Veryrare™ C/o Raf Reyes

What Veryrare™ C/o Raf Reyes does

VERYRARE™ C/o Raf Reyes is a privately held, founder-owned artwear fashion brand founded in June 2020 by Parisian designer Raf Reyes, a Royal College of Art post-graduate. The company designs and sells limited-edition apparel and accessories positioned as "art you can wear" rather than conventional streetwear, with each design produced in a scarcity model of 21 drops of 21 units. Its product portfolio spans tees, hoodies, sweaters, pants, denim, military jackets, knitwear, and accessories (including a $25 cap), plus bundle products like a MEGA MYSTERY BOX. Core manufacturing techniques include Jacquard woven tapestry fabric (410gsm polycotton), discharge printing for soft-hand graphics, and 14gg birdseye jacquard knit construction, with premium materials such as satin silk linings, 925 silver custom hardware, and 100% wool ribbings. Notable collaborations include an officially licensed NARUTO partnership, with the brand citing archival art, anime, mythology, and subculture as thematic references.

The business operates a multi-channel distribution model combining direct-to-consumer e-commerce via owned Shopify storefronts (veryrare.co for US, veryrare.world for EU/UK/CA) with global wholesale to physical retail stockists and digital marketplaces. Wholesale partners include flagship accounts Selfridges (London) and HBX (Hong Kong), 15+ European stockists (Paris, Milan, Lisbon, etc.), 100+ US retailers, and Asian stockists across South Korea and Japan. Online marketplace partners include Wolf & Badger, NTWRK, AVNT, LOWHEADS, Verishop, TRILLMRKT, and Amazon's The Drop. Pricing spans $19-$219 with bulk discount tiers (15% off for 2 items, 20% off for 3+) and free global shipping. The brand serves fashion-conscious youth, collectors, anime enthusiasts, and art/culture audiences. Operations are lean (1-10 employees), founder-financed (no disclosed funding rounds), and authenticated through a VR-iD 5-digit certificate system with planned NFC integration. Fulfillment runs from California and Nevada warehouses in the US.

Name

Veryrare™ C/o Raf Reyes

Legal name

VERYRARE CO RAF REYES

Website

https://www.veryrare.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

VERYRARE™ is a founder-owned artwear brand designing and selling limited-edition apparel (21 drops of 21 units per design) that blends streetwear with archival art, anime, and cultural references, distributed via owned Shopify storefronts and 100+ global stockists.

Ownership category

akta.pro rank

Product category

Premium Artwear Apparel

NAICS

Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (458110)

SIC

Knit Outerwear Mills (2253), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL)

Keywords

• Limited edition apparel
• Artwear fashion brand
• Jacquard woven clothing
• Designer streetwear
• Premium cotton apparel

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer sales through owned e-commerce storefront (veryrare.co) with products ranging from $19-$189. Revenue from tees, hoodies, pants, jackets, knits, accessories, and mystery boxes. No subscription or recurring revenue model.
2. Wholesale to Stockists: Wholesale distribution to physical retail stockists across Europe, North America, and Asia including Selfridges (UK), Agogogang (Paris), HBX (Hong Kong), and numerous US retailers.
3. Marketplace Sales: Sales through online marketplaces and digital retailers including Wolf & Badger, NTWRK, AVNT, LOWHEADS, Verishop, TRILLMRKT, and The Drop.
4. Licensed Collaboration Products: Officially licensed NARUTO x VERYRARE collaboration products featuring official anime character imagery, generating revenue from premium-priced limited edition apparel.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels5 records

Core offering

VERYRARE designs and produces limited-edition premium artwear apparel and accessories — including tees, hoodies, sweaters, knits, pants, denim, military jackets, caps, and curated sets — using proprietary jacquard woven tapestry fabrics and discharge prints. The brand sells direct-to-consumer through Shopify storefronts and wholesale to a global network of premium stockists, with each design produced in a constrained run of 21 units per drop.

Product overview

VERYRARE™ C/o Raf Reyes is a high-end artwear fashion brand founded in June 2020 by Parisian designer Raf Reyes. The brand creates statement pieces blending streetwear and couture aesthetics, featuring premium materials including jacquard woven tapestry fabrics, discharge prints, and elaborate embroidery. The product portfolio centers on limited-edition apparel including tees, hoodies, knits, pants, military jackets, and denim pieces. A significant offering is the officially licensed NARUTO collaboration featuring jacquard hoodies and military jackets. All designs reference archival art, anime, mythology, and cultural imagery with a collector-focused approach. The brand operates on a scarcity model of 21 drops of 21 units each, with pieces priced at premium art-fashion levels ($39-$219+). Products are sold direct-to-consumer via Shopify with global shipping and distributed through an extensive network of international stockists.

