American Society Of Irrigation Consultants

What American Society Of Irrigation Consultants does

The American Society of Irrigation Consultants (ASIC) is a U.S.-based nonprofit professional association founded in 1970 and headquartered in Huntington Woods, Michigan, with a physical office in Royal Oak, Michigan. The organization serves approximately 300 individual irrigation consulting professionals and green-industry representatives, providing continuing education, professional certification, peer networking, and industry recognition through programs such as the Excellence in Irrigation Awards and named individual awards (Ivy Munion Langendorff, Sam Tobey Lifetime Achievement, Roy Williams Memorial). ASIC is governed by an elected board of directors and operates with 1-10 staff, including a Data Protection Officer (Carol Colein); it has no parent company, equity backers, or subsidiaries.

ASIC's business model is a classic small professional-association model with three revenue streams: recurring membership dues (different tiers), annual national conference registration and sponsorship fees (rotating U.S. venues including Savannah 2025, San Diego 2026, and Austin 2027), and certification programs. Go-to-market is community-led, with member acquisition driven by directory visibility, certification value, and conference networking. Distribution occurs through ASIC's website (asic.org), LinkedIn, Twitter/X (@ASICH2O), Vimeo, a Find a Consultant directory, and a Partner Directory linking members to manufacturers and distributors such as Hunter, Rain Bird, Toro, Watertronics, DIG, Munro, Baseline, and SiteOne.

The organization is not a technology company and does not manufacture products; rather, it curates and showcases partner products from leading irrigation manufacturers across controllers, pump stations, rotors, nozzles, valves, dripline, telemetry, and water-treatment categories. Its technology footprint is limited to an association website, member hub, and partner directories; it has no public API or mobile app. ASIC maintains strategic affiliations with major standards bodies including ASTM, ASSE, NFPA, ANSI, UL, AWWA, EPA WaterSense, USGBC LEED, and the Plastic Pipe Institute, positioning itself as a reference point for codes, standards, and professional practice in irrigation consulting.

Name

American Society Of Irrigation Consultants

Legal name

American Society of Irrigation Consultants

Website

https://www.asic.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

The American Society of Irrigation Consultants is a U.S. nonprofit professional association founded in 1970 that serves 300+ irrigation consultants and green-industry representatives through education, certification, networking, and industry recognition, funded by membership dues, an annual conference, and certification programs.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Support Activities for Crop Production (11511), Water Supply and Irrigation Systems (22131), Environmental Consulting Services (54162)

SIC

Services-Membership Organizations (8600), Agricultural Services (700), Services-Management Consulting Services (8742)

akta.pro primary industry

Irrigation System Design & Engineering (AFACAFAA)

akta.pro secondary industries

Irrigation Design, Installation & Maintenance Services (Engineering, Retrofit, Repair) (AFAAACAL), Irrigation Automation & Controls Services (SCADA, Sensors, Telemetry) (AFACAFAI), Irrigation Scheduling & Advisory Services (ET/Soil-Moisture Based) (AFACAFAC)

Keywords

• Irrigation consulting association
• Professional certification programs
• Water management standards
• Irrigation industry networking
• Landscape irrigation consulting

Headquarters

HQ city

Huntington Woods

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: ASIC generates revenue through membership fees from irrigation consulting professionals and green industry representatives. The organization offers different membership tiers including a member directory and various member resources.
2. Conference and Events: Annual national conferences in various locations (Savannah 2025, San Diego 2026, Austin 2027) generate revenue through registration fees and sponsorships.
3. Certification Programs: Professional certification programs for irrigation consultants create additional revenue streams.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

American Society of Irrigation Consultants is a nonprofit professional membership society that delivers paid membership, a professional certification program for irrigation consultants, an annual national conference, and online Member and Partner Directories. The organization does not manufacture or sell its own irrigation products; instead, it connects irrigation consulting professionals with each other and with green-industry manufacturers, distributors, and service providers while administering industry-recognition awards.

Product overview

ASIC is an industry association for irrigation consulting professionals and does not manufacture or sell its own products. The organization features partner products from leading manufacturers in the irrigation industry, including irrigation controllers (DIG LEITLINK 4GF, Toro Eagle Plus, Rain Bird CirrusPRO, Baseline SubStation Series), pump stations (WaterMax 9000, Munro Custom Prefab Pump Stations, Munro Simplicity, WaterMax Pulse, WaterMax Series), rotors and nozzles (Rain Bird 11000 Series, Toro TS90 Series, Hunter Pro High-Efficiency Nozzles), valves and fittings (NIBCO T113K, Westlake Swing Joint, Superior SPVLF), water management systems (WaterVision 2.5, CALSENSE IMaaS, Hunter Wireless Valve Link), dripline products (Toro 17MM Drip In), enclosures (SiteOne Green Tech SA/CA30), and various accessories including cables, connectors, and splice products. ASIC provides a platform to showcase industry innovations through its Featured Partner Products section.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Membership
• Certification Program
• Annual National Conference
• Find a Consultant (Member Directory)
• Partner Directory

