13Desserts

What 13Desserts does

13Desserts (legally 13 Desserts SAS) is a French independent design label and direct-to-consumer e-commerce platform that curates and sells contemporary furniture, lighting, tableware and decorative objects created by a roster of independent designers. Founded around 2020 by Clément Rougelot (co-founder, ENSAAMA-trained) and a second unnamed co-founder, the company is headquartered at 97 rue de Bagnolet, 75020 Paris, with Kevin Dolci serving as Gérant (Manager) and Director of Publication. Its catalog spans ~15 documented SKUs at price points from €90 (Monster hook) to €13,000 (Crotto n°3 shelving), organized across four categories: Mobilier, Luminaire, Art de la table and Décoration. Products are manufactured in France, Italy and South Korea (Aluminum pipe series by Korean designer Jinyeong Yeon), with many items made to order on 6–12 week lead times and limited editions (e.g., the Josian lounge chair, restricted to 50 numbered copies).

The underlying technology is a Webflow-built proprietary e-commerce storefront (www.13desserts.fr) with cookie-based cart persistence, customer-account login, credit/debit card (Carte Bleue, Visa, Eurocard/Mastercard) and PayPal payments, Mailchimp-powered newsletter infrastructure and OVH hosting, designed by agency Joseph BONGRAND. The business model is one-time D2C sales of new and second-hand ("occasion") designer products, delivered to a published list of ~32 European countries via third-party carriers, supplemented by physical exhibitions at international design fairs (Milan Design Week / Alcova 2022, Paris Design Week 2021 & 2022, 3 Days of Design Copenhagen 2021, Collectible Bruxelles 2022, Hyères Design Parade 2020–2022, Printemps Haussmann 2022) for brand awareness and designer recruitment. The customer base is explicitly limited by T&Cs to individuals acting outside any professional capacity, targeting design-aware home buyers and collectors of limited-edition pieces; for geographies outside the European delivery zone, customers are redirected to a network of reseller partners ("revendeurs les plus proches").

Name

13Desserts

Legal name

13 Desserts SAS

Website

https://13desserts.fr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

13Desserts is a French D2C design label and e-commerce platform that curates and sells contemporary furniture, lighting, tableware and decoration from a roster of 11+ independent designers to individual design-conscious consumers across ~32 European countries.

Ownership category

akta.pro rank

Product category

Designer Furniture and Home Decor

NAICS

Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Home, Furniture & Home Improvement Online Retailers (CRAFADAE)

Keywords

• Designer furniture sales
• Contemporary home decor
• Limited edition furniture
• Made-to-order objects
• Independent designer curation

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct online sales of new designer products: Primary revenue stream: one-time online sales of new furniture, lighting, tableware and decoration products via www.13desserts.fr, paid by credit/debit card (Carte Bleue, Visa, Eurocard/Mastercard) or PayPal at order placement, with prices in Euros including French VAT and shipping billed extra by delivery zone.
2. Sales of second-hand / 'occasion' products: Secondary revenue stream: 13Desserts may offer second-hand ('occasion') products in three conditions — products in perfect condition in original packaging; products with minor defects on less visible parts; products with more visible defects — sold at one-time prices via the same e-commerce site.
3. Made-to-order / bespoke commissions: Revenue from custom-made pieces (e.g., Crotto organic shelves 'fabriquée sur mesure selon vos envies chaque étagère est une pièce unique', 88 cm H × 120 cm W × 30 cm D, 11 kg) with extended lead times (8–12 weeks), priced individually as unique items.
4. Limited-edition and artist-signed object sales: Sales of numbered limited editions and artist signatures (e.g., Josian chair limited to 50 copies; Crotto series as unique pieces; Rayol velvet cushions featuring aquarelle prints signed by Antoine Grulier) at fixed one-time prices.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

13Desserts curates and sells contemporary furniture, lighting, tableware and decorative objects created with independent designers through its direct-to-consumer e-commerce site www.13desserts.fr. Products are offered as new designer pieces, made-to-order commissions (e.g., Crotto shelves), limited editions (e.g., Josian chair, 50 numbered copies) and three grades of second-hand ("occasion") pieces, with prices from €90 to €13,000 and lead times of 6–12 weeks.

