⌂ Creaton Terreal Benelux

What ⌂ Creaton Terreal Benelux does

Creaton Terreal Benelux is the Belgian clay building materials brand portfolio of Wienerberger AG, operating under the Creaton, Terreal and Koramic labels and headquartered in Mechelen-aan-de-maas, Belgium. The entity supplies keramische dakpannen (clay roof tiles) in vlakke (flat), licht golvende (light wave) and golvende (wave) profiles, alongside a broader integrated portfolio of gevelstenen (facade bricks), binnenmuurstenen (interior wall bricks) and kleiklinkers (clay pavers), with the Wevolt solar solutions range (X-Tile, X-Roof, X-Frame) extending into building-integrated photovoltaics. Two renovated showrooms in Londerzeel and Kortrijk serve as physical experience and advisory centers, while dedicated category distributor networks (verdelers gevelstenen, dakpannen, binnenmuur, kleiklinkers) and a vetted professional installer referral base (dakdekkers, Porotherm Dryfix plaatsers) handle downstream fulfillment.

The business monetizes through quote-based pricing on professional and project-driven sales across consumer, trade and public sector segments including single-family homes, renovations, apartments, public buildings, and both private and public paving applications. Go-to-market is omnichannel: a content-rich wienerberger.be website with product finders, renovation guides, and the Renoviewer visualization tool, plus digital professional toolsets spanning BIM objects, quantity calculators (facade, interior wall, pavers), technical performance calculators (NRd, U-waarde, Druksterkte, Sonic, Bouwknopenatlas), and roof anchoring and rainwater calculators. Marketing mixes top-of-funnel inspiration content and reference-address SEO with mid-funnel BIM/visualization support for architects and bottom-of-funnel installer referrals. The core technology is mature ceramic extrusion and firing, with the proprietary surface being the integration of physical product, certified installer ecosystem, and digital specification tools rather than any novel underlying chemistry.

The entity is structured as a regional sales, marketing and distribution platform within Wienerberger AG's Western European footprint, with 11-50 employees and explicit Belgian and broader Benelux geographic focus. Pricing is not publicly disclosed, and no revenue, funding or ownership figures are disclosed at the Creaton Terreal Benelux level in the source material; strategic direction is therefore inferred from product, channel and brand actions rather than from financial disclosure.

Name

⌂ Creaton Terreal Benelux

Website

https://creatonterrealbenelux.be

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Creaton Terreal Benelux is the Belgian clay roof tile, facade brick, interior wall brick, clay paver and Wevolt solar solutions brand portfolio of Wienerberger AG, serving homeowners, professional roofers, contractors and public sector projects through showrooms, distributors and certified installers in Belgium and the Benelux.

Ownership category

akta.pro rank

Product category

Clay Building Materials

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (32711), Roofing Contractors (23816)

SIC

Structural Clay Products (3250), Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Clay & Concrete Roof Tiles (IMADAFAC)

akta.pro secondary industries

Clay Bricks (Facing & Common) (IMADABAA), Stonework & Masonry (Stone Veneer, Brick, Block) (HSAIACAI)

Keywords

• Clay roof tiles
• Ceramic building materials
• Facade bricks
• Clay pavers
• Construction materials

Headquarters

HQ city

Mechelen-aan-de-maas

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels4 records

Core offering

Creaton Terreal Benelux manufactures and supplies keramische (clay) roof tiles in three shape profiles (vlakke/flat, licht golvende/light wave, golvende/strong wave) for pitched/sloped roofing across the Benelux market. The company also supplies related clay building systems including facade bricks, interior wall bricks, clay pavers, and the Wevolt solar roof product line. Offerings are backed by physical showrooms in Londerzeel and Kortrijk, a dedicated distributor network, and a vetted installer base.

Product overview

Wienerberger (operating brands Koramic, Terreal, and Creaton) is a clay building materials company offering an integrated portfolio of core construction products and professional digital tools. The product line is organized into five main categories: Gevelstenen (facade bricks), Kleidakpannen (clay roof tiles — the subject of this page), Binnenmuurstenen (interior wall bricks), Kleiklinkers (clay pavers), and Energie (Wevolt solar solutions including X-Tile, X-Roof, and X-Frame). These are complemented by a suite of digital tools for professionals: BIM objects, multiple quantity calculators, anchoring and rainwater calculators, and technical calculation tools (U-value, compression strength, acoustic, thermal bridge). The company operates two Belgian showrooms in Londerzeel and Kortrijk.