Differentiator

Problem solved

Functional benefit

Products and services

• Tees & Shirts Cotton t-shirts featuring discharge prints and embroidery, referencing art, religion, and pop culture, targeted at fashion-conscious individual consumers.
• Hoodies & Sweaters Premium jacquard woven tapestry hoodies and crewnecks featuring elaborate graphics, satin silk linings, wool ribbing, and embroidery, including anime collaboration pieces.
• Pants Jacquard denim pants, ripstop cargo pants, and woven bottoms featuring custom embroidery, interior hardware, and unique textile techniques including kaketsugi-inspired stitching.
• Knits Birdseye jacquard knitwear including hoodies and crewnecks with compositions of viscose, polyester, and nylon, featuring tubular hems and intricate woven patterns.
• Denim Denim garments featuring jacquard weaving techniques, acid-treated finishes, and custom hardware including custom-molded buttons and leather debossed jacron patches.
• Military Jackets Premium jacquard woven tapestry military jackets featuring zip closures, satin silk linings, 925 silver custom hardware, and elaborate embroidery referencing artistic and cultural themes.
• NARUTO Official Collaboration Officially licensed NARUTO x VERYRARE collaboration pieces including military jackets, hoodies, and knitwear featuring iconic anime characters (Itachi, Sasuke, Naruto, Kurama, Akatsuki) with premium jacquard construction.
• HARDCORE Cap Structured 6-panel cap cut from ultra-premium cotton twill with all-over sublimation HD camo print, 3D high-density embroidery, and custom barbed-wire embroidery details.
• MEGA MYSTERY BOX Mixed assortment of 4 VERYRARE statement pieces worth over $300, randomly selected using a bingo ball randomizer picker. Non-exchangeable, non-refundable.
• Sets Coordinated outfit sets combining tops and bottoms designed to be worn together for a complete look.

Quantifiable outcome

• 850+ verified customer reviews with 4.9/5 average rating

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• NARUTO (Official Collaboration)coreLicensing/ RoyaltiesOfficially licensed NARUTO x VERYRARE collaboration featuring iconic anime characters and moments from the Naruto manga series. Products include military jackets, hoodies, knitwear featuring characters like Itachi, Sasuke, Naruto, Kurama, and Akatsuki. Collaboration validates brand credibility in pop culture merchandise space.
• Selfridges (London, UK)flagshipChannel Partner/ Reseller/ DistributorPremier department store partnership in London, UK. Selfridges is a flagship luxury retail destination providing high-visibility placement among curated international brands.
• HBX (Hong Kong)flagshipChannel Partner/ Reseller/ DistributorPremium curated fashion platform and retail store in Hong Kong, part of the Hypebeast media group ecosystem. Provides access to Asia-Pacific market.
• Wolf & BadgercoreChannel Partner/ Reseller/ DistributorOnline marketplace partner offering independent, ethical brands. Expands direct-to-consumer reach through curated platform.
• NTWRKcoreChannel Partner/ Reseller/ DistributorDigital commerce platform focused on limited-edition product drops and exclusive collaborations with cultural relevance.
• The DropcoreChannel Partner/ Reseller/ DistributorAmazon's curated fashion destination for limited-edition streetwear and exclusive brand collaborations.
• AVNT, LOWHEADS, Verishop, TRILLMRKTminorChannel Partner/ Reseller/ DistributorVarious digital marketplace partners expanding online distribution reach across different customer segments.
• European Stockists (France, Italy, Spain, Portugal, Belgium, Austria, Switzerland, Ireland, Romania)coreChannel Partner/ Reseller/ DistributorOver 15 European retail partners including Agogogang and Ithaki (Paris), Dantone (Milan), Sphinx (Portugal), and others providing physical retail presence across Europe.
• Asian Stockists (South Korea, Japan)coreChannel Partner/ Reseller/ DistributorTHE OPENER (Seoul), Vaska Store (Daegu), Fly Shit Only (Dazaifu) providing Asian market physical retail presence.
• US Stockists (100+ retailers)coreChannel Partner/ Reseller/ DistributorOver 100 US retail partners including Video Game Wizard (FL), Raised in Los Angeles (CA), HESH QTRS (NV), Hype 901 (TN), Legends (NY), and many others across the United States.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cactus Plant Flea Market: Art-driven, hype-led streetwear brand built on scarcity drops, irregular production runs, and a hand-crafted aesthetic — directly comparable to VERYRARE's limited-edition artwear positioning.
• Gallery Dept. Los Angeles-based art-fashion brand merging painting and streetwear with hand-distressed, one-off pieces and gallery references — same artwear/couture-streetwear crossover as VERYRARE.
• Denim Tears: Tremaine Emory's art-history-meets-streetwear label using jacquard and archival references on apparel — directly comparable to VERYRARE's museum/archival artwear positioning.
• KidSuper: Artist-founded brand blending painting, collage and streetwear with limited drops and runway shows — comparable art-fashion crossover model.
• Online Ceramics: LA-based psychedelic/art-streetwear label built on limited drops, hand-printed graphics and a strong collector/secondary-market following — same scarcity + artwear DNA as VERYRARE.
• Bode: Emily Adams Bode's menswear label translating archival textiles and heirloom craft into collectible apparel — directly comparable artwear/couture-streetwear positioning.

Broad incumbents

• Supreme: Original limited-drop streetwear incumbent — VERYRARE applies the same scarcity/hype mechanics but at a smaller, artwear-led scale with a couture/archival twist.
• A-COLD-WALL*: Samuel Ross's art-architectural streetwear label using industrial textiles and conceptual drops — comparable in art-streetwear positioning and premium technical fabrics.
• BAPE: Established Japanese streetwear brand built on scarcity drops, graphic-led apparel, and strong collectible demand — relevant analogue for VERYRARE's drop-driven model at much larger scale.

Emerging players

• Story mfg. Artist-led, craft-driven apparel brand with similar textile-forward, art-referenced positioning at a comparable scale — adjacent peer in the art-craft streetwear niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/veryrareclo
• TikToktiktok.com/@veryrareclothing
• Xx.com/veryrare_clo
• Facebookfacebook.com/veryrareclo
• LinkedInlinkedin.com/company/veryrarecorafreyes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veryrare™ C/o Raf Reyes