What Pursonic Gmbh does

Pursonic GmbH (DBA: purSonic) is a German manufacturer of invisible surface loudspeakers and soundboards, headquartered in Villingen-Schwenningen, Germany. The company designs and produces flat-panel speakers based on proprietary bending wave transducer (Biegewellenwandler) technology with specially coated polymer membranes that can be installed invisibly under plaster, paint, wallpaper, or facades. Its product portfolio includes multiple soundboard lines (Classic, Flex, Carbon, UNIT, Aqua Slim, Wood Slim) covering indoor, outdoor, moisture-resistant, and high-power applications, alongside subwoofers and installation accessories such as the Highpass Protection Unit. All products are manufactured in-house in Germany with registered property rights protecting core innovations.

The company serves three primary vertical segments: private residential (home theaters, living rooms, kitchens, bathrooms), hotels and hospitality (guest rooms, wellness areas, lobbies, conference rooms), and commercial and institutional customers (conference rooms, museums, gastronomy, retail). Pursonic distributes exclusively through an authorized dealer network spanning Germany, Switzerland, Austria, Netherlands, France, Denmark, Luxembourg, and the UAE, with direct project business for larger commercial installations. The company is a wholly-owned subsidiary of Revox Group (acquired January 2021 from puren GmbH, which had built the business over the preceding 20 years). Revox Group provides distribution leverage and operational backing, with Christoph Frey from Revox's supervisory board assuming management leadership.

Pursonic operates with 1-10 employees as a niche specialist in a premium product category. Revenue is generated through hardware sales of speakers and accessories, supplemented by project consultation and custom installation services for commercial clients. Pricing is quote-based and not publicly disclosed, with all sales flowing through certified installation partners. The company's value proposition centers on delivering studio-quality sound without visible speaker hardware, addressing interior design constraints in environments where aesthetics and acoustic performance are both required.

Name

Pursonic Gmbh

Legal name

Pursonic GmbH

Website

https://pursonic.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Pursonic GmbH is a German manufacturer of invisible surface loudspeakers and soundboards using proprietary bending wave transducer technology, serving private residential, hospitality, and commercial customers through an authorized dealer network across Europe and the UAE.

Ownership category

akta.pro rank

Product category

Architectural Audio / Invisible Loudspeakers

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Multiroom / Whole‑Home Audio Systems (CRACANAJ)

akta.pro secondary industry

Acoustic Gypsum Boards & Sound Control Systems (IMADAEAK)

Keywords

• Invisible speakers
• Flat panel loudspeakers
• Architectural audio solutions
• Custom audio installation
• Surface soundboards

Headquarters

HQ city

Villingen-schwenningen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel

Revenue model

1. Hardware Sales - Speakers: Sale of invisible speakers including Soundboards (Flex, Classic, Carbon, UNIT, Aqua Slim, Wood Slim), Subwoofers, and amplifiers. Products are sold through authorized dealer network and directly for custom installation projects.
2. Accessories and Components: Sale of installation accessories including Highpass Protection Units, concrete casting housings, mounting frames for soundboards, and other installation components.
3. Project and Consultation Services: Custom room planning and project business for hotels, conference rooms, gastronomy, and other commercial installations requiring bespoke audio solutions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pursonic GmbH designs, manufactures, and sells invisible flat-panel loudspeakers (Soundboards/Flächenlautsprecher) that install under plaster, paint, wallpaper, or facades, producing studio-quality sound without visible speakers. The portfolio includes Flex, Classic, Carbon, UNIT, Wood Slim, and Aqua Slim soundboards, plus the Subwoofer Sub and installation accessories, all engineered in-house with proprietary polymer bending-wave transducer membranes and Made in Germany manufacturing.

Product overview

Pursonic Gmbh is a German manufacturer of invisible/surface-mounted speakers (Flächenlautsprecher) and related audio products, fully owned by the Revox Group since January 2021. The product portfolio centers on soundboard technology - flat panel speakers that install invisibly behind plaster, paint, wallpaper, or facades. Core products include multiple soundboard lines: Classic Boards (standard indoor), Flex Boards (flexible installation variants available in mono/stereo), Carbon Boards (outdoor/high-performance with carbon membrane), and Slim variants (wood and aqua for moisture areas). The UNIT Soundboard serves as a full-range speaker solution, while the Subwoofer Sub provides bass reinforcement. Accessories include the Highpass Protection Unit (amplifier compatibility filter), concrete casting housings, and installation frames. Products are manufactured in-house in Germany with proprietary membrane technology.