Quantifiable outcome

• 300+ members served through professional community
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• American Society of Testing and Materials (ASTM)coreStrategic or Co-development PartnerIndustry standards organization providing testing and materials standards relevant to irrigation systems and water management practices.
• American Society of Sanitary Engineering (ASSE)coreStrategic or Co-development PartnerStandards organization for sanitary engineering providing codes and standards relevant to irrigation water systems.
• National Fire Protection Agency (NFPA)coreStrategic or Co-development PartnerOrganization providing electrical codes and fire protection standards that may relate to irrigation system installations.
• American National Standards Institute (ANSI)coreStrategic or Co-development PartnerStandards coordinating body for American national standards relevant to irrigation industry equipment and practices.
• Underwriters Laboratory (UL)coreTechnology or IntegrationSafety certification organization providing testing and certification for irrigation equipment and electrical components.
• American Water Works Association (AWWA)coreStrategic or Co-development PartnerInternational nonprofit association providing water utilities with knowledge, standards, and expertise to protect public health and safety.
• Plastic Pipe InstitutecoreTechnology or IntegrationIndustry organization providing technical guidance and standards for plastic piping materials used in irrigation systems.
• EPA WaterSensecoreStrategic or Co-development PartnerEPA partnership program focused on water efficiency through labeling and certification of water-efficient products and practices.
• USGBC LEEDcoreStrategic or Co-development PartnerU.S. Green Building Council's LEED certification program providing standards for sustainable building and landscape design.
• California Title 22 Recycled WaterminorStrategic or Co-development PartnerState of California regulations for recycled water use in irrigation applications.
• Model Water Efficient Landscape Ordinance (MWELO)minorStrategic or Co-development PartnerCalifornia state water efficiency standards for landscape irrigation that ASIC members must comply with.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Irrigation Association: The Irrigation Association (IA) is the larger, broader US trade association for the entire irrigation industry, including manufacturers, contractors, and consultants. It directly overlaps ASIC's mandate but serves a wider industry scope, making it the most direct peer in the irrigation professional community space.
• Golf Course Superintendents Association of America (GCSAA): GCSAA is a professional association for golf course superintendents who rely heavily on irrigation design and consulting — comparable as a membership society with annual conference, certification, and education programs serving professionals whose work overlaps heavily with ASIC members.
• American Society of Plumbing Engineers (ASPE): ASPE is a professional society for plumbing engineers with education, certification, and code engagement. It is comparable as a niche professional engineering society that ASIC explicitly partners with (via ASSE) and whose design professional community overlaps with irrigation consultants.

Broad incumbents

• American Society of Agricultural and Biological Engineers (ASABE): ASABE is a large professional society advancing engineering in agricultural and biological systems, including irrigation. It is comparable as an engineering-focused professional association with overlapping members and standards-setting activities in irrigation.
• American Society of Landscape Architects (ASLA): ASLA is the major professional association for landscape architects whose work frequently includes irrigation design — comparable as a credentialing and continuing-education body serving professionals whose projects intersect with irrigation consulting.
• American Water Works Association (AWWA): AWWA is the leading international nonprofit for water utilities and water professionals. ASIC lists AWWA as a core partner, and the two share overlapping audiences around water management, codes/standards, and professional certification in the water-irrigation ecosystem.
• American Society of Civil Engineers (ASCE): ASCE is a large, long-established professional engineering society with continuing education, conferences, and standards committees. It is comparable as a membership-driven professional society model applied to civil engineering, where irrigation consulting may reside.
• International Code Council (ICC): ICC develops model codes used across building, plumbing, and infrastructure. It is comparable to ASIC as a standards and codes authority that irrigation consultants must navigate, and a potential partner or competitor for the codes/standards portion of ASIC's value proposition.

Emerging players

• National Ground Water Association (NGWA): NGWA is a professional association for groundwater professionals, with overlapping water-resource expertise relevant to irrigation consultants. It is comparable as an adjacent water-focused membership organization whose members engage with irrigation well and pump design.
• American Rainwater Catchment Systems Association (ARCSA): ARCSA is a niche professional association focused on rainwater harvesting and stormwater — an area directly adjacent to irrigation consulting and increasingly relevant as recycled water and rainwater harvesting become part of irrigation system design, as evidenced by ASIC's partner product PPS Virgo Series rainwater harvesting stations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ASICH2O
• YouTubevimeo.com/user157829515
• LinkedInlinkedin.com/company/american-society-of-irrigation-consultants

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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