Qiblasense Ab
Qiblasense AB designs and sells screen-free, vibration-based Qibla-finding prayer devices and subhas for individual Muslims globally, distributed via Shopify DTC e-commerce, mobile apps, and corporate gifting channels.
- Company typePrivate
- Founded-
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Qiblasense Ab does
Qiblasense AB is a privately held Stockholm-based company that designs, manufactures, and sells physical Qibla-finding prayer devices for individual Muslims worldwide. Its product line comprises three collections — the Sunlight Guide to Prayer (Nordic hardwood), the Mataaf Path to Prayer (natural stone), and the premium Silver Compass of Devotion line (walnut with silver inlay and semi-precious stones) — offered as necklaces and 33-bead subha (prayer bead) form factors. Each device vibrates with a distinct double-pulse pattern when oriented toward the Kaaba and emits a four-vibration pattern at each of the five daily prayer times, with setup, prayer-time configuration, and Bluetooth pairing handled through a free companion iOS/Android app.
The underlying technology is sensor-based: a compass/magnetometer determines Qibla direction and triggers haptic feedback; configuration data is synced from the app over Bluetooth and the device charges via USB-C. Materials and craftsmanship are positioned as a differentiator — sustainably sourced oak, ash, or beech hardwoods, hand-polished stone fronts, and Istanbul-based stone work for the luxury tier. The product is explicitly marketed as a screen-free alternative to Qibla smartphone apps, addressing pain points around distractions, screen fatigue, and the need for a tactile, distraction-free prayer experience.
Qiblasense operates a primarily direct-to-consumer e-commerce model through its Shopify-powered website with global shipping, supported by a freemium mobile app, a corporate gifting sales motion (bulk orders, custom logos/engravings, Ramadan/Eid programs), a distributor/reseller partner program, and a brand ambassador network across Instagram, TikTok, Facebook, Pinterest, and WhatsApp. Pricing ranges from $96 (entry-level Mataaf necklace) to over $1,000 (custom Path to Jannah pieces), with one-time hardware sales as the primary revenue mechanism. The company is bootstrapped, has 1-10 employees, and operates from Sweden while serving a global Muslim consumer base.
Qiblasense Ab firmographics
Firmographics- Name
- Qiblasense Ab
- Legal name
- Qiblasense
- Website
- https://www.qiblasense.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Qiblasense AB designs and sells screen-free, vibration-based Qibla-finding prayer devices and subhas for individual Muslims globally, distributed via Shopify DTC e-commerce, mobile apps, and corporate gifting channels.
- Ownership category
- akta.pro rank
Qiblasense Ab industry classification
Industry- Product category
- Islamic Prayer Accessories
- SIC
- Jewelry, Silverware & Plated Ware (3910)
- akta.pro primary industry
- Religious & Cultural Fine Jewelry (CRAKAAAH)
- akta.pro secondary industries
- Spiritual, Metaphysical & Inspirational Gifts Retail (CRALAJAJ), Custom Religious, Cultural & Ceremonial Jewelry (CRAKAHAK)
Keywords
Where Qiblasense Ab is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Qiblasense Ab business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Hardware Device Sales: One-time purchase of physical Qiblasense devices. Products range from $96 to over $1,000 for custom luxury versions. Includes subha (prayer beads) combinations and necklace form factors.
- Mobile App: Companion mobile app available on iOS and Android for device setup, prayer time configuration, and Bluetooth sync. App is free to download.
- Corporate Gifting: Bulk order sales to organizations for employee gifts, client gifts, Ramadan/Eid gifting. Offers customization options and bulk discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level natural stone devices |
| Unit Pricing | Pay-as-you-go | Nordic hardwood collection with prayer beads |
| Unit Pricing | Pay-as-you-go | Silver and semi-precious stone luxury devices |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Qiblasense Ab product offering
Product offeringCore offering
Qiblasense Ab designs and sells physical Qibla-finding prayer devices, including subha (prayer bead) and necklace form factors, that vibrate with a double-vibration pattern when oriented toward the Kaaba and provide four-vibration prayer time reminders for the five daily prayers. The hardware is hand-crafted from sustainably sourced Nordic hardwoods (oak, ash, beech) or natural stones, with luxury variants featuring walnut, silver inlays, and semi-precious stones, and is paired with a free companion iOS and Android app for Bluetooth configuration. Products are sold direct-to-consumer via the company's Shopify website with global shipping, alongside a corporate gifting program and distributor/reseller partnerships.
Product overview
Qiblasense offers a portfolio of standalone Qibla-finding prayer devices that function without a phone or screen. The product line comprises three main collections: The Sunlight Guide to Prayer (Nordic hardwoods including sandalwood and tigereye subha variants and necklace forms), The Mataaf Path To Prayer (natural stone patterns with sandalwood, tigereye subha, and necklace options), and The Silver Compass of Devotion luxury collection (walnut with silver inlay and premium stone options including the Radiant Path to Jannah). All devices provide haptic feedback (vibration) when oriented toward the Kaaba and prayer time reminders, with Bluetooth sync to a mobile app for setup. Prices range from $96 to $1,031. The company also offers corporate gifting and distribution partnership programs.