Differentiator

Problem solved

Functional benefit

Products and services

• SB 40 wood slim Invisible flat-panel Soundboard designed for wall and ceiling cladding as well as furniture made of wood and wood-based panels; features polymer specially coated membrane for sustainable, flat bonding in wood-finished interiors.
• SB 40 aqua slim Invisible Soundboard for high-humidity environments including bathrooms, saunas, fitness areas, and pool environments; features polymer moisture-protected special membrane for integration in drywall, solid construction, walls, and ceilings.
• Flex Boards Flat-panel Soundboards for invisible integration in drywall and solid construction walls and ceilings; available in mono and stereo versions with power options of 80W, 40W, 20W slim, and 20W mini; dimensions conform to DIN EN drywall standards.
• Classic Boards Variable-format flat-panel Soundboards for invisible integration in drywall, solid construction walls and ceilings; feature full-range bending wave transducer with polymer special membrane and HE absorber >90% B1 for indoor application.
• Carbon Boards High-performance invisible flat-panel Soundboards with carbon membrane for drywall, solid construction, walls, ceilings, and facades; temperature resistant from -20 to +80 degrees Celsius and frost/thaw cycle durable for outdoor and indoor use.
• UNIT Soundboard Powerful full-range invisible Soundboard installed under plaster, paint, or wallpaper; usable individually or in multiples as a complete invisible sound solution.
• Subwoofer Sub High-performance invisible subwoofer with polymer special membrane installed under plaster, paint, or wallpaper; flat radiation characteristics for integration in drywall and solid construction walls and ceilings; vibration-dampening housing with low-frequency reproduction at high sound pressure.
• Highpass Protection Unit 8 Ohm High-pass filter (18 dB/octave) accessory for Pursonic Soundboards (80W/8 Ohm) that enables safe operation with conventional amplifiers by preventing mechanical deflection of the drive and protecting against electrical overload.
• Concrete Casting Housing (Eingießgehäuse Beton) Plastic placeholder for FLEX Soundboards used when casting concrete, enabling integration of invisible speakers into concrete walls and ceilings with proper sound transmission planning.
• Mounting Frame for Soundboards (Einbaurahmen) Mounting aid for retrofit installation of FLEX or CARBON Soundboards (625 x 410) into solid walls and ceilings.
• Custom Project Planning and Installation Services Project-based custom room planning and audio installation services for hotels, hospitality, conference rooms, museums, gastronomy, and other commercial installations requiring bespoke audio solutions; delivered via direct sales for enterprise projects and the authorized dealer network.

Quantifiable outcome

• HE-Absorber > 90% B1 absorption rating for superior sound quality
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• puren Gmbh (former parent company)minorStrategic or Co-development PartnerFormer parent company of purSonic that built the business over 20 years. Core business is high-performance insulation materials and innovative construction materials for building and industrial applications. puren and Revox agreed to continue long-term collaboration on membrane development specifically designed for purSonic Soundboards.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Bose Professional: Bose offers architectural and invisible speaker lines (e.g., EdgeMax, FreeSpace, hidden designs) across both residential and commercial/hospitality markets. Much larger scale and brand, with overlapping premium hospitality and architectural use cases.
• KEF: KEF is a premium British audio brand with a strong architectural and in-wall/in-ceiling speaker lineup (Ci Series) plus broader home audio. Comparable premium positioning and similar target of design-conscious residential and custom install channels.
• Bang & Olufsen: Bang & Olufsen is a luxury Danish audio brand offering integrated multiroom and architectural audio solutions. Comparable premium positioning and similar design-led, residential/hospitality customer overlap with purSonic's premium invisible proposition.
• Sonos: Sonos is a global multiroom/whole-home audio leader and the reference player in the category Revox/purSonic is targeting. It competes indirectly via wireless multiroom ecosystems, with newer in-wall offerings (Sonos Architectural by Sonance) directly overlapping purSonic's space.
• Dynaudio: Dynaudio is a premium Danish loudspeaker maker with a custom install/in-wall product line (Custom Install, Studio range). Overlaps with purSonic on premium residential and design-integrated audio use cases.
• Focal (JMlab): Focal is a French premium audio manufacturer offering a dedicated Custom Install line (1000, 300, 100 Series) of in-wall and in-ceiling speakers. Comparable European premium positioning and similar custom installer go-to-market.

Direct peers

• Stealth Acoustics: Stealth Acoustics specializes in completely invisible/in-wall loudspeakers for residential and commercial installations, using flat panel transducer technology comparable to purSonic's bending wave approach. Closest functional competitor in the invisible-speaker niche.
• Sonance: Sonance is a US-based pioneer of architectural and in-wall/invisible speakers (including the Invisible Series), with a similar channel of specialist AV installers. It is the most direct global competitor to purSonic's invisible soundboard technology.
• Revox (standalone brand): Revox is the parent brand and shares engineering, distribution, and project business with purSonic. As a premium German multiroom audio specialist with 70+ years heritage, Revox is both sister brand and direct comparable in the German premium install market.

Emerging players

• Litheaudio: Litheaudio is a UK-based specialist offering wireless in-ceiling/in-wall speakers targeted at smart home and MDU (multi-dwelling unit) channels. An emerging competitor addressing adjacent use cases in residential invisible/integrated audio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pursonic-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pursonic Gmbh