodology taught by certified teachers in live, in-person sessions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Vedicartsverige
• LinkedInlinkedin.com/company/vedicart

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vedic Art