Differentiator
Problem solved
Functional benefit
Brands
- The Sunlight Guide to Prayer Collection: Prayer devices made from sustainably sourced Nordic hardwoods (oak, ash, or beech), typically light-colored. Includes subhas and necklaces with natural stone or sandalwood beads.
- The Mataaf Path to Prayer Collection
- The Silver Compass of Devotion Collection
Products and services
- The Sunlight Guide to Prayer - Fragrant Sandalwood Subha
Quantifiable outcome
- Scholars have approved technology-based tools for determining Qibla direction
Companies that use Qiblasense Ab
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Qiblasense Ab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Qiblasense Ab partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Associations for the visually impairedcoreQiblasense collaborates with associations for the visually impaired in several countries to provide accessible prayer tools for blind and visually impaired Muslims. The simple one-button interface with vibration feedback creates special value for this community, allowing them to find Qibla direction instantly without visual assistance.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Qiblasense Ab competitors and assessment
Company assessmentDirect peers
- Muslim Pro: Leading prayer/Qibla/athan app serving the same global Muslim consumer base with overlapping functionality (Qibla direction, prayer times, Quran). Qiblasense competes with Muslim Pro on the same problem but via a premium hardware form factor versus a free app, making it a direct functional peer.
- IslamicFinder: Long-standing provider of Athan, Qibla and prayer-time tools via web and mobile app, targeting the same Muslim end user. Qiblasense's premium physical alternative overlaps directly with IslamicFinder's free digital Qibla/prayer-time offering.
- Lokai: DTC lifestyle bracelet brand built around meaning, symbolism and gifting. Comparable to Qiblasense in that both are wearable lifestyle pieces sold as meaningful, giftable items rather than pure accessories.
- The Giving Keys: Inspirational jewelry brand selling meaningful, giftable necklaces and bracelets with a social-mission overlay. Closely mirrors Qiblasense's positioning of wearable items tied to purpose (faith/spiritual purpose vs. social-impact purpose).
Broad incumbents
- Mejuri: Established DTC fine jewelry brand operating at much greater scale and assortment breadth. Comparable as a fine-jewelry DTC operator; Qiblasense competes for a slice of the same discretionary gifting wallet but in a religious/luxury niche.
- Pandora: Global jewelry incumbent with strong gifting, charm and bracelet franchises. Overlaps with Qiblasense on gift-driven jewelry purchasing for women and special occasions, though without the devotional/functional technology layer.
Others
- Etsy (Islamic jewelry sellers): Marketplace hosting many independent sellers of Islamic-themed jewelry, prayer beads and subhas. Not a direct competitor, but represents the long-tail of alternative supply Qiblasense competes against for organic search and gifting purchases.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Qiblasense Ab social profiles
Digital presenceQiblasense Ab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qiblasense Ab leadership team
Management profileNumber of profiles
Qiblasense Ab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qiblasense Ab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qiblasense Ab
What does Qiblasense Ab do?
Qiblasense Ab designs and sells physical Qibla-finding prayer devices, including subha (prayer bead) and necklace form factors, that vibrate with a double-vibration pattern when oriented toward the Kaaba and provide four-vibration prayer time reminders for the five daily prayers. The hardware is hand-crafted from sustainably sourced Nordic hardwoods (oak, ash, beech) or natural stones, with luxury variants featuring walnut, silver inlays, and semi-precious stones, and is paired with a free companion iOS and Android app for Bluetooth configuration. Products are sold direct-to-consumer via the company's Shopify website with global shipping, alongside a corporate gifting program and distributor/reseller partnerships.
Is Qiblasense Ab a public or private company?
Qiblasense Ab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Qiblasense Ab founded?
Qiblasense Ab was founded in -1. It employs 1 to 10 people.
Where is Qiblasense Ab based?
Qiblasense Ab is headquartered in Stockholm, Sweden, in the Europe region.
How does Qiblasense Ab make money?
Three revenue lines are on record. Hardware Device Sales are the primary driver. The others are mobile App and corporate Gifting.
Who are Qiblasense Ab's main competitors?
Direct peers on record are Muslim Pro, IslamicFinder, Lokai and The Giving Keys. Broad incumbents are Mejuri and Pandora. Etsy (Islamic jewelry sellers) is listed as an others.
Does Qiblasense Ab have an API?
No public API is recorded for Qiblasense Ab.
What industry is Qiblasense Ab in?
Qiblasense Ab's product category is Islamic Prayer Accessories. Its primary akta.pro industry code is CRAKAAAH, Religious & Cultural Fine Jewelry, with a secondary code of CRALAJAJ, Spiritual, Metaphysical & Inspirational Gifts Retail. Its SIC code is 3910.