Qiblasense Ab

What Qiblasense Ab does

Qiblasense AB is a privately held Stockholm-based company that designs, manufactures, and sells physical Qibla-finding prayer devices for individual Muslims worldwide. Its product line comprises three collections — the Sunlight Guide to Prayer (Nordic hardwood), the Mataaf Path to Prayer (natural stone), and the premium Silver Compass of Devotion line (walnut with silver inlay and semi-precious stones) — offered as necklaces and 33-bead subha (prayer bead) form factors. Each device vibrates with a distinct double-pulse pattern when oriented toward the Kaaba and emits a four-vibration pattern at each of the five daily prayer times, with setup, prayer-time configuration, and Bluetooth pairing handled through a free companion iOS/Android app.

The underlying technology is sensor-based: a compass/magnetometer determines Qibla direction and triggers haptic feedback; configuration data is synced from the app over Bluetooth and the device charges via USB-C. Materials and craftsmanship are positioned as a differentiator — sustainably sourced oak, ash, or beech hardwoods, hand-polished stone fronts, and Istanbul-based stone work for the luxury tier. The product is explicitly marketed as a screen-free alternative to Qibla smartphone apps, addressing pain points around distractions, screen fatigue, and the need for a tactile, distraction-free prayer experience.

Qiblasense operates a primarily direct-to-consumer e-commerce model through its Shopify-powered website with global shipping, supported by a freemium mobile app, a corporate gifting sales motion (bulk orders, custom logos/engravings, Ramadan/Eid programs), a distributor/reseller partner program, and a brand ambassador network across Instagram, TikTok, Facebook, Pinterest, and WhatsApp. Pricing ranges from $96 (entry-level Mataaf necklace) to over $1,000 (custom Path to Jannah pieces), with one-time hardware sales as the primary revenue mechanism. The company is bootstrapped, has 1-10 employees, and operates from Sweden while serving a global Muslim consumer base.

Name

Qiblasense Ab

Legal name

Qiblasense

Website

https://www.qiblasense.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Qiblasense AB designs and sells screen-free, vibration-based Qibla-finding prayer devices and subhas for individual Muslims globally, distributed via Shopify DTC e-commerce, mobile apps, and corporate gifting channels.

Ownership category

akta.pro rank

Product category

Islamic Prayer Accessories

SIC

Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Religious & Cultural Fine Jewelry (CRAKAAAH)

akta.pro secondary industries

Spiritual, Metaphysical & Inspirational Gifts Retail (CRALAJAJ), Custom Religious, Cultural & Ceremonial Jewelry (CRAKAHAK)

Keywords

• Prayer devices
• Qibla indicators
• Islamic wearables
• Prayer beads
• Religious accessories

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Hardware Device Sales: One-time purchase of physical Qiblasense devices. Products range from $96 to over $1,000 for custom luxury versions. Includes subha (prayer beads) combinations and necklace form factors.
2. Mobile App: Companion mobile app available on iOS and Android for device setup, prayer time configuration, and Bluetooth sync. App is free to download.
3. Corporate Gifting: Bulk order sales to organizations for employee gifts, client gifts, Ramadan/Eid gifting. Offers customization options and bulk discounts.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Qiblasense Ab designs and sells physical Qibla-finding prayer devices, including subha (prayer bead) and necklace form factors, that vibrate with a double-vibration pattern when oriented toward the Kaaba and provide four-vibration prayer time reminders for the five daily prayers. The hardware is hand-crafted from sustainably sourced Nordic hardwoods (oak, ash, beech) or natural stones, with luxury variants featuring walnut, silver inlays, and semi-precious stones, and is paired with a free companion iOS and Android app for Bluetooth configuration. Products are sold direct-to-consumer via the company's Shopify website with global shipping, alongside a corporate gifting program and distributor/reseller partnerships.

Product overview

Qiblasense offers a portfolio of standalone Qibla-finding prayer devices that function without a phone or screen. The product line comprises three main collections: The Sunlight Guide to Prayer (Nordic hardwoods including sandalwood and tigereye subha variants and necklace forms), The Mataaf Path To Prayer (natural stone patterns with sandalwood, tigereye subha, and necklace options), and The Silver Compass of Devotion luxury collection (walnut with silver inlay and premium stone options including the Radiant Path to Jannah). All devices provide haptic feedback (vibration) when oriented toward the Kaaba and prayer time reminders, with Bluetooth sync to a mobile app for setup. Prices range from $96 to $1,031. The company also offers corporate gifting and distribution partnership programs.

Differentiator

Problem solved

Functional benefit

Brands

• The Sunlight Guide to Prayer Collection: Prayer devices made from sustainably sourced Nordic hardwoods (oak, ash, or beech), typically light-colored. Includes subhas and necklaces with natural stone or sandalwood beads.
• The Mataaf Path to Prayer Collection
• The Silver Compass of Devotion Collection

Products and services

• The Sunlight Guide to Prayer - Fragrant Sandalwood Subha

Quantifiable outcome

• Scholars have approved technology-based tools for determining Qibla direction

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Associations for the visually impairedcoreStrategic or Co-development PartnerQiblasense collaborates with associations for the visually impaired in several countries to provide accessible prayer tools for blind and visually impaired Muslims. The simple one-button interface with vibration feedback creates special value for this community, allowing them to find Qibla direction instantly without visual assistance.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Muslim Pro: Leading prayer/Qibla/athan app serving the same global Muslim consumer base with overlapping functionality (Qibla direction, prayer times, Quran). Qiblasense competes with Muslim Pro on the same problem but via a premium hardware form factor versus a free app, making it a direct functional peer.
• IslamicFinder: Long-standing provider of Athan, Qibla and prayer-time tools via web and mobile app, targeting the same Muslim end user. Qiblasense's premium physical alternative overlaps directly with IslamicFinder's free digital Qibla/prayer-time offering.
• Lokai: DTC lifestyle bracelet brand built around meaning, symbolism and gifting. Comparable to Qiblasense in that both are wearable lifestyle pieces sold as meaningful, giftable items rather than pure accessories.
• The Giving Keys: Inspirational jewelry brand selling meaningful, giftable necklaces and bracelets with a social-mission overlay. Closely mirrors Qiblasense's positioning of wearable items tied to purpose (faith/spiritual purpose vs. social-impact purpose).

Broad incumbents

• Mejuri: Established DTC fine jewelry brand operating at much greater scale and assortment breadth. Comparable as a fine-jewelry DTC operator; Qiblasense competes for a slice of the same discretionary gifting wallet but in a religious/luxury niche.
• Pandora: Global jewelry incumbent with strong gifting, charm and bracelet franchises. Overlaps with Qiblasense on gift-driven jewelry purchasing for women and special occasions, though without the devotional/functional technology layer.

Others

• Etsy (Islamic jewelry sellers): Marketplace hosting many independent sellers of Islamic-themed jewelry, prayer beads and subhas. Not a direct competitor, but represents the long-tail of alternative supply Qiblasense competes against for organic search and gifting purchases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/qiblasense
• Instagraminstagram.com/qiblasense
• TikToktiktok.com/@qiblasense?lang=en
• Pinterestse.pinterest.com/qiblasense
• LinkedInlinkedin.com/company/qiblasense

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qiblasense Ab