Product overview

13Desserts is a French e-commerce platform that operates as a unified online catalog for designer furniture, lighting, tableware, and home decoration products. The catalog is organized into four main product categories: Mobilier (furniture, including Tables, Tables basses, Chaises et fauteuils, Étagères et bibliothèques), Luminaire (lighting, including Suspensions and Lampadaires), Art de la table (tableware, including Moulins à poivre et sel), and Décoration (decoration, including Miroirs, Vases et planteurs, Patères, and Coussins). The product portfolio spans signature designer collections including the PM série salt/pepper mills and Crotto shelves by Thomas DEFOUR, the Rayol velvet cushion collection, Monster Hook wall hooks, and Byblos aluminum side table by Antoine GRULIER, the Boule metal planters and Amphore marble vases by Axel CHAY, the Aluminum Pipe sculptural chairs by Jinyeong YEON, the Mezza luna S wall shelf by Gregory GRANADOS, the Canebas dining tables and Bigger Splash mirror by Clément ROUGELOT (co-founder), the Venus pendant light by Sophia TAILLET, the Josian lounge chair by Dylan CASASNOVAS, and the Gapeau collection by the duo SUPERPOLY. Products are manufactured in France, Italy, and South Korea. The site also sells occasional second-hand products and presents limited edition pieces and unique items.

Differentiator

Problem solved

Functional benefit

Products and services

• PM série (Pepper and Salt Mills) Collection of wooden and aluminum pepper and salt mills designed by Thomas Defour, combining a turned wood body with stacked volumes and a machined metal head. Configurable in multiple wood types and colors with ceramic grinding mechanism; manufactured in France; lead time 6–8 weeks; priced €130–€144.
• Rayol Velvet Cushion Collection Series of double-sided printed velvet cushions designed by French artist Antoine Grulier, each featuring an original watercolor signed by the artist, with zip closure and multiple color/filling options (no fill, polyester, feather); manufactured in Italy; priced €100.
• Monster Hook (Wall Hooks) Collection of three distinct wall hooks in epoxy-lacquered aluminum designed by Antoine Grulier as a cartoonish reinterpretation of wall masks, with double wall mounting; available in multiple colors (blue, yellow, pink) and fixation colors; lead time 8–12 weeks; priced €90.
• Byblos (Aluminum Side Table) Hybrid aluminum object functioning as a side table, nightstand or stool, designed by Antoine Grulier, with curves and contrasting colors producing abstract motifs and stacked pieces; available in mirror/black or orange/white finishes; 45 cm × 45 cm × 45 cm, 7 kg; priced €1,800.
• Boule (Metal Planter Collection) Collection of three distinct indoor/outdoor metal planter vases designed by Axel Chay, with epoxy-lacquered metal construction, drainage screw and a base resting on a trio of steel balls; available in blue, orange and beige; 60 cm diameter; priced €850.
• Amphore (Bicolor Marble Vase Collection) Series of bicolor marble vases designed by Axel Chay, inspired by traditional amphora shapes with two distinct curved handles; available in green, blue and pink; assembled from bicolor marble with waterproof resin; 30 cm high × 29 cm wide, 6 kg; priced €2,200.
• Aluminum Pipe (Sculptural Chairs) Series of unique sculptural aluminum chairs designed by Korean designer Jinyeong Yeon, each model uniquely hand-shaped to produce a fragile, deconstructed appearance with a colored coating; made to order in South Korea; priced €2,800.
• Crotto (Organic Shelves) Series of poplar wood shelves designed by Thomas Defour with hollow body construction inspired by lutherie; each shelf made to measure as a unique piece (pièce unique); Crotto 2 dimensions 88 cm × 120 cm × 30 cm, 11 kg, packaged in a wooden crate; priced €11,000–€13,000; lead time 8–12 weeks.
• Grand Ribaud (Indoor/Outdoor Armchair) Armchair in epoxy-lacquered metal and nylon mesh designed by Thomas Defour for indoor and outdoor use, with welded, bent and epoxy-lacquered steel tube structure and nylon mesh seat offering comfort similar to a catamaran trampoline; available in black, white, green, orange, beige/brown; 68.5 cm × 58.5 cm × 90 cm, 7.4 kg; priced €2,160 (standard) and €5,400 (chrome).
• Mezza luna S (Wall Shelf) Wall shelf designed by Gregory Granados with machined and anodized aluminum half-moon-shaped wall brackets and beech wood shelves that slide into precise slots in the supports; dimensions 50 cm × 97 cm × 20 cm, 5 kg; priced €650.
• Canebas (Dining Table) Dining table designed by Clément Rougelot (co-founder of 13Desserts) with epoxy-lacquered tubular metal base and solid beech wood top that appears to float above the structure; seats 6 to 8 people; 70 cm × 100 cm × 220 cm, 45 kg; priced €4,800 (Canebas teinté) to €6,600 (Canebas standard).
• Bigger Splash (Mirror) Mirror designed by Clément Rougelot (co-founder of 13Desserts); priced €2,760.
• Venus (Pendant Light) Pendant lamp in blown glass and LED bar designed by Sophia Taillet, where each suspension wire acts as a low-voltage conductor to power an LED tube in a sandblasted glass tube; available in blue or red and two sizes (60 cm or 90 cm diameter), 6 kg or 9 kg; priced €4,200; lead time 8–12 weeks.
• Josian (Lounge Chair) Lounge chair produced in rattan and molded oak plywood, designed by Dylan Casasnovas to leverage the flexibility and resistance of these combined materials; limited edition of 50 numbered copies ("Edition limitée à 50 exemplaires"); available in red and blue; 89 cm × 69.5 cm, 4.3 kg; priced €720.
• Gapeau Collection (SUPERPOLY) Collection designed by SUPERPOLY (the duo formed in 2015 by Antoine Grulier and Thomas Defour), including Gapeau - Courbe and Gapeau - Zigzag models; priced €1,200.

