Bell Street Gallery

What Bell Street Gallery does

Bell Street Gallery (legal entity: Bell Street Collective) is a privately held, community-oriented art gallery and gift shop founded in 2011 and operating two physical retail locations in Northern Wisconsin — the flagship gallery and Art Bar at 807 Bell Street in La Pointe on Madeline Island, and a second gallery at 107 Manypenny Avenue in downtown Bayfield. The business curates and sells work from more than 40 local and regional artists across mediums including ceramics, jewelry, paintings, photography, prints, fiber art, metal, and wood, with each piece themed or inspired by Northern Wisconsin and the Lake Superior region. Revenue is generated through three streams: commissions on artwork sales, gift shop merchandise sales, and a seasonal Art Bar offering food, music, wine, beer, and soda from June through August at the Madeline Island location. The business has no proprietary technology platform, no e-commerce, and no digital product layer; its go-to-market is community-led, relying on Facebook, Instagram, email newsletters, and a dense network of local partnerships with the Madeline Island Chamber of Commerce, Bayfield Chamber, the Madeline Island School of the Arts, La Pointe Center for the Arts, and lodging partners to drive foot traffic and tourism referrals.

In September 2026 the company is launching the inaugural Plein Air Madeline Island festival, a weeklong event spanning Madeline Island and Bayfield that connects plein air painters, collectors, and art fans and serves as an extension of its core retail and events strategy. The business is founder/owner-operated with no disclosed external investment, no parent company, and no headcount signals beyond the 11–50 employee range. Customer segments are primarily art collectors, regional visitors, and tourists to the Lake Superior / Apostle Islands corridor; the gallery does not serve enterprise or contracted B2B accounts.

Name

Bell Street Gallery

Legal name

Bell Street Collective

Website

https://bellstgallery.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Bell Street Gallery is a privately held Northern Wisconsin art gallery and gift shop operating two retail storefronts on Madeline Island and in downtown Bayfield, selling work from 40+ local artists and running a seasonal Art Bar that serves regional visitors and art collectors.

Ownership category

akta.pro rank

Product category

Art Gallery Retail

NAICS

Art Dealers (459920), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industry

Cultural & Community Festivals (Ticketed) (THAJAFAI)

Keywords

• Contemporary art gallery
• Fine crafts retail
• Local artist showcase
• Art bar venue
• Fiber arts jewelry

Headquarters

HQ city

La Pointe

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Art Sales: The gallery generates revenue primarily through commissions on sales of artwork from over 40 local and regional artists across various mediums including ceramics, jewelry, paintings, photography, prints, fiber, metal, and wood.
2. Gift Shop Sales: Sale of art-inspired gifts and merchandise at both gallery locations.
3. Art Bar Food & Beverage: Food, wine, beer, soda, and music at the Art Bar, operating June through August at the Madeline Island location.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Bell Street Gallery operates two physical gallery and gift shop locations in Northern Wisconsin — at 807 Bell Street, La Pointe (Madeline Island) and 107 Manypenny Ave., Bayfield — showcasing more than 40 local and regional artists across ceramics, jewelry, paintings, photography, prints, fiber, metal, and wood. The Madeline Island location includes a seasonal Art Bar offering food, wine, beer, soda, and live music from June through August, with the galleries hosting community events such as the inaugural Plein Air Madeline Island festival in September 2026.

Product overview

Bell Street Gallery (also known as Bell Street Collective) is an art gallery and gift shop operating two locations in Northern Wisconsin - on Madeline Island in La Pointe and in downtown Bayfield. The company features over 40 local and regional artists offering fine art, pottery, sculpture, fiber arts, jewelry, prints, photography, metal work, and wood crafts. The primary Madeline Island location includes an Art Bar offering food and beverages. The gallery hosts annual events including the Plein Air Madeline Island festival.