Differentiator

Problem solved

Functional benefit

Brands

• Koramic: Brand of clay roof tiles
• Terreal
• Creaton

Products and services

• Kleidakpannen (Clay Roof Tiles) Ceramic/clay roof tiles for pitched roofs, available in three profiles: flat (vlakke), lightly undulating (licht golvende), and strongly undulating (golvende). Used for residential and commercial pitched-roof applications across the Benelux market.
• Gevelstenen (Facade Bricks) Clay facade bricks for exterior wall construction, available in multiple collections with various colors and textures for residential and commercial facades.
• Binnenmuurstenen (Interior Wall Bricks) Clay interior wall bricks supporting three installation concepts: classic masonry (Klassiek metselen), adhesive with mortar (Verlijmen met lijmmortel), and the Dryfix adhesive system.
• Kleiklinkers (Clay Pavers) Clay pavers for private and public paving applications, including water-permeable variants for driveways and terraces.
• X-Tile (Integrated Solar Roof Tile) Integrated solar roof tile within the Wevolt solar product line, combining clay roof tile aesthetics with photovoltaic energy generation.
• X-Roof (Roof-Integrated Solar System) Roof-integrated solar system within the Wevolt product line, providing photovoltaic generation as a complete roof solution.
• X-Frame (Solar Mounting System) Mounting system within the Wevolt product line that supports solar panel installation on clay roofs.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Saint-Gobain: Global building materials leader with roofing products (through CertainTeed and other subsidiaries) and a major presence in Benelux construction. Overlaps in residential roofing, facade, and interior building materials at a much broader portfolio scale.
• Wienerberger AG: The parent company and itself a major European producer of clay roof tiles, bricks, and pavers. Directly comparable in product portfolio (clay roof tiles, facade bricks, pavers) and serves overlapping European markets; the relationship is both parent and broad incumbent peer.
• Holcim Ltd: Global building materials and roofing solutions group with concrete, aggregates, and roofing systems including solar-integrated offerings. Competes indirectly through concrete roof tiles and roofing systems in European residential channels.
• CertainTeed (Saint-Gobain): North American roofing and building products manufacturer under Saint-Gobain, offering asphalt shingles, polymer roofing, and solar-integrated options. Comparable as a major roofing-products incumbent with a broad portfolio approach, though primarily North American.

Emerging players

• Boral Limited: Australian-based building materials group with a clay brick and roof tile heritage (legacy Boral Roofing). Less directly overlapping geographically but highly comparable on clay-roof-tile manufacturing capability and product positioning.

Direct peers

• BMI Group: One of Europe's largest pitched-roof and flat-roof systems manufacturers (formerly Braas Monier/Icopal), offering clay and concrete roof tiles alongside membranes and solar roofing. Directly competes with Creaton Terreal Benelux in Benelux and broader European pitched-roof channels.
• Nelskamp GmbH: German clay and concrete roof tile manufacturer with a broad product range including solar-integrated tiles. Closely comparable on core product (clay roof tiles) and serves overlapping European pitched-roof installer channels.
• Jacobi Tonwerke GmbH: German clay roof tile and brick producer offering flat, profiled, and glazed tiles. Comparable product mix in the clay-roof category and competes in the same Western European residential roofing market.
• Etex Group: Belgian-headquartered building materials group with cladding, drywall, and roofing exposure. Same Belgian home-market base and overlapping customer segments in residential construction and renovation, making it a direct regional peer.

Regional players

• Creaton AG: German clay roof tile brand now operating under Wienerberger, sharing historical brand heritage with Creaton in Belgium. Comparable on clay roof tile product focus in German-speaking markets, illustrating how regional clay-tile brands cluster under larger groups.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/creaton-terreal-benelux

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ⌂ Creaton Terreal Benelux