Quantifiable outcome

• Limited-edition run of 50 numbered copies for the Josian chair (rotin + bent oak-beech plywood)
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

20 partnerships are on record, tiered core and minor.

• OVHcoreTechnology or IntegrationOVH is named as the hosting provider ('hébergeur') of www.13desserts.fr in the Mentions Légales, providing the technical infrastructure for the company's e-commerce site.
• Mailchimp (Rocket Science Group)coreTechnology or IntegrationMailchimp / Rocket Science Group (675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308) hosts 13Desserts' newsletter data, supporting email marketing and customer communications as declared to the CNIL.
• Joseph BONGRAND (agency)coreImplementation/ SI/ Consulting PartnerAgence Joseph BONGRAND designed the www.13desserts.fr website per the Mentions Légales.
• IGO STUDIOminorOthersIGO STUDIO is credited on the Crédits page as the photographer for 13Desserts' product and brand imagery.
• Printemps Haussmann (MID x Printemps)minorGTM or Marketing Partner13Desserts participated in the MID x Printemps activation at Printemps Haussmann in Paris in 2022, hosted with Made In Design, providing a co-branded retail/showcase channel.
• Alcova (Milan Design Week 2022)minorChannel Partner/ Reseller/ Distributor13Desserts exhibited within the Alcova platform during Milan Design Week 2022, an independent curatorial platform that showcases selected design brands during the fair.
• Collectible FairminorChannel Partner/ Reseller/ Distributor13Desserts exhibited at Collectible Fair (Paris Design Week 2021 and Brussels 2022), a curated design fair that showcases limited-edition and collectible design to collectors and professionals.
• 3 Days of Design (Copenhagen)minorChannel Partner/ Reseller/ Distributor13Desserts was a participating exhibitor at 3 Days of Design Copenhagen in 2021.
• SUPERPOLY (Antoine Grulier + Thomas Defour)coreStrategic or Co-development PartnerSUPERPOLY is the duo formed in 2015 by 13Desserts-affiliated designers Antoine Grulier and Thomas Defour; their works (e.g., Gapeau - Courbe, Gapeau - Zigzag) are sold via 13Desserts as a co-curated line.
• Clément Rougelot (co-founder designer)coreStrategic or Co-development PartnerClément Rougelot is identified as one of the two founders of the 13Desserts label; his collections (Canebas, San Peyre, Bigger Splash, Canebas teinté) anchor the brand's furniture offering.
• Jinyeong YEONcoreStrategic or Co-development PartnerKorean designer Jinyeong Yeon produces the sculptural Aluminum pipe series on commission in South Korea for 13Desserts (lead time stated as on-demand from Korea).
• Antoine GRULIERcoreStrategic or Co-development PartnerFrench artist-designer (born 1990, Hyères / Paris) whose aquarelle-signed Rayol cushion series, Monster hook patères and Byblos table are exclusive 13Desserts lines; he is also half of the Superpoly duo.
• Thomas DEFOURcoreStrategic or Co-development PartnerDesigner of the PM pepper/salt mill series, the Grand Ribaud armchair and chromé variant, the Crotto shelves, Magaud and Topless pieces sold by 13Desserts; also a member of the Superpoly duo.
• Axel CHAYcoreStrategic or Co-development PartnerSelf-taught Marseille-based designer whose Amphore vases (marble, bicolore) and Boule planters (epoxy-lacquered metal, indoor/outdoor) form part of the 13Desserts catalog.
• Sophia TAILLETcoreStrategic or Co-development PartnerParis-based designer (ENSAD Paris graduate) whose Venus blown-glass LED suspension is sold exclusively by 13Desserts; her work is rooted in material research including a residency at a Yzeure glass centre.
• Manon SEILERcoreStrategic or Co-development PartnerIndustrial designer and leatherworker (CAP maroquinerie) whose leather goods are sold via 13Desserts, with a stated upcycling approach maximising use of leather offcuts.
• Dylan CASASNOVAScoreStrategic or Co-development PartnerCarqueiranne-based industrial designer (ECAL Lausanne / Beaux-Arts Toulon graduate) whose Josian rotin + bent oak-beech plywood chair is sold by 13Desserts in a limited edition of 50 copies.
• Gregory GRANADOScoreStrategic or Co-development PartnerDesigner and ESADSE teacher whose Mezza luna S wall shelf (aluminium + beech) is sold by 13Desserts; winner of Création en Cours 2018, Design Parade 2019, Grands Prix de la Création Ville de Paris 2020.
• Marion MAILAENDERcoreStrategic or Co-development PartnerParis-based interior architect and designer (École Boulle graduate, founder of Design&fils) whose work is featured in the 13Desserts designer roster, including a re-interpretation of Gio Ponti's Superleggera in bronze.
• Sunny Corner / Première Classe (Paris)minorGTM or Marketing Partner13Desserts participated in Sunny Corner at Première Classe Paris in 2022, a fashion/ accessories trade show where design brands present capsule collections.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Muuto: Scandinavian contemporary design brand selling designer furniture, lighting and accessories direct to consumers and through trade channels. Comparable to 13Desserts in offering premium designer objects to design-conscious buyers, with similar pricing tier but a single-brand rather than multi-designer curation model.
• Hem: Stockholm-based design brand curating contemporary designer furniture and lighting for direct online sale. Comparable in DTC channel and design-led positioning to 13Desserts, but focused on Scandinavian designers and with broader B2B/contract exposure.