Differentiator

Problem solved

Functional benefit

Products and services

• Bell Street Gallery & Artbar (Madeline Island) Primary retail gallery and seasonal Art Bar on Madeline Island featuring fine art, pottery, sculpture, fiber arts, jewelry, and one-of-a-kind gifts inspired by Northern Wisconsin and Lake Superior, with food, wine, beer, soda, and live music offered June through August. Targeted at visiting tourists, regional art collectors, and local community members.
• Bell Street Gallery - Bayfield Downtown Bayfield retail gallery featuring more than 40 local and regional artists with fine art, pottery, sculpture, fiber arts, and one-of-a-kind gifts inspired by Northern Wisconsin. Serves tourists, summer visitors, and Lake Superior region art collectors.
• Art Bar Seasonal food and beverage service at the Madeline Island gallery, operating June through August with wine, beer, soda, food, and live music programming. Designed to create a destination experience that complements art browsing and drives foot traffic during peak tourist season.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Madeline Island Chamber of CommercecoreGTM or Marketing Partner · 1 January 2026Close collaboration and support for the Plein Air Madeline Island event. The Chamber works with Bell Street Collective on event promotion and community engagement.
• Madeline Island School of the ArtscoreGTM or Marketing Partner · 1 January 2026Partner in the Plein Air Madeline Island festival, providing venue for Quick Paint & Social event at 978 Chebomnicon Road, La Pointe.
• Plein Air MagazineminorGTM or Marketing Partner · 1 January 2026Media partner for the Plein Air Madeline Island event.
• La Pointe Center for the ArtsminorGTM or Marketing Partner · 1 January 2026Partner organization in the Plein Air Madeline Island festival.
• Ashwabay AllianceminorGTM or Marketing Partner · 1 January 2026Partner organization supporting the Plein Air Madeline Island event.
• Wild Rice RetreatminorGTM or Marketing Partner · 1 January 2026Lodging partner and venue host for the Plein Air Artist Talk & Social event at 84860 Old San Road, Bayfield, WI.
• Madeline Island VacationsminorGTM or Marketing Partner · 1 January 2026Lodging partner for the Plein Air Madeline Island festival, providing accommodations for participating artists and attendees.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Art.com: Large online retailer of wall art, prints, and frames. Comparable in the retail-art vertical and traffic capture model, though focused on mass-market prints rather than original work from local artists.
• Saatchi Art: Online art marketplace representing thousands of artists and selling directly to consumers globally. Comparable in the artist-representation and commission-based revenue model, though at vastly larger scale and digital-first instead of physical-gallery.
• Artsy: Global online art marketplace and editorial platform connecting collectors with galleries and artists. Comparable in serving the same art-collector and gallery-discovery workflow, but operating as a digital aggregator rather than a physical gallery.
• Etsy: Online marketplace for handmade, vintage, and craft goods — comparable to Bell Street in its serving of independent artists selling jewelry, fiber art, prints, and crafts directly to consumers, though at massive scale and digital-native.
• 1stDibs: Online marketplace for luxury art, furniture, and jewelry connecting sellers with high-end buyers. Comparable in the curated-gallery and premium-artist representation model, though operating digitally and at a significantly higher price point.
• Sundance Catalog: Multi-channel retailer of American-made art, jewelry, and home goods. Comparable in curating and selling artisan-made jewelry, fiber art, and gifts from independent makers, though at national scale and with a non-gallery brand identity.
• Hauser & Wirth: Global commercial gallery representing established and contemporary artists across multiple locations and at art-fair circuit. Comparable in the gallery-as-destination model with multiple locations, though at a vastly larger, internationally-recognized scale.

Direct peers

• Door County Plein Air Festival: A Wisconsin-based plein air painting festival modeled similarly to Bell Street's Plein Air Madeline Island — connects plein air painters, art fans, and collectors in a destination tourism corridor. Direct comparable in scale, geography, and event-driven community model.
• Groveland Gallery: A long-established regional art gallery in Minneapolis representing a curated roster of contemporary Midwest artists. Direct comparable in the regional-gallery, artist-representation, multi-medium specialty retail model.

Emerging players

• Meow Wolf: An immersive art experience company operating destination exhibitions combining visual art, music, and food/beverage. Comparable in the destination-experience model blending art with hospitality and F&B, though at substantially larger scale and as a single-ticket immersive format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Bell-Street-Gallery-on-Madeline-Island-107454372627424
• Instagraminstagram.com/bellstgallery
• LinkedInlinkedin.com/company/bell-street-gallery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bell Street Gallery