Direct peers

• Made In Design: Leading French online retailer of contemporary designer furniture, lighting and decoration from independent brands. Directly comparable to 13Desserts in product categories, target buyer (design-conscious consumers) and DTC e-commerce model, and has actually co-exhibited with 13Desserts at Printemps Haussmann MID 2022.
• Petite Friture: French design brand curating and selling contemporary lighting, furniture and decorative objects. Operates from France and sells direct internationally, with a similar mix of designer-led products at premium price points, making it a close French-market peer to 13Desserts.
• The Socialite Family: French curated DTC platform selling contemporary designer furniture, lighting and home objects from independent designers. Highly comparable positioning to 13Desserts in terms of editorialised storytelling, French design curation and direct online sales to design-aware consumers.
• Moustache: French contemporary design brand publishing furniture, lighting and objects from a stable of independent designers. Comparable to 13Desserts in its curated multi-designer model and French origin, with a longer track record and presence at the same European design fairs.

Broad incumbents

• Amara: Established UK-based online retailer of luxury home furnishings and designer décor. Operates in the same 'designer objects to consumers' category as 13Desserts but at significantly larger scale, broader catalog and international reach, functioning as a broader incumbent rather than a curated niche.
• Vitra: Swiss design company producing and selling iconic designer furniture and accessories globally. Comparable as a high-end design objects retailer serving design-conscious buyers, though as a much larger established brand with proprietary design IP rather than a curated marketplace.
• HAY: Danish contemporary design brand producing and selling furniture, lighting and accessories worldwide. Comparable to 13Desserts in addressing design-aware consumers with premium contemporary pieces, though as a single brand rather than a multi-designer marketplace.
• Tom Dixon (The Conran Shop / tomdixon.net): Iconic British design house selling premium designer furniture, lighting and home objects direct to consumers globally. Comparable to 13Desserts in offering signed/limited high-end designer objects but at much larger scale with its own brand identity rather than multi-designer curation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/13.desserts
• LinkedInlinkedin.com/company/13desserts

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 13Desserts